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Home Shopping - France - July 2012

This report series covers the home shopping market in the 19 leading economies of Europe, five of these in depth: the UK, France, Germany, Italy, and Spain. The other 14 countries are covered in brief in our European Home Shopping Market section.

In total these 19 countries account for around 95% of all European retail sales, excluding Russia. The remaining ten countries are either too small (e.g. Luxembourg) or are not sufficiently well developed to warrant detailed coverage (e.g. Romania and Bulgaria). Many of the developing countries plus Russia and Turkey are covered in Mintel’s annual European Retail Handbook, as well as the Mintel report, Retailing in Emerging Markets – Europe, June 2011.

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of home shopping in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy.

In the multichannel age, most retail sectors see a degree of home shopping. Thus, there are no definitive total home-shopping figures in the data published by the statistics office, typically the most comprehensive and reliable source of retail data.

The total home shopping market comprises three main elements:

  • Mail order – catalogue retailers (including online sales) and online pureplayers
  • Multichannel – online sales by store-based (multichannel) retailers
  • Direct selling and other smaller channels such as TV shopping and off-the-page adverts

For many European countries, there is official data for the first segment: as a legacy of catalogue shopping, European statistics offices typically publish data for the mail order sector, even if that sector has now expanded beyond catalogue operators to online pureplayers.

Our multichannel figures are estimates based on multiple sources, including statistics office figures, data from major retailers, figures from trade bodies, data on the proportion of consumers shopping online, information from trade sources, and Mintel analysts’ knowledge of national markets.

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Table of contents

  1. Executive Summary

    • Report Scope and Technical Notes

      • Coverage
        • Definitions
          • Abbreviations
            • Technical notes
              • Financial definitions
                • Currencies
                  • Country codes
                    • Figure 1: Country codes
                  • VAT
                      • Figure 2: Europe: Standard VAT rates, 2010-12
                  • The Consumer

                    • Online shopping activities
                      • Figure 3: France: Online shopping activities performed in the past three months, January 2012
                      • Figure 4: France: Means of access for online shopping in the past three months, January 2012
                    • Broadband access
                      • Figure 5: France: Percentage of households having broadband internet access, 2007-11
                      • Figure 6: France: Percentage of households having broadband internet access, by type of household, 2011
                      • Figure 7: Percentage of households having broadband internet access, selected countries, 2011
                    • E-commerce penetration levels
                        • Figure 8: France: Last online purchase of goods or services for personal use, percentage of all individuals, 2007-11
                        • Figure 9: France: Online purchases of goods or services for personal use in the past 12 months, selected categories, percentage of all individuals, 2010-11
                        • Figure 10: Percentage of all individuals purchasing goods or services for personal use in the past three months, selected countries, 2011
                    • Sector Size and Forecast

                      • Key points
                        • Economic context
                          • Total home shopping revenues
                            • Figure 11: France: Total home shopping retail sales, 2008-11
                            • Figure 12: France: Distribution of home shopping revenues, 2011
                            • Figure 13: France: Home shopping revenues as percentage of all retail sales (excl. automotive fuel), 2008-11
                          • Product mix
                            • Home shopping specialists’ sales and forecasts
                              • Figure 14: France: Home shopping specialists’ sector sales, 2007-11
                              • Figure 15: France: Home shopping specialists’ sector sales forecasts, 2012-17
                          • Leading Home Shopping Specialists

                            • Key points
                              • Leading retailers
                                • Amazon soars, longstanding specialists suffer
                                  • French home shopping traditionally backed by shops
                                    • Weaknesses exposed
                                      • Domestic-originated pureplayers
                                        • Footwear pureplayers fight it out
                                          • TV shopping
                                            • Figure 16: France: Leading home shopping specialists, 2010/11-2011/12
                                          • Market shares
                                            • Figure 17: France: Leading home shopping specialists’ shares of total home shopping sales, 2011
                                          • The top 50 retail websites
                                            • Figure 18: France: Leading 50 retail websites, by number of unique visitors, April 2012
                                          • The top ten shopping comparison sites
                                            • Figure 19: France: Leading ten shopping comparison websites, by number of unique visitors, April 2012
                                        • Amazon Europe

                                            • Figure 20: Amazon.co.uk: Sales as share of All non-store retailers sales in UK, 2007-2011
                                            • Figure 21: Amazon Europe: Sales as share of All non-store retailers sales in Europe, 2007-2011
                                          • Strategic evaluation
                                            • Background
                                              • Company performance
                                                • Figure 22: Amazon Europe: Estimated financial performance, 2007-11
                                              • Retail offering
                                                • Consumer profile
                                                  • Figure 23: Amazon: Socio demographic customer profile, May 2012
                                                  • Figure 24: Amazon: Regional profile, May 2012
                                                  • Figure 25: Amazon: Customers’ financial situation, May 2012
                                                • Product mix
                                                  • Social networks, m-commerce and apps
                                                  • Avon

                                                      • Figure 26: Avon Europe: Sales as share of non-store retailers’ sales in Europe, 2007-11
                                                      • Figure 27: Avon Cosmetics Ltd: Sales as share of all non-store retailers’ sales in UK, 2007-11
                                                    • Strategic evaluation
                                                      • Background
                                                        • Company performance
                                                          • Figure 28: Avon Cosmetics Ltd: Financial performance, 2007-2011
                                                        • Retail offering
                                                          • Product mix
                                                            • Social networks, m-commerce and apps
                                                            • Bertelsmann

