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Home Shopping - Europe - March 2009

Mintel’s report “Home Shopping in Europe” in 2009 covers the 19 largest home shopping markets in Europe. We focus on the principal economies of Western Europe plus the Czech Republic, Hungary and Poland.

The reports for the UK, Germany, France, Spain, and Italy are available separately. All other countries are only available in the single copy 19-country version. But it is this report that gives the full overview of home shopping in Europe.

In this report we use data provided by the leading European trade associations EMOTA and FEDSA. The European Mail Order Trade Association (EMOTA) is the main representative body of the mail order industry in Europe. EMOTA comprises 18 national trade associations. The Federation of European Direct Selling Associations represents the direct selling associations in Europe. It consists of 27 country member associations and we are grateful to FEDSA for allowing us to quote its data.

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Table of contents

  1. Market in Brief

    • Market size and performance
      • E-commerce driving market growth
        • Leading retailers
          • The future
          • Report Scope

              • Technical notes
                • Market definitions
                  • E-commerce
                    • Mail order
                      • Direct selling
                        • Direct response
                          • Television shopping
                            • Market shares
                              • Company profiles
                                • Abbreviations
                                  • Financial definitions
                                    • Currencies
                                      • Figure 1: Exchange rates, € to other European currencies, 2004-08
                                    • Country codes
                                      • Figure 2: Country codes
                                    • VAT
                                      • Figure 3: Europe: Standard VAT rates, 2008
                                  • European Summary

                                    • The European home shopping market size
                                        • Figure 4: Europe: home shopping market by major channel of distribution, 2008
                                        • Figure 5: Europe: estimated home shopping market, by country, 2008
                                      • Direct selling
                                          • Figure 6: Europe: direct selling sales as % of all home shopping sales, 2008
                                        • FEDSA Data
                                          • Figure 7: Europe: FEDSA members’ sales, 2003-07
                                        • E-commerce
                                          • E-commerce market size
                                            • Figure 8: Europe: Estimated e-commerce sales per capita, by country, 2008
                                          • E-commerce penetration by country
                                            • Figure 9: Europe: Percentage of individuals that ordered goods or services over the Internet for private use in the last year, 2008
                                          • E-commerce penetration by product category
                                            • Figure 10: Europe: Goods and services ordered over the internet, for private use, in the last year, 2008
                                          • Mail order
                                            • TV Shopping
                                              • Non-store retailers sales and forecast
                                                • Figure 11: Europe: Estimated non-store retailers’ sales, 2004-13
                                              • Retail competitor analysis
                                                • Leading retailers
                                                  • Pureplayers – strongest performers
                                                    • But mail order still has the biggest presence
                                                      • TV shopping
                                                        • Figure 12: Europe: Leading home shopping specialists, sales, 2005-08
                                                      • Market shares
                                                        • Figure 13: Europe: Leading home shopping companies, share of home shopping market, 2008
                                                        • Figure 14: Europe: Leading home shopping companies, share of home shopping market, 2008
                                                      • Sales performance
                                                        • Winners
                                                          • Losers
                                                            • Signs of growth
                                                              • Figure 15: Europe: Leading home shopping specialists, sales change, 2005-07
                                                            • The future
                                                              • Traditional channels found a new (lower) base?
                                                                • E-commerce - the growth market
                                                                  • Is multi-channel still the best model?
                                                                    • Profiting from the “long tail”
                                                                      • E-commerce going mobile
                                                                      • Europe – Background Data

                                                                        • Overview
                                                                          • The big five economies
                                                                            • Wealthiest and poorest markets
                                                                              • Figure 16: Europe: GDP, consumer spending and retail sales per capita by country, 2007
                                                                            • Fastest growing markets
                                                                              • Figure 17: Europe: Fastest growing economies, GDP (current prices) growth, 2003-07
                                                                              • Figure 18: Europe: Fastest growing retail markets, 2003-07
                                                                            • Summary tables
                                                                              • Population
                                                                                • Figure 19: Europe: Population by country, 2003-07
                                                                              • GDP
                                                                                • Figure 20: Europe: GDP by country, 2003-07
                                                                              • Consumer expenditure
                                                                                • Figure 21: Europe: Total consumer expenditure (current prices), 2003-07
                                                                              • Inflation
                                                                                • Figure 22: Europe: Inflation by country, 2003-07
                                                                              • All retail sales
                                                                                • Figure 23: Europe: Retail sales by country, 2003-07
                                                                            • Austria

                                                                              • Market in brief
                                                                                • Sector size and forecast
                                                                                    • Figure 24: Austria: Non-store retailers’ sales, 2004-13
                                                                                  • The home shopping market
                                                                                    • Figure 25: Austria: Home shopping market, by major sub-sector, 2007-08
                                                                                  • E-commerce
                                                                                      • Figure 26: Austria, Online shoppers by age, 2008
                                                                                      • Figure 27: Austria: Type of goods bought online, 2008
                                                                                    • Mail order
                                                                                      • Direct selling
                                                                                        • Retail competitor analysis
                                                                                          • Key points
                                                                                            • Recent developments
                                                                                                • Figure 28: Austria: Leading home shopping retailers, 2007/08
                                                                                              • Market share
                                                                                                  • Figure 29: Austria: Home shopping retailers’ share of all non-store retailers’ sales, 2007/08
                                                                                              • Belgium

