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Hotels - UK - October 2012

“Towards the end of August 2012, VisitScotland announced the launch of a £3 million autumn campaign (its biggest ever), targeting UK residents who had not yet taken a holiday because of the Olympics and/or the weather. This seems a particularly shrewd move, given that the economic conditions driving the staycation trend remain firmly in place and the fact that domestic holidays have been running significantly under 2011’s level. This also demonstrates the advantage hotels in non-event hosting markets can have, setting themselves up as a point of difference for consumers who do not want to participate in (for example) a Royal wedding, a Jubilee or an Olympics.”

– Tom Rees, Senior Travel and Tourism Analyst

Some questions answered in this report include:

  • How can hotels take advantage of parents’ responsiveness to on-site facilities?
  • Is there scope for further innovation in the budget hotel market?
  • What can operators do to benefit from poor weather, such as 2012’s ‘washout’ spring/summer (and possibly autumn)?
  • How can operators benefit from the growing spread of better broadband?
  • Is attempting to attract non-stayers to use hotel facilities worthwhile?
  • How can hotels benefit from the ageing population’s impact on their user base?
 

2011 was a strong year for hotels, with the number of trips growing strongly on the back of more inbound visits, a return to growth in domestic tourism after 2010’s fall, and business travel in Great Britain returning to pre-recession levels (in volume terms). 2012, however, is proving a greater challenge, with the weather dampening domestic holiday/leisure usage, and the Olympics creating an uncertain occupancy picture – although, overall, London hotels appear to have profited from the opportunity to increase prices.

This report looks at the challenges and opportunities facing the market, considering business, leisure and VFR (visiting friends and relatives) stays. It examines both full-service and budget hotels, how the recession has impacted on both sectors, and forecasts the overall market for the next five years. It considers consumer trends and the performance of the regions of the UK, who the key customers are, what they look for in a hotel, and how operators can attempt to increase custom and maximise revenue.

 

 

This report examines hotels in the UK used by consumers for leisure, business and visiting friends and relatives (VFR) purposes. An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.

The standard travel and tourism definitions used in the terminology of this report are as follows:

- tourism is any travel, which involves an overnight stay away from home.

- a holiday is a subjectively defined form of tourism, as defined by the tourist in response to surveys such as IPS or GBTS. A holiday can be distinguished from other leisure travel such as visits to friends and relatives (VFR) or shopping trips.

- a long holiday is a holiday of four nights or more away from home; a short break is a holiday that involves one to three nights away from home.

- short-haul refers to air holidays within Europe, dominated by flights to Mediterranean resorts but including the Canary Islands, which are treated as a part of the Spanish market. Long-haul, therefore, refers to holidays outside Europe.

- an inclusive tour, or package holiday, is defined as the simultaneous sale of at least two elements of a holiday to the traveller: fares on public transport (eg flights) and commercial accommodation (eg hotel or self-catering apartment). Other elements, such as meals or excursions, are not essential to the definition of an inclusive tour. The term ‘all-inclusive’ is used to describe a special type of resort holiday in which food, drink, excursions and other services are provided as part of the total holiday cost.

- an independent holiday is one in which the traveller organises and books transport and accommodation from separate sources (eg a Channel ferry crossing and a caravan site in France).

- seat- or flight-only is a type of independent holiday, and the terms are used to denote holidays in which travellers only purchase a return fare and thereafter book their own accommodation, car hire etc.

