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Hotel Catering - UK - April 2013

“Over a quarter of consumers think that hotel restaurants are too formal and that they lack character/atmosphere. The onus is therefore on operators to inject fun and personality into their brand positioning and venue design.”

– Helena Spicer, Senior Foodservice Analyst

Some questions answered in this report include:

  • Can hotel restaurants capitalise on the trend for street food and gourmet junk food?
  • How can hotels harness trends in the wider eating out market to bolster sales?
  • What can operators do to make the most of poor British weather?

The budget hotel sector has benefited from the weakness of the UK economy, but operators in the rest of the hotel market have been forced to re-evaluate their brand position and the services they provide. Some have tried to move away from the dangerous middle ground, and have either become more streamlined and budget-oriented, or have re-emphasised their luxury positions.

This has had a knock-on effect on the hotel catering market with contrasting trends such as a more casual coffee shop culture versus design-led destination bars. Hotels have also changed the way in which they cater for their guests in their rooms. Arguably, the trend towards the removal of minibars can be seen as further evidence of hotel catering having to move towards more defined and targeted positionings.

 

This report provides an overview of the hotel catering market. It details the overall size of the market and outlines the economic and social trends that affect companies in this market. Mintel’s exclusive consumer research examines people’s attitudes towards the hotel catering sector.

This report focuses on catering provision in UK hotels. The range of catering provision includes:

  • restaurant service (waitress and/or self-service)
  • bar meals and drinks
  • hotel banqueting activities
  • room service.

Mintel has produced estimates of hotel catering sales for this report based on limited published data, individual company annual reports and accounts, as well as interviews conducted with major hotel groups.

 

Please note that the market sizes presented exclude the following types of accommodation:

  • youth hostels
  • inns
  • guesthouses
  • bed and breakfasts

 

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: The hotel catering market value and forecast, 2007-17
            • Market factors
              • Companies, brands and innovation
                • Companies and products
                  • Figure 2: Selected hotel companies, by number of UK hotels, 2013*
                • Who’s innovating?
                  • The consumer
                    • Hotel usage
                      • Figure 3: Hotel visits for food/drink, by guests and visitors, February 2013
                    • Types of hotels stayed at
                      • Figure 4: Types of hotels stayed at, February 2013
                    • Guests’ use of hotel catering
                      • Figure 5: Guests' use of hotel catering, by type/occasion, February 2013
                    • Visitors’ (non-guests’) use of hotel catering
                      • Figure 6: Visitors' (non-guests’) use of hotel catering, by occasion, February 2013
                    • Attitudes towards hotel catering
                      • Figure 7: Attitudes towards hotel catering, February 2013
                    • Hotel catering enticements for guests
                      • Figure 8: Factors influencing use of hotel catering as a guest, February 2013
                    • Hotel catering enticements for visitors
                      • Figure 9: Factors influencing use of hotel catering as a non-guest, February 2013
                    • What we think
                    • Issues in the Market

                        • Can hotel restaurants capitalise on the trend for street food and gourmet junk food?
                          • How can hotels harness trends in the wider eating out market to bolster sales?
                            • What can operators do to make the most of poor British weather?
                            • Trend Application

                                • Grab & go patisserie and learning from pop-ups in pubs
                                  • Tapping into opportunities of ‘experiential dining’
                                    • Service versus automation
                                    • Market Drivers

                                      • Key points
                                        • The UK hotel industry – overview
                                          • Figure 10: Key hotel market statistics, by region, 2007-12
                                        • Hotel figures and visitor numbers
                                          • Inbound tourism
                                            • Figure 11: Trends in inbound tourism in the UK, 2007-12
                                          • Leisure travel is supporting UK visitor numbers
                                            • Figure 12: Overseas residents’ visits to the UK, by purpose of visit, 2007-12
                                          • Domestic tourism
                                            • Figure 13: Trends in domestic overnight tourism in the UK, 2007-12
                                            • Figure 14: Domestic overnight tourism in the UK, by purpose, 2007-12
                                          • Types of accommodation used
                                            • Figure 15: Type of holiday/short break accommodation used, 2009-12
                                          • Hotel mergers, acquisitions, insolvencies and administrations
                                            • Consumer sentiment and spending priorities
                                              • Figure 16: Trends in how respondents would describe their financial situation, February 2009-February 2013
                                              • Figure 17: GfK NOP Consumer Confidence Index, monthly, January 2007-February 2013
                                              • Figure 18: Trends in consumer spending priorities (after bills), February 2010-February 2013
                                          • Who’s Innovating?

