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Household Cleaners - Global Annual Review 2016

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

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Table of contents

  1. Overview

      • Figure 1: Global retail value sales of household cleaners, by region, 2015
      • Figure 2: Global retail value sales of household cleaners, % by category by region, 2015
      • Figure 3: fastest and slowest growing household cleaner markets, CAGR over last 5 years, 2010-2015
      • Figure 3: Top 5 companies’ % share of retail value sales of household cleaners, 2015
  2. The Big Stories

      • Booming toilet care innovations
        • Figure 5: US, approach to cleaning toilet bowls and flush handles, by age within gender, July 2014
        • Figure 6: UK, approach to bathroom cleaning, by gender, April 2014
      • Child safety and free & clear concepts
        • Figure 7: US, top 2 household cleaner product attributes, by household size, July 2014
        • Figure 8: UK, interest in household cleaning products that are safe to use around children or pets, by presence of children in the home, August 2014
      • The changing world of wet wipes
        • Figure 9: Global launches of wet wipes, % by region, 2011 and 2015
    • Notable Products

      • Looking To The Future

        • Time saving becomes essential
          • Figure 10: France, Germany, Italy and Spain, selected important factors when buying hard surface cleaners, 2015
          • Figure 11: UK and US, selected important factors when buying hard surface cleaners, 2014
          • Figure 12: US, interest in dirt repelling surface cleaners, September 2015
        • Naturals are on the cusp of becoming mainstream
          • Figure 13: Europe’s big five markets, agreement that “all-natural cleaners are too expensive to use on a regular basis”, 2013
          • Figure 14: Europe’s big five markets, interested and would pay more for all-natural antibacterial protection, by selected demographics, 2015
          • Figure 15: US, demographics with highest interest and willingness to pay more for all-natural disinfectants, July 2014
        • Legal pressure drives innovation
            • Figure 16: US and UK, interest in surface cleaners that help to purify the air, 2014
        • The Analyst’s View

          Companies Covered

          To learn more about the companies covered in this report please contact us.

          Household Cleaners - Global Annual Review 2016

          £1,995.00 (Excl.Tax)