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Home Laundry Products - UK - August 2014

“More sophisticated versions of laundry capsules coming onto the market, such as Ariel 3in1 Pods and Persil Dual Action Capsules with liquid and powder detergent, are boosting this format’s share of the laundry detergents market. The effective removal of stains is the most important factor likely to determine product choice, but washing clothes also extends to getting rid of unseen body oil/sweat stains, killing germs, prolonging the life of garments and not causing any reaction on sensitive skin. Being able to perform these functions at low temperatures to save energy will be increasingly important, especially with the trend towards more concentrated formulations that require smaller dosing.”
– Richard Caines, Senior Household Care Analyst

This report looks at the following areas:

  • Going beyond the removal of visible stains in product development
  • Appeal of products that make doing the laundry easier
  • Interest in fragrance and opportunities to add value to market
  • Impact of attitudes towards doing the laundry on purchasing

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Table of contents

  1. Introduction

      • Definition:
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Best- and worst-case forecast of UK retail value sales of home laundry products, 2009-19
            • Weak sales of laundry detergents depress market
              • Fabric conditioners grow share of sales
                • Figure 2: Breakdown of UK retail value sales of home laundry products, by segment, 2013
              • Market drivers
                • More households and growth in key demographics
                  • Energy efficiency the focus of detergent and appliance manufacturers
                    • Companies, brands and innovation
                      • Persil leads in laundry detergents
                        • Figure 3: Brands’ value shares in laundry detergents, year ending May 2014
                      • Leading brands drive growth in fabric conditioners
                        • Figure 4: Brands’ value shares in fabric conditioners, year ending May 2014
                      • Laundry capsules a bigger share of 2013 launches
                        • Big two manufacturers dominate advertising
                          • The consumer
                            • Liquids/gels used by the most people
                              • Figure 5: Usage of laundry detergents in different formats, June 2014
                            • Growth in usage of fabric conditioners
                              • Figure 6: Usage of other laundry products, June 2014
                            • Tough stain removal most important for detergents
                              • Figure 7: Factors influencing choice of laundry detergents, June 2014
                            • Scent and longer-lasting freshening key drivers for conditioners
                              • Figure 8: Factors influencing choice of fabric softeners, June 2014
                            • Demand for detergents for mixed washes
                              • Figure 9: Interest in product features and willingness to pay more for them, June 2014
                            • High priority attached to good wash results
                              • Figure 10: Attitudes towards home laundry products, any agree, June 2014
                            • What we think
                            • Issues and Insights

                                • Going beyond the removal of visible stains in product development
                                  • The facts
                                    • The implications
                                      • Appeal of products that make doing the laundry easier
                                        • The facts
                                          • The implications
                                            • Interest in fragrance and opportunities to add value to market
                                              • The facts
                                                • The implications
                                                  • Impact of attitudes towards doing the laundry on purchasing
                                                    • The facts
                                                      • The implications
                                                      • Trend Application

                                                          • Trend: Many Mes
                                                            • Trend: Nouveau Poor
                                                              • Trend: Sense of the Intense
                                                              • Market Drivers

                                                                • Key points
                                                                  • Growth in number of households
                                                                    • Figure 11: UK households, by size, 2009-19
                                                                  • More young adults should benefit laundry sales
                                                                    • Figure 12: Trends in the age structure of the UK population, 2009-19
                                                                  • Move to lower wash temperatures
                                                                    • Figure 13: Wash temperature used most frequently, October 2013
                                                                  • Ownership of laundry appliances
                                                                    • Figure 14: Household ownership of washing machines, washer dryers and tumble dryers, 2012-14
                                                                  • What people want from their washer/dryer
                                                                    • Figure 15: Features of the next washing machine that interest people, and that they would pay more for, April 2014
                                                                • Who’s Innovating?

