Home Baking - UK - October 2012
“The economic downturn may have kick started the revival of baking, as consumers started to prioritise home-based activities as part of their efforts to cut costs. However, it is clear from the enthusiasm of young, aspiring bakers that this has become much more than a means of economising. The finding that most bakers are keen to develop their culinary skills opens up real opportunities for brands to capitalise on.”
– Emma Clifford, Senior Food and Drink Analyst
Some questions answered in this report include:
- How is the health trend affecting the home baking market?
- What impact has high-profile media coverage had on the home baking market?
- To what extent is the economic downturn fuelling the home baking trend?
- How can brands more effectively target men and over-45s?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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