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Home Shopping - UK - March 2009

UK home shopping has moved online – Mintel estimates that e-commerce accounted for 70% of all retail spending from home in 2008. But, the online channel is currently dominated by store-based retailers – the leading grocers, plus the likes of Argos, DSGi, M&S, Next, and John Lewis. Collectively, their turnover is twice the size of either pureplayers or other distance sellers’ (ie catalogue, direct or TV sellers) online sales.

E-commerce will increasingly become the lead channel for the traditional home shopping operators, especially the catalogue retailers. Indeed, that is already the case at Shop Direct Group, Otto UK, Redcats, and many specialist catalogue brands like Boden.

Teleshopping company QVC’s online sales are also growing, although not as rapidly as the mail order sector. However, TV shopping as a business model is struggling to grow in the UK.

E-commerce does seem to work well in conjunction with a catalogue, stores or both. Multichannel, particularly with stores, is a convincing model. But, with the notable exception of Argos, and to some extent Tesco and Next, there is some way to go before retailers achieve that desirable mutually cohesive and supportive structure across channels. Using stores as a collection point is comparatively straightforward, but as a returns point it is much more complicated.

Despite all the talk of multichannel, the potential of the pureplay model should not be underestimated. It is a cleaner model with no legacies and no dual running costs, and the sector tends to boast the more cutting edge websites. However, their biggest challenge is getting noticed and word of mouth recommendation is likely to be key.

Main themes

  • What impact will the current economic climate have, and what are the implications for home shopping operators?

  • How is today’s home shopping market made up and how have the component parts performed?

  • What does multichannel retailing really mean and what attributes make a strong player?

  • Can pureplayers compete with the multichannel model?

  • How and what people buy from home and why?

  • What are the wider market drivers?

  • How are changing demographics likely to impact on the sector?

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Table of contents

  1. Issues in the Market

      • Main themes
        • Market definitions
          • E-commerce
            • Mail order
              • Direct selling
                • Direct response
                  • Television shopping
                    • Market shares
                      • Company profiles
                        • Abbreviations
                          • Explanations
                          • Future Opportunities

                              • Digital have-nots pave the way for new opportunities
                              • Market in Brief

                                • Future
                                  • Market size and performance
                                    • The competitive landscape
                                      • The consumer landscape
                                      • Internal Market Environment

                                        • Key points
                                          • Multichannel – the holy grail?
                                            • The online experience
                                              • The challenge from store retailers
                                                • Internet penetration continues to rise
                                                  • Figure 1: British internet penetration at home/work/place of study or elsewhere, 2003-08
                                                  • Figure 2: British internet penetration at home/work/place of study or elsewhere, by gender, age, and socio-economic group, 2003-08
                                                • But broadband drives e-commerce
                                                  • Figure 3: UK: Type of internet connection, 2006-08
                                                • And has further to go
                                                  • Figure 4: Broadband internet at home usage, by gender, age, and socio-economic group, July 2007 and July 2008
                                                • Where and how consumers access the internet
                                                  • Where they access
                                                      • Figure 5: Where consumers access the internet, UK, 2007
                                                    • How they access
                                                        • Figure 6: How consumers access the internet, UK, 2005 and 2007
                                                    • Broader Market Environment

                                                      • Key points
                                                        • Mixed impact of changing demographics
                                                          • Figure 7: Implications of changing demographics of the UK population for home shopping market, 2008-13
                                                        • The economy
                                                          • Figure 8: UK GDP growth, 1990-2008
                                                        • Consumer concerns
                                                            • Figure 9: How concerns of the British population have shifted over the past year and past two months, Feb 2008-Jan 2009
                                                            • Figure 10: Concern over property prices and job/employment prospects, by gender, January 2009
                                                            • Figure 11: Concern over job/employment prospects, by age, January 2009
                                                          • Consumer confidence
                                                            • Figure 12: Nationwide Consumer Confidence Index, Jan 2006-Oct 2008
                                                        • Who’s Innovating?