 

 

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Forecast volume of hotel trips, 2007-17
            • Domestic visits dominate use of hotels
              • Figure 2: Share of all hotel trips, domestic and inbound visits, 2007-11
              • Figure 3: Share of all nights at hotels, domestic and inbound visits, 2007-11
            • Market factors
              • Olympic impact
                • Figure 4: Hotel price comparison across the 10 most expensive European cities, August 2012
              • Hotels top inbound visitor choice
                • Figure 5: Number of inbound trips, by accommodation used, 2011
              • Staycations dominated by short breaks
                • Figure 6: Short breaks vs mid-length holidays vs long holidays in Great Britain, by volume, 2006-11
              • Companies, brands and innovation
                • Market share
                  • Figure 7: Top 20 hotel companies, by number of UK hotels, 2012
                • Brand index
                  • Figure 8: Hotel brand index, August 2012
                • Innovations
                  • The consumer
                    • Hotel stays
                      • Figure 9: Reasons for hotel stays in the last 12 months, August 2012
                    • Factors influencing hotel choice
                      • Figure 10: Factors influencing hotel choice, August 2012
                    • Attitudes towards hotels
                      • Figure 11: Attitudes towards hotels, August 2012
                    • What we think
                    • Issues in the Market

                        • How can hotels take advantage of parents’ responsiveness to on-site facilities?
                          • Is there scope for further innovation in the budget hotel market?
                            • What can operators do to benefit from poor weather, such as 2012’s ‘washout’ spring/summer (and possibly autumn)?
                              • How can operators benefit from the growing spread of better broadband?
                                • Is attempting to attract non-stayers to use hotel facilities worthwhile?
                                  • How can hotels benefit from the ageing population’s impact on their user base?
                                  • Trend Application

                                      • Play Ethic
                                        • Extend My Brand
                                          • 2015: Brand Intervention
                                          • Market Drivers

                                            • Key points
                                              • Holiday business
                                                • Staycation trend continues
                                                  • Figure 12: Volume, value and average spend on domestic holidays (GB), 2007-11
                                                • Short breaks reign supreme
                                                  • Figure 13: Short breaks vs mid-length holidays vs long holidays in Great Britain, by volume, 2006-11
                                                • 2012 – rain stops play
                                                  • Figure 14: Volume of GB holidays, January-May 2011 vs 2012
                                                • Business back up
                                                  • Figure 15: Volume, value and average expenditure on domestic business travel (GB), 2007-11
                                                • Domestic competition and purpose
                                                  • Number of stays
                                                    • Figure 16: Number of domestic* trips (all travel purposes), by accommodation used, 2007-11
                                                    • Figure 17: Accommodation used as a percentage of all domestic* trips (all travel purposes), 2007-11
                                                  • Serviced accommodation tops nights and expenditure
                                                    • Figure 18: Total number of nights spent on domestic* trips, by accommodation used (all domestic travel purposes), 2007-11
                                                    • Figure 19: Expenditure* on domestic** trips, by accommodation used (all travel purposes), 2007-11
                                                  • Shifting business stays
                                                    • Figure 20: Percentage of population staying at hotels, 2010-12
                                                    • Figure 21: Star rating of the hotel(s) stayed in the last 12 months, 2011-12
                                                  • Inbound on the up
                                                    • Figure 22: Inbound visits to the UK, by reason for trip, 2007-11
                                                    • Figure 23: Expenditure on inbound visits to the UK, by reason for trip, 2007-11
                                                  • Hotels are top choice for inbound visitors
                                                    • Figure 24: Number of inbound trips, by accommodation used, 2007-11
                                                    • Figure 25: Number of inbound nights, by accommodation used, 2007-11
                                                    • Figure 26: Expenditure on inbound trips, by accommodation, 2007-11
                                                    • Figure 27: Exchange rates for Sterling, 2008-12
                                                  • Olympics – provisional estimates suggest price rises drove yield, but occupancy remains unclear
                                                    • Hotel sector still growing in UK – but debt dents Travelodge ambitions
                                                      • Packages promotion
                                                        • Online booking comes under scrutiny
                                                          • Double-dip recession entrenched
                                                            • Figure 28: GDP quarterly percentage change, Q1 2004-Q2 2012
                                                            • Figure 29: UK consumer confidence index, January 2010-September 2012
                                                          • Ageing along
                                                            • Figure 30: Trends in the age structure of the UK population, 2007-17
                                                            • Figure 31: Forecast growth in adult (15+) age groups in the UK population, 2012-17
                                                        • Competitive Context