                                                                                                • Market in brief
                                                                                                  • Sector size and forecast
                                                                                                      • Figure 30: Belgium: Retail sales, 2004-13
                                                                                                    • The home shopping market
                                                                                                      • Figure 31: Belgium: Estimated home shopping market by major sub-sector, 2008
                                                                                                    • Mail order
                                                                                                      • Figure 32: Belgium, Estimated breakdown of mail order turnover, 2004-08
                                                                                                    • Direct selling
                                                                                                      • E-commerce
                                                                                                        • Retail competitor analysis
                                                                                                          • Key points
                                                                                                            • Recent trends and developments
                                                                                                              • Domestic players crowded out
                                                                                                                • Looking online
                                                                                                                  • Figure 33: Belgium: Leading home shopping retailers, 2007/08
                                                                                                                • Market share
                                                                                                                  • Figure 34: Belgium: Home shopping retailers’ share of all non-store retailers’ sales, 2007
                                                                                                                • Enterprise data
                                                                                                                  • Figure 35: Belgium: Enterprise data, 2003-06
                                                                                                              • Czech Republic

                                                                                                                • Market in brief
                                                                                                                  • Sector size and forecast
                                                                                                                    • Home shopping to outperform all retail
                                                                                                                        • Figure 36: Czech Republic: Retail sales, 2004-13
                                                                                                                      • The home shopping market
                                                                                                                        • Figure 37: Czech Republic: Estimated home shopping market by major sub-sectors, 2008
                                                                                                                      • E-commerce
                                                                                                                        • Figure 38: Czech Republic: Online sales of goods, 2008
                                                                                                                        • Figure 39: Czech Republic: Online purchases in the last 12 months, by age group, 2003 and 2005-08
                                                                                                                        • Figure 40: Czech Republic: Composition of online shoppers, by age group, 2008
                                                                                                                        • Figure 41: Czech Republic: Composition of online shoppers, by demographics, 2003 and 2008
                                                                                                                        • Figure 42: Czech Republic: Online shopping, by product type, 2008
                                                                                                                        • Figure 43: Czech Republic: Top product types bought online, by gender, 2008
                                                                                                                        • Figure 44: Czech Republic: Top five product types bought online, by age group, 2008
                                                                                                                      • Direct selling
                                                                                                                          • Figure 45: Czech Republic: Direct selling sales, 2003-08
                                                                                                                        • Retail competitor analysis
                                                                                                                          • Key points
                                                                                                                            • Recent trends and developments
                                                                                                                              • Rapid consolidation
                                                                                                                                • Enter private equity
                                                                                                                                  • Expanding to new areas
                                                                                                                                    • Figure 46: Czech Republic: Identified leading non-store retailers, 2008
                                                                                                                                  • Market shares
                                                                                                                                    • Figure 47: Czech Republic: Leading retailers’ share of home shopping market, 2008
                                                                                                                                • Denmark

                                                                                                                                  • Market in brief
                                                                                                                                    • Sector size and forecast
                                                                                                                                      • Home shopping to outperform all retail
                                                                                                                                          • Figure 48: Denmark: Retail sales, 2004-13
                                                                                                                                        • Home shopping ahead of all retail over 2004-08
                                                                                                                                            • Figure 49: Denmark: Home shopping specialists’ sales, 2004-08
                                                                                                                                          • The home shopping market
                                                                                                                                            • Figure 50: Denmark: Estimated home shopping market by major subsector, 2008
                                                                                                                                          • E-commerce
                                                                                                                                            • Figure 51: Denmark: Online sales of goods, 2008
                                                                                                                                            • Figure 52: Denmark: Ordering of goods or services over the internet, 2008
                                                                                                                                            • Figure 53: Denmark: Percentage of e-commerce users purchasing selected goods and services online, 2008
                                                                                                                                          • Retail competitor analysis
                                                                                                                                            • Key points
                                                                                                                                              • Recent trends and developments
                                                                                                                                                • Proshop grows through acquisitions
                                                                                                                                                  • Saxo.com takes the lead in book e-tail
                                                                                                                                                    • Wupti.com explodes onto the market
                                                                                                                                                      • Organic deliveries stay strong
                                                                                                                                                        • Store openings for clothing?
                                                                                                                                                          • Book clubs losing ground
                                                                                                                                                              • Figure 54: Denmark: Identified leading non-store retailers, 2008
                                                                                                                                                            • Market shares
                                                                                                                                                              • Figure 55: Denmark: Leading retailers share of home shopping sales, 2008
                                                                                                                                                            • Enterprise data
                                                                                                                                                              • Figure 56: Denmark: Non-store retail businesses, 2004-08
                                                                                                                                                          • Finland

                                                                                                                                                            • Market in brief
                                                                                                                                                              • Sector size and forecast
                                                                                                                                                                • Economy to contract in 2009
                                                                                                                                                                  • Home shopping retailers to underperform
                                                                                                                                                                    • Technical notes
                                                                                                                                                                      • Figure 57: Finland: Retail sales, 2004-13
                                                                                                                                                                    • Home shopping behind all retail
                                                                                                                                                                        • Figure 58: Finland: Non-store retailers’ turnover, 2003-07
                                                                                                                                                                      • The home shopping market
                                                                                                                                                                        • Figure 59: Finland: Estimated home shopping market by major sub-sectors, 2008
                                                                                                                                                                      • Mail order and e-commerce
                                                                                                                                                                        • Figure 60: Finland: Online sales of goods, 2008
                                                                                                                                                                        • Figure 61: Finland: Online shopping habits, 2004-08
                                                                                                                                                                        • Figure 62: Finland: Online shopping, by product type, 2008
                                                                                                                                                                      • Mail order
                                                                                                                                                                        • Direct selling
                                                                                                                                                                          • Figure 63: Finland: Direct selling sales, 2003-07
                                                                                                                                                                        • Retail competitor analysis
                                                                                                                                                                          • Key points
                                                                                                                                                                            • Recent trends and developments
                                                                                                                                                                                • Figure 64: Finland: Identified leading non-store retailers, 2008
                                                                                                                                                                              • Market shares
                                                                                                                                                                                • Figure 65: Finland: Leading retailers share of home shopping market, 2008
                                                                                                                                                                              • Enterprise data
                                                                                                                                                                                • Figure 66: Finland: Home shopping enterprises, 2003-07
                                                                                                                                                                            • France

