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Hotels - US - October 2014

“The relatively stable and growing economy of the past couple of years has given consumers the confidence to resume taking vacations and overnight trips. However, competitors to traditional lodgings, like airbnb.com, have emerged that can both threaten the existing players and grow the overall market.”
– Fiona O’Donnell, Category Manager – Multicultural, Lifestyles, Travel and Leisure

This report answers the following questions:

  • Will home sharing affect revenues?
  • How important are Hispanics to future growth in the market?
  • Are hotels missing an opportunity with frequent hotel guests?
Despite all the media coverage of Airbnb.com and the sharing economy, most Americans are staying at hotels for leisure and business travel. Revenues are increasing and metrics are strong. Hotels are perceived as safer and more reliable than sharing services. Yet, complacency in the face of competition is not an option. The industry must continue to deliver exceptional customer experiences.
 
The consumer:
  • Hotels/motels are the most popular type of paid accommodation.
  • Hotel users average 5.6 separate visits per year.
  • Hotel stays are integral to leisure/holiday-related travel.
  • Most adults choose midscale and upscale hotel chains.
 
Brand:
  • Good customer service is the number-one factor impacting hotel selection.
  • One in three adults avoid certain hotel brands.
 
Technology & mobile:
  • Many adults usually do research online before staying at an unfamiliar property.
  • Free breakfast factors into hotel selection.
 
While “sharing economy” services like Airbnb have had a minor impact on hotel revenues to date, they are growing astronomically and should not be ignored. Hotels need to focus on their perceived competitive advantage for reliability and safety and continue to improve both their customer service and the customer experience to fend off competition. Evolving hotel design and amenities to address the needs and desires of Millennials (for adventure, technology and the needs of their young families) will ensure continued growth going forward.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Direct marketing creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Total US retail sales and fan chart forecast of hotels, at current prices, 2009-19
                        • Market drivers
                          • Competitive context
                            • Marketing strategies
                              • The consumer
                                • Hotels/motels are the most popular type of paid accommodation
                                  • Figure 2: Paid overnight stays in the past 12 months, July 2014
                                • Hotel users average 5.6 separate visits per year
                                  • Figure 3: Number of occasions for overnight stays at hotels/motels, July 2014
                                • Hotel stays are integral to leisure/holiday-related travel
                                  • Figure 4: Reasons for overnight hotel/motel stay, July 2014
                                • Most adults choose midscale and upscale hotel chains
                                  • Figure 5: Hotel types used for non-business reasons in the past 12 months, July 2014
                                • Brand
                                  • Good customer service is the number-one factor impacting hotel selection
                                    • Figure 6: Important factors impacting hotel selection - brand, July 2014
                                  • One in three adults avoid certain hotel brands
                                    • Figure 7: Attitudes toward hotels – loyalty/brand awareness, by all and past 12 month hotel users, July 2014
                                  • Technology & mobile
                                    • Figure 8: Important factors impacting hotel selection - technology, July 2014
                                  • Many adults usually do research online before staying at an unfamiliar property
                                    • Figure 9: Attitudes toward hotels – research and on-the-go mobile, by all and past 12 months hotel users, July 2014
                                  • Free breakfast factors into hotel selection
                                    • Figure 10: Important factors impacting hotel selection - amenities, July 2014
                                  • What we think
                                  • Issues and Insights

                                      • Will home sharing affect revenues?
                                        • The issues
                                          • The implications
                                            • How important are Hispanics to future growth in the market?
                                              • The issues
                                                • The implications
                                                  • Are hotels missing an opportunity with frequent hotel guests?
                                                    • The issues
                                                      • The implications
                                                      • Trend Application

                                                          • Trend: The Real Thing
                                                            • Trend: Prove It
                                                              • Trend: Suite Life
                                                              • Market Size and Forecast

                                                                • Key points
                                                                  • Major hotel performance indicators rebound from depths of recession
                                                                    • Drivers of demand are mostly positive
                                                                      • Figure 11: Total US retail sales and forecast of hotels, at current prices, 2009-19
                                                                      • Figure 12: Total US retail sales and forecast of hotels, at inflation-adjusted prices, 2009-19
                                                                    • Fan chart forecast
                                                                        • Figure 13: Total US retail sales and fan chart forecast of hotels, at current prices, 2009-19
                                                                    • Market Drivers

