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Homeopathic and Herbal Remedies - US - November 2016

The homeopathic and herbal remedies market continues to grow steadily. In 2016, total US retail sales are estimated at nearly $5.4 billion, and Mintel forecasts a stable growth trajectory through 2021.

This report examines the following areas:

  • Aging population tempers short-term growth
  • Consumers don’t understand the category
  • Competitive landscape adds to consumer confusion

This Report will cover herbal and homeopathic remedies that treat a variety of ailments and/or are used for preventative measures.

  • Homeopathic remedies stimulate the body’s natural powers of defense and recovery by using a substance that causes symptoms of a disease in healthy people to cure the same disease in sick people. It is based on the idea that the body can heal itself. Typical ingredients include diluted doses of a substance of animal, vegetable, or mineral origin.
  • Herbal remedies are an alternative form of treatment made solely from parts of whole plants (eg leaves, bark, or roots), in contrast to conventional modern medicines that extract and concentrate specific compounds. A large number of herbal remedies are available as supplements, and are not regulated as medicines.

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Aging population tempers short-term growth
            • Figure 1: Total US sales and fan chart forecast of homeopathic and herbal remedies market, at current prices, 2011-21
          • Consumers don’t understand the category
            • Figure 2: Barriers to using alternative remedies, August 2016
          • Competitive landscape adds to consumer confusion
            • Figure 3: Any use of OTC medication, herbal remedies, and homeopathic remedies to treat ailments, August 2016
          • The opportunities
            • Focus on families
              • Figure 4: Any use of OTC medication, herbal remedies, and homeopathic remedies to treat ailments, by parental status, August 2016
            • Increase understanding of category with focus on efficacy and safety
              • Figure 5: Sources of information, August 2016
            • Homeopathic remedies on deck for future growth
              • Figure 6: Total US forecast of homeopathic remedies, at current prices, 2016-21
            • What it means
            • The Market – What You Need to Know

              • Steady growth in homeopathic and herbal remedies
                • Success in herbal remedies reflects natural attributes
                  • Homeopathic remedies on deck for future growth
                    • Competitive landscape adds to consumer confusion
                    • Market Size and Forecast

                      • Historic and projected sales performance
                        • Figure 7: Total US sales and fan chart forecast of homeopathic and herbal remedies market, at current prices, 2011-21
                        • Figure 8: Total US sales and forecast of homeopathic and herbal remedies market, at current prices, 2011-21
                    • Market Breakdown

                      • Herbal remedies dominate market sales
                        • Figure 9: Total US retail sales of homeopathic and herbal remedies, by segment, at current prices, 2014 and 2016
                      • Opportunity for growth in homeopathic treatments
                        • Figure 10: Total US retail sales and forecast of homeopathic and herbal remedies, by segment, at current prices, 2011-21
                    • Market Perspective

                      • Use and perceptions of OTC medication
                        • Figure 11: Use of OTC medication to treat ailments, August 2016
                        • Figure 12: Perceptions of OTC medication, August 2016
                      • OTC remedies remain the “go-to” treatment
                        • Figure 13: Correspondence analysis – Perceptions, August 2016
                      • Correspondence analysis methodology
                        • Figure 14: Correspondence analysis – Perceptions, August 2016
                    • Market Factors

                      • Aging population provides a short-term challenge
                        • Figure 15: Population aged 18 or older, by age, 2011-21
                        • Figure 16: Any use of OTC medication, herbal remedies, and homeopathic remedies to treat ailments, by age, August 2016
                      • Potential for future generations as engaged alternative remedy users
                        • Figure 17: Population by generation, 2011-21
                      • Hispanics offer opportunity for category growth
                        • Figure 18: US population, by Hispanic origin, 2011-21
                    • Key Players – What You Need to Know

                      • Botanical/herbal claims popular in healthcare products
                        • Targeting families is a successful approach for product launches
                          • Increase understanding of category with focus on efficacy and safety
                            • Organic: The next step beyond natural
                              • Alternative remedies as a “go-to” treatment
                              • What’s Working?