                                                                                                                                                                              • Market in brief
                                                                                                                                                                                • The future
                                                                                                                                                                                  • Market size and performance
                                                                                                                                                                                    • The competitive landscape
                                                                                                                                                                                      • Broader market environment
                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Population growth forecast to slow
                                                                                                                                                                                              • Figure 67: France: Population trends, 2004-09
                                                                                                                                                                                              • Figure 68: France: Population projections, by age group, 2005-45
                                                                                                                                                                                            • Implications for home shopping
                                                                                                                                                                                              • Economy
                                                                                                                                                                                                • Dodging the bullet
                                                                                                                                                                                                    • Figure 69: France: Gross domestic product, 1997-2008
                                                                                                                                                                                                  • Consumer confidence waning
                                                                                                                                                                                                      • Figure 70: France: Consumer expenditure, 1996-2008
                                                                                                                                                                                                    • Time for a revival?
                                                                                                                                                                                                      • Figure 71: France: Consumer confidence, January 1998-January 2009
                                                                                                                                                                                                    • Inflation up but not for long
                                                                                                                                                                                                      • Figure 72: France: Consumer prices, 2002-08
                                                                                                                                                                                                    • Implications for home shopping
                                                                                                                                                                                                      • The market in context
                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • E-commerce driving growth in the sector
                                                                                                                                                                                                            • Figure 73: France: Estimated home shopping market by major sub-sector, 2008
                                                                                                                                                                                                            • Figure 74: France: Share of home shopping by major sub-sector, 2008
                                                                                                                                                                                                          • Mail order
                                                                                                                                                                                                            • Figure 75: France: Mail order sector breakdown, 2003-08
                                                                                                                                                                                                          • Direct selling
                                                                                                                                                                                                            • Figure 76: France: Direct sales turnover of FEDSA members, 2003-08
                                                                                                                                                                                                          • E-commerce
                                                                                                                                                                                                            • Figure 77: France: Estimated e-commerce sales, 2003-08
                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Retail prospects
                                                                                                                                                                                                                  • Figure 78: France: Retail sales, 2004-13
                                                                                                                                                                                                                  • Figure 79: France: Mail order and other non-store specialists’ sales as proportion of all retail sales, 2004-13
                                                                                                                                                                                                                • Recent trends in French home shopping
                                                                                                                                                                                                                  • Retail competitor analysis
                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Redcats the leading player
                                                                                                                                                                                                                        • But dwarfed by Amazon’s growth
                                                                                                                                                                                                                          • Intense competition
                                                                                                                                                                                                                            • Growth potential
                                                                                                                                                                                                                                • Figure 80: France: Leading home shopping players, 2007/08
                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                • Figure 81: France: Market shares of leading home shopping players, 2007
                                                                                                                                                                                                                              • Enterprise data
                                                                                                                                                                                                                                  • Figure 82: France: Enterprise numbers involved in the non-store sector, 2002-06
                                                                                                                                                                                                                              • Germany

                                                                                                                                                                                                                                • Market in brief
                                                                                                                                                                                                                                  • The future
                                                                                                                                                                                                                                    • Market size and performance
                                                                                                                                                                                                                                      • Leading players
                                                                                                                                                                                                                                        • Broader market environment
                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                            • Population in decline
                                                                                                                                                                                                                                              • Figure 83: Germany: Population trends, 2003-07
                                                                                                                                                                                                                                              • Figure 84: Germany: Births, deaths, immigration and emigration, 2000-07
                                                                                                                                                                                                                                              • Figure 85: Germany: Population, by age group, 2007, 2010 and 2015
                                                                                                                                                                                                                                            • Recession hits Germany
                                                                                                                                                                                                                                              • Figure 86: Germany: Gross domestic product, 1998-2008
                                                                                                                                                                                                                                            • Weak consumer spending
                                                                                                                                                                                                                                                • Figure 87: Germany: Consumer expenditure, 1999-2008
                                                                                                                                                                                                                                              • Inflation in free-fall
                                                                                                                                                                                                                                                • Figure 88: Germany: Consumer prices, 1999-2008
                                                                                                                                                                                                                                              • The market in context
                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                  • Spending on home shopping
                                                                                                                                                                                                                                                      • Figure 89: Germany: Home shopping market size by major sub-sector, 2003-08
                                                                                                                                                                                                                                                      • Figure 90: Germany: Home shopping market sector shares, 2008
                                                                                                                                                                                                                                                    • Mail order
                                                                                                                                                                                                                                                      • E-commerce
                                                                                                                                                                                                                                                        • Figure 91: Germany: Products and services purchased online, 2006
                                                                                                                                                                                                                                                      • Direct selling
                                                                                                                                                                                                                                                        • Teleshopping
                                                                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                              • Economic outlook
                                                                                                                                                                                                                                                                • Consumer outlook
                                                                                                                                                                                                                                                                  • Retail sales forecasts
                                                                                                                                                                                                                                                                      • Figure 92: Germany: Retail sales, 2004-13
                                                                                                                                                                                                                                                                    • Retail competitor analysis
                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                        • Otto is the market leader
                                                                                                                                                                                                                                                                          • Arcandor decreases reliance on Germany
                                                                                                                                                                                                                                                                            • Strong growth for Amazon
                                                                                                                                                                                                                                                                              • Neckermann under new ownership
                                                                                                                                                                                                                                                                                • Figure 93: Germany: Leading non-store retailers, 2007/08
                                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                                • Figure 94: Germany: Market share of leading players, 2007/08
                                                                                                                                                                                                                                                                            • Greece

