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Homeopathic and Herbal Remedies - US - April 2011

The market for homeopathic and herbal remedies increased 17% from 2005-09 to reach $5.9 billion. As these once considered “alternative” remedies continue to transition into the mainstream, Mintel expects growth to continue at a steady rate, averaging 3.5% growth annually through 2015.

This report explores the market for homeopathic and herbal remedies, looking at sales across all channels, as well as consumer usage habits and attitudes towards such remedies. Topics covered in this report include:

  • Analysis of sales and market share trends of homeopathic and herbal remedies, including historical sales from 2005-09, along with Mintel predictions though 2015
  • Analysis of shifts in retail channel sales, and Mintel’s views on the future of sales via natural channel outlets, traditional mass market outlets, and direct-to-consumer venues
  • A look at usage of both homeopathic and herbal remedies by various demographic groups, including interest in future use among both those who have and have not tried each product type
  • Consumer preference for homeopathic and herbal remedies in relation to traditional remedies, as well as product concerns associated with these alternative treatment options

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Homeopathic and herbal remedies post impressive sales growth
                        • Interest in overall health and wellness will help drive sales
                          • Missing products opened the door, but traditional remedies still dominate
                            • Herbal remedies dominate segment, homeopathic offerings poised for growth
                              • Strong growth in mass market
                                • When it comes to product use, less than half have used either, but willingness to try remains high
                                  • However, lack of knowledge/understanding threatens market growth
                                  • Insights and Opportunities

                                    • From alternative to mainstream
                                      • Figure 1: Interest in increased use of homeopathic and herbal remedies, December 2010
                                      • Figure 2: Information-seeking areas, by product type, December 2010
                                      • Figure 3: Sources consulted for OTC pediatric purchases, July 2010
                                      • Figure 4: Attitudes toward homeopathic remedies for children, by age of parent, July 2010
                                    • Profiting from fear of traditional remedies
                                      • Figure 5: Safety perceptions of homeopathic and herbal remedies, December 2010
                                    • Creating a “best of both worlds” approach
                                    • Inspire Insights

                                        • Trends: From Food Phobia to Prove It
                                          • Phobia creates opportunity in the remedies market
                                            • But consumers need the proof
                                            • Market Size and Forecast

                                              • Key points
                                                • Interest in overall health and safety concerns boosts sales
                                                  • Sales and forecast of homeopathic and herbal remedies
                                                    • Figure 6: Total U.S. retail sales and forecast of homeopathic and herbal remedies, at current prices, 2005-15
                                                    • Figure 7: Total U.S. retail sales and forecast of homeopathic and herbal remedies, at inflation-adjusted prices, 2005-15
                                                  • Fan chart forecast
                                                      • Figure 8: Total U.S. retail sales and fan chart forecast of homeopathic and herbal remedies, at current prices, 2005-15
                                                  • Market Drivers

                                                    • Recalls in traditional remedies pave way for alternative offerings
                                                      • Population shifts provide market opportunities
                                                        • Figure 9: U.S. population, 2006-16
                                                      • Decline in health insured rates potential plus for alternative remedies
                                                        • Figure 10: Percentage of under-65s without health insurance coverage, 1997-2009
                                                        • Figure 11: Percentage of under-65s without health insurance coverage at the time of interview, and current population impact, by age
                                                        • Figure 12: Medical professionals consulted in last 12 months, April 2008-June 2009
                                                    • Competitive Context

                                                      • Traditional remedies dominate
                                                        • Inclusion of natural in traditional remedies
                                                          • Figure 13: Botanical/herbal and homeopathic claims as a percent of all healthcare* launches, 2006-10
                                                      • Segment Performance

                                                        • Key points
                                                          • Herbal remedies dominate, but homeopathic posed for growth
                                                            • Mainstream availability helps drive sales
                                                              • Sales of homeopathic and herbal remedies, by segment
                                                                • Figure 14: Sales of homeopathic and herbal remedies, segmented by type, 2008 and 2009
                                                            • Segment Performance—Herbal Remedies

                                                              • Key points
                                                                • Growth in herbal remedies driven by top-performing herbs
                                                                  • Figure 15: Top 10 U.S. single herb and botanical supplements, 2007-09
                                                                • Sales and forecast of herbal remedies
                                                                  • Figure 16: Total U.S. sales and forecast of herbal remedies, at current prices, 2005-15
                                                              • Segment Performance—Homeopathic Remedies

                                                                • Key points
                                                                  • Homeopathic remedies post strong gains
                                                                    • Sales and forecast of homeopathic remedies
                                                                      • Figure 17: Total U.S. sales and forecast of homeopathic remedies, at current prices, 2005-15
                                                                  • Retail Channels

                                                                    • Key points
                                                                      • Strong growth in mass market
                                                                        • Sales of homeopathic and herbal remedies, by channel
                                                                          • Figure 18: U.S. retail sales of homeopathic and herbal remedies, by channel, 2008 and 2009
                                                                        • Natural food stores top list of consumer purchase locations
                                                                          • Figure 19: Purchase location of homeopathic and herbal remedies, December 2010
                                                                      • Retail Channels—Natural and Specialty Stores

