Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Holidaywear Shopping - UK - December 2010

Holidays trigger substantial levels of buying: six in ten adults shop for clothing and footwear, seven in ten buy toiletries and related items, and three in ten buy entertainment products.Women and under-35s are the primary buyers of holidaywear, and for casual daywear and swimwear there is a still tighter concentration among the under-25s. Younger consumers are socially active and keen to make an impact.When other items like toiletries and entertainment are included however, it is families that have the widest purchase portfolio

  • Holidaywear is a ‘must-have’ purchase for many, and new clothes are typically bought by six in ten people before a holiday. Holidays are therefore a key driver of clothing purchases.
  • Women are vitally important to holidaywear sales, primarily for themselves but also for their children and, sometimes, their men. They feel a need for a wider variety of holiday clothes than do men, to dress appropriately for all occasions.
  • Although many consumers planned to spend less on holidays in 2010 and did not plan to take more than one holiday in the year, for four in ten adults, a holiday remains a high priority and three in ten planned to take their usual holiday breaks. One in four also scheduled more than one holiday.
  • Last-minute holiday shoppers tend to be men (27% versus 19% women) and aged under 25. Although this gives retailers a smaller window of opportunity, there is still scope to increase sales to last-minute holidaywear shoppers by presenting them with simplified shopping solutions and services such as next-day delivery.
  • Most consumers stick to their usual shopping habits when buying holidaywear. They tend to buy from their usual preferred retailers rather than trading down, and they don’t aim to stray far from their usual fashion style. Thus, new holidaywear items will fit into their wardrobes back at home.
  • Many retailers have been able to use their websites to expand their ranges and offer a holiday shop online throughout the year, increasing choice for those who want to shop out of season.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Abbreviations
          • Future Opportunities

              • Holiday undies the way you like them
                • Holidaywear, simplified
                • Market in Brief

                  • Holidaywear a ‘must-have’
                    • Women are key buyers
                      • Younger men are less organised
                        • Older shoppers take a back seat
                          • Purchase rates and holidays
                            • Broader influences
                            • Internal Market Environment

                              • Key points
                                • Holiday trends
                                  • The appetite for holidays
                                    • Figure 1: Consumer attitudes towards holidays in the coming year, May 2010
                                  • Big numbers, but not immune to pressure
                                    • Figure 2: Volume and value of domestic and overseas holidays, 2005-10
                                  • Domestic overtakes overseas
                                    • Figure 3: Ratio of domestic to overseas holidays, volume and value, 2005-10
                                  • More growth for the domestic market?
                                    • Numbers of holidays and breaks
                                      • Figure 4: Number of trips taken by holidaymakers, 2010
                                    • Timing: Sales opportunities
                                      • Figure 5: Holidays taken, by month the holiday began, 2010
                                    • Duty free sales and opportunities
                                      • Women shape the market
                                        • Women’s views
                                          • Figure 6: Key demographic differences in selected attitudes towards appearance, fashion and clothing, 2009
                                        • The importance of looking good
                                          • Figure 7: Trends in attitudes towards appearance, 2005-09
                                        • How people shop for clothing
                                          • Figure 8: Trends in attitudes towards buying clothing, 2005-09
                                      • Broader Market Environment

                                        • Key points
                                          • Exchange rates: The bad news
                                            • Figure 9: Exchange rates for sterling, 2005-10
                                          • The economy: Not too bright either
                                            • Figure 10: GDP, PDI, consumer expenditure and savings, at constant 2010 prices, 2005-15
                                            • Figure 11: GDP quarterly percentage change, Q1 2004-Q3 2010
                                          • Age and the market direction
                                            • Figure 12: Trends in the age structure of the UK population, 2005-15
                                          • Social trends may be a plus
                                            • Figure 13: Forecast adult population trends, by socio-economic group, 2005-15
                                        • Strengths and Weaknesses in the Market

                                          • Strengths
                                            • Weaknesses
                                            • Who’s Innovating?

                                              • Key points
                                                • A new outlook for swimwear?
                                                  • The summer collections
                                                    • Out of season
                                                    • Competitive Context

                                                      • Key points
                                                        • The clothing market
                                                          • Figure 14: Clothing and adornment trends at current prices, 2005 and 2009
                                                        • Sales now and into 2011
                                                          • The other necessities
                                                            • Figure 15: UK retail value sales of selected cosmetics and toiletries, at current prices, 2005 and 2009
                                                        • Holiday Taking

                                                          • Key points
                                                            • Holiday experiences
                                                              • Figure 16: Types of holidays and breaks, 2010
                                                            • Fun activities
                                                              • Figure 17: Activities most enjoyed, 2010
                                                            • Home and abroad
                                                              • Figure 18: Types of holidays taken in the last two years, August 2010
                                                            • Holiday types
                                                              • What about the others?
                                                                • Choice, practicality and means
                                                                  • Figure 19: Key demographic differences in main holidays been on in last two years, August 2010
                                                                • The influence on pre-holiday purchases
                                                                  • Figure 20: Main types of holidays been on in the last two years by selected clothing items bought before going on holiday, August 2010
                                                                  • Figure 21: Main types of holidays been on in the last two years, by selected non-clothing items bought before going on holiday, August 2010
                                                              • Holiday Must-haves

                                                                • Key points
                                                                  • What are the priorities?
                                                                    • Figure 22: ‘Must have’ items bought before going on holiday, August 2010
                                                                  • New clothing
                                                                    • Who buys what: gender and socio-economic group
                                                                      • Figure 23: ‘Must have’ items bought before going on holiday, by gender, August 2010
                                                                    • Age and lifestage differences
                                                                      • Figure 24: ‘Must have’ items bought before going on holiday, by presence of children, August 2010
                                                                    • Repertoire analysis
                                                                      • Figure 25: Repertoire of ‘must have’ items bought before going on holiday, August 2010
                                                                  • Attitudes Towards Buying Holidaywear