                                                                  • Key points
                                                                    • Laundry detergents the largest share of launches
                                                                      • Figure 16: New product launches in the UK home laundry market, % by sub-category, 2010-14
                                                                      • Figure 17: New product launches in the automatic detergents sub-category, % by format type, 2010-14
                                                                      • Figure 18: Examples of launches of laundry capsules in the UK automatic detergents market, 2013 and 2014
                                                                    • High level of own-brand NPD activity
                                                                      • Figure 19: New product launches in the UK home laundry market, % by own-label vs. branded, 2010-14
                                                                      • Figure 20: Examples of own-label product launches in the UK home laundry products market, 2014
                                                                      • Figure 21: New product launches in the UK home laundry market, % own-label vs. branded by sub-category, 2013
                                                                    • Big three manufacturers and leading retailers dominate
                                                                      • Figure 22: New product launches in the UK home laundry market, % by company (based on top 10 for 2013), 2010-14
                                                                      • Figure 23: Examples of branded product launches in the UK home laundry products market, 2013 and 2014
                                                                    • Ethical claims seen on the most products
                                                                      • Figure 24: New product launches in the UK home laundry market, % by company (based on top claims for 2013), 2010-14
                                                                      • Figure 25: Examples of product launches by eco-brands in the UK home laundry products market, 2014
                                                                      • Figure 26: Examples of product launches making dermatologically tested claims in the UK home laundry products market, 2014
                                                                    • Majority of launches new products or varieties
                                                                      • Figure 27: New product launches in the UK home laundry market, % by launch type, 2010-14
                                                                  • Market Size and Forecast

                                                                    • Key points
                                                                      • Flat market for home laundry products
                                                                        • Figure 28: UK retail value sales and forecast of home laundry products, at current and constant prices, 2009-19
                                                                      • The future
                                                                          • Figure 29: Best- and worst-case forecast of UK retail sales of home laundry products, 2009-19
                                                                        • Forecast methodology
                                                                        • Segment Performance

                                                                          • Key points
                                                                            • Laundry detergents sales go into decline
                                                                              • Figure 30: Breakdown of UK retail value sales of home laundry products, by segment, 2009-14
                                                                            • Laundry detergents hit by declining powder sales
                                                                              • Figure 31: UK retail value sales and forecast of laundry detergents, at current and constant prices, 2009-19
                                                                              • Figure 32: UK retail value sales of laundry detergents, by formulation, 2012-14
                                                                              • Figure 33: UK retail value sales of laundry detergents, by format, 2012-14
                                                                            • Solid growth in sales of fabric conditioners
                                                                              • Figure 34: UK retail value sales and forecast of fabric conditioners, at current and constant prices, 2009-19
                                                                              • Figure 35: UK retail value sales of fabric conditioners, by type, 2012-14
                                                                            • Wash treatment and ironing enhancers
                                                                              • Figure 36: UK retail value sales and forecast of wash treatment products and ironing enhancers, at current and constant prices, 2009-19
                                                                              • Figure 37: UK retail value sales of wash treatment products and ironing enhancers, by segment, 2012-14
                                                                          • Market Share

                                                                            • Key points
                                                                              • Persil has big lead in laundry detergents
                                                                                • Figure 38: Brands’ value shares in laundry detergents, years ending May, 2013 and 2014
                                                                              • Fabric conditioners
                                                                                • Figure 39: Brands’ value shares in fabric conditioners, years ending May, 2013 and 2014
                                                                              • Mixture of branded and own-label growth in wash treatment
                                                                                • Figure 40: Brands’ value shares in wash treatment*, years ending May, 2013 and 2014
                                                                              • Ironing enhancers
                                                                                • Figure 41: Brands’ value shares in ironing enhancers*, years ending May, 2013 and 2014
                                                                            • Companies and Products

                                                                              • ACDOCO
                                                                                  • Figure 42: Example of new product launch by ACDOCO in the home laundry market, July 2013-June 2014
                                                                                • Ecover
                                                                                    • Figure 43: Examples of new product launches by Ecover and Method in the home laundry market, July 2013-june 2014
                                                                                  • McBride
                                                                                      • Figure 44: Example of new product launch by Robert McBride in the home laundry market, July 2013-June 2014
                                                                                    • Procter & Gamble
                                                                                        • Figure 45: Examples of new product launches by Procter & Gamble in the home laundry market, July 2013-June 2014
                                                                                      • Reckitt Benckiser
                                                                                          • Figure 46: Examples of new product launches by Reckitt Benckiser in the home laundry market, July 2013-June 2014
                                                                                        • Spotless Punch
                                                                                            • Figure 47: Example of new product launch by Spotless Punch in the home laundry market, July 2013-June 2014
                                                                                          • Unilever
                                                                                              • Figure 48: Examples of new product launches by Unilever in the home laundry market, July 2013-June 2014
                                                                                            • Other companies
                                                                                              • Figure 49: Selected other companies and brands in the home laundry products market, 2014
                                                                                          • Brand Research