                                                                        • Key points
                                                                          • Steady growth in the natural channel
                                                                            • Natural and specialty retail sales of homeopathic and herbal remedies
                                                                              • Figure 20: U.S. natural channel sales of homeopathic and herbal remedies, at current prices, 2005-09
                                                                          • Retail Channels—Mass Market (FDM) Retailers

                                                                              • Key points
                                                                                • Strong growth in traditional outlets
                                                                                  • Mass market (FDM) retail sales of homeopathic and herbal remedies
                                                                                    • Figure 21: U.S. mass market (FDM) sales of homeopathic and herbal remedies, at current prices, 2010
                                                                                • Retail Channels—Other Outlets/Direct-to-consumer

                                                                                  • Key points
                                                                                    • Direct-to-consumer sales dominate, but growth limited by other outlets
                                                                                      • Direct-to-consumer sales of homeopathic and herbal remedies
                                                                                        • Figure 22: U.S. direct-to-consumer sales of homeopathic and herbal remedies, at current prices, 2005-09
                                                                                    • Retail Channels—A Deeper Dive into Natural Grocery Sales

                                                                                      • Key points
                                                                                        • Natural grocery stores offer opportunities and challenges
                                                                                          • Sales of homeopathic and herbal remedies in the natural grocery channel
                                                                                            • Figure 23: Natural supermarket sales of homeopathic and herbal remedies, at current prices, 52 weeks ending January 2009-January 2011
                                                                                            • Figure 24: Natural supermarket sales of homeopathic and herbal remedies, at inflation-adjusted prices, 52 weeks ending January 2009-January 2011
                                                                                          • Natural channel sales by segment
                                                                                            • Figure 25: Natural supermarket sales of homeopathic and herbal remedies, by segment, 52 weeks ending Jan. 24, 2009, and Jan. 22, 2011
                                                                                          • Structure/function claims
                                                                                            • Figure 26: Natural supermarket sales of homeopathic and herbal remedies, by structure/function claim, 52 weeks ending Jan. 24, 2009, and Jan. 22, 2011
                                                                                          • Herbal remedies by function
                                                                                            • Figure 27: Natural supermarket sales of herbal remedies, by structure/function claim, 52 weeks ending Jan. 24, 2009, and Jan. 22, 2011
                                                                                          • Homeopathic remedies by function
                                                                                              • Figure 28: Natural supermarket sales of homeopathic remedies, by structure/function claim, 52 weeks ending Jan. 24, 2009, and January 22, 2011
                                                                                            • Leading brands
                                                                                            • Innovations and Innovators

                                                                                              • Product innovations
                                                                                                • Figure 29: Homeopathic new product launches, by top 10 categories, 2006-10
                                                                                              • The role of private label
                                                                                                • Figure 30: Share of private label and branded launches within homeopathic remedies, 2006-10
                                                                                              • Retailer innovations: Kerr Drug focuses on natural
                                                                                              • Brands and Marketing Strategies

                                                                                                • Overview of the brand landscape
                                                                                                    • Figure 31: Information-seeking areas, by product type, December 2010
                                                                                                  • Importance of online in marketing
                                                                                                    • Brand analysis: Oscillococcinum
                                                                                                      • Online initiatives
                                                                                                        • TV presence
                                                                                                          • Figure 32: Oscillococcinum (Boiron), television ad, 2010
                                                                                                      • Homeopathic and Herbal Remedies Usage

                                                                                                        • Key points
                                                                                                          • Overview
                                                                                                            • Less than half have used either, but willingness to try remains high
                                                                                                              • Figure 33: Homeopathic and herbal remedy usage, December 2010
                                                                                                            • Men more likely to be resistant to homeopathic and herbal remedies
                                                                                                              • Figure 34: Homeopathic remedy usage, by gender, December 2010
                                                                                                              • Figure 35: Herbal remedy usage, by gender, December 2010
                                                                                                            • Age is a key determining factor in usage
                                                                                                              • Figure 36: Homeopathic remedy usage, by age, December 2010
                                                                                                              • Figure 37: Herbal remedy usage, by age, December 2010
                                                                                                          • Reasons for Using

                                                                                                            • Key points
                                                                                                              • Overall health is key driver of use
                                                                                                                • Figure 38: Reasons for using homeopathic and herbal remedies, December 2010
                                                                                                              • Homeopathic remedies
                                                                                                                • Figure 39: Reasons for using homeopathic remedies, by gender, December 2010
                                                                                                                • Figure 40: Reasons for using homeopathic remedies, by age, December 2010
                                                                                                              • Herbal remedies
                                                                                                                • Figure 41: Reasons for using herbal remedies, by gender, December 2010
                                                                                                                • Figure 42: Supplements of interest, among women, April 2009
                                                                                                                • Figure 43: Reasons for using herbal remedies, by age, December 2010
                                                                                                            • Reasons for Not Using

