Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Hotels - US - November 2012

“While hotel industry revenues are increasing, the cost of overnight stays continues to be a concern among consumers overall, and the youngest that have the highest incidence of hotel use. There is incentive for hoteliers, owners, and operators to consider more ways to justify fee increases as being necessary to maintain their locations’ overall value for the money and how they may be better able to market events and activities to non-guests to open yet another revenue stream.”

– Gretchen Grabowski, Travel & Leisure Analyst

Some questions answered in this report include:

  • Are hoteliers doing enough to justify rising costs?
  • Might rate and fee increases impede enthusiasm for overnight stays?
  • What more can hotels do to finance innovation?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definitions
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations
                • Terms
                • Executive Summary

                    • The market
                      • Consistent growth expected for U.S. hotel industry
                        • Figure 1: Total U.S. revenues of traveler accommodations, at current prices with best- and worst-case scenarios, 2007-17
                      • Market factors
                        • U.S. unemployment rate falls to a new low
                          • Figure 2: Rates of U.S. unemployment and underemployment, January 2007–October 2012
                        • Traveler sentiment is increasing
                          • Figure 3: U.S. Traveler Sentiment Index, March 2007–October 2012
                        • Hotels increasing rates and fees
                          • The consumer
                            • More young consumers staying at hotels
                              • Figure 4: Overnight hotel or motel stays in the U.S. in the last 12 months, by age, August 2012
                            • Short stay vacations the most popular
                              • Figure 5: Holiday/leisure reasons for staying in a U.S. hotel or motel in the last 12 months, August 2012
                            • Most consumers choosing midscale hotels
                              • Figure 6: Types of U.S. hotels used in the last 12 months, August 2012
                            • Men more likely to stay at bed and breakfasts
                              • Figure 7: Bed and breakfast used, by gender, August 2012
                            • Themed stays appeal to more parents
                              • Figure 8: Themed hotels used, by parental status and presence of children in household, August 2012
                            • Young consumers, parents more likely to use alternative accommodations
                              • Figure 9: Camping and vacation home rentals in the last 12 months for personal reasons, by age, August 2012
                            • Hotel cost a primary consideration, barrier to more frequent stays
                              • Figure 10: Cost as a factor in and barrier to hotel stays, by age, August 2012
                            • Technology, transportation the most desired hotel enhancements
                              • Figure 11: Hotel features of interest, August 2012
                            • What we think
                            • Issues in the Market

                                • Are hoteliers doing enough to justify rising costs?
                                  • Might rate and fee increases impede enthusiasm for overnight stays?
                                    • What more can hotels do to finance innovation?
                                    • Insights and Opportunities

                                      • Key points
                                        • Opening more hotel amenities and activities to the public
                                          • Hotel-sponsored networking events
                                            • Transport service partnerships with local hotels and attraction sites
                                            • Trend Application

                                                • Inspire Trend: Premiumization and Indulgence
                                                  • Inspire Trend: Click and Connect
                                                    • Inspire 2015 Trends
                                                      • Access Anything, Anywhere
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Revenues for hotels, bed and breakfasts steadily increasing
                                                            • Figure 12: Total U.S. revenues of traveler accommodations, at current prices, 2007-17
                                                            • Figure 13: Total U.S. revenues of traveler accommodations, at inflation-adjusted prices, 2007-17
                                                          • Fan chart forecast
                                                              • Figure 14: Total U.S. revenues of traveler accommodations, at current prices with best- and worst-case scenarios, 2007-17
                                                          • Market Drivers

                                                            • Key points
                                                              • Decreasing unemployment may lead to more spending on hotel stays
                                                                • Figure 15: U.S. unemployment and underemployment, January 200 –October 2012
                                                              • Traveler sentiment shows consumers perceive travel as more affordable
                                                                • Figure 16: U.S. Traveler Sentiment Index, March 2007 – October 2012
                                                              • Hotel revenues likely growing in response to higher prices
                                                              • Competitive Context

