Holidaywear Shopping - UK - August 2012
“The rise in domestic holidays means that retailers and brands need to expand their definition of holidaywear away from the traditional beach clothing and swimwear collection. There is potential for holiday clothing to include a wider selection of outfits such as festival collections, as well as clothes suitable for the wet and cold British summer but with a feel-good holiday style.”
– Tamara Sender, Senior Clothing Analyst
Some questions answered in this report include:
- What impact is the rise in staycations likely to have on the holiday clothing market?
- How can retailers encourage people to take more new clothes, footwear and accessories on holiday with them?
- How can online and multichannel retailers benefit from the increase in online shopping to push their holidaywear sales?
- What can holidaywear retailers and brands do to further appeal to the growing 25-34-year-old segment?
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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