Hotels - UK - October 2013
“Hotels increasingly live and die by online customer review and those who succeed will need a high-definition, bang-up-to-date offering: price-led, quirky/trendy, luxury or celebrity-endorsed glamour/glitz. Peer-to-peer rental alternatives like Airbnb are a growing and potentially major threat in many cities both in the UK and worldwide. Hotels without a clear and distinct offering will find it increasingly tough and risk becoming mired in mid-table mediocrity.”
– John Worthington, Senior Analyst
Some questions answered in this report include:
- What is the Olympic legacy for UK hoteliers?
- How significant is mobile booking for hoteliers?
- How important is technological innovation for hotels?
- How important is online peer-to-peer influence in choosing a hotel?
Despite economic pressures, the number of UK hotel stays rose by 3% in 2012 with a further 2-3% growth expected for 2013. Increased demand for domestic short breaks, inbound leisure trips boosted by the long-term weakness of the Pound and a strong London market have been plus factors, although business travel has yet to fully recover.
The market is also seeing a steady growth in room supply and the rising penetration of branded chains in what has, historically, been an industry with a large number of independently owned properties. Meanwhile, the internet is opening up a new world of peer-to-peer rental alternatives competing in many of the urban locations in which hotels have enjoyed supremacy.
This report analyses market trends, size and growth, looks at leading hotel groups and current innovation, and includes Mintel’s exclusive research investigating consumer perceptions of leading hotel brands, hotel usage and frequency of stay, important factors in choosing a hotel and attitudes.
This report examines hotels in the UK used by consumers for leisure, business and visiting friends and relatives (VFR) purposes.
An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.
Data on the size and segmentation of the market are for Great Britain rather than the United Kingdom (ie Northern Ireland is not included).
The standard travel and tourism definitions used in the terminology of this report are as follows:
Tourism is any travel, which involves an overnight stay away from home.
A holiday is a subjectively defined form of tourism, as defined by the tourist in response to surveys such as the IPS (International Passenger Survey). A holiday can be distinguished from other leisure travel such as visits to friends and relatives (VFR) or shopping trips.
A long holiday is a holiday of four nights or more away from home; a short break is a holiday that involves one to three nights away from home.
Short-haul refers to air holidays within Europe, dominated by flights to Mediterranean resorts but including the Canaries, which are treated as a part of the Spanish market. Long-haul, therefore, refers to holidays outside Europe.
An inclusive tour, or package holiday, is defined as the simultaneous sale of at least two elements of a holiday to the traveller: fares on public transport (eg flights) and commercial accommodation (eg hotel or self-catering apartment). Other elements, such as meals or excursions, are not essential to the definition of an inclusive tour. The term ‘all-inclusive’ is used to describe a special type of resort holiday in which food, drink, excursions and other services are provided as part of the total holiday cost.
An independent holiday is one in which the traveller organises and books transport and accommodation from separate sources (eg a Channel ferry crossing and a caravan site in France).
Seat- or flight-only is a type of independent holiday, and the terms are used to denote holidays in which travellers only purchase a return fare and thereafter book their own accommodation, car hire etc.
In addition to quantitative consumer research, Mintel also conducted an online discussion group among a demographically mixed group of around 15 consumers.
This discussion group was asynchronous (ie not run in real time), functioning like a blog or bulletin board, with questions remaining posted for a pre-determined period of time. This method allows participants to respond reflectively, at their leisure, or to log off to think about any issues raised and return later to respond. Participants were recruited from GMI’s online consumer panel.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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