Household Paper Products - UK - February 2013
While household paper products are essentially staple items that are mostly bought with the groceries when shoppers are focused on saving money, toilet tissue, kitchen towels and facial tissues all still offer opportunities for adding value to sales through product development. Consumers have shown themselves to be willing to pay a little bit more for these essentials if they think premium products offer them valuable benefits, and a greater focus on health, hygiene and personal care will help growth in all three product categories.”
– Richard Caines, Senior Household Care Analyst
This report looks in more detail at:
- How can toilet tissue brands encourage more trading up?
- What added benefits are most likely to appeal to shoppers?
- How can product substitution drive growth in kitchen towels?
- What can facial tissue brands do to increase usage?
- What impact are environmental issues having on the market?
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