                                                                                            • Brand map
                                                                                                • Figure 50: Attitudes towards and usage of brands in the home laundry sector, May 2014
                                                                                              • Correspondence analysis
                                                                                                • Brand attitudes
                                                                                                  • Figure 51: Attitudes, by home laundry brand, May 2014
                                                                                                • Brand personality
                                                                                                  • Figure 52: Home laundry brand personality – macro image, May 2014
                                                                                                  • Figure 53: Home laundry brand personality – micro image, May 2014
                                                                                                • Brand experience
                                                                                                  • Figure 54: Home laundry brand usage, May 2014
                                                                                                  • Figure 55: Satisfaction with various home laundry brands, May 2014
                                                                                                  • Figure 56: Consideration of home laundry brands, May 2014
                                                                                                  • Figure 57: Consumer perceptions of current home laundry brand performance, May 2014
                                                                                                • Brand recommendation
                                                                                                  • Figure 58: Likely recommendation of selected home laundry brands, May 2014
                                                                                              • Brand Communication and Promotion

                                                                                                • Key points
                                                                                                  • Advertising increases in 2013
                                                                                                    • Figure 59: Main media advertising expenditure on home laundry products*, 2010-14
                                                                                                    • Figure 60: Main media advertising expenditure on home laundry products, by sub-category, 2010-14
                                                                                                  • Big three dominate advertising
                                                                                                    • Figure 61: Main media advertising expenditure on home laundry products, by leading advertisers, 2010-14
                                                                                                  • Ariel 3in1 Pods the biggest advertising campaign
                                                                                                    • Figure 62: Main media advertising expenditure on washing powders/liquids/tabs, by top 10 campaigns, 2013
                                                                                                    • Figure 63: Main media advertising on washing powders/liquids/tabs, % by brand, 2013
                                                                                                  • Fabric conditioners dominated by Lenor and Comfort
                                                                                                    • Figure 64: Main media advertising expenditure on fabric softeners/conditioners, by leading campaigns, 2013
                                                                                                    • Figure 65: Main media advertising on fabric softeners/conditioners, % by brand, 2013
                                                                                                  • Reckitt Benckiser dominates wash treatment advertising
                                                                                                    • Figure 66: Main media advertising expenditure on stain removers/whiteners, by leading campaigns, 2013
                                                                                                    • Figure 67: Main media advertising expenditure on stain removers/whiteners, by leading campaigns, 2013
                                                                                                  • Advertising by media type
                                                                                                    • Figure 68: Main media advertising expenditure on home laundry products, by media type, 2010-14
                                                                                                • Channels to Market

                                                                                                  • Key points
                                                                                                    • Supermarkets dominate sales of laundry products
                                                                                                      • Figure 69: UK retail value sales of home laundry products*, by outlet type, 2012-14
                                                                                                    • Advance of the non-food discounters
                                                                                                    • The Consumer – Laundry Responsibilities

                                                                                                      • Key points
                                                                                                        • Majority take some responsibility for laundry
                                                                                                          • Figure 70: Responsibility for doing the laundry, June 2014
                                                                                                          • Figure 71: Level of responsibility for doing the laundry, by age, June 2014
                                                                                                        • Women still the biggest purchasers
                                                                                                          • Figure 72: Responsibility for doing shopping for home laundry products, June 2014
                                                                                                          • Figure 73: Level of responsibility for doing shopping for home laundry products, by gender, June 2014
                                                                                                      • The Consumer – Usage of Home Laundry Products

                                                                                                        • Key points
                                                                                                          • Powders and liquids/gels most popular formats
                                                                                                            • Figure 74: Usage of laundry detergents in different formats, June 2014
                                                                                                            • Figure 75: Format of laundry detergent used in most was loads, June 2014
                                                                                                            • Figure 76: Usage of laundry detergents in different formats in most wash loads, by usage of laundry detergents in different formats, June 2014
                                                                                                          • Nearly three quarters use fabric conditioners
                                                                                                            • Figure 77: Usage of other laundry products, June 2014
                                                                                                            • Figure 78: Usage of liquid fabric softener/conditioner, by gender and age, June 2014
                                                                                                            • Figure 79: Usage of other laundry products in most wash loads, by usage of other laundry products, June 2014
                                                                                                            • Figure 80: Usage of other laundry products, by usage of other laundry products, June 2014
                                                                                                        • The Consumer – Factors Influencing Choice