                                • Market boosted by herbal remedies
                                    • Figure 19: Share of healthcare products launched with botanical/herbal or homeopathic claim, 2011-16
                                  • Alternate formats encourage use
                                    • Figure 20: Healthcare products launched with botanical/herbal or homeopathic claim, by top 10 subcategories, 2011-16
                                  • Focus on families
                                    • Figure 21: Any use of OTC medication, herbal remedies, and homeopathic remedies to treat ailments, by parental status, August 2016
                                    • Figure 22: Share of healthcare products launched with botanical/herbal or homeopathic claim targeting children, 2011-16
                                    • Figure 23: Children’s healthcare products launched with botanical/herbal or homeopathic claim, by top 10 subcategories, 2011-16
                                • What’s Struggling?

                                  • Understanding the category
                                    • Communicating product efficacy and safety
                                    • What’s Next?

                                      • Going beyond natural to tout organic homeopathic medicine
                                        • Figure 24: Total US forecast of homeopathic remedies, at current prices, 2016-21
                                      • Challenging OTC as the “go-to” remedy
                                      • The Consumer – What You Need to Know

                                        • Homeopathic remedies used to treat acute illness
                                          • Natural associations encourage use of herbal remedies
                                            • Belief in treatment philosophy influences purchase behavior
                                              • “Try anything” mentality drives use of alternative remedies
                                                • Internet remains the cornerstone of information sourcing
                                                  • Efficacy and safety concerns remain barriers to use
                                                  • Use and Perceptions of Homeopathic Remedies

                                                    • Strong incidence of use for homeopathic remedies
                                                        • Figure 25: Use of homeopathic remedies to treat ailments, August 2016
                                                      • Homeopathic remedies attract younger consumers
                                                        • Figure 26: Use of homeopathic remedies to treat ailments, by age, August 2016
                                                      • Hispanics more likely to use homeopathic remedies for any ailment
                                                        • Figure 27: Use of homeopathic remedies to treat ailments, by Hispanic origin, August 2016
                                                      • Homeopathic remedies perceived as natural
                                                        • Figure 28: Perceptions of homeopathic remedies, August 2016
                                                      • Lack of understanding is a barrier to use among older consumers
                                                        • Figure 29: Perceptions of homeopathic remedies, by age, August 2016
                                                      • Homeopathic remedies are a go-to remedy among Hispanics
                                                        • Figure 30: Perceptions of homeopathic remedies, by Hispanic origin, August 2016
                                                    • Reasons for Purchasing Homeopathic Remedies

                                                      • Belief in philosophy encourages purchase of homeopathic remedies
                                                        • Figure 31: Reasons for purchasing homeopathic remedies, August 2016
                                                      • Baby Boomers believe in philosophy and have long history of use
                                                        • Figure 32: Reasons for purchasing homeopathic remedies, by generation, August 2016
                                                      • Hispanics under index in belief of homeopathic remedy philosophy
                                                        • Figure 33: Reasons for purchasing homeopathic remedies, by Hispanic origin, August 2016
                                                    • Use and Perceptions of Herbal Remedies

                                                      • Herbal remedy use is slightly higher than homeopathic remedies
                                                        • Figure 34: Use of herbal remedies to treat ailments, August 2016
                                                      • Parents are more likely to use herbal remedies
                                                        • Figure 35: Use of herbal remedies to treat ailments, by parental status, August 2016
                                                      • Hispanics are heavier users of herbal remedies
                                                        • Figure 36: Use of herbal remedies to treat ailments, by Hispanic origin, August 2016
                                                      • Herbal remedies perceived as natural, safe, and without side effects
                                                        • Figure 37: Perceptions of herbal remedies, August 2016
                                                      • Younger adults associate herbal remedies as natural and trustworthy
                                                        • Figure 38: Perceptions of herbal remedies, by age, August 2016
                                                      • Hispanics are more likely to say herbal remedies are regulated
                                                        • Figure 39: Perceptions of herbal remedies, by Hispanic origin, August 2016
                                                    • Reasons for Purchasing Herbal Remedies