                                                          • Helping constrained shoppers
                                                            • Empowering customers
                                                              • New services
                                                                • Social shopping sites
                                                                • The Home Shopping Market

                                                                  • Key points
                                                                    • Market size
                                                                      • ‘Mail order’ sector
                                                                          • Figure 13: ‘Mail order’* retailers sales, excl. VAT, at current prices, 2004-08
                                                                        • Home shopping market
                                                                            • Figure 14: UK: Home shopping market size, and estimated breakdown by sub-sector, excl. sales tax, 2005-08
                                                                          • Market trends
                                                                            • Key product markets performed well in the boom
                                                                                • Figure 15: Consumer spending on key home shopping markets, incl VAT, 2003-07
                                                                              • All change in 2008
                                                                                  • Figure 16: Consumer spending on key home shopping markets, 2007 vs 2008 (cumulative to Q3)
                                                                                • Consumer prices
                                                                                  • Figure 17: Consumer price index on select non-food categories, 1996-2008
                                                                              • Sector Size and Forecast

                                                                                • Key points
                                                                                  • Economic and consumer outlook
                                                                                    • Retail sales forecasts
                                                                                      • Traditional channels will lose retail market share
                                                                                        • Non-store retailing losing share
                                                                                          • Figure 18: UK: Non-store specialists retail sales, current prices, excl VAT, 2003-13
                                                                                        • Store retailers and pure players will battle it out
                                                                                          • E-commerce will account for over 90% of the home shopping market by 2013
                                                                                          • Strengths and Weaknesses

                                                                                            • Retail Competitor Analysis

                                                                                              • Key points
                                                                                                • Expanding…
                                                                                                  • …and contracting
                                                                                                    • Direct sellers and direct response struggle too
                                                                                                      • Small is beautiful
                                                                                                        • Explanations
                                                                                                          • Figure 19: Major home shopping retailers, excl. sales tax, 2007/08
                                                                                                        • Market shares and evaluation
                                                                                                          • Figure 20: Leading home shopping specialists, market shares and evaluation, 2007
                                                                                                      • Retail Advertising and Promotion

                                                                                                        • Key points
                                                                                                          • Direct response features prominently
                                                                                                            • Mail order houses cut back too
                                                                                                              • E-commerce operators buck the trend
                                                                                                                  • Figure 21: Home shopping advertising expenditure, by top advertisers, 2004-07
                                                                                                              • The Consumer – Where They Shop

                                                                                                                  • Key points
                                                                                                                    • Which channels they use
                                                                                                                        • Figure 22: Where they have bought goods in the last 12 months, January 2009
                                                                                                                      • Who buys where
                                                                                                                        • Opportunities for grocers
                                                                                                                            • Figure 23: Where they have bought goods online in the last 12 months, by gender, age, socio-economic group and special groups, January 2009
                                                                                                                          • Big book revival in another form?
                                                                                                                              • Figure 24: Where they have bought goods from other home channels, in the last 12 months, by gender, age, socio-economic group and special groups, January 2009
                                                                                                                            • A changing marketplace
                                                                                                                                • Figure 25: Use of home shopping channel, UK, 2000-09
                                                                                                                            • The Consumer – What Products They Buy

                                                                                                                                • Key points
                                                                                                                                  • What people buy
                                                                                                                                      • Figure 26: What people bought from home, in the last 12 months, January 2009
                                                                                                                                    • Who buys what
                                                                                                                                      • Internet pulling in new home buyers of fashion
                                                                                                                                          • Figure 27: Clothing and footwear they have bought from home, in the last 12 months, by gender, age and socio-economic group, January 2009
                                                                                                                                        • What women want
                                                                                                                                            • Figure 28: Top six products purchased through home shopping channels, in the past 12 months, by gender, January 2009
                                                                                                                                          • The middle-aged enjoy their leisure time
                                                                                                                                            • And pensioners favour apparel
                                                                                                                                                • Figure 29: Top four products purchased through home shopping channels, in the past 12 months, by age, January 2009
                                                                                                                                              • Socio-economic preferences
                                                                                                                                                  • Figure 30: Select products purchased through home shopping channels, in the past 12 months, by socio-economic group, January 2009
                                                                                                                                                • Product winners and losers
                                                                                                                                                    • Figure 31: Products purchased through home shopping channels, 2003-09
                                                                                                                                                  • Product repertoire
                                                                                                                                                    • Growing repertoire
                                                                                                                                                      • Family lifestage and 35-44s have the widest repertoire
                                                                                                                                                        • Figure 32: Those buying five or more products from home, by age and lifestage, January 2009
                                                                                                                                                      • Women’s clothing opens the door
                                                                                                                                                          • Figure 33: number of products bought, by type of product bought, January 2009
                                                                                                                                                      • The Consumer – What They Think of Shopping From Home