                                                                                                          • Key points
                                                                                                            • Stain removal the top priority
                                                                                                              • Figure 81: Factors influencing choice of laundry detergents, June 2014
                                                                                                              • Figure 82: Importance attached to removing tough stains and working well at low temperatures, by age, June 2014
                                                                                                            • Fresh smelling clothes also important
                                                                                                              • Figure 83: Importance attached to freshening and fragrance when choosing laundry detergents, by age, June 2014
                                                                                                            • Getting laundry hygienically clean
                                                                                                              • Few people consider environmental factors
                                                                                                                • Scent/fragrance the biggest influence on choice of conditioner
                                                                                                                  • Figure 84: Factors influencing choice of fabric softeners, June 2014
                                                                                                                • Softening clothes and making ironing easier
                                                                                                                  • Figure 85: Importance of making clothes extra soft and ironing easier when choosing fabric conditioners, June 2014
                                                                                                                • Formulas with particular benefits
                                                                                                                • The Consumer – Interest in Product Features

                                                                                                                  • Key points
                                                                                                                    • Detergents for mixed washes appeal strongly
                                                                                                                      • Figure 86: Interest in product features and willingness to pay more for them, June 2014
                                                                                                                    • Getting rid of sweat and odours from clothing
                                                                                                                        • Figure 87: Interest in and willingness to pay more for detergents that eliminate sweat odours and super-concentrated laundry detergents that require smaller doses, by age, June 2014
                                                                                                                      • Prolonging the life of clothing with fabric softeners
                                                                                                                          • Figure 88: Interest in and willingness to pay more for fabric softeners that prolong the life of fabrics or help clothing dry more quickly, by age, June 2014
                                                                                                                        • Appeal of fragrance extends to scent boosters
                                                                                                                          • Figure 89: Interest in and willingness to pay more for scent boosters and scented laundry products that are hypoallergenic, by age, June 2014
                                                                                                                        • Interest in multi-purpose stain removers
                                                                                                                        • The Consumer – Attitudes towards Home Laundry Products

                                                                                                                          • Key points
                                                                                                                            • High priority attached to good laundry results
                                                                                                                              • Figure 90: Attitudes towards home laundry products, June 2014
                                                                                                                            • Preference for using separate products
                                                                                                                              • Combination products have their benefits
                                                                                                                                • Effectiveness of detergents at low temperatures
                                                                                                                                  • More people need convincing about eco-brands
                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                      • Figure 91: Best- and worst-case forecast for UK retail value sales of home laundry products, 2014-19
                                                                                                                                      • Figure 92: Best- and worst-case forecast of UK retail sales of laundry detergents, 2009-19
                                                                                                                                      • Figure 93: Best- and worst-case forecast for UK retail value sales of laundry detergents, 2014-19
                                                                                                                                      • Figure 94: Best- and worst-case forecast of UK retail sales of fabric conditioners, 2009-19
                                                                                                                                      • Figure 95: Best- and worst-case forecast for UK retail value sales of fabric conditioners, 2014-19
                                                                                                                                      • Figure 96: Best- and worst-case forecast of UK retail sales of wash treatment products and ironing enhancers, 2009-19
                                                                                                                                      • Figure 97: Best- and worst-case forecast for UK retail value sales of wash treatment products and ironing enhancers, 2014-19
                                                                                                                                  • Appendix – Brand Research

                                                                                                                                      • Figure 98: Brand usage, May 2014
                                                                                                                                      • Figure 99: Brand commitment, May 2014
                                                                                                                                      • Figure 100: Brand momentum, May 2014
                                                                                                                                      • Figure 101: Brand diversity, May 2014
                                                                                                                                      • Figure 102: Brand satisfaction, May 2014
                                                                                                                                      • Figure 103: Brand recommendation, May 2014
                                                                                                                                      • Figure 104: Brand attitude, May 2014
                                                                                                                                      • Figure 105: Brand image – macro image, May 2014
                                                                                                                                      • Figure 106: Brand image – micro image, May 2014
                                                                                                                                  • Appendix – The Consumer – Laundry Responsibilities

                                                                                                                                      • Figure 107: Responsibility for doing the laundry, June 2014
                                                                                                                                      • Figure 108: Responsibility for doing the laundry, by demographics, June 2014
                                                                                                                                      • Figure 109: Responsibility for doing shopping for home laundry products, June 2014
                                                                                                                                      • Figure 110: Responsibility for doing shopping for home laundry products, by demographics, June 2014
                                                                                                                                  • Appendix – The Consumer – Usage of Home Laundry Products

