Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Household Polishes and Specialist Cleaners - Europe - May 2011

GNPD includes: bath, shower and tile care; drain care; floor care; furniture care; glass care; household appliance care; kitchen care; metal cleaners; and shoe care.

Market size and forecast data is segmented into household polishes, and specialist cleaners. Household polishes include: furniture polishes; floor polishes; metal polishes; and shoe polishes. Specialist cleaning products include: window cleaners; oven cleaners; carpet and upholstery cleaners; limescale removers; and drain care, which comprises products for unblocking sinks and drains.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Issues in the market
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Value sales of household polishes and specialist cleaners, Big 5, €m, £m, 2005-15
                • Economic recession hampers value growth
                  • Strength and weaknesses in brief
                    • Strengths
                      • Weaknesses
                        • Companies, brands and innovation
                          • Figure 2: New product activity in household polishes and specialist cleaners, % share by top five claims in the Big 5 European countries, 2010
                        • Green thinking
                          • The consumer
                            • Household cleaners have a vast consumer base
                              • Figure 3: Important factors when buying household cleaning products, March 2011
                          • European Market Size and Forecast

                            • Key points
                              • The Big 5
                                • France
                                  • Figure 4: Value sales of household polishes and specialist cleaners, France, 2005-15
                                • Germany
                                  • Figure 5: Value sales of household polishes and specialist cleaners, Germany, 2005-15
                                • Italy
                                  • Figure 6: Value sales of household polishes and specialist cleaners, Italy, 2005-15
                                • Spain
                                  • Figure 7: Value sales of household polishes and specialist cleaners, Spain, 2005-15
                                • UK
                                  • Figure 8: Value sales of household polishes and specialist cleaners, UK, 2005-15
                              • Market Segmentation

                                • Key points
                                  • France
                                    • Figure 9: Value sales of household polishes and specialist cleaners, by sector, France, 2008-10
                                  • Germany
                                    • Figure 10: Value sales of household polishes and specialist cleaners, by sector, Germany, 2008-10
                                  • Italy
                                    • Figure 11: Value sales of household polishes and specialist cleaners, by sector, Italy, 2008-10
                                  • Spain
                                    • Figure 12: Value sales of household polishes and specialist cleaners, by sector, Spain, 2008-10
                                  • UK
                                    • Figure 13: Value sales of household polishes and specialist cleaners, by sector, UK, 2008-10
                                • Companies and Product Innovation

                                  • Key points
                                    • Global region
                                      • Figure 14: New product activity in household polishes and specialist cleaners, % share by global region, 2010
                                    • European region
                                      • Figure 15: New product activity in household polishes and specialist cleaners, Europe, % share by country, 2010
                                      • Figure 16: New product activity in household polishes and specialist cleaners, % share by category, by country, Big 5, 2010
                                    • New product launches by leading claims
                                      • Figure 17: New product activity in household polishes and specialist cleaners, % share by top five claims in the Big 5 European countries, 2010
                                    • France
                                      • Figure 18: New product activity in household polishes and specialist cleaners, % share of new product launches, France, 2007-10
                                      • Figure 19: New product activity in household polishes and specialist cleaners, % share by claim, France, top five, 2007-10
                                    • Most innovative products
                                      • Mindful of the environment
                                        • Gently does it
                                          • Wipe out
                                            • Germany
                                              • Figure 20: New product activity in household polishes and specialist cleaners, % share of new product launches, Germany, 2007-10
                                              • Figure 21: New product activity in household polishes and specialist cleaners, % share by claim, Germany, top five, 2007-10
                                            • Most innovative products
                                              • Greener ingredients
                                                • Waste not, want not
                                                  • Multitasking cleaners
                                                    • Italy
                                                      • Figure 22: New product activity in household polishes and specialist cleaners, % share of new product launches, Italy, 2007-10
                                                      • Figure 23: New product activity in household polishes and specialist cleaners, % share by claim, Italy, top five, 2007-10
                                                    • Most innovative products
                                                      • Convenience counts
                                                        • Love of leather
                                                          • Tough on grease
                                                            • Polished to perfection
                                                              • Spain
                                                                • Figure 24: New product activity in household polishes and specialist cleaners, % share of new product launches, Spain, 2007-10
                                                                • Figure 25: New product activity in household polishes and specialist cleaners, % share by claim, Spain, top five, 2007-10
                                                              • Most innovative products
                                                                • Drain Care
                                                                  • Specialist cleaners for ceramic hobs
                                                                    • Express shoe shining
                                                                      • UK
                                                                        • Figure 26: New product activity in household polishes and specialist cleaners, % share of new product launches, UK, 2007-10
                                                                        • Figure 27: New product activity in household polishes and specialist cleaners, % share by claim, UK, top five, 2007-10
                                                                      • Most innovative products
                                                                        • Natural components
                                                                          • Power of vinegar
                                                                            • Fuss-free oven cleaners
                                                                              • Ethical cleaning
                                                                              • The Consumer – Multi-purpose vs. Specialist