                                                                                                                                                          • Key points
                                                                                                                                                            • Attitudes to home shopping
                                                                                                                                                                • Figure 34: Their attitudes to shopping from home, January 2009
                                                                                                                                                              • Who thinks what
                                                                                                                                                                • Online is cheaper – really?
                                                                                                                                                                    • Figure 35: Their attitudes to shopping from home, by gender, age and socio-economic group, January 2009
                                                                                                                                                                  • Pureplayers – a promising future
                                                                                                                                                                      • Figure 36: Their attitudes to shopping from home, by gender, age and socio-economic group, January 2009
                                                                                                                                                                    • The ABs – extra discerning
                                                                                                                                                                        • Figure 37: Their attitudes to shopping from home, by gender, age and socio-economic group, January 2009
                                                                                                                                                                    • Consumer Typologies

                                                                                                                                                                        • Key points
                                                                                                                                                                            • Figure 38: Home shopping typologies, January 2009
                                                                                                                                                                          • Group 1: Strongly Pro (20%)
                                                                                                                                                                            • Group 2: Pro (28%)
                                                                                                                                                                              • Group 3: Neutral (23%)
                                                                                                                                                                                • Group 4: Negative (18%)
                                                                                                                                                                                  • Group 4: Strongly Negative (11%)
                                                                                                                                                                                    • Most positive buy the most type of products
                                                                                                                                                                                      • Figure 39: Typology groups, by number of products bought, January 2009
                                                                                                                                                                                  • Brand Elements

                                                                                                                                                                                      • Brand map
                                                                                                                                                                                        • Figure 40: Attitudes and usage of home shopping brands, December 2008
                                                                                                                                                                                      • Amazon
                                                                                                                                                                                        • What the brand is trying to achieve
                                                                                                                                                                                          • What the consumer thinks
                                                                                                                                                                                            • Figure 41: Attitudes towards the Amazon brand, December 2008
                                                                                                                                                                                          • Avon
                                                                                                                                                                                            • What the brand is trying to achieve
                                                                                                                                                                                              • What the consumer thinks
                                                                                                                                                                                                • Figure 42: Attitudes towards the Avon brand, December 2008
                                                                                                                                                                                              • Littlewoods Direct
                                                                                                                                                                                                • What the brand is trying to achieve
                                                                                                                                                                                                  • What the consumer thinks
                                                                                                                                                                                                    • Figure 43: Attitudes towards the Littlewoods Direct brand, December 2008
                                                                                                                                                                                                  • eBay
                                                                                                                                                                                                    • What the consumer thinks
                                                                                                                                                                                                      • Figure 44: Attitudes towards the eBay brand, December 2008
                                                                                                                                                                                                    • Brand qualities of home shopping brands
                                                                                                                                                                                                      • Amazon dominates, eBay most fun and Next most stylish
                                                                                                                                                                                                        • Figure 45: Personalities of various home shopping brands, December 2008
                                                                                                                                                                                                      • Experience of home shopping brands
                                                                                                                                                                                                        • Amazon and eBay have great relevance
                                                                                                                                                                                                          • Figure 46: Consumer usage of various home shopping brands, December 2008
                                                                                                                                                                                                        • Brand intentions for home shopping brands
                                                                                                                                                                                                          • Amazon has best customer retention, several brands have decent consideration
                                                                                                                                                                                                            • Figure 47: Consideration of various home shopping brands, December 2008
                                                                                                                                                                                                          • Brand momentum for home shopping brands
                                                                                                                                                                                                            • Amazon is gaining ground the most, Next standing still
                                                                                                                                                                                                              • Figure 48: Momentum of various home shopping brands, December 2008
                                                                                                                                                                                                            • Brand satisfaction for home shopping brands
                                                                                                                                                                                                              • Amazon shows most excellent satisfaction
                                                                                                                                                                                                                • Figure 49: Satisfaction with various home shopping brands, December 2008
                                                                                                                                                                                                              • Brand commitment to home shopping brands
                                                                                                                                                                                                                • Strong recommendation but brand loyalty is lacking
                                                                                                                                                                                                                  • Figure 50: Commitment to various home shopping brands, December 2008
                                                                                                                                                                                                                • Round up
                                                                                                                                                                                                                • Amazon Europe