                                                          • Key points
                                                            • Olympic impact on price – a tale of one city
                                                              • Figure 32: Hotel price comparison across the 40 most popular European cities, 2008-12
                                                            • Long holidaymakers and business travellers spend most
                                                              • Figure 33: Average spend per trip, by category, 2006-10
                                                              • Figure 34: Average spend per category, by type of trip, 2010
                                                            • UK cities score highly for occupancy
                                                              • Figure 35: Room occupancy of hotels in TRI selected key destinations, 2010-11
                                                              • Figure 36: RevPAR of hotels in TRI selected key destinations, 2010-11
                                                          • Who’s Innovating?

                                                            • Key points
                                                              • By the hour
                                                                • Hotel Tonight
                                                                  • Religious evolution
                                                                    • Retailers entering market
                                                                      • Sustainability moves
                                                                        • Wellness focus
                                                                          • Ideas from overseas – mobile check in, green fund, Tingo
                                                                          • Market Size and Forecast

                                                                            • Key points
                                                                              • Staying power
                                                                                • Figure 37: Volume of trips and nights staying in hotels, 2007-17
                                                                              • Domestic trips grow fastest
                                                                                • Figure 38: Volume of trips and nights staying in hotels, by domestic and inbound visits, 2007-12
                                                                              • 2012
                                                                                • Figure 39: Year-on-year % change in occupancy for full-service hotels in UK, London and regions, February-July 2012
                                                                              • Inbound
                                                                                • Domestic
                                                                                  • Forecast
                                                                                    • Figure 40: Forecast volume of hotel trips, 2007-17
                                                                                    • Figure 41: Forecast volume of nights staying in hotels, 2007-17
                                                                                  • Forecast methodology
                                                                                  • Segment Performance

                                                                                    • Key points
                                                                                      • Domestic visits dominate
                                                                                        • Figure 42: Share of all hotel trips, domestic and inbound visits, 2007-11
                                                                                        • Figure 43: Share of all nights at hotels, domestic and inbound visits, 2007-11
                                                                                      • Performance across the UK
                                                                                        • Figure 44: Performance indicators for UK full-service hotels, 2010-11
                                                                                      • London
                                                                                        • Figure 45: Performance indicators for London full-service hotels, 2010-11
                                                                                      • England (excluding London)
                                                                                        • Figure 46: Performance indicators for England (excluding London) full-service hotels, 2010-11
                                                                                      • Wales
                                                                                        • Figure 47: Performance indicators for Wales full-service hotels, 2010-11
                                                                                      • Scotland
                                                                                        • Figure 48: Performance indicators for Scotland full-service hotels, 2010-11
                                                                                      • Budget getting bigger
                                                                                        • Figure 49: Estimated occupancy rate, average room rate and room revPAR for UK budget hotels, 2011
                                                                                    • Market Share

                                                                                      • Key points
                                                                                        • Premier Inn leads the pack
                                                                                          • Figure 50: Top 20 hotel companies, by number of UK hotels, 2009-12
                                                                                      • Companies and Products

                                                                                          • Wyndham Worldwide
                                                                                              • Figure 51: Key financial information, Wyndham Worldwide, 2010-11
                                                                                            • Whitbread (Premier Inn)
                                                                                              • Figure 52: Key financials for Whitbread Plc*, 2011-12
                                                                                            • Travelodge
                                                                                              • Marriott International
                                                                                                  • Figure 53: Key financial information, Marriott International, 2010-11
                                                                                                • Jurys Inn
                                                                                                  • InterContinental Hotels Group
                                                                                                      • Figure 54: InterContinental Hotels Group hotels – Europe, Asia, Middle East and Africa, August 2012
                                                                                                      • Figure 55: InterContinental Hotels Group – Rooms by ownership structure, Europe, Asia, Middle East and Africa, 2011
                                                                                                      • Figure 56: Key financial information, InterContinental Hotels Group, Europe, Asia, Middle East and Africa segment, 2010-11
                                                                                                    • Hilton Worldwide
                                                                                                      • De Vere Group
                                                                                                        • Best Western GB
                                                                                                            • Figure 57: Key financial information, Best Western UK, 2010-11
                                                                                                          • Accor
                                                                                                              • Figure 58: Key financial information, Accor, 2010-11
                                                                                                          • Brand Research