                                                                                                                                                                                                                                                                              • Market in brief
                                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                                    • Figure 95: Greece: Retail sales, 2004-13
                                                                                                                                                                                                                                                                                  • The home shopping market
                                                                                                                                                                                                                                                                                    • Figure 96: Greece: Estimated home shopping market by major sub-sector, 2008
                                                                                                                                                                                                                                                                                  • Mail order
                                                                                                                                                                                                                                                                                    • E-commerce
                                                                                                                                                                                                                                                                                      • Direct selling
                                                                                                                                                                                                                                                                                        • Retail competitor analysis
                                                                                                                                                                                                                                                                                          • Mainly foreign operators
                                                                                                                                                                                                                                                                                            • Figure 97: Greece: Leading home shopping retailers, 2008
                                                                                                                                                                                                                                                                                        • Hungary

                                                                                                                                                                                                                                                                                          • Market in brief
                                                                                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                                                                                              • Economic outlook
                                                                                                                                                                                                                                                                                                • Retailers’ prospects
                                                                                                                                                                                                                                                                                                    • Figure 98: Hungary: Mail order retail sales, 2004-13
                                                                                                                                                                                                                                                                                                  • The home shopping market
                                                                                                                                                                                                                                                                                                    • Figure 99: Hungary: Estimated home shopping market by sub-sector, 2008
                                                                                                                                                                                                                                                                                                  • Mail order
                                                                                                                                                                                                                                                                                                    • Figure 100: Hungary: Estimated breakdown of mail order turnover, 2004-08
                                                                                                                                                                                                                                                                                                  • Direct sales
                                                                                                                                                                                                                                                                                                    • Figure 101: Hungary: Estimated direct sales turnover, 2004-08
                                                                                                                                                                                                                                                                                                  • E-commerce
                                                                                                                                                                                                                                                                                                      • Figure 102: Hungary: Estimated e-commerce retail sales, 2004-08
                                                                                                                                                                                                                                                                                                    • Retail competitor analysis
                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                        • Recent trends and developments
                                                                                                                                                                                                                                                                                                          • Foreign interests
                                                                                                                                                                                                                                                                                                            • Emergence online
                                                                                                                                                                                                                                                                                                              • The leaders
                                                                                                                                                                                                                                                                                                                • Figure 103: Hungary: Leading home shopping retailers, 2007/08
                                                                                                                                                                                                                                                                                                                • Figure 104: Membership of the Hungarian Direct selling association, 2009
                                                                                                                                                                                                                                                                                                                • Figure 105: Membership of the Hungarian Mail Order Association, 2009
                                                                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                                                                • Figure 106: Hungary: Estimated market share of leading players, 2007
                                                                                                                                                                                                                                                                                                              • Enterprise data
                                                                                                                                                                                                                                                                                                                • Figure 107: Hungary: Non-store retail, enterprise numbers, 2002-06
                                                                                                                                                                                                                                                                                                            • Republic of Ireland

                                                                                                                                                                                                                                                                                                              • Market in brief
                                                                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                                                                  • Economic outlook
                                                                                                                                                                                                                                                                                                                    • Retailers’ prospects
                                                                                                                                                                                                                                                                                                                        • Figure 108: Republic of Ireland: Retail sales, 2004-13
                                                                                                                                                                                                                                                                                                                      • The home shopping market
                                                                                                                                                                                                                                                                                                                          • Figure 109: Ireland: Estimated breakdown of the home shopping market, 2008
                                                                                                                                                                                                                                                                                                                        • Mail order
                                                                                                                                                                                                                                                                                                                          • Figure 110: Ireland: Estimated mail order turnover, 2004-08
                                                                                                                                                                                                                                                                                                                        • Direct sales
                                                                                                                                                                                                                                                                                                                          • Figure 111: Ireland: Estimated direct selling turnover, 2004-08
                                                                                                                                                                                                                                                                                                                        • E-commerce
                                                                                                                                                                                                                                                                                                                          • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                              • Recent trends and developments
                                                                                                                                                                                                                                                                                                                                • Clubbing together
                                                                                                                                                                                                                                                                                                                                  • Survival of the fittest
                                                                                                                                                                                                                                                                                                                                    • Rise of the pureplays
                                                                                                                                                                                                                                                                                                                                      • Figure 112: Republic of Ireland: Leading home shopping retailers, 2007/08
                                                                                                                                                                                                                                                                                                                                    • Enterprise data
                                                                                                                                                                                                                                                                                                                                      • Figure 113: Republic of Ireland: Number of enterprises, 2002-06
                                                                                                                                                                                                                                                                                                                                  • Italy