                                                                                • Key points
                                                                                  • France
                                                                                    • Figure 28: Trends in frequency of use of household cleaners, France, 2006-10
                                                                                    • Figure 29: Trends in use of specially formulated products or multi-purpose cleaner, France, 2006-09
                                                                                    • Figure 30: Trends in types of household cleaners used most often, France, 2006-09
                                                                                  • Germany
                                                                                      • Figure 31: Trends in frequency of use of household cleaners, Germany, 2006-10
                                                                                      • Figure 32: Trends in use of specially formulated products or multi-purpose cleaner, Germany, 2006-09
                                                                                      • Figure 33: Trends in types of household cleaners used most often, Germany, 2006-10
                                                                                    • Spain
                                                                                        • Figure 34: Trends in frequency of use of household cleaners, Spain, 2006-10
                                                                                        • Figure 35: Trends in use of specially formulated products or multi-purpose cleaner, Spain, 2007-10
                                                                                        • Figure 36: Trends in types of household cleaners used most often, Spain, 2006-10
                                                                                      • GB
                                                                                        • Figure 37: Trends in frequency of use of household cleaners, GB, 2006-10
                                                                                        • Figure 38: Trends in use of specially formulated products or multi-purpose cleaner, GB, 2006-10
                                                                                        • Figure 39: Trends in types of household cleaners used most often, GB, 2006-10
                                                                                    • The Consumer – Household Polishes and Specialist Cleaners

                                                                                      • Furniture Polishers and Dusters (Germany, GB)
                                                                                        • Figure 40: Trends in use of furniture polishers and dusters, Germany, 2006-10
                                                                                        • Figure 41: Trends in use of furniture polishers and dusters, GB, 2006-10
                                                                                        • Figure 42: Trends in types of furniture polishers and dusters used most often, Germany, 2006-10
                                                                                        • Figure 43: Trends in types of furniture polishers and dusters used most often, GB, 2006-10
                                                                                      • Floor products (Spain, France)
                                                                                        • Figure 44: Trends in use of floor polishes, Spain, 2006-10
                                                                                        • Figure 45: Types and kinds of flooring products: cleaners, waxes, wipes used, France, 2010
                                                                                      • Window cleaning products (France)
                                                                                        • Figure 46: Types and kinds of window cleaning products used, France, 2010
                                                                                      • Oven cleaners (France, Spain, GB)
                                                                                        • Figure 47: Use of oven cleaners, France, 2010
                                                                                        • Figure 48: Frequency of using oven cleaners, Spain, 2010
                                                                                        • Figure 49: Frequency of using oven cleaners, GB, 2010
                                                                                    • The Consumer – Attitudes towards Cleaning