                                                                                                            • Brand map
                                                                                                                • Figure 59: Attitudes towards and usage of brands in the hotel sector, August 2012
                                                                                                              • Correspondence analysis
                                                                                                                • Brand attitudes
                                                                                                                  • Figure 60: Attitudes by hotel brand, August 2012
                                                                                                                • Brand personality
                                                                                                                  • Figure 61: hotel brand personality – macro image, August 2012
                                                                                                                  • Figure 62: Hotel brand personality – micro image, August 2012
                                                                                                                • Brand experience
                                                                                                                  • Figure 63: Hotel brand usage, August 2012
                                                                                                                  • Figure 64: Satisfaction with various hotel brands, August 2012
                                                                                                                  • Figure 65: Consideration of hotel brands, August 2012
                                                                                                                  • Figure 66: Consumer perceptions of current hotel brand performance, August 2012
                                                                                                                  • Figure 67: Hotel brand recommendation – Net Promoter Score, August 2012
                                                                                                                • Brand index
                                                                                                                  • Figure 68: Hotel brand index, August 2012
                                                                                                                  • Figure 69: Hotel brand index vs. recommendation, August 2012
                                                                                                                • Target group analysis
                                                                                                                  • Figure 70: Brand target groups, August 2012
                                                                                                                  • Figure 71: Hotel brand usage, by target groups, August 2012
                                                                                                                • Group One – Conformists
                                                                                                                  • Group Two – Simply the Best
                                                                                                                    • Group Three – Shelf Stalkers
                                                                                                                      • Group Four – Habitual Shoppers
                                                                                                                        • Group Five – Individualists
                                                                                                                        • Channels to Market

                                                                                                                          • Key points
                                                                                                                            • Online and direct
                                                                                                                              • Figure 72: Hotel booking methods, August 2012
                                                                                                                              • Figure 73: Hotel booking methods, online vs not online, August 2012
                                                                                                                            • Booking vs purpose of stay
                                                                                                                              • Figure 74: Hotel booking methods, by holiday/leisure usage in the last 12 months, August 2012
                                                                                                                              • Figure 75: Hotel booking methods, by business and family occasion usage in the last 12 months, August 2012
                                                                                                                            • Bookings on the go
                                                                                                                            • Stays at Hotels

                                                                                                                              • Key points
                                                                                                                                • One in two stayed for a holiday/leisure purpose
                                                                                                                                  • Figure 76: Reasons for hotel stays in the last 12 months, August 2008-August 2012
                                                                                                                                • Top earners take hotel holidays
                                                                                                                                  • Get them while they’re young
                                                                                                                                    • Facility users
                                                                                                                                    • Factors Influencing Hotel Choice

                                                                                                                                      • Key points
                                                                                                                                        • Price remains most influential…
                                                                                                                                          • Figure 77: Factors influencing hotel choice, August 2012
                                                                                                                                        • … but percentage of consumers saying that falls
                                                                                                                                          • Figure 78: Influencing factors with greatest changing percentage of hotel users, Sept 2010-August 2012
                                                                                                                                        • Women, parents, young adults and high-earners
                                                                                                                                          • Brands for holidays
                                                                                                                                            • Figure 79: Factors influencing hotel choice, by holiday/leisure reasons for hotel stays in the last 12 months, August 2012
                                                                                                                                            • Figure 80: Factors influencing hotel choice, by business/family reasons for hotel stays in the last 12 months, August 2012
                                                                                                                                        • Hotel Facilities – What Would People Pay For?