                                                                                                              • Key points
                                                                                                                • Lack of knowledge is key deterrent to use
                                                                                                                    • Figure 44: Reasons for not using homeopathic or herbal remedies, December 2010
                                                                                                                  • In addition to the need for more information, regulation concerns abound
                                                                                                                    • Figure 45: Reasons for not using homeopathic remedies, by age, December 2010
                                                                                                                    • Figure 46: Reasons for not using homeopathic remedies, by household income, December 2010
                                                                                                                    • Figure 47: Reasons for not using herbal remedies, by age, December 2010
                                                                                                                • Satisfaction High Among Users

                                                                                                                    • Figure 48: Overall satisfaction with homeopathic and herbal remedies, December 2010
                                                                                                                    • Figure 49: Negative opinions toward homeopathic and herbal remedies, among those who will not use again, December 2010
                                                                                                                • Attitudes toward Homeopathic and Herbal Remedies

                                                                                                                  • Key points
                                                                                                                    • Consumers ambivalent about homeopathy, more positive about herbal remedies
                                                                                                                      • Figure 50: Attitudes toward homeopathic remedies, December 2010
                                                                                                                      • Figure 51: Attitudes toward herbal remedies, December 2010
                                                                                                                    • Women most positive about homeopathic and herbal remedies
                                                                                                                      • Figure 52: Attitudes toward homeopathic and herbal remedies, by gender, December 2010
                                                                                                                    • The role of age in attitudes
                                                                                                                      • Figure 53: Attitudes toward homeopathic and herbal remedies, by age, December 2010
                                                                                                                  • Race and Hispanic Origin: Spotlight on Asian Consumers

                                                                                                                      • Figure 54: Use of homeopathic and herbal remedies, by race/Hispanic origin, December 2010
                                                                                                                      • Figure 55: Trust in homeopathy, by race/Hispanic origin, July 2009–September 2010
                                                                                                                      • Figure 56: Attitudes toward homeopathic remedies, by race/Hispanic origin, December 2010
                                                                                                                      • Figure 57: Attitudes toward herbal remedies, by race/Hispanic origin, December 2010
                                                                                                                      • Figure 58: Information sources turned to for homeopathic and herbal remedies, among Asian respondents, December 2010
                                                                                                                  • Cluster Analysis

                                                                                                                      • Augmenters
                                                                                                                        • Characteristics
                                                                                                                          • Opportunity
                                                                                                                            • Proponents
                                                                                                                              • Characteristics
                                                                                                                                • Opportunity
                                                                                                                                  • Believers
                                                                                                                                    • Characteristics
                                                                                                                                      • Opportunity
                                                                                                                                        • Cluster characteristics
                                                                                                                                          • Figure 59: Homeopathic and herbal remedy clusters, December 2010
                                                                                                                                          • Figure 60: Homeopathic and herbal remedy usage, by clusters, December 2010
                                                                                                                                          • Figure 61: Attitudes toward homeopathic remedies, by clusters, December 2010
                                                                                                                                          • Figure 62: Attitudes toward herbal remedies, by clusters, December 2010
                                                                                                                                          • Figure 63: Overall satisfaction with homeopathic and herbal remedies, by clusters, December 2010
                                                                                                                                        • Cluster demographics
                                                                                                                                          • Figure 64: Homeopathic and herbal remedy clusters, by gender, December 2010
                                                                                                                                          • Figure 65: Homeopathic and herbal remedy clusters, by age, December 2010
                                                                                                                                          • Figure 66: Homeopathic and herbal remedy clusters, by household income, December 2010
                                                                                                                                          • Figure 67: Homeopathic and herbal remedy clusters, by race/Hispanic origin, December 2010
                                                                                                                                        • Cluster methodology
                                                                                                                                        • Custom Consumer Groups

                                                                                                                                              • Figure 68: Health attitudes and information seeking, by trust in homeopathic medicine, July 2009-September 2010
                                                                                                                                              • Figure 69: Vitamin/mineral use and attitudes, by trust in homeopathic medicine, July 2009-September 2010
                                                                                                                                          • Appendix: Other Useful Consumer Tables—Household Income

                                                                                                                                              • Figure 70: Reasons for not using herbal remedies, by household income, December 2010
                                                                                                                                              • Figure 71: Attitudes toward homeopathic remedies, by household income, December 2010
                                                                                                                                              • Figure 72: Attitudes toward herbal remedies, by household income, December 2010
                                                                                                                                          • Appendix: Trade Associations

                                                                                                                                            Companies Covered

                                                                                                                                            • American Association of Integrative Medicine (AAIM)
                                                                                                                                            • American Botanical Council (ABC)
                                                                                                                                            • American Herbal Products Association
                                                                                                                                            • Food and Drug Administration
                                                                                                                                            • Johnson & Johnson
                                                                                                                                            • National Institutes of Health
                                                                                                                                            • Procter & Gamble USA
                                                                                                                                            • U.S. Bureau of Labor Statistics
                                                                                                                                            • Walmart Stores (USA)
                                                                                                                                            • Weight Watchers International Inc.
                                                                                                                                            • Whole Foods Market Inc

                                                                                                                                            Homeopathic and Herbal Remedies - US - April 2011

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