                                                                • Key points
                                                                  • Lodging providers offer more alternatives to hotels
                                                                    • Vacation home rentals give travelers alternatives to hotels
                                                                      • Homestay websites offer ways to travel cheaply, meet new people
                                                                        • London’s Relax-a-Taxi transforms cab into a hotel on wheels
                                                                          • Figure 17: Relax-a-Taxi, October 2012
                                                                      • Segment Performance

                                                                        • Key points
                                                                          • Total U.S. revenues of traveler accommodations, by segment
                                                                            • Figure 18: Total U.S. revenues of traveler accommodations, by segment, 2010 and 2012
                                                                            • Figure 19: Total U.S. revenues of traveler accommodations, by segment, 2007-17
                                                                        • Segment Performance—Hotels and Motels

                                                                          • Key points
                                                                            • Hotels and motels lead the travel accommodations market
                                                                              • Figure 20: Total U.S. revenues of hotel and motel accommodations, at current prices, 2007-17
                                                                              • Figure 21: Total U.S. revenues of hotel and motel accommodations, at inflation-adjusted prices, 2007-17
                                                                          • Segment Performance—Casino Hotels

                                                                            • Key points
                                                                              • Casino hotels comprise a niche, but have opportunity for mass appeal
                                                                                • Figure 22: Total U.S. revenues of casino hotel accommodations, at current prices, 2007-17
                                                                                • Figure 23: Total U.S. revenues of casino hotel accommodations, at inflation-adjusted prices, 2007-17
                                                                            • Segment Performance—Bed and Breakfasts

                                                                              • Key points
                                                                                • Bed and breakfasts comprise smallest travel accommodations segment
                                                                                  • Figure 24: Total U.S. revenues of bed and breakfast accommodations, at current prices, 2007-17
                                                                                  • Figure 25: Total U.S. revenues of bed and breakfast accommodations, at inflation-adjusted prices, 2007-17
                                                                              • Leading Companies

                                                                                • Overview
                                                                                  • Accor North America
                                                                                    • Choice Hotels
                                                                                      • Hilton Worldwide
                                                                                        • InterContinental Hotels Group
                                                                                          • Marriott International
                                                                                            • Wyndham Hotel Group
                                                                                            • Social Media Research

                                                                                              • Key points
                                                                                                  • Figure 26: Key brand metrics among selected hotel brands, October 2012
                                                                                                • Hotels cater to guests’ needs
                                                                                                  • Hotel brand usage and awareness
                                                                                                    • Figure 27: Usage and awareness of selected hotel brands, October 2012
                                                                                                  • Hotel brand satisfaction
                                                                                                    • Figure 28: Satisfaction with selected hotel brands used, October 2012
                                                                                                  • Hotel brand interaction
                                                                                                    • Figure 29: Interaction with selected hotel brands used, October 2012
                                                                                                    • Figure 30: Incidence of praising/recommending, giving advice offline, and posting online reviews of hotel brands used, October 2012
                                                                                                  • Motivations for interacting with hotel brands
                                                                                                    • Figure 31: Why people discuss or research selected hotel brands, October 2012
                                                                                                    • Figure 32: Financial incentives for interacting with selected hotel brands, October 2012
                                                                                                  • Guests want it all
                                                                                                    • Hotel brands’ share of online conversations
                                                                                                      • Figure 33: Select hotel brands’ share of conversations, Aug. 13-Oct. 13, 2012
                                                                                                      • Figure 34: Conversations, by hotel brand, by day, Aug. 13-Oct. 13, 2012
                                                                                                    • Where people are talking about hotel brands
                                                                                                      • Figure 35: Selected hotels’ share of brand conversations, by page type, Aug. 13-Oct. 13, 2012
                                                                                                    • What are people talking about?
                                                                                                      • Figure 36: Types of conversations concerning selected hotel brands, Aug. 13-Oct. 13, 2012
                                                                                                      • Figure 37: Types of conversation regarding selected hotel brands, by day, Aug. 13-Oct. 13 2012
                                                                                                      • Figure 38: Types of conversation regarding selected hotel brands, by type of website, Aug. 13-Oct. 13, 2012
                                                                                                    • Analysis by brand
                                                                                                      • Marriott International
                                                                                                        • Figure 39: Key social media indicators of Marriott International, Oct. 13, 2012
                                                                                                      • Key online campaigns
                                                                                                        • What we think
                                                                                                          • Hilton Worldwide
                                                                                                            • Figure 40: Hilton Worldwide – key social media indicators, Oct. 13, 2012
                                                                                                          • Key online campaigns
                                                                                                            • What we think
                                                                                                              • Wyndham Worldwide
                                                                                                                • Figure 41: Wyndham Worldwide – key social media indicators, Oct. 13, 2012
                                                                                                              • Key online campaigns
                                                                                                                • What we think
                                                                                                                  • Best Western
                                                                                                                    • Figure 42: Best Western – key social media indicators, Oct. 13, 2012
                                                                                                                  • Key online campaigns
                                                                                                                    • What we think
                                                                                                                      • Hyatt Hotel Corporation
                                                                                                                        • Figure 43: Hilton Worldwide – key social media indicators, Oct. 13, 2012
                                                                                                                      • Key online campaigns
                                                                                                                        • What we think
                                                                                                                          • Sheraton Hotels
                                                                                                                            • Figure 44: Sheraton Hotels – key social media indicators, Oct. 13, 2012
                                                                                                                          • Key online campaigns
                                                                                                                            • What we think
                                                                                                                            • Innovations and Innovators