                                                                                                                                                                                                                                                                                                                                    • Market in brief
                                                                                                                                                                                                                                                                                                                                      • The future
                                                                                                                                                                                                                                                                                                                                        • Market size and performance
                                                                                                                                                                                                                                                                                                                                          • The competitive landscape
                                                                                                                                                                                                                                                                                                                                            • Broader market environment
                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                • Slow population growth
                                                                                                                                                                                                                                                                                                                                                  • Figure 114: Italy: Population trends, 2003-08
                                                                                                                                                                                                                                                                                                                                                  • Figure 115: Italy: Population projections, by age group, 2007-47
                                                                                                                                                                                                                                                                                                                                                • Economy slips into recession
                                                                                                                                                                                                                                                                                                                                                    • Figure 116: Italy: Gross domestic product, 1996-2008
                                                                                                                                                                                                                                                                                                                                                  • Consumer confidence improvements brought to an end
                                                                                                                                                                                                                                                                                                                                                      • Figure 117: Italy: Household consumer expenditure, 1996-2008
                                                                                                                                                                                                                                                                                                                                                    • Inflation back on the up
                                                                                                                                                                                                                                                                                                                                                        • Figure 118: Italy: Consumer prices, 2003-08
                                                                                                                                                                                                                                                                                                                                                      • Unemployment decline halts?
                                                                                                                                                                                                                                                                                                                                                          • Figure 119: Italy: Unemployment rate, 1998-2008
                                                                                                                                                                                                                                                                                                                                                        • Market in context
                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                            • Direct sales continue to lead the way
                                                                                                                                                                                                                                                                                                                                                                • Figure 120: Italy: Estimated home shopping market by major sub-sector, 2008
                                                                                                                                                                                                                                                                                                                                                                • Figure 121: Italy: Proportion of home shopping, by major sub-sector, 2008
                                                                                                                                                                                                                                                                                                                                                              • Mail order
                                                                                                                                                                                                                                                                                                                                                                • Figure 122: Italy: Estimated mail order sector breakdown, 2004-08
                                                                                                                                                                                                                                                                                                                                                              • Direct sales
                                                                                                                                                                                                                                                                                                                                                                  • Figure 123: Italy: Direct sales turnover of FEDSA members, 2003-07
                                                                                                                                                                                                                                                                                                                                                                  • Figure 124: Italy: Direct sales by product category, 2007
                                                                                                                                                                                                                                                                                                                                                                • E-commerce
                                                                                                                                                                                                                                                                                                                                                                  • Figure 125: Italy: E-commerce retail spend, 2003-08
                                                                                                                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                    • Retailers’ prospects
                                                                                                                                                                                                                                                                                                                                                                      • Retail sales forecasts
                                                                                                                                                                                                                                                                                                                                                                          • Figure 126: Italy: retail sales, 2004-13
                                                                                                                                                                                                                                                                                                                                                                          • Figure 127: Italy: Mail order and other non-store specialists’ sales as % of all retail sales, 2004-13(f)
                                                                                                                                                                                                                                                                                                                                                                        • Recent trends in Italian home shopping
                                                                                                                                                                                                                                                                                                                                                                          • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                              • Vorwerk leads the way
                                                                                                                                                                                                                                                                                                                                                                                • Food players making their mark
                                                                                                                                                                                                                                                                                                                                                                                  • Foreign entrants
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 128: Italy: Leading retailers in the home shopping sector, 2007/08
                                                                                                                                                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 129: Italy: Market shares of leading home shopping players, 2007
                                                                                                                                                                                                                                                                                                                                                                                  • Enterprise data
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 130: Italy, Enterprise numbers, 2002-06
                                                                                                                                                                                                                                                                                                                                                                                  • The Netherlands

                                                                                                                                                                                                                                                                                                                                                                                    • Market in brief
                                                                                                                                                                                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 131: Netherlands: Non-store retailers’ sales, 2004-13
                                                                                                                                                                                                                                                                                                                                                                                        • The home shopping market
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 132: Netherlands: Consumer expenditure on home shopping, 2007-08
                                                                                                                                                                                                                                                                                                                                                                                          • E-commerce
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 133: Netherlands, Online purchases by internet users, 2008
                                                                                                                                                                                                                                                                                                                                                                                            • Mail order
                                                                                                                                                                                                                                                                                                                                                                                              • Direct selling
                                                                                                                                                                                                                                                                                                                                                                                                • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                    • Wehkamp
                                                                                                                                                                                                                                                                                                                                                                                                      • Neckermann
                                                                                                                                                                                                                                                                                                                                                                                                        • Bol.com
                                                                                                                                                                                                                                                                                                                                                                                                          • Otto
                                                                                                                                                                                                                                                                                                                                                                                                            • ECI
                                                                                                                                                                                                                                                                                                                                                                                                              • Store-based retailers
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 134: Netherlands: Leading non-store retailers, 2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 135: Netherlands: Leading non-store retailers’ Market share, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                • Enterprise data
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 136: The Netherlands: Non-store specialists, enterprise numbers, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                              • Norway

                                                                                                                                                                                                                                                                                                                                                                                                                • Market in brief
                                                                                                                                                                                                                                                                                                                                                                                                                  • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                    • Economic outlook
                                                                                                                                                                                                                                                                                                                                                                                                                      • Home shopping retailers growth to continue, but rate is slowing
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 137: Norway: Retail sales, 2004-13
                                                                                                                                                                                                                                                                                                                                                                                                                        • The home shopping market
                                                                                                                                                                                                                                                                                                                                                                                                                          • Market size
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 138: Norway: Estimated home shopping market by major sub-sector, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                          • Mail order
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 139: Norway: Non-store retail sales, 2005-07
                                                                                                                                                                                                                                                                                                                                                                                                                          • E-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 140: Norway: Types of goods and services bought or ordered over the internet for private use in the last 12 months, Q2 2008
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 141: Norway: % of internet users buying goods or services over the internet for private use in the last 3 months, Q2 2008
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 142: Norway: E-commerce, share of home shopping retailers’ sales, 2002-08
                                                                                                                                                                                                                                                                                                                                                                                                                            • Direct selling
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 143: Norway: Direct selling industry, product breakdown, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Recent trends and developments
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 144: Norway: Leading home shopping retailers, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 145: Norway: Leading Home shopping retailers’ estimated shares of non-store retailers’ sales, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Enterprise data
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 146: Norway: Number of non-store retail enterprises, 2002-07
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Poland

                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market in brief
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 147: Poland: Non-food specialists’ retail sales, 2004-13
                                                                                                                                                                                                                                                                                                                                                                                                                                        • The home shopping market
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 148: Poland: Home shopping market, by major sub-sector, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                        • E-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 149: Poland: Types of goods purchased online, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Direct selling
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Mail order
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Leading retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 150: Poland: Identified non-store retailers, 2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market share
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 151: Poland: Home shopping retailers markets share, 2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Portugal

