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Hotel Catering - UK - October 2009

Despite the increasing popularity of no-frills/budget hotels during the recession, catering continues to be an important element of the stay for many consumers. Just over 27m people stating that they’ve eaten breakfast in a hotel in the last three years.

  • Almost 13m people like the convenience of eating where they’re staying: these consumers tend to be third agers, who are generally attracted to menus with simple, traditional dishes.
  • Hotel restaurants are seen as overpriced. Mintel found that 16m people think this. Venues need to focus on promoting points of difference and justifying any price premiums. The recession has provided a prime opportunity for hotel restaurants to adjust menu pricing structures both as part of a long-term brand strategy as well as through short-term price promotions.
  • The proportion of revenue per room in the UK derived from Food & Beverage (F&B) has declined by 2% between 2006 and 2008: the average F&B revenue received per room for the UK in 2008 was £9,522, continuing recent declines.
  • Hotel restaurants are missing out on potential revenue from 11m consumers who don’t really think about eating in a hotel restaurant unless they are staying in one. As these consumers tend to be in the pre-/no family lifestage menu structures such as customisable dishes (eg adding meat/fish to salads) should help appeal to these ‘lost’ diners, whilst ‘experience’ factors such as food preparation displays (eg open kitchens), live music, cocktail bars and electronic menus on tables should also attract pre-/no family consumers.
  • Hotels are also losing F&B revenue in other ways: 7m consumers have admitted to bringing their own food/drink into their hotel room.

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Table of contents

  1. Issues in the Market

      • Key issues
        • Definition
          • Abbreviations
          • Future Opportunities

              • A ‘faux’ holiday
                • ‘Let’s pretend’
                  • Make it a third place
                    • ‘Down time’
                      • More than your average café
                        • A regular treat
                        • Market in Brief

                            • Business clientele
                              • Price promotions
                                • Budget hotels
                                  • Consumer behaviour
                                  • Internal Market Environment

                                    • Key points
                                      • The UK hotel industry
                                        • Figure 1: The UK hotel market, by revenue, 2004-09
                                        • Figure 2: Key UK hotel market statistics, 2004-08
                                      • Domestic holidays
                                        • Figure 3: Trends in domestic tourism in the UK, 2004-09
                                      • Overseas visitors
                                        • Figure 4: Trends in overseas tourist visits to the UK, 2002-08
                                      • Restaurant collaborations
                                        • Hotel insolvencies
                                          • Redundancies
                                            • Figure 5: Average labour redundancies in distribution, hotel and restaurant industry in the UK, 2005-09
                                        • Broader Market Environment

                                          • Key points
                                            • Figure 6: GDP, PDI, consumer expenditure and savings, at constant 2004 prices, 2004-14
                                            • Figure 7: GDP quarterly percentage change, 2004-09
                                        • Competitive Context

                                          • Key points
                                            • Hotels failing to resonate with the regular diner
                                              • Figure 8: Venues eaten at in last three months, April 2009
                                            • Hotel catering growth lags behind the rest of the eating out market
                                              • Figure 9: Eating out market*, by sector, 2001-08
                                          • Strengths and Weaknesses in the Market

                                            • Strengths
                                              • Captive older audience
                                                • Standing out amongst the all the discounts
                                                  • Tapping into the niche staycationers
                                                    • A sporting chance
                                                      • Weaknesses
                                                        • An overlooked option for non-guests
                                                          • Perceptions of expense
                                                            • Recession
                                                              • Corporate clientele
                                                              • Who’s Innovating

                                                                • Key points
                                                                  • More hotel and restaurant brands getting into bed together
                                                                    • Refurbishments and new releases
                                                                      • Technological tools to aid recessionary pressures
                                                                        • High tea at low prices
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Figure 10: The hotel catering market, 2004-14
                                                                          • Winners and losers
                                                                            • Corporate clients
                                                                              • Staycations: separating fact from fiction
                                                                                • Glimmers of light going forward
                                                                                  • Factors incorporated in the forecast
                                                                                  • Segment Performance

                                                                                    • Key points
                                                                                      • Average food and beverage revenues per room
                                                                                        • Figure 11: Average food and beverage and room revenues as a percentage of total average revenue per room, by region, 2006 and 2008
                                                                                        • Figure 12: Food and beverage revenue per available room, by region, 2002-08
                                                                                      • Conferencing
                                                                                          • Figure 13: Hotel market mix analysis for UK, London, England, Scotland and Wales, by type of stay, 2008
                                                                                      • Companies and Products

                                                                                          • Figure 14: Major hotel operating companies in the UK, 2006 and 2008
                                                                                        • Major players
                                                                                          • De Vere Hotels, Resorts & Venues
                                                                                            • Guoman Hotels
                                                                                              • Hilton Hotels UK
                                                                                                • InterContinental Hotels Group
                                                                                                  • Jarvis Hotels
                                                                                                    • Macdonald Hotels & Resorts
                                                                                                      • Malmaison and Hotel du Vin
                                                                                                        • Marriott Hotels
                                                                                                          • Millennium & Copthorne Hotels (M&C)
                                                                                                          • Guests’ Use of Hotel Catering

                                                                                                            • Key points
                                                                                                                • Figure 15: Guests’ use of hotel catering, July 2009
                                                                                                              • Demographic differences
                                                                                                                • Post-breakfast blues?
                                                                                                                  • Room service
                                                                                                                    • Bringing food into rooms
                                                                                                                    • Visitors’ Use of Hotel Catering