                                                                                                                                          • Key points
                                                                                                                                            • Breakfast tops the chart
                                                                                                                                              • Figure 81: Hotel facilities worth paying a premium for, August 2012
                                                                                                                                            • Fewer would pay
                                                                                                                                              • Figure 82: Trend in hotel facilities consumers consider to be worth paying a premium for, August 2008 – August 2012
                                                                                                                                              • Figure 83: Percentage-point change in consumers who consider hotel facilities to be worth paying a premium for, August 2008-August 2012
                                                                                                                                            • Scope to appeal to young adults and parents
                                                                                                                                              • Wellness for business
                                                                                                                                                • Figure 84: Hotel facilities worth paying a premium for, by holiday/leisure reasons for hotel stays in the last 12 months, August 2012
                                                                                                                                                • Figure 85: Hotel facilities worth paying a premium for, by business/family stayers and lapsed/non-stayers in the last 12 months, August 2012
                                                                                                                                            • Attitudes Towards Hotels

                                                                                                                                              • Key points
                                                                                                                                                • Hotels seen as part of holiday
                                                                                                                                                  • Figure 86: Attitudes towards hotels, August 2012
                                                                                                                                                • Younger adults are researching
                                                                                                                                                  • Cost and children
                                                                                                                                                    • Chain choices
                                                                                                                                                      • Mobile and social media
                                                                                                                                                        • Business likes mobile
                                                                                                                                                          • Figure 87: Attitudes towards hotels, by most popular reasons for hotel stays in the last 12 months, August 2012
                                                                                                                                                          • Figure 88: Attitudes towards hotels, by next most popular reasons for hotel stays in the last 12 months, August 2012
                                                                                                                                                      • Targeting Opportunities

                                                                                                                                                        • Key points
                                                                                                                                                          • Target groups
                                                                                                                                                            • Figure 89: Hotel user target groups, August 2012
                                                                                                                                                          • Highly Engaged Heavy Users
                                                                                                                                                            • (20% of internet users aged 16+, or approximately 8 million adults)
                                                                                                                                                              • Demographic profile
                                                                                                                                                                • Marketing message
                                                                                                                                                                  • Chain Fans
                                                                                                                                                                    • (23% of internet users aged 16+, or approximately 9 million adults)
                                                                                                                                                                      • Demographic profile
                                                                                                                                                                        • Marketing message
                                                                                                                                                                          • Choosy, With Cash
                                                                                                                                                                            • (22% of internet users aged 16+, or approximately 9 million adults)
                                                                                                                                                                              • Demographic profile
                                                                                                                                                                                • Marketing message
                                                                                                                                                                                  • Least Likely to Stay
                                                                                                                                                                                    • (35% of internet users aged 16+, or approximately 14 million adults)
                                                                                                                                                                                      • Demographic profile
                                                                                                                                                                                        • Marketing message
                                                                                                                                                                                        • Appendix – Market Size and Forecast

                                                                                                                                                                                            • Figure 90: Volume forecast of hotel trips, best and worst case scenarios, 2012-17
                                                                                                                                                                                            • Figure 91: Volume forecast of nights staying at hotels, best and worst case scenarios, 2012-17
                                                                                                                                                                                        • Appendix – Segment Performance

                                                                                                                                                                                            • Figure 92: GB regions visited (all domestic travel purposes), volume, 2007-11
                                                                                                                                                                                            • Figure 93: GB regions visited (all domestic travel purposes), expenditure, 2007-11
                                                                                                                                                                                        • Appendix – Brand Research