                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market in brief
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Economy to contract in 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Little growth in sight for non-store retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 152: Portugal: Retail sales, 2004-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The home shopping market
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 153: Portugal: Estimated home shopping market by major sub-sectors, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Mail order
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • E-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 154: Portugal: Estimated online sales of goods, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Internet usage and on-line shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 155: Portugal: Usage of internet and online shopping, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 156: Portugal: Internet usage by age, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 157: Portugal: Internet usage by type of activity, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 158: Portugal: Reasons for not shopping online, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 159: Portugal: Value of purchases over the internet, 2005 and 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 160: Portugal: Online shopping by product type, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Direct selling
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 161: Portugal: Estimated direct selling sales, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Recent trends and developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 162: Portugal: Identified leading non-store retailers, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 163: Portugal: Leading retailers’ share of home shopping market, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Spain

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market in brief
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The future
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market size and performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Competitive landscape
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Broader market environment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Gradual population growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Growing population…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 164: Spain: Population trends, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • but ageing too…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 165: Spain: Population projections, by age group, 2007 and 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Economy - the good times are over
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 166: Spain: Gross domestic product, 1998-2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Inflation moderating
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 167: Spain: Consumer prices, 1999-2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Unemployment rising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 168: Spain: Unemployment rate, 1996-2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer confidence weakens rapidly
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 169: Spain: Consumer confidence indicator, 2005-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Internet penetration
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 170: Spain: Internet penetration, 2000-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market in context
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • End of consumer boom
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 171: Spain: Household consumer expenditure, 1998-2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Non-store retailers bounce back
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 172: Spain: Consumer spending on goods typically sold through non-store sector, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Slow inflation hampers key categories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 173: Spain: Consumer price inflation on selected goods, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The home shopping market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Spending on home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 174: Spain: Estimated home shopping market size by major sub-sector, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • E-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 175: Spain: Products and services purchased online, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Direct selling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Economic outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail sales trends and forecasts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 176: Spain: Retail sales, 2004-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Home shopping prospects
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Bertelsmann backs its Spanish operations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Foreign players dominate direct selling….
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • …and mail order
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Pureplayers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 177: Spain: Leading home shopping specialists, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 178: Spain: Leading home shopping retailers’ market share, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sweden

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market in brief
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Economic outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Home shopping retailers’ growth to continue, but rate is slowing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 179: Sweden: Retail sales, 2004-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The home shopping market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 180: Sweden; Estimated home shopping market by major sub-sector, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Mail order
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • E-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Direct selling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 181: Sweden: Direct selling industry, product breakdown, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Recent trends and developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 182: Sweden: Leading home shopping retailers, 2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 183: Sweden: Leading retailers’ share of non-store retailers’ sales, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Enterprise data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 184: Sweden: Non-store retailers’ enterprise numbers, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Switzerland

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market in brief
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Economic outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retailers’ prospects
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 185: Switzerland: Non-store retailers’ sales, 2004-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The home shopping market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 186: Switzerland: Estimated home shopping market by major sub-sector, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Mail order
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 187: Switzerland: Mail order and E-commerce sales by type of retailer, 2006-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • E-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 188: Switzerland: Usage of the internet by purpose, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Direct selling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Recent trends and developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 189: Switzerland : Leading home shopping retailers, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 190: Switzerland: Leading Home shopping retailers’ estimated share of non-store retailers’ sales, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • United Kingdom