                                                      • Herbal remedies often used in tandem with conventional medicine
                                                        • Figure 40: Reasons for purchasing herbal remedies, August 2016
                                                      • Baby Boomers believe in philosophy and have long history of use
                                                        • Figure 41: Reasons for purchasing herbal remedies, by generation, August 2016
                                                      • Hispanics under index in belief of herbal remedy philosophy
                                                        • Figure 42: Reasons for purchasing herbal remedies, by Hispanic origin, August 2016
                                                    • Attitudes toward Alternative Remedies

                                                      • Alternative remedies garner use as a result of a “try anything” mentality
                                                        • Figure 43: Attitudes toward alternative remedies, August 2016
                                                      • Millennials are most likely to “try anything” to treat an illness
                                                        • Figure 44: Attitudes toward alternative remedies, by generation, August 2016
                                                      • Safety perceptions drive trust among parents
                                                        • Figure 45: Select attitudes toward alternative remedies, by parental status, August 2016
                                                      • Hispanics over index in trusting alternative medicines
                                                        • Figure 46: Select attitudes toward alternative remedies, by Hispanic origin, August 2016
                                                    • Sources of Information

                                                      • General internet sources is the leading source of information
                                                          • Figure 47: Sources of information, August 2016
                                                        • Younger generations use books and blogs for information
                                                          • Figure 48: Select sources of information, by generation, August 2016
                                                        • Parents seek information that aligns with parenting philosophy
                                                          • Figure 49: Select sources of information, by parental status, August 2016
                                                        • Family and friends are an important source of information for Hispanics
                                                          • Figure 50: Select sources of information, by Hispanic origin, August 2016
                                                      • Barriers to Using Alternative Remedies

                                                        • Efficacy, safety, and understanding remain barriers to use
                                                          • Figure 51: Barriers to using alternative remedies, August 2016
                                                        • Adults 25-34 less likely to challenge efficacy but desire proof for safety
                                                          • Figure 52: Barriers to using alternative remedies, by age, August 2016
                                                        • Parents are more likely to say price is a barrier to use
                                                          • Figure 53: Select barriers to using alternative remedies, by parental status, August 2016
                                                      • Appendix – Data Sources and Abbreviations

                                                        • Data sources
                                                          • Sales data
                                                            • Fan chart forecast
                                                              • Consumer survey data
                                                                • Abbreviations and terms
                                                                  • Abbreviations
                                                                    • Terms
                                                                    • Appendix – Market

                                                                        • Figure 54: Total US sales and forecast of homeopathic and herbal remedies market, at inflation-adjusted prices, 2011-21
                                                                        • Figure 55: Total US retail sales and forecast of homeopathic and herbal remedies, by segment, at current prices, 2011-21
                                                                        • Figure 56: Total US retail sales of homeopathic and herbal remedies, by channel, at current prices, 2011-16
                                                                        • Figure 57: Total US retail sales of homeopathic and herbal remedies, by channel, at current prices, 2014 and 2016
                                                                        • Figure 58: Share of new healthcare products launched, by claim, 2011-16
                                                                    • Appendix – SPINS

                                                                        • Figure 59: Natural supermarket sales of herbal and homeopathic remedies, at current prices, rolling 52- weeks ending July 13, 2014-July 10, 2016
                                                                        • Figure 60: Natural supermarket sales of herbal and homeopathic remedies by segment, at current prices, rolling 52-weeks ending July 13, 2014-July 10, 2016
                                                                        • Figure 61: Natural supermarket sales of herbal formulas, by type, at current prices, rolling 52-weeks ending July 13, 2014-July 10, 2016
                                                                        • Figure 62: Natural supermarket sales of herbal single, by type, at current prices, rolling 52-weeks ending July 13, 2014-July 10, 2016
                                                                        • Figure 63: Natural supermarket sales of homeopathic remedies, by type, at current prices, rolling 52-weeks ending July 13, 2014-July 10, 2016

                                                                    Companies Covered

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                                                                    Homeopathic and Herbal Remedies - US - November 2016

                                                                    US $3,995.00 (Excl.Tax)