                                                                                                                              • Key points
                                                                                                                                • Hotel menus, packages designed with kids and teens in mind
                                                                                                                                  • Politics-themed travel packages during election season
                                                                                                                                    • Figure 45: Mayflower Hotel politically themed suite, October 2012
                                                                                                                                  • Four Seasons car service to come complete with WiFi
                                                                                                                                  • Marketing Strategies

                                                                                                                                    • Key points
                                                                                                                                      • Hotels’ TV ads make effort to emphasize value for the money
                                                                                                                                        • Days Inn
                                                                                                                                          • Figure 46: Days Inn “Free Things” TV ad, 2012
                                                                                                                                        • Crowne Plaza Hotels & Resorts
                                                                                                                                          • Figure 47: Crowne Plaza Hotels “Sent Up Calls” TV ad, 2012
                                                                                                                                        • Resort, hotel ads promote focus on the family
                                                                                                                                          • Disney Hotels and Resorts
                                                                                                                                            • Figure 48: Disney Hotels and Resorts “Unique Family Experiences” TV ad, 2012
                                                                                                                                          • Residence Inn
                                                                                                                                            • Figure 49: Residence Inn “Enjoy Wide” TV ad, 2012
                                                                                                                                          • Print ad imagery emphasizes hotels’ unique connections, offerings
                                                                                                                                            • UGA Hotel and Conference Center
                                                                                                                                              • Figure 50: UGA Conference Center Hotel print ad, 2012
                                                                                                                                            • B&B Hotels
                                                                                                                                              • Figure 51: B&B Hotels print ad, 2012
                                                                                                                                            • Staff responsiveness a key point of communication for hotels
                                                                                                                                              • Figure 52: Doubletree hotels “Little Things” TV ad, 2012
                                                                                                                                            • Hotels’ TV and print ads highlight experience, out-of-room opportunities
                                                                                                                                              • Gaylord Hotels
                                                                                                                                                • Figure 53: Gaylord Hotels “Holidays” TV ad, 2012
                                                                                                                                              • Revel
                                                                                                                                                • Figure 54: Revel print ad, 2012
                                                                                                                                              • Renaissance Hotels
                                                                                                                                                • Figure 55: Renaissance Hotels print ad, 2012
                                                                                                                                            • Frequency of and Reasons for Hotel Stays

                                                                                                                                              • Key points
                                                                                                                                                • Youngest Americans the most likely to have recent hotel stays
                                                                                                                                                  • Figure 56: Overnight hotel or motel stays in the U.S. in the last 12 months, by age, August 2012
                                                                                                                                                • Most staying at hotels during short vacations
                                                                                                                                                  • Figure 57: Reasons for staying in a U.S. hotel or motel in the last 12 months, August 2012
                                                                                                                                                • Fewer single-member householders staying at hotels for leisure travel
                                                                                                                                                  • Figure 58: Holiday or leisure reasons for staying in a U.S. hotel or motel in the last 12 months, by household size, August 2012
                                                                                                                                              • Types of Hotels Used