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Issues in the Market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Main themes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market definitions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • E-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Mail order
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Direct selling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Direct response
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Television shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company profiles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Explanations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Future opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Digital have-nots pave the way for new opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market in brief
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Future
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market size and performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The competitive landscape
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The consumer landscape
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Internal market environment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Multichannel – the holy grail?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The online experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The challenge from store retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Internet penetration continues to rise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 191: British internet penetration at home/work/place of study or elsewhere, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 192: British internet penetration at home/work/place of study or elsewhere, by gender, age, and socio-economic group, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • But broadband drives e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 193: UK: Type of internet connection, 2006-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • And has further to go
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 194: Broadband internet at home usage, by gender, age, and socio-economic group, July 2007 and July 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Where and how consumers access the internet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Where they access
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 195: Where consumers access the internet, UK, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • How they access
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 196: How consumers access the internet, UK, 2005 and 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Broader market environment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mixed impact of changing demographics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 197: Implications of changing demographics of the UK population for home shopping market, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The economy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 198: UK GDP growth, 1990-2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Consumer concerns
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 199: How concerns of the British population have shifted over the past year and past two months, Feb 2008-Jan 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 200: Concern over property prices and job/employment prospects, by gender, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 201: Concern over job/employment prospects, by age, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Consumer confidence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 202: Nationwide Consumer Confidence Index, Jan 2006-Oct 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Who’s innovating?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Helping constrained shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Empowering customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • New services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Social shopping sites
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The home shopping market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • ‘Mail order’ sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 203: ‘Mail order’* retailers sales, excl. VAT, at current prices, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Home shopping market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 204: UK: Home shopping market size, and estimated breakdown by sub-sector, excl. sales tax, 2005-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market trends
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key product markets performed well in the boom
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 205: Consumer spending on key home shopping markets, incl VAT, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • All change in 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 206: Consumer spending on key home shopping markets, 2007 vs 2008 (cumulative to Q3)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 207: Consumer price index on select non-food categories, 1996-2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Economic and consumer outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail sales forecasts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Traditional channels will lose retail market share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Non-store retailing losing share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 208: UK: Non-store specialists retail sales, current prices, excl VAT, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store retailers and pure players will battle it out
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • E-commerce will account for over 90% of the home shopping market by 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Strengths and weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Expanding…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • …and contracting
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Direct sellers and direct response struggle too
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Small is beautiful
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Explanations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 209: Major home shopping retailers, excl. sales tax, 2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market shares and evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 210: Leading home shopping specialists, market shares and evaluation, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail advertising and promotion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Direct response features prominently
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Mail order houses cut back too
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • E-commerce operators buck the trend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 211: Home shopping advertising expenditure, by top advertisers, 2004-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The consumer – where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Which channels they use
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 212: Where they have bought goods in the last 12 months, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Who buys where
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Opportunities for grocers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 213: Where they have bought goods online in the last 12 months, by gender, age, socio-economic group and special groups, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Big book revival in another form?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 214: Where they have bought goods from other home channels, in the last 12 months, by gender, age, socio-economic group and special groups, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • A changing marketplace
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 215: Use of home shopping channel, UK, 2000-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer – what products they buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What people buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 216: What people bought from home, in the last 12 months, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Who buys what
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Internet pulling in new home buyers of fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 217: Clothing and footwear they have bought from home, in the last 12 months, by gender, age and socio-economic group, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What women want
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 218: Top six products purchased through home shopping channels, in the past 12 months, by gender, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The middle-aged enjoy their leisure time
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • And pensioners favour apparel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 219: Top four products purchased through home shopping channels, in the past 12 months, by age, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Socio-economic preferences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 220: Select products purchased through home shopping channels, in the past 12 months, by socio-economic group, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Product winners and losers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 221: Products purchased through home shopping channels, 2003-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product repertoire
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Growing repertoire
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Family lifestage and 35-44s have the widest repertoire
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 222: Those buying five or more products from home, by age and lifestage, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Women’s clothing opens the door
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 223: number of products bought, by type of product bought, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer – what they think of shopping from home
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Attitudes to home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 224: Their attitudes to shopping from home, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Who thinks what
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online is cheaper – really?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 225: Their attitudes to shopping from home, by gender, age and socio-economic group, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Pureplayers – a promising future
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 226: Their attitudes to shopping from home, by gender, age and socio-economic group, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The ABs – extra discerning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 227: Their attitudes to shopping from home, by gender, age and socio-economic group, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer typologies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 228: Home shopping typologies, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Group 1: Strongly Pro (20%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Group 2: Pro (28%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Group 3: Neutral (23%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Group 4: Negative (18%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Group 4: Strongly Negative (11%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Most positive buy the most type of products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 229: Typology groups, by number of products bought, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand elements
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 230: Attitudes and usage of home shopping brands, December 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Amazon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What the brand is trying to achieve
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What the consumer thinks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 231: Attitudes towards the Amazon brand, December 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Avon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What the brand is trying to achieve
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What the consumer thinks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 232: Attitudes towards the Avon brand, December 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Littlewoods Direct
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What the brand is trying to achieve
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What the consumer thinks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 233: Attitudes towards the Littlewoods Direct brand, December 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • eBay
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What the consumer thinks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 234: Attitudes towards the eBay brand, December 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand qualities of home shopping brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Amazon dominates, eBay most fun and Next most stylish
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 235: Personalities of various home shopping brands, December 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Experience of home shopping brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Amazon and eBay have great relevance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 236: Consumer usage of various home shopping brands, December 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brand intentions for home shopping brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Amazon has best customer retention, several brands have decent consideration
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 237: Consideration of various home shopping brands, December 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand momentum for home shopping brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Amazon is gaining ground the most, Next standing still
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 238: Momentum of various home shopping brands, December 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand satisfaction for home shopping brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Amazon shows most excellent satisfaction
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 239: Satisfaction with various home shopping brands, December 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand commitment to home shopping brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strong recommendation but brand loyalty is lacking
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 240: Commitment to various home shopping brands, December 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Round up
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Broader Market Environment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 241: Trends and projections in UK population, by socio-economic group, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 242: Trends and projections in UK population, by age, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 243: Trends and projections in UK household size, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 244: Where they have bought goods in the last 12 months, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 245: Where they have bought goods in the last 12 months, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – what products they buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 246: What goods they have bought in the last 12 months, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 247: What goods they have bought in the last 12 months, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 248: What goods they have bought in the last 12 months, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 249: What goods they have bought in the last 12 months, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – what they think of shopping from home
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 250: Their attitudes to shopping from home, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 251: Their attitudes to shopping from home, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – consumer typologies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 252: Typology groups’ response to attitudinal statements, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Alticor (Amway)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 253: Alticor (Amway): Sales as share of non-store retailers in Europe, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 254: Alticor (Amway): Group financial performance, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 255: Alticor (Amway): Estimated breakdown of sales by market, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 256: Amway UK: Financial performance, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 257: Amway: Brand list, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 258: Amway: European websites, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Amazon Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 259: Amazon Europe: Sales as share of non-store retailers in Europe, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 260: Amazon Europe: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 261: Amazon: B2B Services, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 262: Amazon: Operational websites, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Ann Summers

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 263: Ann Summers Ltd: Group financial performance, 2002/03-2006/07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 264: Ann Summers Ltd: Outlet data, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Anttila

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 265: Anttila Home shopping: Sales as share of non-store retailers’ sales in Finland, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 266: Anttila Home shopping, Financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio/channels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 267: Anttila Home shopping, product mix, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Arctecho

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 268: Arctecho: Sales as share of non-store retailers’ sales in Finland, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 269: Arctecho: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Avon

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 270: Avon Europe: Sales as share of non-store retailers in Europe, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 271: Avon Cosmetics Ltd: Sales as share of non-store retailers in UK, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 272: Avon: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Catalogues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Operations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Bertelsmann DirectGroup