                                                                                                                                                                                            • Figure 94: Brand usage, August 2012
                                                                                                                                                                                            • Figure 95: Brand commitment, August 2012
                                                                                                                                                                                            • Figure 96: Brand momentum, August 2012
                                                                                                                                                                                            • Figure 97: Brand diversity, August 2012
                                                                                                                                                                                            • Figure 98: Brand satisfaction, August 2012
                                                                                                                                                                                            • Figure 99: Brand recommendation, August 2012
                                                                                                                                                                                            • Figure 100: Brand attitude, August 2012
                                                                                                                                                                                            • Figure 101: Brand image – Macro image, August 2012
                                                                                                                                                                                            • Figure 102: Brand image – Micro image, August 2012
                                                                                                                                                                                            • Figure 103: Profile of brand target groups, by demographics, August 2012
                                                                                                                                                                                            • Figure 104: Psychographic segmentation, by brand target groups, August 2012
                                                                                                                                                                                            • Figure 105: Brand usage, by target group, August 2012
                                                                                                                                                                                          • Brand index
                                                                                                                                                                                            • Figure 106: Brand index, August 2012
                                                                                                                                                                                        • Appendix – Channels to Market

                                                                                                                                                                                            • Figure 107: Hotel booking methods, by demographics, August 2012
                                                                                                                                                                                        • Appendix – Stays at Hotels

                                                                                                                                                                                            • Figure 108: Most popular reasons for hotel stays in the last 12 months, by demographics, August 2012
                                                                                                                                                                                            • Figure 109: Next most popular reasons for hotel stays in the last 12 months, by demographics, August 2012
                                                                                                                                                                                            • Figure 110: Other reasons for hotel stays in the last 12 months, by demographics, August 2012
                                                                                                                                                                                            • Figure 111: Use of hotel facilities without staying at hotel in the last 12 months, by demographics, August 2012
                                                                                                                                                                                        • Appendix – Factors Influencing Hotel Choice

                                                                                                                                                                                            • Figure 112: Factors influencing hotel choice, by hotel booking methods, August 2012
                                                                                                                                                                                            • Figure 113: Most popular factors influencing hotel choice, by demographics, August 2012
                                                                                                                                                                                            • Figure 114: Next most popular factors influencing hotel choice, by demographics, August 2012
                                                                                                                                                                                            • Figure 115: Other factors influencing hotel choice, by demographics, August 2012
                                                                                                                                                                                        • Appendix – Hotel Facilities – What Would People Pay For?

                                                                                                                                                                                            • Figure 116: Hotel facilities worth paying a premium for, by hotel booking methods, August 2012
                                                                                                                                                                                            • Figure 117: Hotel facilities worth paying a premium for, by most popular factors influencing hotel choice, August 2012
                                                                                                                                                                                            • Figure 118: Hotel facilities worth paying a premium for, by next most popular factors influencing hotel choice, August 2012
                                                                                                                                                                                            • Figure 119: Hotel facilities worth paying a premium for, by other factors influencing hotel choice, August 2012
                                                                                                                                                                                            • Figure 120: Most popular hotel facilities worth paying a premium for, by demographics, August 2012
                                                                                                                                                                                            • Figure 121: Next most popular hotel facilities worth paying a premium for, by demographics, August 2012
                                                                                                                                                                                            • Figure 122: Other hotel facilities worth paying a premium for, by demographics, August 2012
                                                                                                                                                                                        • Appendix – Attitudes Towards Hotels