                                                                                                                                                                                                                    • Figure 51: Amazon Europe: Sales as share of non-store retailers in Europe, 2004-08
                                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                                    • History
                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                          • Figure 52: Amazon Europe: Group financial performance, 2004-08
                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                          • Market positioning
                                                                                                                                                                                                                            • Brands
                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                  • Figure 53: Amazon: B2B Services, 2009
                                                                                                                                                                                                                                • Pricing
                                                                                                                                                                                                                                  • Operational issues
                                                                                                                                                                                                                                    • Advertising and marketing
                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                        • Figure 54: Amazon: Operational websites, 2009
                                                                                                                                                                                                                                    • Alticor (Amway)

                                                                                                                                                                                                                                        • Figure 55: Alticor (Amway): Sales as share of non-store retailers in Europe, 2003-07
                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                        • History
                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                              • Figure 56: Alticor (Amway): Group financial performance, 2003-08
                                                                                                                                                                                                                                              • Figure 57: Alticor (Amway): Estimated breakdown of sales by market, 2007
                                                                                                                                                                                                                                              • Figure 58: Amway UK: Financial performance, 2003-07
                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                • Brands
                                                                                                                                                                                                                                                  • Figure 59: Amway: Brand list, 2009
                                                                                                                                                                                                                                                • Product offer
                                                                                                                                                                                                                                                  • Operational issues
                                                                                                                                                                                                                                                    • Advertising and marketing
                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                        • Figure 60: Amway: European websites, 2009
                                                                                                                                                                                                                                                    • Ann Summers

                                                                                                                                                                                                                                                        • History
                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                              • Figure 61: Ann Summers Ltd: Group financial performance, 2002/03-2006/07
                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                              • Figure 62: Ann Summers Ltd: Outlet data, 2003-07
                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                • Product offer
                                                                                                                                                                                                                                                                  • Pricing
                                                                                                                                                                                                                                                                    • Advertising and marketing
                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                      • Primondo (Arcandor)

                                                                                                                                                                                                                                                                          • Figure 63: Primondo: Sales as share of non-store retailers in Europe, 2004-08
                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                          • Recent history
                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                • Figure 64: Primondo: Group financial performance, 2003-07/08
                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                  • Market positioning and brands
                                                                                                                                                                                                                                                                                      • Figure 65: Primondo: Specialty catalogues, 2009
                                                                                                                                                                                                                                                                                      • Figure 66: Primondo, Own brands, 2009
                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                      • Avon

                                                                                                                                                                                                                                                                                          • Figure 67: Avon Europe: Sales as share of non-store retailers in Europe, 2004-08
                                                                                                                                                                                                                                                                                          • Figure 68: Avon Cosmetics Ltd: Sales as share of non-store retailers in UK, 2003-07
                                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                • Figure 69: Avon: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                              • Stores
                                                                                                                                                                                                                                                                                                • Catalogues
                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                    • Market positioning
                                                                                                                                                                                                                                                                                                      • Brands
                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                          • Pricing
                                                                                                                                                                                                                                                                                                            • Operations
                                                                                                                                                                                                                                                                                                              • Advertising and marketing
                                                                                                                                                                                                                                                                                                                • e-commerce
                                                                                                                                                                                                                                                                                                                • Cotton Traders

                                                                                                                                                                                                                                                                                                                    • Figure 70: Cotton Traders: Sales as share of non-store retailers in UK, 2003-07
                                                                                                                                                                                                                                                                                                                  • History
                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                      • Figure 71: Cotton Traders: Group financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                      • Figure 72: Cotton Traders: outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                                                                                                        • Brands
                                                                                                                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                                                                                                                            • Pricing
                                                                                                                                                                                                                                                                                                                              • Operational issues
                                                                                                                                                                                                                                                                                                                                • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                  • Damartex

                                                                                                                                                                                                                                                                                                                                      • Figure 73: Damartex: Sales as share of non-store retailers in Europe, 2003-07
                                                                                                                                                                                                                                                                                                                                    • History
                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                          • Figure 74: Damartex: Group financial performance, 2003, 2004, 2005, 2006 and 2007
                                                                                                                                                                                                                                                                                                                                        • Store portfolio
                                                                                                                                                                                                                                                                                                                                          • Figure 75: Damartex: Retail outlets, 2002, 2004, 2006 and 2008
                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                          • Market positioning
                                                                                                                                                                                                                                                                                                                                            • Brands
                                                                                                                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                                                                                                                • Pricing
                                                                                                                                                                                                                                                                                                                                                  • Operational issues
                                                                                                                                                                                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                      • Figure 76: Damart: Websites, 2009
                                                                                                                                                                                                                                                                                                                                                  • Direct Wines