                                            • Key points
                                              • Specific targeting
                                                • Specialist restaurants
                                                  • Destination venues
                                                    • Making more of cocktail menus
                                                      • Green initiatives and sustainability
                                                      • Competitive Context

                                                        • Key points
                                                          • Associations with formality and high prices mean that hotel restaurants are used infrequently by most diners
                                                            • Figure 19: Foodservice venues visited in the last three months, April 2012
                                                            • Figure 20: Agreement with ‘I enjoy splashing out on a meal in a restaurant’, 2008-12
                                                            • Figure 21: Eating out market*, by sector, 2007-11
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • The hotel catering market
                                                              • Figure 22: The UK hotel catering market, 2007-17
                                                            • Forecast
                                                              • Figure 23: The hotel catering market value and forecast, 2007-17
                                                            • Forecast methodology
                                                            • Segment Performance

                                                              • Key point
                                                                • Average food and beverage revenues per room stagnate
                                                                  • Figure 24: Average revenue per available room, by region, by type, 2007-12
                                                                  • Figure 25: Average food and beverage and room revenues as a percentage of total revenue per room, by region, 2007-12
                                                              • Companies and Products

                                                                • Key points
                                                                  • Market share
                                                                    • Figure 26: Selected hotel companies, by number of UK hotels, 2009-13
                                                                  • Accor
                                                                    • Brands
                                                                      • Best Western
                                                                        • De Vere Group
                                                                          • Guoman Hotels
                                                                            • Hilton Hotels UK
                                                                              • InterContinental Hotels Group (IHG)
                                                                                • Macdonald Hotels & Resorts
                                                                                  • Malmaison and Hotel du Vin
                                                                                    • Marriott Hotels
                                                                                      • Premier Inn
                                                                                        • Travelodge
                                                                                        • Hotel Stays

                                                                                          • Key points
                                                                                            • Six in ten consumers have stayed in a hotel in the last year
                                                                                              • Figure 27: Hotel stays, February 2013
                                                                                            • Types of hotels stayed in
                                                                                              • Figure 28: Types of hotels stayed in, February 2013
                                                                                            • Resilience of the budget hotel sector
                                                                                              • Luxury hotels
                                                                                              • Use of Hotel Catering

                                                                                                • Key points
                                                                                                  • Guests’ use of hotel catering
                                                                                                    • Figure 29: Guests' use of hotel catering, by type/occasion, February 2013
                                                                                                  • Non-guests’ use of hotel catering
                                                                                                    • Who visits hotels for food/drink where they are not staying overnight?
                                                                                                      • Figure 30: Hotel visits for food/drink, by guests and visitors, February 2013
                                                                                                    • Non-guests’ use of hotel catering
                                                                                                      • Figure 31: Non-guests’ use of hotel catering, by occasion, February 2013
                                                                                                    • Afternoon tea trends
                                                                                                    • Attitudes towards Hotel Catering

                                                                                                      • Key points
                                                                                                        • Perceptions of formality and inflated prices may be stifling growth
                                                                                                          • Figure 32: Attitudes towards hotel catering, February 2013
                                                                                                        • Opportunities of British, local/regional and seasonal produce
                                                                                                          • Demographic differences: hotel restaurants fail to meet expectations of younger diners
                                                                                                          • Hotel Catering Enticements

                                                                                                            • Key points
                                                                                                              • Hotel catering enticements for guests
                                                                                                                • Figure 33: Factors influencing use of hotel catering as a guest, February 2013
                                                                                                              • Consumers’ increasing research mentality and the opportunities offered by the online arena
                                                                                                                • Destination venues and the potential for brand partnerships
                                                                                                                  • Hotel catering enticements for visitors
                                                                                                                    • Figure 34: Factors influencing use of hotel catering as a non-guest, February 2013
                                                                                                                  • Daily discount sites can prompt footfall from younger consumers
                                                                                                                    • Food events and live entertainment
                                                                                                                    • Hotel Catering Targeting Opportunities

