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Hotels - China - September 2013

“China’s hotel market has grown rapidly in recent years, and future growth prospects also look good, but there is also rising competition in the market. While the number of Chinese people travelling for work and leisure has increased, driving the dramatic increase in new hotel openings, hotel chains now face catering to the needs of an increasingly diverse range of travel needs and differentiation among hotel users."

Matthew Crabbe, Director of Research, Asia-Pacific

Some questions answered in this report include:

  • What is the current state of the hotels market in China, how fast has it been growing and which sectors of the trade have been showing the strongest growth?
  • Which are the leading hotel chains by size of networks, and what have the leading chains been doing to innovate in order to attract consumers, and build their brands?
  • What are consumers’ behaviour and attitudes towards hotels and travel accommodation, and what do they look for from their stay experience?
  • Where are the opportunities for developing increased brand recognition and room occupancy among the different kinds of travellers, and what makes them choose hotels?
  • How can providing a wider variety of better quality services help suit the needs of more different types of travellers?

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Table of contents

  1. Introduction

      • Definition
        • Classified
          • Unclassified
            • Report structure
              • Methodology
                • Abbreviations
                • Executive Summary

                    • The market
                      • Figure 1: China – Total travel accommodation outlets, 2008-18
                    • Companies and brands
                      • Figure 2: China – Top 5 hotel chain groups’ share of total star-rating classified outlets, 2012
                    • The consumer
                        • Figure 3: Number of nights spent in an hotel in China, August 2013
                      • Key trends
                        • Hotel purpose and duration of stay
                          • Figure 4: Purposes for staying in an hotel in China, August 2013
                        • How do consumers choose and book hotels?
                          • Figure 5: Planning process before booking an hotel, August 2013
                        • What consumers look for in an hotel
                          • Figure 6: Importance of reputation/quality factors when booking an hotel in China, August 2013
                        • Chinese consumer attitudes towards hotels
                          • Figure 7: Attitudes towards basic needs fulfilment of hotels in China, August 2013
                        • What we think
                        • The Market

                          • Key points
                            • Market size and forecast
                              • The total market
                                • Figure 8: China – Total travel accommodation outlets, 2008-18
                              • The 1-3 star-rated hotels sector
                                • Figure 9: China – Total 1-3 star-rated travel accommodation outlets, 2008-18
                              • The 4-5 star-rated hotels sector
                                • Figure 10: China – Total 4-5 star-rated travel accommodation outlets, 2008-18
                              • The unclassified hotels sector
                                • Figure 11: China – Total non-star-rated travel accommodation outlets, 2008-18
                              • Market segmentation
                                • Figure 12: China – Total travel accommodation outlets, by star-rating classification and non-classified type, 2008-12
                                • Figure 13: China –Travel accommodation outlets total period % growth, by star-rating classification, 2007-12
                              • Market drivers
                                • Figure 14: Period % growth in key statistical indicators for hotel service enterprises and establishments above the designated national statistics gathering threshold, 2008-11
                                • Figure 15: Urban per capita household leisure services spending, 2008-11
                              • The strong growth of domestic travel creating new potential
                                • Figure 16: China – Volume of passenger traffic, by location of origin and purpose, 2007-12
                              • Lower tier cities seeing bigger growth in airport passenger volume
                                • Figure 17: China – Top-21 airports, by share of total airport passenger volume and volume growth, 2012
                              • Domestic leisure travel tops consumers’ reasons for flying
                                • Figure 18: Reason for flying, June 2013
                                • Figure 19: Choice of airline and class, June 2013
                              • Strong growth potential showing in consumers taking short breaks
                                • Figure 20: Frequency of spending leisure time, by type of activity in the past 12 months, July 2013
                                • Figure 21: Changes in the amount of time spent on leisure, by type of activity compared to 12 months ago, July 2013
                            • Companies and Brands