                                                                • Figure 29: Bertelsmann DirectGroup: Sales as share of all non-store retailers sales in Europe, 2007/11
                                                              • Strategic evaluation
                                                                • Background
                                                                  • Company performance
                                                                    • Figure 30: Bertelsmann DirectGroup: Group financial performance, 2006-2011
                                                                  • Retail offering
                                                                    • Figure 31: Bertelsmann DirectGroup: European brands portfolio, June 2012
                                                                  • E-commerce
                                                                  • Damartex

                                                                      • Figure 32: Damartex: Share of all non-store retailers’ sales in Europe, 2007-11
                                                                    • Strategic evaluation
                                                                      • Focused fascia – but investment needed
                                                                        • Growing brands
                                                                          • Figure 33: Damartex: Breakdown of revenues by brand, 2010/11
                                                                        • But retreating to core markets
                                                                          • Figure 34: Damartex: Breakdown of revenues, by territory, 2009/10-2011/12
                                                                        • Home shopping segment varies by territory
                                                                          • Figure 35: Damartex: Breakdown of revenues by channel, 2010/11
                                                                          • Figure 36: Damartex: Breakdown of revenues by channel, by territory, 2009/10
                                                                        • Background
                                                                          • Company performance
                                                                            • Figure 37: Damartex: Group financial performance, 2006/07-2011/12
                                                                            • Figure 38: Damartex: Outlet data, 2009/10-2010/11
                                                                          • Retail offering
                                                                            • Social networks, m-commerce and apps
                                                                            • Otto Group (Multichannel Retail)

                                                                                • Strategic evaluation
                                                                                  • Multichannel, multi-fascia
                                                                                    • Online takes control…
                                                                                      • Figure 39: Otto Group (retail): Online revenues as % of all retail revenues, 2008/09-2011/12
                                                                                    • …prompting cutbacks elsewhere
                                                                                      • Germany continues to dominate
                                                                                        • Figure 40: Otto Group (retail): Breakdown of European retail revenues by region, 2009/10-2011/12
                                                                                      • Russia particularly strong
                                                                                        • Quelle acquisition and beyond
                                                                                          • From multichannel to multi-device
                                                                                            • Background
                                                                                              • Company performance
                                                                                                • Figure 41: Otto Group (Multichannel Retail): Group financial performance, 2007/08-2011/12
                                                                                              • Retail offering
                                                                                                • Figure 42: Otto Group: Main European brands, June 2012
                                                                                              • Social networks, m-commerce and apps
                                                                                              • Redcats

                                                                                                  • Figure 43: Redcats: UK Sales as share of all non-store retailers sales in UK, 2007-11
                                                                                                  • Figure 44: Redcats: French sales as share of all non-store retailers sales in France, 2007-11
                                                                                                  • Figure 45: Redcats: EU Sales as share of all non-store retailers sales in Europe, 2007-11
                                                                                                • Strategic evaluation
                                                                                                  • Background
                                                                                                    • Company performance
                                                                                                        • Figure 46: Redcats: Group financial performance, 2007-11
                                                                                                      • Store portfolio
                                                                                                        • Retail offering
                                                                                                          • Figure 47: Redcats: Main European catalogues/websites, 2012
                                                                                                        • Social networks, m-commerce and apps
                                                                                                        • Appendix – Broader Market Environment

                                                                                                          • Population
                                                                                                            • Figure 48: Europe: Population, by age group, 2005
                                                                                                            • Figure 49: Europe: Population, by age group, 2010
                                                                                                            • Figure 50: Europe: Population, by age group, 2015
                                                                                                            • Figure 51: Europe: Population, by age group, 2020
                                                                                                          • GDP
                                                                                                            • Figure 52: Europe: GDP (current prices), 2011
                                                                                                            • Figure 53: Europe: GDP growth rates (current prices), 2001-11
                                                                                                            • Figure 54: Europe: GDP growth rates (constant prices), 2001-11
                                                                                                          • Consumer spending
                                                                                                            • Figure 55: Europe: Households’ consumer spending (current prices), 2011
                                                                                                            • Figure 56: Europe: Households’ consumer spending growth rates (current prices), 2001-11
                                                                                                            • Figure 57: Europe: Households’ consumer spending growth rates (constant prices), 2001-11
                                                                                                          • Consumer prices
                                                                                                            • Figure 58: Europe: Harmonised index of consumer prices, 2001-11
                                                                                                          • Unemployment
                                                                                                            • Figure 59: Europe: Average rate of unemployment, 2001-11
                                                                                                          • Interest rates
                                                                                                            • Figure 60: Europe: Interest rates, 2005-Q4 2011
                                                                                                          • Consumer confidence
                                                                                                            • Figure 61: Europe: Consumer confidence, Apr 2011-Mar 2012

                                                                                                        Companies Covered

                                                                                                        • Avon Cosmetics Ltd
                                                                                                        • Facebook, Inc.
                                                                                                        • Liz Earle
                                                                                                        • Twitter, Inc.

                                                                                                        Home Shopping - France - July 2012

                                                                                                        £795.00 (Excl.Tax)