                                                                                      • Key points
                                                                                        • Pan-European analysis
                                                                                            • Figure 50: Important factors when buying household cleaning products, March 2011
                                                                                            • Figure 51: Important factors when buying household cleaning products, March 2011
                                                                                            • Figure 52: Agreement with statements on saving money on household cleaning products, March 2011
                                                                                            • Figure 53: Agreement with statements on saving money on household cleaning products, March 2011
                                                                                          • France
                                                                                            • Figure 54: Trends in agreement with selected lifestyle statements, France, 2006-10
                                                                                          • Germany
                                                                                            • Figure 55: Trends in agreement with selected lifestyle statements, Germany, 2006-10
                                                                                          • Spain
                                                                                            • Figure 56: Trends in agreement with selected lifestyle statements, Spain, 2006-10
                                                                                          • GB
                                                                                            • Figure 57: Trends in agreement with selected lifestyle statements, GB, 2006-10
                                                                                        • Appendix – Demographic Data

                                                                                            • Figure 58: Frequency of use of household cleaners, by demographics, France, 2010
                                                                                            • Figure 59: Frequency of use of household cleaners, by demographics, Germany, 2010
                                                                                            • Figure 60: Frequency of use of household cleaners, by demographics, Spain, 2010
                                                                                            • Figure 61: Frequency of use of household cleaners, by demographics, GB, 2010
                                                                                            • Figure 62: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                            • Figure 63: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                            • Figure 64: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                            • Figure 65: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                            • Figure 66: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                            • Figure 67: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                            • Figure 68: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                            • Figure 69: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                            • Figure 70: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                            • Figure 71: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                            • Figure 72: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                            • Figure 73: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                            • Figure 74: Important factors when buying household cleaning products, by demographics, UK, March 2011
                                                                                            • Figure 75: Important factors when buying household cleaning products, by demographics, France, March 2011
                                                                                            • Figure 76: Important factors when buying household cleaning products, by demographics, Germany, March 2011
                                                                                            • Figure 77: Important factors when buying household cleaning products, by demographics, Spain, March 2011
                                                                                            • Figure 78: Important factors when buying household cleaning products, by demographics, Italy, March 2011
                                                                                            • Figure 79: Most popular agreement with the statements on household cleaning products by demographics, UK, March 2011
                                                                                            • Figure 80: Next most popular agreement with the statements on household cleaning products, by demographics, UK, March 2011
                                                                                            • Figure 81: Most popular agreement with the statements on household cleaning products, by demographics, France, March 2011
                                                                                            • Figure 82: Next most popular agreement with the statements on household cleaning products, by demographics, France, March 2011
                                                                                            • Figure 83: Most popular agreement with the statements on Household cleaning products, by demographics, Germany, March 2011
                                                                                            • Figure 84: Next most popular agreement with the statements on household cleaning products, by demographics, Germany, March 2011
                                                                                            • Figure 85: Most popular agreement with the statements on household cleaning products, by demographics, Spain, March 2011
                                                                                            • Figure 86: Next most popular agreement with the statements on household cleaning products, by demographics, Spain, March 2011
                                                                                            • Figure 87: Most popular agreement with the statements on household cleaning products, by demographics, Italy, March 2011
                                                                                            • Figure 88: Next most popular agreement with the statements on household cleaning products, by demographics, Italy, March 2011
                                                                                            • Figure 89: Frequency of use of furniture polishers and dusters, by demographics, Germany, 2010
                                                                                            • Figure 90: Frequency of use of furniture polishers and dusters, by demographics, GB, 2010
                                                                                            • Figure 91: Frequency of use of floor polishes, by demographics, Spain, 2010
                                                                                            • Figure 92: Use of flooring products: cleaners, waxes, wipes, by demographics, France, 2010
                                                                                            • Figure 93: Use of window cleaning products, by demographics, France, 2010
                                                                                            • Figure 94: Use of oven cleaners, by demographics, France, 2010
                                                                                            • Figure 95: Frequency of use of oven cleaners, by demographics, Spain, 2010
                                                                                            • Figure 96: Frequency of use of oven cleaners, by demographics, GB, 2010

                                                                                        Companies Covered

                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                        Household Polishes and Specialist Cleaners - Europe - May 2011

                                                                                        £1,407.00 (Excl.Tax)