                              • Key points
                                • Brand share
                                  • Figure 22: China – Top-5 hotel chain groups’ share of total star-rating classified outlets, 2012
                                  • Figure 23: China – Leading hotel chain groups’ total star-rating classified outlets, 2009-12
                                  • Figure 24: China – Top 5 hotel chain groups’ share of total star-rating classified outlets, 2009-12
                                • Advertising and innovation
                                  • Wedding and banquet services
                                    • Conference and business meeting services
                                      • Cuisine events
                                        • Major festival marketing
                                          • Special city breaks
                                            • Loyalty/membership cards
                                              • Services to guests – massage, travel booking, transport, etc.
                                                • Companies
                                                  • Home Inns and Hotels Management Inc.
                                                      • Figure 25: Home Inns and Hotels Management Inc. financial results, 2008-12
                                                    • 7 Days Group Holdings, Ltd.
                                                        • Figure 26: Days Group Holdings, Ltd. financial results, 2008-12
                                                        • Figure 27: Days Group Holdings, Ltd. hotel network structure, 2008-12
                                                      • China Lodging Group, Ltd.
                                                          • Figure 28: China Lodging Group, Ltd. financial results, 2008-12
                                                          • Figure 29: China Lodging Group, Ltd. hotel network structure, 2010-12
                                                        • Shanghai Jinjiang International Hotels Development Co., Ltd.
                                                            • Figure 30: Shanghai Jinjiang International Hotels Development Co., Ltd. financial results, 2011/12
                                                            • Figure 31: Shanghai Jinjiang International Hotels Development Co., Ltd. hotel network structure, 2008-12
                                                            • Figure 32: Shanghai Jinjiang International Hotels Development Co., Ltd. average room revenues and occupancy, by brand, 2011/12
                                                          • GreenTree Inns Hotel Management Group, Inc.
                                                          • The Consumer – Hotel Usage and Duration of Stay

                                                            • Key points
                                                              • Purposes of hotel stay
                                                                  • Figure 33: Purposes for staying in an hotel in China, August 2013
                                                                • Duration of hotel stay
                                                                    • Figure 34: Number of nights spent in an hotel in China, August 2013
                                                                • The Consumer – Hotel Planning and Booking Habits

                                                                  • Key points
                                                                    • The planning process before booking a hotel
                                                                        • Figure 35: Planning process before booking an hotel, August 2013
                                                                      • How people book hotels
                                                                          • Figure 36: How consumers book an hotel in China, August 2013
                                                                      • The Consumer – Features Sought by, and Attitudes towards Hotels among Chinese Consumers

                                                                        • Key points
                                                                          • Key services and facilities sought by consumers from an hotel
                                                                              • Figure 37: Importance of service/facility factors when booking an hotel in China, August 2013
                                                                            • Attitudes towards hotel pricing
                                                                                • Figure 38: Attitudes towards price of hotels in China, August 2013
                                                                            • Key Issue – Hotel Purpose and Duration of Stay

                                                                              • Key points
                                                                                • Short holiday breaks are in big demand
                                                                                  • Figure 39: Purposes for staying in an hotel in China, August 2013
                                                                                • Hotel leisure stays create a variety of opportunities
                                                                                  • Figure 40: Purposes for staying in an hotel for leisure/personal reasons in China, August 2013
                                                                                • Potential for increasing conference and training business
                                                                                  • Figure 41: Purposes for staying in an hotel for business reasons in China, August 2013
                                                                                • Consumer hotel stay reasons by lifestage
                                                                                  • Figure 42: Purposes for staying in an hotel in China, by gender and age group, August 2013
                                                                                  • Figure 43: Purposes for staying in an hotel in China, by marital status and children in household, August 2013
                                                                                  • Figure 44: Purposes for staying in an hotel in China, by age of children in household, August 2013
                                                                                • Consumer hotel stay reasons by income, location and education
                                                                                  • Figure 45: Purposes for staying in an hotel in China, by monthly household income group, August 2013
                                                                                  • Figure 46: Purposes for staying in an hotel in China, by city tier, August 2013
                                                                                • Typical duration of stay at hotels
                                                                                  • Figure 47: Number of nights spent in an hotel in China, August 2013
                                                                                • Typical hotel stay duration by lifestage
                                                                                  • Figure 48: Number of nights spent in an hotel in China, by gender and age group, August 2013
                                                                                  • Figure 49: Number of nights spent in an hotel in China, by age of children in household, August 2013
                                                                                • Typical hotel stay duration by income, location and education
                                                                                  • Figure 50: Number of nights spent in an hotel in China, by monthly household income group, August 2013
                                                                                  • Figure 51: Number of nights spent in an hotel in China, by city tier, August 2013
                                                                                • What does it mean?
                                                                                • Key Issue – How do Consumers Choose and Book Hotels?

