Home Communication Services - US - March 2016
"The issues that face home TV, internet, phone, and security services are daunting. Pay TV service is on the decline with 25-34s, who are the least likely to subscribe, a trend indicative of the desirability of internet delivery of video in lieu of linear channels."
- Billy Hulkower, Senior Analyst, Technology and Media
This report looks at the following areas:
- Dangerous drops in subscription among 25-34s
- Loss of landlines leads to fewer bundles, more churn
- Internet growth hits pause as mobile becomes more competitive
In the context of this rapidly changing environment, Mintel explores attitudes to internet service inclusive of interest in receiving the highest speeds of service, willingness to pay for them, and the entertainment habits that make them necessary. This Report also explores interest in changing service for internet, video, and phone service, as well as opportunities in forming new bundles of service with home security and cross-selling home services with wireless services.
This Report explores residential subscription sales of internet, phone, TV, security, and automation services. Video service delivered OTT (over-the-top) of internet services are considered from the perspective of the competitive context they provide to traditional pay TV service, and the extent to which they propel the need for high-speed internet services, but is not the focus of the Report.
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