                                                                      • Key points
                                                                        • Vacation, social occasions, business trips drive hotel visits
                                                                          • Figure 14: Reasons for overnight hotel/motel stay, July 2014
                                                                        • Access to paid vacation and holidays
                                                                          • Figure 15: Number of days of paid vacation by length of service, 2012
                                                                        • Weddings and funerals
                                                                          • Business trips
                                                                            • Travel sentiment trending upward
                                                                              • Figure 16: Traveler Sentiment Index, March 2007-April 2014
                                                                            • Domestic leisure trips increasing
                                                                              • Figure 17: Domestic person-trips for leisure, 2008-17
                                                                            • Positive outlook for international travel visits to US
                                                                              • Figure 18: International visitors to the US, 2008-17
                                                                            • Disposable personal income increases
                                                                              • Figure 19: Disposable personal income, January 2007 – August 2014
                                                                            • Growing inequality tempers positive impacts of economic recovery
                                                                            • Competitive Context

                                                                              • Key points
                                                                                • Sharing economy
                                                                                  • Vacation homes/timeshares
                                                                                    • Figure 20: Vacation home sales, 2006-13
                                                                                  • Other paid overnight stays
                                                                                    • Figure 21: Paid overnight stays in the past 12 months, July 2014
                                                                                • Leading Companies

                                                                                    • Accor
                                                                                      • Best Western International
                                                                                        • Choice Hotels International
                                                                                          • Hilton Worldwide
                                                                                            • InterContinental Hotels Group (IHG)
                                                                                              • Hyatt Hotels
                                                                                                • Marriott International
                                                                                                  • Starwood Hotels & Resorts Worldwide, Inc.
                                                                                                    • Wyndham Hotel Group
                                                                                                    • Innovations and Innovators

                                                                                                        • Hotels ditch keycards in favor of tech-based options
                                                                                                          • Wearable-aided room entry
                                                                                                            • Phone-aided room entry
                                                                                                              • Fitness services expand beyond the hotel gym
                                                                                                                • Marriott tests vending machine with healthy local food
                                                                                                                  • InterContinental launches health-oriented brand
                                                                                                                    • Hotels get customers in shape with health packages
                                                                                                                      • Unique hotel packages offer more than just breakfast
                                                                                                                        • Trump Hotels International trumps the great outdoors with ‘Glamping’ package
                                                                                                                          • The Beverly Wilshire Four Seasons hotel launches Pretty Woman package
                                                                                                                            • Experiences by Marriot
                                                                                                                              • No toothbrush? No problem: Robotic bellhop delivers to customer rooms
                                                                                                                                • Figure 22: Aloft Hotels, “Botlr,” Aug. 20, 2014
                                                                                                                            • Marketing Strategies

                                                                                                                              • Key points
                                                                                                                                • Everyone loves a good story: Hotels highlight customer experiences
                                                                                                                                  • The Holiday Inn assists guests on their Journey to Extraordinary
                                                                                                                                    • Figure 23: Holiday Inn, “Stories from Holiday Inn Hotels: Majora Carter,” Aug. 14, 2014
                                                                                                                                  • The Hilton Hotel becomes a stage where the customers are players
                                                                                                                                    • Figure 24: Hilton, print advertisement, June 2014
                                                                                                                                  • The Waldorf Astoria uses fact and fiction to capture customer imaginations
                                                                                                                                    • Figure 25: Waldorf Astoria, print advertisement, September 2014
                                                                                                                                    • Figure 26: Waldorf Astoria, print advertisement, August 2014
                                                                                                                                    • Figure 27: Waldorf Astoria, “Alexandra makes an entrance,” Oct. 25, 2013
                                                                                                                                    • Figure 28: Waldorf Astoria, “An unlikely canvas,” Aug. 28, 2013
                                                                                                                                  • Ritz-Carlton transports customers to exotic locations with film series
                                                                                                                                    • Hotels move toward shareable content
                                                                                                                                      • citizenM targets Millennials with lifestyle website, short films
                                                                                                                                        • Figure 29: citizenM, “Swan Song,” Apr. 3, 2014
                                                                                                                                      • Holiday Inn Express taps comedian Jim Gaffigan for online videos
                                                                                                                                        • Figure 30: Holiday Inn Express, “Stay Smart®: Jim Gaffigan Funny or Die – Holiday Inn Express® Hotels Video,” Sept. 10, 2014
                                                                                                                                        • Figure 31: Holiday Inn Express, “Stay Smart®: Jim Gaffigan Doctor – Holiday Inn Express® Hotels Video,” Sept. 15, 2014
                                                                                                                                      • Hotel brands use influence to back social issues
                                                                                                                                        • Figure 32: Marriott, “What is #LoveTravels?” June 2, 2014
                                                                                                                                    • Social Media