                                                                                  • Key points
                                                                                    • The planning process before booking an hotel
                                                                                      • Figure 52: Planning process before booking an hotel, August 2013
                                                                                    • Consumer hotel booking planning by lifestage
                                                                                        • Figure 53: Planning process before booking an hotel, by gender and age group, August 2013
                                                                                        • Figure 54: Planning process before booking an hotel, by marital status and children in household, August 2013
                                                                                        • Figure 55: Planning process before booking an hotel, by age of children in household, August 2013
                                                                                      • Consumer hotel booking planning by income and location
                                                                                          • Figure 56: Planning process before booking an hotel, by monthly household income group, August 2013
                                                                                          • Figure 57: Planning process before booking an hotel, by level of education, August 2013
                                                                                        • How consumers book an hotel stay
                                                                                            • Figure 58: How consumers book an hotel in China, August 2013
                                                                                          • Consumer hotel booking process by lifestage
                                                                                              • Figure 59: How consumers book an hotel in China, by gender and age group, August 2013
                                                                                              • Figure 60: How consumers book an hotel in China, by age of children in household, August 2013
                                                                                            • Consumer hotel booking process by income and location
                                                                                              • Figure 61: How consumers book an hotel in China, by monthly household income group, August 2013
                                                                                              • Figure 62: How consumers book an hotel in China, by city tier, August 2013
                                                                                            • What does it mean?
                                                                                            • Key Issue – What Consumers Look for in a Hotel

                                                                                              • Key points
                                                                                                • Importance of reputation and quality
                                                                                                    • Figure 63: Importance of reputation/quality factors when booking an hotel in China, August 2013
                                                                                                  • Importance of reputation and quality factors by lifestage
                                                                                                    • Figure 64: Importance of reputation/quality factors when booking an hotel in China, by gender and age group, August 2013
                                                                                                  • Importance of reputation and quality factors by income
                                                                                                    • Figure 65: Importance of reputation/quality factors when booking an hotel in China, by monthly household income group, August 2013
                                                                                                  • Importance of services and facilities
                                                                                                      • Figure 66: Importance of service/facility factors when booking an hotel in China, August 2013
                                                                                                    • Importance of services and facilities factors by lifestage
                                                                                                      • Figure 67: Importance of service/facilities factors when booking an hotel in China, by gender and age group, August 2013
                                                                                                    • Importance of services and facilities factors by income
                                                                                                      • Figure 68: Importance of service/facilities factors when booking an hotel in China, by monthly household income group, August 2013
                                                                                                    • Importance of location and convenience
                                                                                                        • Figure 69: Importance of location/convenience factors when booking an hotel in China, August 2013
                                                                                                      • Importance of convenience and location factors by lifestage
                                                                                                        • Figure 70: Importance of convenience/location factors when booking an hotel in China, by gender and age group, August 2013
                                                                                                      • Importance of convenience and location factors by income
                                                                                                        • Figure 71: Importance of convenience/location factors when booking an hotel in China, by monthly household income group, August 2013
                                                                                                      • Importance of price and reward schemes
                                                                                                          • Figure 72: Importance of price/reward scheme factors when booking an hotel in China, August 2013
                                                                                                        • Importance of price and reward schemes factors by lifestage
                                                                                                          • Figure 73: Importance of price/reward scheme factors when booking an hotel in China, by gender and age group, August 2013
                                                                                                        • Importance of price and reward schemes factors by income
                                                                                                          • Figure 74: Importance of price/reward scheme factors when booking an hotel in China, by monthly household income group, August 2013
                                                                                                        • What does it mean?
                                                                                                        • Key Issue – Chinese Consumer Attitudes towards Hotels

                                                                                                          • Key points
                                                                                                            • Consumer attitudes towards basic hotel need fulfilment
                                                                                                                • Figure 75: Attitudes towards basic needs fulfilment of hotels in China, August 2013
                                                                                                              • Basic needs fulfilment attitudes by consumer lifestage
                                                                                                                • Figure 76: Attitudes towards basic needs fulfilment of hotels in China, by gender and age group, August 2013
                                                                                                                • Figure 77: Attitudes towards basic needs fulfilment of hotels in China, by marital status and children in household, August 2013
                                                                                                              • Basic needs fulfilment attitudes by consumer income
                                                                                                                • Figure 78: Attitudes towards basic needs fulfilment of hotels in China, by monthly household income group, August 2013
                                                                                                              • Consumer attitudes towards hotel price
                                                                                                                  • Figure 79: Attitudes towards price of hotels in China, August 2013
                                                                                                                • Price factor attitudes by consumer lifestage
                                                                                                                    • Figure 80: Attitudes towards price of hotels in China, by marital status and children in household, August 2013
                                                                                                                  • Price factor attitudes by consumer income and location
                                                                                                                      • Figure 81: Attitudes towards price of hotels in China, by monthly household income group, August 2013
                                                                                                                      • Figure 82: Attitudes towards price of hotels in China, by city tier, August 2013
                                                                                                                    • Consumer attitudes towards hotel chains
                                                                                                                        • Figure 83: Attitudes towards chains of hotels in China, August 2013
                                                                                                                      • Hotel chain reputation attitudes by consumer lifestage
                                                                                                                        • Figure 84: Attitudes towards chains of hotels in China, by marital status and children in household, August 2013
                                                                                                                      • Hotel chain reputation attitudes by consumer income and location
                                                                                                                          • Figure 85: Attitudes towards chains of hotels in China, by monthly household income group, August 2013
                                                                                                                        • Consumer attitudes towards local versus international brands/chains
                                                                                                                            • Figure 86: Attitudes towards local versus international brands/chains of hotels in China, August 2013
                                                                                                                          • Local versus international brands/chain attitudes by consumer lifestage
                                                                                                                            • Figure 87: Attitudes towards local versus international brands/chains of hotels in China, by gender and age group, August 2013
                                                                                                                            • Figure 88: Attitudes towards local versus international brands/chains of hotels in China, by marital status and children in household, August 2013
                                                                                                                          • Local versus international brands/chain attitudes by consumer income
                                                                                                                            • Figure 89: Attitudes towards local versus international brands/chains of hotels in China, by monthly household income group, August 2013
                                                                                                                          • What does it mean?
                                                                                                                          • Appendix – Market Size