                                                                                                                                                • Key points
                                                                                                                                                  • Midscale hotel chains with food the most commonly used
                                                                                                                                                    • Figure 59: Types of U.S. hotels used in the last 12 months, August 2012
                                                                                                                                                  • Bed and breakfast marketing opportunity may exist among men
                                                                                                                                                    • Figure 60: Types of U.S. hotels used, by gender, August 2012
                                                                                                                                                    • Figure 61: Overnight stays at bed and breakfasts, by gender and age, August 2012
                                                                                                                                                  • Parents more drawn to themed hotels
                                                                                                                                                    • Figure 62: Types of U.S. hotels used, by parental status and presence of children in household, August 2012
                                                                                                                                                • Accommodations Other Than Hotels

                                                                                                                                                  • Key points
                                                                                                                                                    • Youngest consumers the most likely to camp, use vacation homes
                                                                                                                                                      • Figure 63: Accommodations other than hotels used in the last 12 months for personal reasons, by age, August 2012
                                                                                                                                                      • Figure 64: Accommodations other than hotels used in the last 12 months for personal reasons, by gender and age, August 2012
                                                                                                                                                    • Alternative accommodations should also be family-friendly
                                                                                                                                                      • Figure 65: Accommodations other than hotels used in the last 12 months for personal reasons, by parental status and presence of children in the household, August 2012
                                                                                                                                                  • Factors Impacting Hotel Choice

                                                                                                                                                    • Key points
                                                                                                                                                      • Most consider price when selecting hotels, youngest most concerned
                                                                                                                                                        • Figure 66: Factors considered when choosing a hotel in the U.S., by age, August 2012
                                                                                                                                                      • Single consumers also thinking about hotel cost
                                                                                                                                                        • Figure 67: Price is the most important factor considered when choosing a hotel in the U.S, by marital/relationship status, August 2012
                                                                                                                                                      • Parents more inclined to think about property, room facilities
                                                                                                                                                        • Figure 68: Factors considered when choosing a hotel in the U.S., by parental status and presence of children in household, August 2012
                                                                                                                                                    • Factors Preventing Hotel Stays

                                                                                                                                                      • Key points
                                                                                                                                                        • Cost preventing more frequent hotel stays, namely for young consumers
                                                                                                                                                          • Figure 69: Factors that prevent more frequent hotel stays, by age, August 2012
                                                                                                                                                        • Unmarried travelers more likely to stay with family, friends
                                                                                                                                                          • Figure 70: Factors that prevent more frequent hotel stays, by marital/relationship status, August 2012
                                                                                                                                                      • Attitudes About Staying at Hotels

                                                                                                                                                        • Key points
                                                                                                                                                          • Relaxation tops the list of expectations for hotel stays
                                                                                                                                                            • Figure 71: Attitudes about staying at hotels for personal reasons, August 2012
                                                                                                                                                          • More men willing to pay extra hotel service fees
                                                                                                                                                            • Figure 72: Attitudes about staying at hotels for personal reasons, by gender, August 2012
                                                                                                                                                          • Parents drawn to hotels with the recreational comforts of home
                                                                                                                                                            • Figure 73: Attitudes about staying at hotels for personal reasons, by parental status and presence of children in the household, August 2012
                                                                                                                                                        • Hotel Features of Interest

                                                                                                                                                          • Key points
                                                                                                                                                            • Almost half want more free technology, transportation from hotels
                                                                                                                                                              • Figure 74: Hotel features of interest, August 2012
                                                                                                                                                              • Figure 75: Hotel features of interest, by age, August 2012
                                                                                                                                                            • More Millennials interested overall in adding new features to hotels
                                                                                                                                                              • Figure 76: Hotel features of interest, by generation, August 2012
                                                                                                                                                            • Parents inclined to want speedier check-in procedures, luxury services
                                                                                                                                                              • Figure 77: Hotel features of interest, by parental status and presence of children in the household, August 2012
                                                                                                                                                          • Impact of Race and Hispanic Origin