                                                                    • Key points
                                                                      • Organised or not?
                                                                        • Figure 26: Attitudes towards buying clothing and footwear for holidays, August 2010
                                                                        • Figure 27: Attitudes towards buying clothing and footwear for holidays, by gender, August 2010
                                                                      • Holidaywear as part of the wardrobe
                                                                        • A new holiday look?
                                                                          • Key demographic differences
                                                                            • The influence of attitudes on holiday shopping
                                                                              • Figure 28: Selected attitudes towards buying clothing and footwear for holidays, by ‘must have’ clothing and footwear items bought before going on holiday, August 2010
                                                                          • Target Groups

                                                                            • Key points
                                                                              • Three types of shoppers
                                                                                • Figure 29: Marketing targets for holiday clothing, August 2010
                                                                              • Planners (31%)
                                                                                • What are their holiday habits
                                                                                  • Who are they
                                                                                    • Targeting potential
                                                                                      • Last Minute Buyers (23%)
                                                                                        • What are their holiday habits
                                                                                          • Who are they
                                                                                            • Targeting potential
                                                                                              • Minimal Shoppers (46%)
                                                                                                • What are their holiday habits
                                                                                                  • Who are they
                                                                                                    • Targeting potential
                                                                                                      • The detail
                                                                                                        • Figure 30: ‘Must have’ items bought before going on holiday, by target groups, August 2010
                                                                                                    • Appendix –Holiday Taking

                                                                                                        • Figure 31: Most popular types of holidays been on in the last two years, by demographics, August 2010
                                                                                                        • Figure 32: Next most popular types of holidays been on in the last two years, by demographics, August 2010
                                                                                                    • Appendix – Holiday Must-haves

                                                                                                        • Figure 33: Most popular must-have items bought before going on holiday, by demographics, August 2010
                                                                                                        • Figure 34: Next most popular must-have items bought before going on holiday, by demographics, August 2010
                                                                                                        • Figure 35: Other must-have items bought before going on holiday, by demographics, August 2010
                                                                                                        • Figure 36: Must-have items bought before going on holiday, by most popular types of holidays been on in the last two years, August 2010
                                                                                                        • Figure 37: Must-have items bought before going on holiday, by next most popular types of holidays been on in the last two years, August 2010
                                                                                                        • Figure 38: Must-have items bought before going on holiday, by repertoire of must-have items bought before going on holiday, August 2010
                                                                                                        • Figure 39: Repertoire of must-have items bought before going on holiday, by demographics, August 2010
                                                                                                    • Appendix – Attitudes Towards Buying Holidaywear

                                                                                                        • Figure 40: Attitudes towards buying clothing and footwear for holidays, by demographics, August 2010
                                                                                                        • Figure 41: Must-have items bought before going on holiday, by attitudes towards buying clothing and footwear for holidays, August 2010
                                                                                                        • Figure 42: Attitudes towards buying clothing and footwear for holidays, by other must-have items bought before going on holiday, August 2010
                                                                                                        • Figure 43: Attitudes towards buying clothing and footwear for holidays, by most popular types of holidays been on in the last two years, August 2010
                                                                                                        • Figure 44: Attitudes towards buying clothing and footwear for holidays, by next most popular types of holidays been on in the last two years, August 2010
                                                                                                        • Figure 45: Attitudes towards buying clothing and footwear for holidays, by most popular must-have items bought before going on holiday, August 2010
                                                                                                        • Figure 46: Attitudes towards buying clothing and footwear for holidays, by next most popular must-have items bought before going on holiday, August 2010
                                                                                                    • Appendix – Target Groups

                                                                                                        • Figure 47: Target groups, by demographics, August 2010

                                                                                                    Companies Covered

                                                                                                    • ASOS (UK retail sales)
                                                                                                    • Austin Reed Group Ltd (Retail)
                                                                                                    • Bally Group (UK) Ltd
                                                                                                    • British Market Research Bureau (BMRB)
                                                                                                    • Burberry Group Plc
                                                                                                    • Butlins Skyline Limited
                                                                                                    • Center Parcs
                                                                                                    • Ellis Brigham Ltd
                                                                                                    • Fat Face Ltd
                                                                                                    • French Connection (Retail)
                                                                                                    • Gap Inc
                                                                                                    • Glastonbury Festivals Ltd
                                                                                                    • Government Actuary's Department (GAD)
                                                                                                    • Grupo Inditex
                                                                                                    • Harrods Group Total
                                                                                                    • Hugo Boss
                                                                                                    • John Lewis Partnership
                                                                                                    • Kantar Media
                                                                                                    • Kurt Geiger Ltd
                                                                                                    • La Senza Ltd
                                                                                                    • Marks & Spencer
                                                                                                    • Monsoon Accessorize Ltd - UK
                                                                                                    • Next Group
                                                                                                    • Nike
                                                                                                    • Paul Smith Ltd
                                                                                                    • Primark Stores Ltd
                                                                                                    • Pringle
                                                                                                    • Reiss Ltd
                                                                                                    • Rigby & Peller Ltd
                                                                                                    • Ted Baker
                                                                                                    • Tesco Plc
                                                                                                    • Thomas Pink
                                                                                                    • Topshop old
                                                                                                    • Uniqlo UK Ltd

                                                                                                    Holidaywear Shopping - UK - December 2010

                                                                                                    US $2,583.33 (Excl.Tax)