                                                                                                                                      • Figure 111: Usage of laundry detergents in different formats, June 2014
                                                                                                                                      • Figure 112: Usage of laundry detergents in different formats, by demographics, June 2014
                                                                                                                                      • Figure 113: Usage of laundry detergents in different formats, by demographics, June 2014 (continued)
                                                                                                                                      • Figure 114: Usage of laundry detergents in different formats in most wash loads, by demographics, June 2014
                                                                                                                                      • Figure 115: Usage of laundry detergents in different formats in most wash loads, by demographics, June 2014 (continued)
                                                                                                                                      • Figure 116: Usage of laundry detergents in different formats in most wash loads, by usage of laundry detergents in different formats, June 2014
                                                                                                                                      • Figure 117: Usage of laundry detergents in different formats, by usage of laundry detergents in different formats, June 2014
                                                                                                                                      • Figure 118: Usage of other laundry products, June 2014
                                                                                                                                      • Figure 119: Usage of other laundry products, by demographics, June 2014
                                                                                                                                      • Figure 120: Usage of other laundry products in most wash loads, by demographics, June 2014
                                                                                                                                      • Figure 121: Usage of other laundry products in most wash loads, by usage of other laundry products, June 2014
                                                                                                                                      • Figure 122: Usage of other laundry products, by usage of other laundry products, June 2014
                                                                                                                                  • Appendix – The Consumer – Factors Influencing Choice

                                                                                                                                      • Figure 123: Factors influencing choice of laundry detergents, June 2014
                                                                                                                                      • Figure 124: Factors influencing choice of laundry detergents, by demographics, June 2014
                                                                                                                                      • Figure 125: Factors influencing choice of laundry detergents, by demographics, June 2014 (continued)
                                                                                                                                      • Figure 126: Factors influencing choice of laundry detergents, by demographics, June 2014 (continued)
                                                                                                                                      • Figure 127: Factors influencing choice of fabric softeners, June 2014
                                                                                                                                      • Figure 128: Factors influencing choice of fabric softeners, by demographics, June 2014
                                                                                                                                      • Figure 129: Factors influencing choice of fabric softeners, by demographics, June 2014 (continued)
                                                                                                                                      • Figure 130: Factors influencing choice of fabric softeners, by demographics, June 2014 (continued)
                                                                                                                                  • Appendix – The Consumer – Interest in Product Features

                                                                                                                                      • Figure 131: Interest in product features and willingness to pay more for them, June 2014
                                                                                                                                      • Figure 132: Interest in product features and willingness to pay more for them – Fabric softener that helps clothing dry more quickly in the tumble dryer, by demographics, June 2014
                                                                                                                                      • Figure 133: Interest in product features and willingness to pay more for them – Fabric softeners that prolong the life of fabrics, by demographics, June 2014
                                                                                                                                      • Figure 134: Interest in product features and willingness to pay more for them – Scented laundry products that are hypoallergenic, by demographics, June 2014
                                                                                                                                      • Figure 135: Interest in product features and willingness to pay more for them – Super-concentrated laundry detergents that require smaller doses, by demographics, June 2014
                                                                                                                                      • Figure 136: Interest in product features and willingness to pay more for them – Detergent that eliminates sweat odours from clothing, by demographics, June 2014
                                                                                                                                      • Figure 137: Interest in product features and willingness to pay more for them – Detergent that eliminates the need to separate whites from colours, by demographics, June 2014
                                                                                                                                      • Figure 138: Interest in product features and willingness to pay more for them – Scent boosters in single-dose capsule or tablet form to add extra fragrance, by demographics, June 2014
                                                                                                                                      • Figure 139: Interest in product features and willingness to pay more for them – Whitener that doesn’t contain bleach, by demographics, June 2014
                                                                                                                                      • Figure 140: Interest in product features and willingness to pay more for them – Detergent with dust-mite controlling properties to prevent allergies, by demographics, June 2014
                                                                                                                                      • Figure 141: Interest in product features and willingness to pay more for them – Online subscription service for home delivery of favourite branded laundry products direct from the manufacturer, by demographics, June 2014
                                                                                                                                      • Figure 142: Interest in product features and willingness to pay more for them – Stain remover for both laundry and household cleaning, by demographics, June 2014
                                                                                                                                      • Figure 143: Interest in product features and willingness to pay more for them – Heat-activated aromatherapy in a fabric softener, by demographics, June 2014
                                                                                                                                      • Figure 144: Interest in product features and willingness to pay more for them, by usage of laundry detergents in different formats, June 2014
                                                                                                                                      • Figure 145: Interest in product features and willingness to pay more for them, by usage of laundry detergents in different formats in most wash loads, June 2014
                                                                                                                                      • Figure 146: Interest in product features and willingness to pay more for them, by usage of other laundry products, June 2014
                                                                                                                                      • Figure 147: Interest in product features and willingness to pay more for them, by usage of other laundry products in most wash loads, June 2014
                                                                                                                                  • Appendix – The Consumer – Attitudes towards Home Laundry Products