                                                                                                                      • Key points:
                                                                                                                        • Figure 16: Visitors’ use of hotel catering, July 2009
                                                                                                                      • ‘Restaurants with rooms’
                                                                                                                        • Barriers to non-guests – the importance of on-street access
                                                                                                                        • Attitudes towards Hotel Restaurants

                                                                                                                          • Key points
                                                                                                                              • Figure 17: Attitudes towards hotel restaurants, July 2009
                                                                                                                            • Perceptions of expense
                                                                                                                              • Catch them while you can
                                                                                                                                • Special occasion venue
                                                                                                                                  • Flexible dining spaces
                                                                                                                                    • Tapping into the tastes of third agers
                                                                                                                                      • Hotels missing from the radar of young diners
                                                                                                                                        • Run of the mill?
                                                                                                                                        • Hotel Restaurant Target Opportunities

                                                                                                                                          • Key points
                                                                                                                                            • Figure 18: Marketing targets for hotel restaurants based on attitudes, July 2009
                                                                                                                                          • Business Banqueters
                                                                                                                                            • Bar Clientele
                                                                                                                                              • Dormant Diners
                                                                                                                                              • Appendix – Guests’ Use of Hotel Catering

                                                                                                                                                  • Figure 19: Most popular guests’ use of hotel catering, by detailed demographics, July 2009
                                                                                                                                                  • Figure 20: Next most popular guests’ use of hotel catering, by detailed demographics, July 2009
                                                                                                                                                  • Figure 21: Most popular guests’ use of hotel catering, by guests’ use of hotel catering, July 2009
                                                                                                                                                  • Figure 22: Next most popular guests’ use of hotel catering, by guests’ use of hotel catering, July 2009
                                                                                                                                              • Appendix – Visitors’ Use of Hotel Catering

                                                                                                                                                  • Figure 23: Visitors’ use of hotel catering, by detailed demographics, July 2009
                                                                                                                                                  • Figure 24: Visitors’ use of hotel catering, by guests’ use of hotel catering, July 2009
                                                                                                                                                  • Figure 25: Visitors’ use of hotel catering, by visitors’ use of hotel catering, July 2009
                                                                                                                                              • Appendix – Attitudes towards Hotel Catering

                                                                                                                                                  • Figure 26: Most popular attitudes towards hotel catering, by detailed demographics, July 2009
                                                                                                                                                  • Figure 27: Next most popular attitudes towards hotel catering, by detailed demographics, July 2009
                                                                                                                                                  • Figure 28: Most popular guests’ use of hotel catering, by attitudes towards hotel catering, July 2009
                                                                                                                                                  • Figure 29: Next most popular guests’ use of hotel catering, by attitudes towards hotel catering, July 2009
                                                                                                                                                  • Figure 30: Visitors’ use of hotel catering, by attitudes towards hotel catering, July 2009
                                                                                                                                                  • Figure 31: Most popular attitudes towards hotel catering, by attitudes towards hotel catering, July 2009
                                                                                                                                                  • Figure 32: Next most popular attitudes towards hotel catering, by attitudes towards hotel catering, July 2009
                                                                                                                                              • Appendix – Hotel Catering Targeting Opportunities

                                                                                                                                                  • Figure 33: Target groups, by detailed demographics, July 2009
                                                                                                                                                  • Figure 34: Things done in the last three years when staying overnight in a hotel, by target group, July 2009
                                                                                                                                                  • Figure 35: Hotel catering target groups, by visitors’ use of hotel catering, July 2009
                                                                                                                                                  • Figure 36: Hotel catering target groups, by attitudes towards hotel restaurants, July 2009

                                                                                                                                              Companies Covered

                                                                                                                                              • Asda Group Ltd
                                                                                                                                              • BIL International Limited
                                                                                                                                              • Brewers Fayre
                                                                                                                                              • British Hospitality Association
                                                                                                                                              • Co-operative Group
                                                                                                                                              • Costa
                                                                                                                                              • easyJet Airline Company Limited
                                                                                                                                              • Hilton Group plc
                                                                                                                                              • InterContinental Hotels Group PLC
                                                                                                                                              • J. Sainsbury
                                                                                                                                              • Macdonald Hotels and Resorts
                                                                                                                                              • Marks & Spencer
                                                                                                                                              • Marriott International, Inc.
                                                                                                                                              • Novotel
                                                                                                                                              • Premier Travel Inn
                                                                                                                                              • PricewaterhouseCoopers
                                                                                                                                              • Rezidor Hotel Group
                                                                                                                                              • Rugby Football Union
                                                                                                                                              • Somerfield
                                                                                                                                              • Starbucks Coffee Company UK Ltd
                                                                                                                                              • Tesco Plc
                                                                                                                                              • The Bureau of Transportation Statistics
                                                                                                                                              • Thistle Hotels Limited
                                                                                                                                              • Travelodge
                                                                                                                                              • TRI Hospitality Consulting
                                                                                                                                              • Waitrose
                                                                                                                                              • Wm Morrison Supermarkets

                                                                                                                                              Hotel Catering - UK - October 2009

                                                                                                                                              US $2,583.33 (Excl.Tax)