Hotels - UK - October 2014
“Decreasing levels of interaction between hotels and guests could result in low levels of engagement, limited opportunities to build loyalty and also limited opportunities to drive incremental revenue. In the long-term, this coupled with a shift towards bookings through intermediaries could contribute towards a commodification of the hotels market, where decisions are based on metrics such as price and rating, with brand taking a back seat.”
– Harry Segal, Technology & Travel Analyst
Some questions answered in this report include:
- What are the opportunities and challenges presented by the growth of mobile?
- How can hotel operators react to a decreasing number of touch points?
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