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Hotels - China - January 2016

“The hotel industry in China has grown rapidly in recent years, thanks to the development of the low-end budget hotels segment and the high-end luxury hotels segment. Projections for future growth are also positive. Competition among companies is extremely fierce, especially among economy hotel chains and online travel agents."

–    Lei Li, Research Analyst

This report covers the following areas:

  • How technology and the internet is changing the market
  • Lifestyle change –Travelling at home versus abroad
  • Parallel development – Luxury hotels and budget hotels

There are more and more Chinese consumers who travel, hence there are more varied travel needs. Hoteliers should target those consumers with diverse travel needs separately and strategically, in order to meet the diverse needs of increasingly sophisticated consumers when planning and choosing travel accommodation.

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Table of contents

  1. Overview

    • What you need to know
      • Scope of the report
        • Products/services excluded
        • Executive Summary

            • The market
              • Figure 1: Total hotel outlets, 2010-20
            • Key players
              • Figure 2: Top five hotel chain groups’ share of total star-rating classified outlets, 2015
              • Figure 3: Market share of online travel agencies, by sales of accommodation bookings in Q2 and Q3, 2015
            • The consumer
              • Majority favour economy hotels, while family-oriented prefer luxury
                • Figure 4: Accommodation types chosen on different occasions, September 2015
              • Transportation related services as a main influential
                • Figure 5: Consideration factors when choosing hotels, September 2015
                • Figure 6: Paid services that guests are interested in, September 2015
              • Meet the Mintropolitans
                • What we think
                • Issues and Insights

                  • How technology and the internet is changing the market
                    • The facts
                      • The implications
                        • Lifestyle change –Travelling at home versus abroad
                          • The facts
                            • The implications
                              • Parallel development – Luxury hotels and budget hotels
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • A growing total travel accommodation market
                                      • A declining domestic travel market but increasing outbound market
                                        • World hotel rating and China’s 7-star hotels
                                        • Market Size and Forecast

                                          • The total market
                                            • Figure 7: Total travel accommodation outlets China, 2010-20
                                          • The classified sector
                                            • Figure 8: Total classified travel accommodation outlets China, 2010-20
                                          • The unclassified sector
                                            • Figure 9: Total unclassified travel accommodation outlets China, 2010-20
                                        • Market Drivers

                                          • An overall declining domestic travel market but booming outbound market
                                            • Figure 10: Outbound tourism from China, 2010-15
                                          • An increased total inbound market (both tourism and business travel)
                                            • Figure 11: Development of international tourism, 2009-13
                                          • A gap in the market – Demand for new travel accommodation types
                                          • Market Segmentation

                                            • Classified and unclassified segments
                                              • Figure 12: Total travel accommodation outlets (0’), by star-rating classification and non-classified type, 2010-15
                                            • Polarised growth in spending in budget hotels as well as upscale hotels
                                              • Star-rating downgrade phenomenon
                                                • Unofficial classification – The super luxury 7 star
                                                • Key Players – What You Need to Know

                                                  • The share of top hotel groups and OTAs as majority
                                                    • Comprehensive strategies for competitive advantages
                                                      • Inspiration from worldwide innovation
                                                      • Market Share

                                                        • The top five
                                                            • Figure 13: China top five hotel chain groups’ share of total star-rating classified outlets, 2015
                                                            • Figure 14: China top five hotel chain groups’ total classified outlets growing trends, 2011-15
                                                          • Share of sales by online hotel bookings format
                                                            • Figure 15: Market share of online travel agencies, by sales of accommodation bookings in Q2 and Q3, 2015
                                                            • Figure 16: China online travel accommodation booking market by volume and QoQ%, in Q1, Q2 and Q3, 2015
                                                        • Competitive Strategies

                                                          • Compete on functional and experiential benefits
                                                            • Competition through online promotion
                                                              • Competition from international hotels in China
                                                              • Who’s Innovating?

                                                                • Saving time and space – Hourly and capsule hotels
                                                                  • Hourly Hotel Home
                                                                    • Capsule hotel with a twist
                                                                      • Technology and social media – Robots and hashtags
                                                                        • Cyborg Capsules and Robot Hotel
                                                                          • High-tech Hotel, Handy Hotel and Hashtag Hotel
                                                                            • Culture focused – Themed hotels
                                                                              • Monster Hotel and Harry Potter Hotel
                                                                                • Heritage Hotel
                                                                                  • Lifestyle focused – Retail therapy
                                                                                    • Retail Hotel and Room Shopping
                                                                                    • The Consumer – What You Need to Know

                                                                                      • Economy hotels are most in demand regardless of occasion - luxury required when with family
                                                                                        • Strong demand for new types of travel accommodation
                                                                                          • Convenience of transportation and pick-up services are key influentials
                                                                                            • Who are the Mintropolitans?
                                                                                            • Perceptions of Different Types of Accommodation

                                                                                              • Correspondence map
                                                                                                  • Figure 17: Correspondence analysis – Hotels, September 2015
                                                                                                  • Figure 18: Perceptions of different types of accommodation, September 2015
                                                                                              • Accommodation Types Chosen on Different Occasions

                                                                                                  • Figure 19: Accommodation types chosen on different occasions, September 2015
                                                                                              • Consideration Factors When Choosing Hotels

                                                                                                  • Figure 20: Consideration factors when choosing hotels, September 2015
                                                                                              • Online Channels Used When Planning the Accommodation

                                                                                                  • Figure 21: Online channels used when planning the accommodation, September 2015
                                                                                                  • Figure 22: Channels used when planning the accommodation, September 2015
                                                                                                • Repertoire groups – Multiple channels used when planning accommodation
                                                                                                  • Figure 23: Repertoire of multiple channels used when planning accommodation, September 2015
                                                                                              • Potential Sources of Revenue – Paid Services

                                                                                                  • Figure 24: Paid services that guests are interested in, September 2015
                                                                                              • Potential Sources of Revenue – Non-guest Services

                                                                                                    • Figure 25: Services that non-guests are interested in, September 2015
                                                                                                • Mintropolitans and Hotels

                                                                                                      • Figure 26: Demographic profile of Mintropolitans vs. Non-Mintropolitans, by gender, age, education and monthly personal income, September 2015
                                                                                                      • Figure 27: Demographic profile of Mintropolitans vs. Non-Mintropolitans, by marital status, marital status and gender, children in household and monthly household income, September 2015
                                                                                                      • Figure 28: Accommodation types chosen on different occasions, by Mintropolitans, Non-Mintropolitans, and high-income, September 2015
                                                                                                      • Figure 29: Online channels used when planning the accommodation, by Mintropolitans, Non-Mintropolitans, and high-income, September 2015
                                                                                                  • Appendix – Methodology and Definitions

                                                                                                    • Methodology
                                                                                                      • Fan chart forecast
                                                                                                        • Correspondence analysis – Methodology
                                                                                                          • Repertoire analysis – Methodology
                                                                                                            • Mintropolitans – Definition
                                                                                                              • Abbreviations

                                                                                                              Companies Covered

                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                              Hotels - China - January 2016

                                                                                                              £3,195.84 (Excl.Tax)