                                                                                                                                                                                            • Figure 123: Attitudes towards hotels, by other reasons for hotel stays in the last 12 months, August 2012
                                                                                                                                                                                            • Figure 124: Attitudes towards hotels, by hotel booking methods, August 2012
                                                                                                                                                                                            • Figure 125: Attitudes towards hotels, by most popular factors influencing hotel choice, August 2012
                                                                                                                                                                                            • Figure 126: Attitudes towards hotels, by next most popular factors influencing hotel choice, August 2012
                                                                                                                                                                                            • Figure 127: Attitudes towards hotels, by other factors influencing hotel choice, August 2012
                                                                                                                                                                                            • Figure 128: Attitudes towards hotels, by most popular hotel facilities worth paying a premium for, August 2012
                                                                                                                                                                                            • Figure 129: Attitudes towards hotels, by next most popular hotel facilities worth paying a premium for, August 2012
                                                                                                                                                                                            • Figure 130: Attitudes towards hotels, by other hotel facilities worth paying a premium for, August 2012
                                                                                                                                                                                            • Figure 131: Agreement with the statements ‘A hotel and its facilities are part of the holiday experience’ and ‘It’s always worth spending a lot of time researching hotels before choosing/booking’, by demographics, August 2012
                                                                                                                                                                                            • Figure 132: Agreement with the statements ‘A hotel is just a base from which to explore nearby attractions’ and ‘I just want a hotel to provide the basic essentials’, by demographics, August 2012
                                                                                                                                                                                            • Figure 133: Agreement with the statements ‘I always check online reviews before staying at a hotel’ and ‘The recession has made me cut back on hotels’, by demographics, August 2012
                                                                                                                                                                                            • Figure 134: Agreement with the statements ‘I prefer to use hotel chains because they are reliable and you know what to expect’ and ‘Hotel chains are too ‘samey’’, by demographics, August 2012
                                                                                                                                                                                            • Figure 135: Agreement with the statements ‘Hotel chains lack character’ and ‘I prefer to stay in budget hotels if they are available where/when I need to stay’, by demographics, August 2012
                                                                                                                                                                                            • Figure 136: Agreement with the statements ‘I prefer to pay more and have a luxury experience at a hotel’ and ‘Non-chain hotels are better because of their individuality’, by demographics, August 2012
                                                                                                                                                                                            • Figure 137: Agreement with the statements ‘I prefer to use other types of accommodation instead of hotels for financial reasons’ and ‘Non-chain hotels are better because of their authenticity’, by demographics, August 2012
                                                                                                                                                                                            • Figure 138: Agreement with the statement ‘I’m more likely to book at a hotel that I can book/access information on through my mobile/tablet/other portable device’, by demographics, August 2012
                                                                                                                                                                                        • Appendix –Targeting Opportunities

                                                                                                                                                                                            • Figure 139: Attitudes towards hotels, by target groups, August 2012
                                                                                                                                                                                            • Figure 140: Reasons for hotel stays in the last 12 months, by target groups, August 2012
                                                                                                                                                                                            • Figure 141: Hotel booking methods, by target groups, August 2012
                                                                                                                                                                                            • Figure 142: Factors influencing hotel choice, by target groups, August 2012
                                                                                                                                                                                            • Figure 143: Hotel facilities worth paying a premium for, by target groups, August 2012
                                                                                                                                                                                            • Figure 144: Target groups, by demographics, August 2012

                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                        • Best Western International Inc.
                                                                                                                                                                                        • Blackstone Group (The)
                                                                                                                                                                                        • British Hospitality Association
                                                                                                                                                                                        • De Vere Group PLC
                                                                                                                                                                                        • Dubai International Capital
                                                                                                                                                                                        • Goldman Sachs Group, Inc., The
                                                                                                                                                                                        • Hilton Hotels Corporation
                                                                                                                                                                                        • InterContinental Hotels Group PLC
                                                                                                                                                                                        • Ladbrokes Ltd
                                                                                                                                                                                        • Marriott International, Inc.
                                                                                                                                                                                        • The Ritz-Carlton Hotel Company, L.L.C.
                                                                                                                                                                                        • Travelodge
                                                                                                                                                                                        • Whitbread PLC
                                                                                                                                                                                        • Wyndham Worldwide Corporation

                                                                                                                                                                                        Hotels - UK - October 2012

                                                                                                                                                                                        £1,995.00 (Excl.Tax)