                                                                                                                                                                                                                                                                                                                                                      • Figure 77: Direct Wines: Sales as share of non-store retailers in UK, 2003-07
                                                                                                                                                                                                                                                                                                                                                    • History
                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                          • Figure 78: Direct Wines: Group financial performance, 2003, 2004, 2005, 2006 and 2007
                                                                                                                                                                                                                                                                                                                                                        • Store portfolio
                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                            • Market positioning
                                                                                                                                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                                                                                                                                • Pricing
                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                  • eBay

                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                        • History
                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                            • Group
                                                                                                                                                                                                                                                                                                                                                                                • Figure 79: eBay Inc: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                • Figure 80: eBay Inc: Net revenues by category, 2004-08
                                                                                                                                                                                                                                                                                                                                                                              • Marketplaces
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 81: eBay.com: Marketplaces performance indicators, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                    • Brands
                                                                                                                                                                                                                                                                                                                                                                                      • Product offer
                                                                                                                                                                                                                                                                                                                                                                                        • Pricing
                                                                                                                                                                                                                                                                                                                                                                                          • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                            • Findel

                                                                                                                                                                                                                                                                                                                                                                                                • Figure 82: Findel: Sales as share of non-store retailers in UK, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 83: Findel: Home shopping financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 84: Findel: Product ranges by consumer brand, 2009
                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 85: Findel PLC: Websites by consumer brand, 2009
                                                                                                                                                                                                                                                                                                                                                                                                        • JP Boden

                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 86: JP Boden: Sales as share of non-store retailers in UK, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 87: JP Boden: Group financial performance, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 88: JP Boden: Outlet data, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                          • Lands' End Direct Merchants UK

                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 89: Lands' End Direct Merchants UK: Sales as share of non-store retailers in UK, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 90: Lands' End Europe: Financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                            • N Brown

                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 91: N Brown Group: Sales as share of non-store retailers in the UK, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 92: N Brown Group: group financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 93: N Brown: Transactional websites, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Next Directory

                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 94: Next Directory: Sales as share of non-store retailers in UK, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 95: Next Group: Group financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 96: Next Directory: Estimated e-commerce sales, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 97: Next Group: Outlet data, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Catalogues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Otto Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 98: Otto Group: Retail sales as share of non-store retailers in Europe, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 99: Otto UK: Retail sales as share of UK non-store retailers, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 100: Otto multichannel retail division: Financial performance, 2003/04-2007/08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Catalogues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 101: Otto Europe: Multichannel retail operations, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Park Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 102: Park Group: Sales as share of non-store retailers in UK, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 103: Park Group: Group financial performance, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 104: Park Group: Revenue by segment, 2004-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 105: Park Group: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 106: Park Group: Websites, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • QVC

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 107: QVC: Sales as share of non-store retailers’ sales in Europe, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 108: QVC: Group financial performance, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 109: QVC: Number of homes receiving QVC, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 110: QVC: Shopper age profile, Germany, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 111: QVC: Sales by product type, Germany, 2007
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • E-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Redcats Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 112: Redcats Europe: Sales as share of non-store retailers in Europe, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 113: Redcats France: Sales as share of non-store retailers in France, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 114: Redcats UK: Sales as share of non-store retailers in UK, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Tough times ahead
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 115: Redcats: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Catalogues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 116: Redcats: Main European catalogues/websites, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Catalogue brands and market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 117: Redcats: Sales by major product category, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 118: Redcats Group: E-commerce sales, excl. VAT, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Shop Direct Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Underlying profits gather pace too
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 119: Shop Direct Group: financial performance, 2005-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Catalogues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 120: Littlewoods Shop Direct Group: Catalogues and websites, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Tupperware

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 121: Tupperware Group: Brands, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 122: Tupperware Group: financial performance, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 123: Tupperware Group: Sales by segment, 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 124: Tupperware Group: European sales & profit as share of group sales & profit, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Europe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 125: Tupperware: sales in Germany, 2003-07
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 126: Tupperware: UK & Republic of Ireland, financial performance, 2002-06
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 127: Tupperware: Sales force by region, 2006-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brands/product offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Operational issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 128: Trends and projections in UK population, by socio-economic group, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 129: Trends and projections in UK population, by age, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 130: Trends and projections in UK household size, 2003-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – Where They Shop

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 131: Where they have bought goods in the last 12 months, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 132: Where they have bought goods in the last 12 months, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – What Products They Buy