                                                                                                                                                            • Key points
                                                                                                                                                              • Blacks the least likely to stay in hotels during long vacations
                                                                                                                                                                • Figure 78: Holiday or leisure reasons for staying in a U.S. hotel or motel in the last 12 months, by race/Hispanic origin, August 2012
                                                                                                                                                                • Figure 79: Most important factor considered when choosing a hotel in the U.S, by race/Hispanic origin, August 2012
                                                                                                                                                                • Figure 80: Median household income, by race and Hispanic origin of householder, 2011
                                                                                                                                                              • Hispanics want hotels to be a safe home away from home
                                                                                                                                                                • Figure 81: Attitudes about staying at hotels for personal reasons, by race/Hispanic origin, August 2012
                                                                                                                                                                • Figure 82: U.S. households, by race of householder and presence and ages of children, 2011
                                                                                                                                                              • More Asians looking for tech-savvy hotels
                                                                                                                                                                • Figure 83: Hotel features of interest, by race/Hispanic origin, August 2012
                                                                                                                                                            • Appendix—Other Useful Tables

                                                                                                                                                              • Frequency of and reasons for hotel stays
                                                                                                                                                                • Figure 84: Overnight hotel or motel stays in the U.S. in the last 12 months, by generation, August 2012
                                                                                                                                                                • Figure 85: Overnight hotel or motel stays in the U.S. in the last 12 months, by household income, August 2012
                                                                                                                                                                • Figure 86: Overnight hotel or motel stays in the U.S. in the last 12 months, by household size, August 2012
                                                                                                                                                                • Figure 87: Holiday or leisure reasons for staying in a U.S. hotel or motel in the last 12 months, by gender, August 2012
                                                                                                                                                              • Types of hotels used
                                                                                                                                                                • Figure 88: Types of U.S. hotels used, August 2012
                                                                                                                                                                • Figure 89: Types of U.S. hotels used, by race/Hispanic origin, August 2012
                                                                                                                                                              • Accommodations other than hotels
                                                                                                                                                                • Figure 90: Accommodations other than hotels used in the last 12 months for personal reasons, by income, August 2012
                                                                                                                                                                • Figure 91: Accommodations other than hotels used in the last 12 months for personal reasons, by household size, August 2012
                                                                                                                                                                • Figure 92: Accommodations other than hotels used in the last 12 months for personal reasons, race/Hispanic origin, August 2012
                                                                                                                                                              • Factors impacting hotel choice
                                                                                                                                                                • Figure 93: Factors considered and most important factor when choosing a hotel in the U.S., August 2012
                                                                                                                                                                • Figure 94: Factors considered when choosing a hotel in the U.S., by gender, August 2012
                                                                                                                                                                • Figure 95: Factors considered when choosing a hotel in the U.S., by household income, August 2012
                                                                                                                                                                • Figure 96: Factors considered when choosing a hotel in the U.S., by race/Hispanic origin, August 2012
                                                                                                                                                                • Figure 97: Total population and singles aged 18 or older, by age, 2011
                                                                                                                                                              • Factors preventing hotel stays
                                                                                                                                                                • Figure 98: Factors that prevent more frequent hotel stays, by gender and age, August 2012
                                                                                                                                                                • Figure 99: Factors that prevent more frequent hotel stays, by income, August 2012
                                                                                                                                                                • Figure 100: Factors that prevent more frequent hotel stays, by race/Hispanic origin, August 2012
                                                                                                                                                              • Attitudes about staying at hotels
                                                                                                                                                                • Figure 101: Attitudes about staying at hotels for personal reasons, by age, August 2012
                                                                                                                                                                • Figure 102: Attitudes about staying at hotels for personal reasons, by marital/relationship status, August 2012
                                                                                                                                                                • Figure 103: Attitudes about staying at hotels for personal reasons, by household size, August 2012
                                                                                                                                                              • Hotel features of interest
                                                                                                                                                                • Figure 104: Hotel features of interest, by gender, August 2012
                                                                                                                                                                • Figure 105: Hotel features of interest, by marital/relationship status, August 2012
                                                                                                                                                                • Figure 106: Hotel features of interest, by household size, August 2012
                                                                                                                                                            • Appendix – Social Media