                                                                                                                                        • Key findings
                                                                                                                                          • Market overview
                                                                                                                                            • Key social media metrics
                                                                                                                                              • Figure 33: Key social media metrics, September 2014
                                                                                                                                              • Figure 34: Facebook page likes, Marriott, Hilton, Hyatt, Sheraton, October 2013 versus September 2014
                                                                                                                                            • Brand usage and awareness
                                                                                                                                              • Figure 35: Brand usage and awareness for select hotel chains, July 2014
                                                                                                                                            • Interactions with hotels
                                                                                                                                              • Figure 36: Interactions with select hotel chains, July 2014
                                                                                                                                            • Leading online campaigns
                                                                                                                                              • Sharing travel journeys
                                                                                                                                                • Charitable involvement
                                                                                                                                                  • What we think
                                                                                                                                                    • Online conversations
                                                                                                                                                      • Figure 37: Share of voice for select hotel chains, by week, September 8, 2013-September 7, 2014
                                                                                                                                                    • Where are people talking about hotels?
                                                                                                                                                      • Figure 38: Share of voice for select hotel chains, by page type, September 8, 2013-September 7, 2014
                                                                                                                                                    • What are people talking about?
                                                                                                                                                      • Figure 39: Topics of conversation among select hotel chains, September 8, 2013-September 7, 2014
                                                                                                                                                  • Paid Accommodation Usage in Past 12 Months

                                                                                                                                                    • Key points
                                                                                                                                                      • About two thirds of adults stayed in a hotel in the past 12 months
                                                                                                                                                        • Figure 40: Paid overnight stays in the past 12 months, July 2014
                                                                                                                                                      • Stays at paid accommodations correlate with income level
                                                                                                                                                        • Figure 41: Paid overnight stays in the past 12 months, by household income, July 2014
                                                                                                                                                      • iGen/Millennials more likely to stay at any paid accommodation
                                                                                                                                                        • Figure 42: Paid overnight stays in the past 12 months, by generations, July 2014
                                                                                                                                                      • Hotel users average 5.6 separate visits per year
                                                                                                                                                        • Figure 43: Number of occasions for overnight stays at hotels/motels, July 2014
                                                                                                                                                      • Frequent hotel users also more likely to use other accommodations
                                                                                                                                                        • Figure 44: Paid overnight stays in the past 12 months, by number of occasions for overnight stays at hotels/motels, July 2014
                                                                                                                                                    • Reasons for Overnight Stays

                                                                                                                                                      • Key points
                                                                                                                                                        • Most popular reason for staying in a hotel is as part of a vacation
                                                                                                                                                          • Holiday travel, friends/family and business trips also of import
                                                                                                                                                            • Figure 45: Reasons for overnight hotel/motel stay, July 2014
                                                                                                                                                          • Higher-income adults use hotels/motels for multitude of reasons
                                                                                                                                                            • Figure 46: Reasons for overnight hotel/motel stay, by household income, July 2014
                                                                                                                                                          • Millennials more likely to stay at a hotel for holiday or shopping trip
                                                                                                                                                            • Figure 47: Reasons for overnight hotel/motel stay, by generations, July 2014
                                                                                                                                                        • Hotel Types Used

                                                                                                                                                          • Key points
                                                                                                                                                            • Majority of adults have stayed at a midscale or upscale hotel
                                                                                                                                                              • Figure 48: Hotel types used for non-business reasons, July 2014
                                                                                                                                                            • Higher-income adults more likely to stay in upscale or better hotels
                                                                                                                                                              • Figure 49: Hotel types used for non-business reasons – have used in the past 12 months, by household income, July 2014
                                                                                                                                                            • AARP crowd more selective in their stays; younger adults enjoy a variety of experiences
                                                                                                                                                              • Figure 50: Hotel types used for non-business reasons – have used in the past 12 months, by generations, July 2014
                                                                                                                                                            • Active loyalty program members using midscale and upper-scale hotels
                                                                                                                                                              • Figure 51: Hotel types used for non-business reasons – have used in the past 12 months, by loyalty and brand awareness, July 2014
                                                                                                                                                          • Hotels Brands – Usage and Attributes