                                                                                                                              • Figure 90: China – Total star-rated and unclassified travel accommodation outlets, 2008-18
                                                                                                                          • Appendix – Purposes for Staying in a Hotel in China

                                                                                                                              • Figure 91: Purposes for staying in an hotel in China, August 2013
                                                                                                                              • Figure 92: Purposes for staying in an hotel in China, by demographics, August 2013
                                                                                                                              • Figure 93: Purposes for staying in an hotel in China – Duration, by demographics, August 2013
                                                                                                                              • Figure 94: Most popular purposes for staying in an hotel in China – Leisure/personal purposes, by demographics, August 2013
                                                                                                                              • Figure 95: Next most popular purposes for staying in an hotel in China – Leisure/personal purposes, by demographics, August 2013
                                                                                                                              • Figure 96: Purposes for staying in an hotel in China – Business purposes, by demographics, August 2013
                                                                                                                          • Appendix – Number of Nights Spent in an Hotel in China

                                                                                                                              • Figure 97: Number of nights spent in an hotel in China, August 2013
                                                                                                                              • Figure 98: Most common no of nights spent in an hotel in China – For leisure/personal purposes, by demographics, August 2013
                                                                                                                              • Figure 99: Next most common number of nights spent in an hotel in China – For leisure/personal purposes, by demographics, August 2013
                                                                                                                              • Figure 100: Most common number of nights spent in an hotel in China – For business purposes, by demographics, August 2013
                                                                                                                              • Figure 101: Next most common number of nights spent in an hotel in China – For business purposes, by demographics, August 2013
                                                                                                                              • Figure 102: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China, August 2013
                                                                                                                              • Figure 103: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Duration, August 2013
                                                                                                                              • Figure 104: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
                                                                                                                              • Figure 105: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Business purposes, August 2013
                                                                                                                              • Figure 106: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China, August 2013
                                                                                                                              • Figure 107: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Duration, August 2013
                                                                                                                              • Figure 108: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
                                                                                                                              • Figure 109: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Business purposes, August 2013
                                                                                                                          • Appendix – Planning Process Before Booking an Hotel

                                                                                                                              • Figure 110: Planning process before booking an hotel, August 2013
                                                                                                                              • Figure 111: Most popular planning process before booking an hotel, by demographics, August 2013
                                                                                                                              • Figure 112: Next most popular planning processes before booking an hotel, by demographics, August 2013
                                                                                                                              • Figure 113: Other planning processes before booking an hotel, by demographics, August 2013
                                                                                                                              • Figure 114: Planning process before booking an hotel, by purposes for staying in an hotel in China, August 2013
                                                                                                                              • Figure 115: Planning process before booking an hotel, by purposes for staying in an hotel in China – Duration, August 2013
                                                                                                                              • Figure 116: Planning process before booking an hotel, by most popular purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
                                                                                                                              • Figure 117: Planning process before booking an hotel, by next most popular purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
                                                                                                                              • Figure 118: Planning process before booking an hotel, by purposes for staying in an hotel in China – Business purposes, August 2013
                                                                                                                          • Appendix – How People Book a Hotel in China