                                                                                                                      • Key points
                                                                                                                        • Target groups
                                                                                                                          • Figure 35: Hotel catering target groups, February 2013
                                                                                                                        • Quality Driven Enthusiasts (21% of internet users aged 16+)
                                                                                                                          • Bring Your Own (22% of internet users aged 16+)
                                                                                                                            • Non-Users (23% of internet users aged 16+)
                                                                                                                              • Traditionalists (34% of internet users aged 16+)
                                                                                                                              • Appendix – Market Drivers

                                                                                                                                  • Figure 36: Stayed in a hotel for holiday, personal or business reasons in the last 12 months, by demographics, 2012
                                                                                                                              • Appendix – Market Size and Forecast

                                                                                                                                  • Figure 37: The UK hotel catering market, best- and worst-case forecast, 2012-17
                                                                                                                              • Appendix – Hotel Stays

                                                                                                                                  • Figure 38: Hotel stays, February 2013
                                                                                                                                  • Figure 39: Hotel stays, by demographics, February 2013
                                                                                                                                • Types of hotel stayed in
                                                                                                                                  • Figure 40: Types of hotels stayed in, February 2013
                                                                                                                                  • Figure 41: Types of hotels stayed in, by demographics, February 2013
                                                                                                                                • Guests’ use of hotel catering
                                                                                                                                  • Figure 42: Guests' use of hotel catering, by type of hotel, February 2013
                                                                                                                                  • Figure 43: Guests' use of hotel catering, by demographics, February 2013
                                                                                                                                  • Figure 44: Guests' use of hotel catering, by demographics, February 2013 (continued)
                                                                                                                              • Appendix – Non-guests’ Use of Hotel Catering

                                                                                                                                  • Figure 45: Hotel visits for food/drink, February 2013
                                                                                                                                  • Figure 46: Hotel visits for food/drink, by demographics, February 2013
                                                                                                                                • Non-guests’ use of hotel catering
                                                                                                                                  • Figure 47: Non-guests’ use of hotel catering, February 2013
                                                                                                                                  • Figure 48: Non-guests’ use of hotel catering, by demographics, February 2013
                                                                                                                              • Appendix – Attitudes towards Hotel Catering

                                                                                                                                  • Figure 49: Attitudes towards hotel catering, February 2013
                                                                                                                                  • Figure 50: Agreement with the statements ‘Hotel restaurants are too formal’ and ‘Hotel restaurants are more expensive than high street restaurants’, by demographics, February 2013
                                                                                                                                  • Figure 51: Agreement with the statements ‘Hotel restaurants lack character/atmosphere’ and ‘I wouldn’t really think about going to a hotel restaurant unless I was staying in a hotel’, by demographics, February 2013
                                                                                                                                  • Figure 52: Agreement with the statements ‘I would be more likely to visit a hotel restaurant if it was renowned in its own right’ and ‘I would feel uncomfortable eating in a hotel restaurant if I wasn’t staying there’, by demographics, February 2013
                                                                                                                                  • Figure 53: Agreement with the statements ‘Hotel restaurants are a good choice for formal/ special occasions’ and ‘I would be more likely to use casual dining outlets than formal ones in a hotel’, by demographics, February 2013
                                                                                                                                  • Figure 54: Agreement with the statements ‘I would be unlikely to use a restaurant/café in a hotel I was staying at unless the meal was part of a package’ and ‘I would be more likely to use a hotel restaurant if it offered local or regional British cuisine’, by demographics, February 2013
                                                                                                                                  • Figure 55: Agreement with the statement ‘I would prefer to eat somewhere different from where I was staying’, by demographics, February 2013
                                                                                                                                  • Figure 56: Attitudes towards hotel catering, by hotels guests/visitors, February 2013
                                                                                                                                  • Figure 57: Attitudes towards hotel catering, by type of hotels used, February 2013
                                                                                                                                  • Figure 58: Attitudes towards hotel catering, by most popular attitudes towards hotel catering (any agree), February 2013
                                                                                                                                  • Figure 59: Attitudes towards hotel catering, by next most popular attitudes towards hotel catering (any agree), February 2013
                                                                                                                                  • Figure 60: Factors influencing guests' use of hotel catering, by most popular attitudes towards hotel catering (any agree), February 2013
                                                                                                                                  • Figure 61: Factors influencing guests' use of hotel catering, by next most popular attitudes towards hotel catering (any agree), February 2013
                                                                                                                                  • Figure 62: Factors influencing guests' use of hotel catering, by other attitudes towards hotel catering (any agree), February 2013
                                                                                                                                  • Figure 63: Factors influencing visitors' (non-guests’) use of hotel catering, by most popular attitudes towards hotel catering (any agree), February 2013
                                                                                                                                  • Figure 64: Factors influencing visitors' (non-guests’) use of hotel catering, by next most popular attitudes towards hotel catering (any agree), February 2013
                                                                                                                              • Appendix – Hotel Enticements (Guests)

