Home Electronics (Video/Audio) - Canada - January 2017
"Audio and video home electronics manufacturers and brands operating in Canada are facing a changing environment of evolving preferences and consumer demand. New televisions are pushing the boundaries of screen sizes and resolutions, and these attributes do capture consumer interest. However, some segments have struggled to maintain relevancy in light of tight competition, market maturity and changing tastes. Segments such as audio will need to adapt to changing preferences for practicality and efficiency, as well as connectivity with mobile devices. Furthermore, consumer attitudes indicate that they are performing research before purchasing a device in this category, and thus will be more likely to be confident in the purchasing process."
- Andrew Zmijak, Research Analyst
This Report discusses the following key topics:
- Home theatre systems are losing presence in Canadian households
- Low prices are a major factor
- Consumers insist on performing research prior to purchase
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