                                                                                                                              • Figure 119: How people book an hotel in China, August 2013
                                                                                                                              • Figure 120: Most common method of booking an hotel in China, by demographics, August 2013
                                                                                                                              • Figure 121: Next most common method of booking an hotel in China, by demographics, August 2013
                                                                                                                              • Figure 122: How people book an hotel in China, by purposes for staying in an hotel in China, August 2013
                                                                                                                              • Figure 123: How people book an hotel in China, by purposes for staying in an hotel in China – Duration, August 2013
                                                                                                                              • Figure 124: How people book an hotel in China, by purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
                                                                                                                              • Figure 125: How people book an hotel in China, by purposes for staying in an hotel in China – Business purposes, August 2013
                                                                                                                          • Appendix – Importance of Factors When Booking a Hotel in China

                                                                                                                              • Figure 126: Importance of factors when booking an hotel in China, by demographics, August 2013
                                                                                                                              • Figure 127: Importance of factors when booking an hotel in China – Well-known hotel brand, by demographics, August 2013
                                                                                                                              • Figure 128: Importance of factors when booking an hotel in China, by demographics – Official hotel grading/star rating, August 2013
                                                                                                                              • Figure 129: Importance of factors when booking an hotel in China, by demographics – Good online customer reviews, August 2013
                                                                                                                              • Figure 130: Importance of factors when booking an hotel in China, by demographics – Having breakfast included in the room cost, August 2013
                                                                                                                              • Figure 131: Importance of factors when booking an hotel in China, by demographics – Quality of food at hotel restaurant, August 2013
                                                                                                                              • Figure 132: Importance of factors when booking an hotel in China, by demographics – Additional facilities, August 2013
                                                                                                                              • Figure 133: Importance of factors when booking an hotel in China, by demographics – Free internet/Wi-Fi, August 2013
                                                                                                                              • Figure 134: Importance of factors when booking an hotel in China, by demographics – Unusual design or theme, August 2013
                                                                                                                              • Figure 135: Importance of factors when booking an hotel in China – Family friendly facilities, by demographics, August 2013
                                                                                                                              • Figure 136: Importance of factors when booking an hotel in China – Clean room, by demographics, August 2013
                                                                                                                              • Figure 137: Importance of factors when booking an hotel in China – Environmentally-friendly hotel, by demographics, August 2013
                                                                                                                              • Figure 138: Importance of factors when booking an hotel in China – Convenience of transportation, by demographics, August 2013
                                                                                                                              • Figure 139: Importance of factors when booking an hotel in China – Location, by demographics, August 2013
                                                                                                                              • Figure 140: Importance of factors when booking an hotel in China – Value for money, by demographics, August 2013
                                                                                                                              • Figure 141: Importance of factors when booking an hotel in China – The availability of a loyalty/reward scheme, by demographics, August 2013
                                                                                                                              • Figure 142: Importance of factors when booking an hotel in China, by number of nights spent in an hotel in China – For leisure/personal purposes, August 2013
                                                                                                                              • Figure 143: Importance of factors when booking an hotel in China, by number of nights spent in an hotel in China – For business purposes, August 2013
                                                                                                                          • Appendix – Attitudes Towards Hotels in China

                                                                                                                              • Figure 144: Attitudes towards hotels in China, by demographics, August 2013
                                                                                                                              • Figure 145: Agreement with the statement ‘Hotels are just about the basic essentials’, by demographics, August 2013
                                                                                                                              • Figure 146: Agreement with the statement ‘An hotel is just a base while I am in another’, by demographics, August 2013
                                                                                                                              • Figure 147: Agreement with the statement ‘It’s worth paying a bit more to have a better guest experience’, by demographics, August 2013
                                                                                                                              • Figure 148: Agreement with the statement ‘Budget hotels offer good value for money’, by demographics, August 2013
                                                                                                                              • Figure 149: Agreement with the statement ‘It’s worth paying more for hotels with additional facilities’, by demographics, August 2013
                                                                                                                              • Figure 150: Agreement with the statement ‘Big hotel chains offer a more reliable service’, by demographics, August 2013
                                                                                                                              • Figure 151: Agreement with the statement ‘Hotel chains don’t offer enough individuality’, by demographics, August 2013
                                                                                                                              • Figure 152: Agreement with the statement ‘Independent hotels lack consistency compared with branded chains’, by demographics, August 2013
                                                                                                                              • Figure 153: Agreement with the statement ‘Local hotel brands/chains offer better value for money compared with international hotel brands/chains’, by demographics, August 2013
                                                                                                                              • Figure 154: Agreement with the statement ‘Hotels of local brands/chains offer better customer service compared with hotels of international’, by demographics, August 2013

                                                                                                                          Companies Covered

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                                                                                                                          Hotels - China - September 2013

                                                                                                                          £3,170.69 (Excl.Tax)