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Home Shopping - Spain - July 2012

This report series covers the home shopping market in the 19 leading economies of Europe, five of these in depth: the UK, France, Germany, Italy, and Spain. The other 14 countries are covered in brief in our European Home Shopping Market section.

In total these 19 countries account for around 95% of all European retail sales, excluding Russia. The remaining ten countries are either too small (e.g. Luxembourg) or are not sufficiently well developed to warrant detailed coverage (e.g. Romania and Bulgaria). Many of the developing countries plus Russia and Turkey are covered in Mintel’s annual European Retail Handbook, as well as the Mintel report, Retailing in Emerging Markets – Europe, June 2011.

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of home shopping in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy.

In the multichannel age, most retail sectors see a degree of home shopping. Thus, there are no definitive total home-shopping figures in the data published by the statistics office, typically the most comprehensive and reliable source of retail data.

The total home shopping market comprises three main elements:

  • Mail order – catalogue retailers (including online sales) and online pureplayers
  • Multichannel – online sales by store-based (multichannel) retailers
  • Direct selling and other smaller channels such as TV shopping and off-the-page adverts

For many European countries, there is official data for the first segment: as a legacy of catalogue shopping, European statistics offices typically publish data for the mail order sector, even if that sector has now expanded beyond catalogue operators to online pureplayers.

Our multichannel figures are estimates based on multiple sources, including statistics office figures, data from major retailers, figures from trade bodies, data on the proportion of consumers shopping online, information from trade sources, and Mintel analysts’ knowledge of national markets.

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Table of contents

  1. Executive Summary

    • Report Scope and Technical Notes

      • Coverage
        • Definitions
          • Abbreviations
            • Technical notes
              • Financial definitions
                • Currencies
                  • Country codes
                    • Figure 1: Country codes
                  • VAT
                      • Figure 2: Europe: Standard VAT rates, 2010-12
                  • The Consumer

                    • Online shopping activities
                        • Figure 3: Spain: Online shopping activities performed in the past three months, January 2012
                        • Figure 4: Spain: Means of access for online shopping in the past three months, January 2012
                      • Broadband access
                          • Figure 5: Spain: Percentage of households having broadband internet access, 2006-11
                          • Figure 6: Spain: Percentage of households having broadband internet access, by type of household, 2011
                        • E-commerce penetration levels
                          • Figure 7: Spain: Last online purchase of goods or services for personal use, percentage of all individuals, 2007-11
                          • Figure 8: Spain: Online purchases of goods or services for personal use in the past 12 months, selected categories, percentage of all individuals, 2010-11
                      • Sector Size and Forecast

                        • Economic context
                          • Total home shopping revenues
                            • Sources:
                              • Figure 9: Spain: Non-store retailing, 2007-11
                              • Figure 10: Spain: Online sales to consumers in the wholesale, motors and retail trades, 2007-11
                              • Figure 11: Spain: Home shopping market, 2007-11
                              • Figure 12: Spain: Total home shopping as a % of all retail sales, 2007-11
                            • Forecast
                              • Figure 13: Home shopping market sales forecasts, 2012-17
                          • Leading Home Shopping Specialists

                              • Figure 14: Spain: Retail website unique visitors, May 2012
                            • Leading retailers
                              • Figure 15: Spain: Home shopping market leaders, 2011 (est)
                          • Amazon Europe

                              • Figure 16: Amazon.co.uk: Sales as share of All non-store retailers sales in UK, 2007-2011
                              • Figure 17: Amazon Europe: Sales as share of All non-store retailers sales in Europe, 2007-2011
                            • Strategic evaluation
                              • Background
                                • Company performance
                                  • Figure 18: Amazon Europe: Estimated financial performance, 2007-11
                                • Retail offering
                                  • Consumer profile
                                    • Figure 19: Amazon: Socio demographic customer profile, May 2012
                                    • Figure 20: Amazon: Regional profile, May 2012
                                    • Figure 21: Amazon: Customers’ financial situation, May 2012
                                  • Product mix
                                    • Social networks, m-commerce and apps
                                    • Redcats

                                        • Figure 22: Redcats: UK Sales as share of all non-store retailers sales in UK, 2007-11
                                        • Figure 23: Redcats: French sales as share of all non-store retailers sales in France, 2007-11
                                        • Figure 24: Redcats: EU Sales as share of all non-store retailers sales in Europe, 2007-11
                                      • Strategic evaluation
                                        • Background
                                          • Company performance
                                              • Figure 25: Redcats: Group financial performance, 2007-11
                                            • Store portfolio
                                              • Retail offering
                                                • Figure 26: Redcats: Main European catalogues/websites, 2012
                                              • Social networks, m-commerce and apps
                                              • Appendix – Broader Market Environment

                                                • Population
                                                  • Figure 27: Europe: Population, by age group, 2005
                                                  • Figure 28: Europe: Population, by age group, 2010
                                                  • Figure 29: Europe: Population, by age group, 2015
                                                  • Figure 30: Europe: Population, by age group, 2020
                                                • GDP
                                                  • Figure 31: Europe: GDP (current prices), 2011
                                                  • Figure 32: Europe: GDP growth rates (current prices), 2001-11
                                                  • Figure 33: Europe: GDP growth rates (constant prices), 2001-11
                                                • Consumer spending
                                                  • Figure 34: Europe: Households’ consumer spending (current prices), 2011
                                                  • Figure 35: Europe: Households’ consumer spending growth rates (current prices), 2001-11
                                                  • Figure 36: Europe: Households’ consumer spending growth rates (constant prices), 2001-11
                                                • Consumer prices
                                                  • Figure 37: Europe: Harmonised index of consumer prices, 2001-11
                                                • Unemployment
                                                  • Figure 38: Europe: Average rate of unemployment, 2001-11
                                                • Interest rates
                                                  • Figure 39: Europe: Interest rates, 2005-Q4 2011
                                                • Consumer confidence
                                                  • Figure 40: Europe: Consumer confidence, Apr 2011-Mar 2012

                                              Companies Covered

                                              • Facebook, Inc.
                                              • Twitter, Inc.

                                              Home Shopping - Spain - July 2012

                                              £795.00 (Excl.Tax)