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 133: What goods they have bought in the last 12 months, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 134: What goods they have bought in the last 12 months, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 135: What goods they have bought in the last 12 months, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 136: What goods they have bought in the last 12 months, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – What They Think of Shopping From Home

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 137: Their attitudes to shopping from home, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 138: Their attitudes to shopping from home, by gender, age, socio-economic group, special groups, region, ACORN group, web use, daily newspaper and main supermarket, January 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – Consumer Typologies

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 139: Typology groups’ response to attitudinal statements, January 2009

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • 3 Suisses Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Adidas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Afibel (France)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Agent Provocateur Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Amazon Japan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Amazon North America
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Amazon.co.uk
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Amway (Alticor)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Ann Summers Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Apple Retail UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Arcandor
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Argos
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Asda Group Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • ASOS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Atelier Goldner Schnitt (Austria)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Avon Cosmetics Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Bank of England
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Baur Versand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Baur Versand Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Bertelsmann AG
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Betterware UK Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Boden UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Bon Prix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Borders (UK) Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Bravissimo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • BT Group plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Casino
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Christian Lacroix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Clarks of England USA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Co-operative Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Comcast Corporation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Comet Group Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Computer Warehouse
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Confetti
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Cotton Traders Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Crate & Barrel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Currys
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Cyrillus UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Damartex
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Damartex UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Daxon UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Dell B2C Retail
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Department of Trade and Industry
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Die Moderne Hausfrau
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Diesel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Direct Wines Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Dixons Retail Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Dyson Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • eBay UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Eddie Bauer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Elégance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Empire Direct PLC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Empire Stores Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Energie
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Esprit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Express Newspapers plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Facebook, Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Farepak Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Federal Trade Commission
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figleaves.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Findel plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Firetrap
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Flying Brands Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Freemans Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Freeview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • French Connection (Retail)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Google UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Government Actuary's Department (GAD)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Grattan Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Grupo Inditex
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Guinness
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • GUS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • H&M Hennes & Mauritz
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Hagebau
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Halens
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Heat Magazine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Heine Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Hess Natur
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Ideal Shopping Direct Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • IKEA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • J. Sainsbury
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • John Lewis Partnership
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Jotex
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • JP Boden & Co Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Kering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Kleeneze plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Kmart Corporation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Knickerbox (UK) Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Kodak UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Krähe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • La Redoute (pre 20xx)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • La Senza Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Lakeland Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Land of Nod
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Lands' End
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Lands' End Europe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • LEGO Company
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Liberty Media Corporation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Lidl (UK)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • M and M Direct Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Marimekko
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market & Opinion Research International (MORI)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Marks & Spencer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mercatura
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Microsoft Ltd (UK)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Miss Selfridge
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Miss Sixty
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Molton Brown
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mothercare Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • MySpace.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • N Brown Group Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • National Football League Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • NatWest
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Neckermann
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Net-A-Porter Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • New Look Group Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Next Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Nike
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Oasis Fashions Ltd - UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • OBI
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Ocado
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Office Depot
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Office for National Statistics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Oriflame Cosmetics (UK & Ireland)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Otto Group (Multichannel Retail)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Panasonic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Park Group plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • PayPal Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Philips Consumer Electronics UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Playtex Apparel Inc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Poundland Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Premier Direct Group Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Primark Stores Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Procter & Gamble UK & Ireland
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • PUMA AG Rudolf Dassler Sport
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Quelle
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • QVC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • QVC USA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Rakuten
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Ralph Lauren Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Redcats Brands UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Rewe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Robert Bosch Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Samsung Electronics (UK) Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sara Lee Corporation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Scotts of Stow Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sears Holdings Corporation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Shiseido International
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Shop Direct Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sit-up Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Skype Technologies S.A.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Société Générale Group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Somerfield
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sony (UK) Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sun Capital Partners, Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Ted Baker
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Tesco Plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The Book People
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The Cotswold Company Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The White Company Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Thomas Cook Group PLC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Thompson & Morgan (Group) Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Topshop old
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Toshiba Corporation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Toys R Us
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Tupperware UK & Ireland Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Universal Versand (Austria)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Virgin Group Ltd.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Virgin Media Ltd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Vivarte
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Vodafone Distribution Ltd - UK Retail
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Waitrose
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Wehkamp Netherlands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Witt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Wm Morrison Supermarkets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Woolworths Group plc
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Zanussi
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Zappos.com Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Zavvi

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Home Shopping - UK - March 2009

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        £1,995.00 (Excl.Tax)