                                                                                                                                                            • Key points
                                                                                                                                                              • Marriott, IHG/Holiday Inn lead hotel groups, Best Western and Hilton follow
                                                                                                                                                                • Figure 52: Hotels used in the previous 12 months, January 2013-March 2014
                                                                                                                                                              • Correspondence analysis for brand attributes
                                                                                                                                                                • Brand associations reflect hotel type
                                                                                                                                                                  • Figure 53: Correspondence analysis, hotel brands, July 2014
                                                                                                                                                                • Best value: Best Western, Choice Hotels, Holiday Inn
                                                                                                                                                                  • Worth paying more for: Marriott, Hilton, Accor, Hyatt, Starwood
                                                                                                                                                                    • Accor: Blazing its own trail
                                                                                                                                                                      • Figure 54: Hotel brand attributes, index to average – Part I, July 2014
                                                                                                                                                                      • Figure 55: Hotel brand attributes, index to average – Part II, July 2014
                                                                                                                                                                  • Important Factors in Hotel Selection

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Customer service, free breakfast, and WiFi are key considerations
                                                                                                                                                                        • Figure 56: Factors impacting hotel selection, July 2014
                                                                                                                                                                      • Millennials take more factors into account when selecting a hotel
                                                                                                                                                                        • Figure 57: Factors impacting hotel selection – very important, by generations, July 2014
                                                                                                                                                                      • Most frequent hotel visitors somewhat more picky
                                                                                                                                                                        • Figure 58: Factors impacting hotel selection – very important, by number of occasions for overnight stays at hotels/motels, July 2014
                                                                                                                                                                    • Research Conducted for Hotel Stays

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Eight in 10 conduct online research for hotel stays
                                                                                                                                                                          • Figure 59: Research conducted for hotel stays, July 2014
                                                                                                                                                                        • Frequent hotel guests more likely to conduct research
                                                                                                                                                                          • Figure 60: Research conducted for hotel stays, by number of occasions for overnight stays at hotels/motels, July 2014
                                                                                                                                                                      • Attitudes toward Hotels

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Loyalty/brand awareness
                                                                                                                                                                            • Figure 61: Attitudes toward hotels – loyalty/brand awareness, by all and past 12 month hotel users, July 2014
                                                                                                                                                                          • Brand awareness and loyalty program use tends to increase with household income
                                                                                                                                                                            • Figure 62: Attitudes toward hotels – loyalty/brand awareness, by household income, July 2014
                                                                                                                                                                          • Frequent hotel visitors’ sentiments echo upper-income households
                                                                                                                                                                            • Figure 63: Attitudes toward hotels – loyalty/brand awareness, by number of occasions for overnight stays at hotels/motels, July 2014
                                                                                                                                                                          • Research and mobile
                                                                                                                                                                            • Figure 64: Attitudes toward hotels – research and on-the-go mobile, by all and past 12 month hotel users, July 2014
                                                                                                                                                                          • Millennials less likely to do research, but are more likely mobile
                                                                                                                                                                            • Figure 65: Attitudes toward hotels – research and mobile, by generations, July 2014
                                                                                                                                                                          • Frequent travelers more likely to rely on their mobile device
                                                                                                                                                                            • Figure 66: Attitudes toward hotels – research and mobile, by number of occasions for overnight stays at hotels/motels, July 2014
                                                                                                                                                                          • Sharing economy
                                                                                                                                                                            • Figure 67: Attitudes toward hotels – sharing economy, by all and past 12 month hotel users, July 2014
                                                                                                                                                                          • Millennials are slightly more interested in home sharing
                                                                                                                                                                            • Figure 68: Attitudes toward hotels – sharing economy, by generations, July 2014
                                                                                                                                                                        • Impact of Race and Hispanic Origin

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Blacks less likely to stay in any type of paid accommodation
                                                                                                                                                                              • Figure 69: Paid overnight stays in the past 12 months, by race/Hispanic origin, July 2014
                                                                                                                                                                            • Hispanics hotel users rack up more stays
                                                                                                                                                                              • Figure 70: Number of occasions for overnight stays at hotels/motels, by race/Hispanic origin, July 2014
                                                                                                                                                                            • Hispanics more likely to have stayed at each type of chain
                                                                                                                                                                              • Figure 71: Hotel types used for non-business reasons – have used in the past 12 months, by race/Hispanic origin, July 2014
                                                                                                                                                                            • Reputation for customer service more important to blacks and Hispanics
                                                                                                                                                                              • Figure 72: Factors impacting hotel selection – very important, by race/Hispanic origin, July 2014
                                                                                                                                                                            • Hispanics more likely to research, seek out special offers
                                                                                                                                                                              • Figure 73: Research conducted for hotel stays, by race/Hispanic origin, July 2014
                                                                                                                                                                            • Hispanics more likely than non-Hispanics to recommend home sharing
                                                                                                                                                                              • Figure 74: Attitudes toward hotels, by race/Hispanic origin, July 2014
                                                                                                                                                                          • Appendix – Social Media