                                                                                                                                                              • Brand usage and awareness
                                                                                                                                                                • Figure 107: Brand usage and awareness of the Hilton brand, October 2012
                                                                                                                                                                • Figure 108: Brand usage and awareness of the Wyndham brand, October 2012
                                                                                                                                                                • Figure 109: Brand usage and awareness of the Marriott brand, October 2012
                                                                                                                                                                • Figure 110: Brand usage and awareness of the Hyatt brand, October 2012
                                                                                                                                                                • Figure 111: Brand usage and awareness of the Best Western brand, October 2012
                                                                                                                                                                • Figure 112: Brand usage and awareness of the Sheraton brand, October 2012
                                                                                                                                                              • Brand satisfaction
                                                                                                                                                                • Figure 113: Brand satisfaction of the Hilton brand, October 2012
                                                                                                                                                                • Figure 114: Brand satisfaction of the Wyndham brand, October 2012
                                                                                                                                                                • Figure 115: Brand satisfaction of the Marriott brand, October 2012
                                                                                                                                                                • Figure 116: Brand satisfaction of the Hyatt brand, October 2012
                                                                                                                                                                • Figure 117: Brand satisfaction of the Best Western brand, October 2012
                                                                                                                                                                • Figure 118: Brand satisfaction of the Sheraton brand, October 2012
                                                                                                                                                              • Interaction with brands
                                                                                                                                                                • Figure 119: Interaction with the Hilton brand, October 2012
                                                                                                                                                                • Figure 120: Interaction with the Wyndham brand, October 2012
                                                                                                                                                                • Figure 121: Interaction with the Marriott brand, October 2012
                                                                                                                                                                • Figure 122: Interaction with the Hyatt brand, October 2012
                                                                                                                                                                • Figure 123: Interaction with the Best Western brand, October 2012
                                                                                                                                                                • Figure 124: Interaction with the Sheraton brand, October 2012
                                                                                                                                                              • Online conversations
                                                                                                                                                                • Figure 125: Percentage of consumer conversation, by hotel brand, 13 August 2012-13 October 2012
                                                                                                                                                                • Figure 126: online mentions, by hotel brand, by day, 13 August 2012- 13 October 2012
                                                                                                                                                                • Figure 127: hotel brand mentions by page type, 13 August 2012-13 October 2012
                                                                                                                                                                • Figure 128: hotel brand mentions by type of conversation, 13 August 2012-13 October 2012
                                                                                                                                                                • Figure 129: Major areas of discussion, by type of website, 13 August 2012-13 October 2012
                                                                                                                                                                • Figure 130: Major areas of discussion, by type of website, 13 August 2012-13 October 2012
                                                                                                                                                            • Appendix—Trade Associations

                                                                                                                                                              Companies Covered

                                                                                                                                                              • Accor North America
                                                                                                                                                              • Baymont Inns & Suites
                                                                                                                                                              • Choice Hotels International
                                                                                                                                                              • Clarion Corporation of America
                                                                                                                                                              • Conrad Electronic
                                                                                                                                                              • Days Inns Worldwide Inc.
                                                                                                                                                              • Hilton Hotels Corporation
                                                                                                                                                              • HowardJohnson International Inc.
                                                                                                                                                              • InterContinental Hotels Group PLC
                                                                                                                                                              • Marriott International, Inc.
                                                                                                                                                              • Novotel
                                                                                                                                                              • Planet Hollywood
                                                                                                                                                              • The Ritz-Carlton Hotel Company, L.L.C.
                                                                                                                                                              • Travelodge Hotels Inc.
                                                                                                                                                              • Wyndham Worldwide Corporation

                                                                                                                                                              Hotels - US - November 2012

                                                                                                                                                              £3,277.28 (Excl.Tax)