Household Cleaning Equipment - UK - July 2012
The market for household cleaning equipment has shown solid growth over a period when spending on many other larger household items has been curtailed by low consumer confidence due to the recession and a weak housing market. The essential nature of purchasing and continued importance attached to maintaining a clean home saw cleaning equipment sales reach £808 million in 2011.
Sales of everyday items such as cleaning cloths, scouring products and household gloves have seen value growth but declining volume sales, while the vacuum cleaners market has also seen fewer products being sold but more being spent. Those purchasing in this replacement-driven market have been more willing to pay a bit more, with innovation helping to drive growth at the premium end.
This report looks at usage of household cleaning equipment in UK homes, including the different types of vacuum cleaner used, analyses buying behaviour when purchasing these products, looks at what factors are most important in determining choice of vacuum cleaner and considers attitudes towards the use of cleaning cloths and alternatives, as well as interest in particular product attributes.
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