                                                                                                                                                                            • Brand usage or awareness
                                                                                                                                                                              • Figure 75: Brand usage or awareness, July 2014
                                                                                                                                                                              • Figure 76: Holiday Inn usage or awareness, by demographics, July 2014
                                                                                                                                                                              • Figure 77: Hilton Hotels & Resorts usage or awareness, by demographics, July 2014
                                                                                                                                                                              • Figure 78: Marriott Hotels & Resorts usage or awareness, by demographics, July 2014
                                                                                                                                                                              • Figure 79: Comfort Inn usage or awareness, by demographics, July 2014
                                                                                                                                                                              • Figure 80: Hyatt usage or awareness, by demographics, July 2014
                                                                                                                                                                              • Figure 81: Sheraton Hotels & Resorts usage or awareness, by demographics, July 2014
                                                                                                                                                                            • Activities done
                                                                                                                                                                              • Figure 82: Activities done, July 2014
                                                                                                                                                                            • Key social media metrics
                                                                                                                                                                              • Figure 83: Key social media metrics for select hotels, September 2014
                                                                                                                                                                            • Online conversations
                                                                                                                                                                              • Figure 84: Share of voice for select hotel chains, by week, September 8, 2013-September 7, 2014
                                                                                                                                                                              • Figure 85: Share of voice for select hotel chains, by page type, September 8, 2013-September 7, 2014
                                                                                                                                                                              • Figure 86: Topics of conversation among select hotel chains, September 8, 2013-September 7, 2014
                                                                                                                                                                          • Appendix – Other Useful Consumer Tables