                                                                                                                                  • Figure 65: Factors influencing use of hotel catering as a guest, February 2013
                                                                                                                                  • Figure 66: Most popular factors influencing use of hotel catering as a guest, by demographics, February 2013
                                                                                                                                  • Figure 67: Next most popular factors influencing use of hotel catering as a guest, by demographics, February 2013
                                                                                                                                  • Figure 68: Factors influencing use of hotel catering as a guest, by hotel stays, February 2013
                                                                                                                                  • Figure 69: Factors influencing use of hotel catering as a guest, by types of hotels used, February 2013
                                                                                                                                • Hotel enticements (visitors)
                                                                                                                                  • Figure 70: Factors influencing use of hotel catering as a visitor, February 2013
                                                                                                                                  • Figure 71: Most popular factors influencing use of hotel catering as a visitor, by demographics, February 2013
                                                                                                                                  • Figure 72: Next most popular factors influencing use of hotel catering as a visitor, by demographics, February 2013
                                                                                                                                  • Figure 73: Other factors influencing use of hotel catering as a visitor, by demographics, February 2013
                                                                                                                                  • Figure 74: Factors influencing use of hotel catering as a visitor, by hotel visits, February 2013
                                                                                                                                  • Figure 75: Factors influencing use of hotel catering as a visitor, by selected attitudes towards hotel catering (any agree), February 2013
                                                                                                                              • Appendix – Hotel Catering Targeting Opportunities

                                                                                                                                  • Figure 76: Target groups, February 2013
                                                                                                                                  • Figure 77: Hotel stays, by target groups, February 2013
                                                                                                                                  • Figure 78: Types of hotels used, by target groups, February 2013
                                                                                                                                  • Figure 79: Guests' use of hotel catering, by target groups, February 2013
                                                                                                                                  • Figure 80: Hotel visits for food/drink, by target groups, February 2013
                                                                                                                                  • Figure 81: Visitors' (non-guests’) use of hotel catering, by target groups, February 2013
                                                                                                                                  • Figure 82: Attitudes towards hotel catering, by target groups, February 2013
                                                                                                                                  • Figure 83: Factors influencing use of hotel catering as a guest, by target groups, February 2013
                                                                                                                                  • Figure 84: Factors influencing use of hotel catering as a visitor, by target groups, February 2013

                                                                                                                              Companies Covered

                                                                                                                              • Accor
                                                                                                                              • Beefeater
                                                                                                                              • Best Western International Inc.
                                                                                                                              • Brewers Fayre
                                                                                                                              • De Vere Group PLC
                                                                                                                              • Hilton Group plc
                                                                                                                              • InterContinental Hotels Group PLC
                                                                                                                              • Malmaison Ltd
                                                                                                                              • Marriott International, Inc.
                                                                                                                              • Novotel
                                                                                                                              • Starbucks Coffee Company UK Ltd
                                                                                                                              • Thistle Hotels Limited
                                                                                                                              • Travelodge
                                                                                                                              • Whitbread PLC

                                                                                                                              Hotel Catering - UK - April 2013

                                                                                                                              £1,995.00 (Excl.Tax)