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 273: Bertelsmann DirectGroup: Sales as share of Non-store retailers in Europe, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 274: Bertelsmann DirectGroup: Sales as share of Non-store retailers in Germany, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Focus on core markets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The future of book clubs?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 275: Bertelsmann DirectGroup: Revenues by region, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Europe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • US business hampers profitability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 276: Bertelsmann DirectGroup: Group financial performance, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Interim results 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 277: Bertelsmann DirectGroup: European store portfolio, February 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 278: Bertelsmann DirectGroup: European brands portfolio, February 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brigitte Geschenke (SSI Schaefer Shop)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Bruno Bader

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Cdon.com

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 279: CDON: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Conrad

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 280: Conrad: Sales as share of non-store retailers in Europe, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 281: Conrad: Estimated group sales, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 282: Conrad: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Cotton Traders

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 283: Cotton Traders: Sales as share of non-store retailers in UK, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 284: Cotton Traders: Group financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 285: Cotton Traders: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Damartex

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 286: Damartex: Sales as share of non-store retailers in Europe, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 287: Damartex: Group financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 288: Damartex: Retail outlets, 2002, 2004, 2006 and 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 289: Damart: Websites, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Direct Wines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 290: Direct Wines: Sales as share of non-store retailers in UK, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 291: Direct Wines: Group financial performance, 2003/04-07/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • eBay

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 292: eBay Inc: Group financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 293: eBay Inc: Net revenues by category, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Marketplaces
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 294: eBay.com: Marketplaces performance indicators, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Findel

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 295: Findel: Sales as share of non-store retailers in UK, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 296: Findel: Home shopping financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 297: Findel: Product ranges by consumer brand, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 298: Findel PLC: Websites by consumer brand, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Grupo Planeta

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering and channels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • H&m

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Online expands reach
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Integration needed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 299: H&M, Own brand portfolio, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Catalogues as a marketing tool?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Website shows some innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • E-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Hobby Hall

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 300: Hobby Hall: Sales as share of non-store retailers’ sales in Finland, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 301: Hobby Hall: Financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 302: Hobby Hall: Sales by product type, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Internet Mall (Netretail Holding B.V.)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 303: Internet mall: group sales performance, 2003-07/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • JP Boden

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 304: JP Boden: Sales as share of non-store retailers in UK, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 305: JP Boden: Group financial performance, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 306: JP Boden: Outlet data, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Klingel

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 307: Klingel: Estimated group sales performance, 2002-06
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 308: Klingel: Overview of brands and markets, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Komplett

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 309: Komplett Norway (Retail): Sales as share of non-store retailers’ sales in Norway, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 310: Komplett: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 311: Komplett: Sales by channel, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 312: Komplett: Sales by region, 2005-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 313: Komplett: Sales by product category, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Lands' End Direct Merchants UK

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 314: Lands' End Direct Merchants UK: Sales as share of non-store retailers in UK, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 315: Lands' End Europe: Financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • N Brown

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 316: N Brown Group: Sales as share of non-store retailers in the UK, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 317: N Brown Group: Group financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 318: N Brown: Transactional websites, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • NetonNet

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 319: NetonNet: Group financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Next Directory

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 320: Next Directory: Sales as share of non-store retailers in UK, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 321: Next Group: Group financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 322: Next Directory: Estimated e-commerce sales, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 323: Next Group: Outlet data, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Catalogues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Otto Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 324: Otto Group: Retail sales as share of non-store retailers in Europe, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 325: Otto UK: Retail sales as share of UK non-store retailers, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 326: Otto multichannel retail division: Financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Catalogues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 327: Otto Europe: Multichannel retail operations, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Park Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 328: Park Group: Sales as share of non-store retailers in UK, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 329: Park Group: Group financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 330: Park Group: Revenue by segment, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 331: Park Group: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 332: Park Group: Websites, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Primondo (Arcandor)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 333: Primondo: Sales as share of non-store retailers in Europe, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 334: Primondo: Group financial performance, 2003-07/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market positioning and brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 335: Primondo: Specialty catalogues, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 336: Primondo: Own brands, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • QVC

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 337: QVC: Sales as share of non-store retailers’ sales in Europe, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 338: QVC: Group financial performance, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 339: QVC: Number of homes receiving QVC, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 340: QVC: Shopper age profile, Germany, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 341: QVC: Sales by product type, Germany, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • E-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Redcats Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 342: Redcats Europe: Sales as share of non-store retailers in Europe, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 343: Redcats France: Sales as share of non-store retailers in France, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 344: Redcats UK: Sales as share of non-store retailers in UK, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Tough times ahead
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 345: Redcats: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Catalogues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 346: Redcats: Main European catalogues/websites, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Catalogue brands and market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 347: Redcats: Sales by major product category, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 348: Redcats Group: E-commerce sales, excl. VAT, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Shop Direct Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Underlying profits gather pace too
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 349: Shop Direct Group: financial performance, 2004/05-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Catalogues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 350: Littlewoods Shop Direct Group: Catalogues and websites, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Spar Kjøp

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 351: Spar Kjop: Group sales performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Telemarketing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Tupperware

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 352: Tupperware Group: Brands, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 353: Tupperware Group: Financial performance, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 354: Tupperware Group: Sales by segment, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 355: Tupperware Group: European sales & profit as share of group sales & profit, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Europe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 356: Tupperware: Sales in Germany, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 357: Tupperware: UK & Republic of Ireland, financial performance, 2002-06
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 358: Tupperware: Sales force by region, 2006-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brands/product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Vorwerk

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 359: Vorwerk: Sales as share of non-store retailers in Europe, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 360: Vorwerk: Group divisions, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 361: Vorwerk: Group sales performance, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Direct sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 362: Vorwerk: Direct sales by operation, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 363: Vorwerk: Brands, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 364: Vorwerk: Direct selling operations in Europe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • e-commerce and home shopping

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Home Shopping - Europe - March 2009

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                US $3,878.43 (Excl.Tax)