                                                                                                                                      • Figure 148: Attitudes towards home laundry products, June 2014
                                                                                                                                      • Figure 149: Agreement with the statement ’I prefer to use different combinations of detergent, fabric softener, stain fighter, and other products depending on the load’, by demographics, June 2014
                                                                                                                                      • Figure 150: Agreement with the statement ’Separate detergent and fabric conditioner gives better results than using a 2-in-1 product’, by demographics, June 2014
                                                                                                                                      • Figure 151: Agreement with the statement ’The best way to get stains out of clothes is to pre-treat them with stain remover before they go in the wash’, by demographics, June 2014
                                                                                                                                      • Figure 152: Agreement with the statement ’Combination laundry products make it easier to do laundry’, by demographics, June 2014
                                                                                                                                      • Figure 153: Agreement with the statement ’Using 2-in-1 detergent and fabric conditioner instead of separate products is a good way to save money’, by demographics, June 2014
                                                                                                                                      • Figure 154: Agreement with the statement ’The detergent I use is effective enough that using a separate stain remover usually isn’t necessary’, by demographics, June 2014
                                                                                                                                      • Figure 155: Agreement with the statement ’Using laundry detergents at low temperatures achieves good cleaning results’, by demographics, June 2014
                                                                                                                                      • Figure 156: Agreement with the statement ’I would try a laundry detergent that claimed to clean using cold water’, by demographics, June 2014
                                                                                                                                      • Figure 157: Agreement with the statement ’I don’t trust eco-brands to perform as well as the leading brands’, by demographics, June 2014
                                                                                                                                      • Figure 158: Agreement with the statement ’It’s worth taking time to separate dark colours from whites to keep clothes looking good for longer’, by demographics, June 2014
                                                                                                                                      • Figure 159: Agreement with the statement ’I’m always interested in trying new products that claim to help improve laundry results’, by demographics, June 2014
                                                                                                                                      • Figure 160: Agreement with the statement ’I’m always interested in tips or advice on how to improve laundry results’, by demographics, June 2014
                                                                                                                                      • Figure 161: Attitudes towards home laundry products, by usage of laundry detergents in different formats, June 2014
                                                                                                                                      • Figure 162: Attitudes towards home laundry products, by usage of laundry detergents in different formats in most wash loads, June 2014
                                                                                                                                      • Figure 163: Attitudes towards home laundry products, by usage of other laundry products, June 2014
                                                                                                                                      • Figure 164: Attitudes towards home laundry products, by usage of other laundry products in most wash loads, June 2014

                                                                                                                                  Companies Covered

                                                                                                                                  • ACDOCO Limited
                                                                                                                                  • Allergy UK
                                                                                                                                  • Dorothy Perkins old
                                                                                                                                  • Dri-Pak
                                                                                                                                  • Dylon International Limited
                                                                                                                                  • Ecover UK
                                                                                                                                  • Facebook, Inc.
                                                                                                                                  • Jeyes UK
                                                                                                                                  • McBride PLC
                                                                                                                                  • Method Products, Inc.
                                                                                                                                  • Procter & Gamble Company (The)
                                                                                                                                  • Procter & Gamble UK & Ireland
                                                                                                                                  • PZ Cussons
                                                                                                                                  • Reckitt Benckiser (UK)
                                                                                                                                  • SC Johnson UK
                                                                                                                                  • Spotless Group Ltd
                                                                                                                                  • Spotless Punch Limited
                                                                                                                                  • Surcare
                                                                                                                                  • Twitter, Inc.
                                                                                                                                  • Unilever Plc
                                                                                                                                  • United Nations Children's Fund (UNICEF)

                                                                                                                                  Home Laundry Products - UK - August 2014

                                                                                                                                  £1,995.00 (Excl.Tax)