                                                                                                                                                                            • Overnight stays at paid accommodations
                                                                                                                                                                              • Figure 87: Paid overnight stays in the past 12 months, by loyalty and brand awareness, July 2014
                                                                                                                                                                              • Figure 88: Paid overnight stays in the past 12 months, by gender, July 2014
                                                                                                                                                                              • Figure 89: Paid overnight stays in the past 12 months, by gender and age, July 2014
                                                                                                                                                                              • Figure 90: Paid overnight stays in the past 12 months, by research and on-the-go mobile, July 2014
                                                                                                                                                                            • Number of occasions for overnight stays at hotels/motels
                                                                                                                                                                              • Figure 91: Number of occasions for overnight stays at hotels/motels, by household income, July 2014
                                                                                                                                                                              • Figure 92: Number of occasions for overnight stays at hotels/motels, by demographics, July 2014
                                                                                                                                                                              • Figure 93: Number of occasions for overnight stays at hotels/motels, by hotel types used for non-business reasons – have used in the past 12 months, July 2014
                                                                                                                                                                            • Reasons for overnight hotel/motel stay
                                                                                                                                                                              • Figure 94: Reasons for overnight hotel/motel stay, by gender, July 2014
                                                                                                                                                                              • Figure 95: Reasons for overnight hotel/motel stay, by race/Hispanic origin, July 2014
                                                                                                                                                                              • Figure 96: Reasons for overnight hotel/motel stay, by marital/relationship status, July 2014
                                                                                                                                                                              • Figure 97: Reasons for overnight hotel/motel stay, by presence of children in household, July 2014
                                                                                                                                                                              • Figure 98: Reasons for overnight hotel/motel stay, by hotel types used for non-business reasons – have used in the past 12 months, July 2014
                                                                                                                                                                            • Hotel types used for non-business reasons
                                                                                                                                                                                • Figure 99: Hotel types used for non-business reasons – have used in the past 12 months, by gender, July 2014
                                                                                                                                                                                • Figure 100: Hotel types used for non-business reasons – have used in the past 12 months, by marital/relationship status, July 2014
                                                                                                                                                                                • Figure 101: Hotel types used for non-business reasons – have used in the past 12 months, by presence of children in household, July 2014
                                                                                                                                                                                • Figure 102: Hotel types used for non-business reasons – have used in the past 12 months, by research and on-the-go mobile, July 2014
                                                                                                                                                                              • Hotel brand attributes
                                                                                                                                                                                • Figure 103: Hotel brand attributes – Part I, July 2014
                                                                                                                                                                                • Figure 104: Hotel brand attributes – Part II, July 2014
                                                                                                                                                                              • Factors impacting hotel selection
                                                                                                                                                                                • Figure 105: Factors impacting hotel selection – very important, by household income, July 2014
                                                                                                                                                                                • Figure 106: Factors impacting hotel selection – very important, by research and on-the-go mobile, July 2014
                                                                                                                                                                                • Figure 107: Factors impacting hotel selection – very important, by gender, July 2014
                                                                                                                                                                                • Figure 108: Factors impacting hotel selection – very important, by marital/relationship status, July 2014
                                                                                                                                                                                • Figure 109: Factors impacting hotel selection – very important, by loyalty and brand awareness, July 2014
                                                                                                                                                                                • Figure 110: Factors impacting hotel selection – very important, by hotel brand attributes – any brand familiarity, July 2014
                                                                                                                                                                                • Figure 111: Factors impacting hotel selection – very important, by hotel brand attributes – any brand familiarity, July 2014
                                                                                                                                                                                • Figure 112: Factors impacting hotel selection – very important, by hotel brand attributes – any brand familiarity, July 2014
                                                                                                                                                                              • Factors impacting hotel selection (special section)
                                                                                                                                                                                • Figure 113: Factors impacting hotel selection – very important, by hotel types used for non-business reasons – have used in the past 12 months, July 2014
                                                                                                                                                                                • Figure 114: Factors impacting hotel selection – very important, by hotel types used for non-business reasons – have used in the past 12 months, July 2014
                                                                                                                                                                                • Figure 115: Factors impacting hotel selection – very important, by hotel types used for non-business reasons – have used in the past 12 months, July 2014
                                                                                                                                                                              • Research conducted for hotel stays
                                                                                                                                                                                • Figure 116: Research conducted for hotel stays, by household income, July 2014
                                                                                                                                                                                • Figure 117: Research conducted for hotel stays, by research and on-the-go mobile, July 2014
                                                                                                                                                                                • Figure 118: Research conducted for hotel stays, by gender, July 2014
                                                                                                                                                                                • Figure 119: Research conducted for hotel stays, by marital/relationship status, July 2014
                                                                                                                                                                                • Figure 120: Research conducted for hotel stays, by presence of children in household, July 2014
                                                                                                                                                                                • Figure 121: Research conducted for hotel stays, by loyalty and brand awareness, July 2014
                                                                                                                                                                              • Attitudes toward hotels
                                                                                                                                                                                • Figure 122: Attitudes toward hotels, by gender, July 2014
                                                                                                                                                                                • Figure 123: Attitudes toward hotels, by marital/relationship status, July 2014
                                                                                                                                                                                • Figure 124: Attitudes toward hotels, by presence of children in household, July 2014
                                                                                                                                                                                • Figure 125: Attitudes toward hotels, by loyalty and brand awareness, July 2014
                                                                                                                                                                                • Figure 126: Attitudes toward hotels – loyalty/brand awareness, by generations, July 2014
                                                                                                                                                                                • Figure 127: Attitudes toward hotels – loyalty/brand awareness, by loyalty and brand awareness, July 2014
                                                                                                                                                                                • Figure 128: Attitudes toward hotels – research and mobile, by household income, July 2014
                                                                                                                                                                                • Figure 129: Attitudes toward hotels – research and mobile, by research and on-the-go mobile, July 2014
                                                                                                                                                                                • Figure 130: Attitudes toward hotels – sharing economy, by household income, July 2014
                                                                                                                                                                                • Figure 131: Attitudes toward hotels – sharing economy, by number of occasions for overnight stays at hotels/motels, July 2014
                                                                                                                                                                            • Appendix – Trade Associations

                                                                                                                                                                              Companies Covered

                                                                                                                                                                              • Hilton Hotels Corporation
                                                                                                                                                                              • Hyatt Corporation
                                                                                                                                                                              • InterContinental Hotels Group PLC
                                                                                                                                                                              • Marriott International, Inc.
                                                                                                                                                                              • Sheraton Hotels & Resorts
                                                                                                                                                                              • Starwood Hotels & Resorts Worldwide, Inc.
                                                                                                                                                                              • Wyndham Worldwide Corporation

                                                                                                                                                                              Hotels - US - October 2014

                                                                                                                                                                              US $3,995.00 (Excl.Tax)