Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Household Surface Cleaners - US - November 2014

“While consumers are as time-pressed as ever, housecleaning remains a priority, a task that can provide a sense of accomplishment or play an important role in protecting a family’s heath. Opportunities exist for surface cleaners that help consumers clean their homes efficiently and safely.”
– John Owen, Senior Household Analyst

This report covers the following issues: 

  • Naturally clean and healthy
  • Staking out new cleaning territory
  • The lighter side of disposable wipes

The household surface cleaner market has grown at only a modest pace in recent years, rising just 4% between 2009 and 2014 to $4.7 billion. Still, while category shoppers look for products that save both time and money, housecleaning remains an important task, one increasingly associated with protecting the family’s health. Consumers prioritize cleaning effectiveness and disinfection and are unwilling to compromise on results.

For the purposes of this report, Mintel has used the following definitions:

  • All-purpose cleaner/disinfectant
  • Toilet/tub/tile cleaners (abrasive tub/tile cleaner, nonabrasive tub/tile cleaner, toilet bowl cleaner, lime/rust remover)
  • Specialized surface cleaners (drain cleaner, glass cleaner, spray disinfectant, oven/appliance cleaner, metal cleaner/polish)
  • Household cleaner cloths
  • Floor cleaners/wax removers
  • Furniture polish

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • The market
                        • Modest growth to continue unless health concerns intensify
                          • Figure 1: Total US sales and fan chart forecast of household surface cleaners, at current prices, 2009-19
                        • Easy-cleaning segments gain, but cleaning, disinfection as important as ever
                          • Figure 2: Sales of household surface cleaners, segmented by type, 2012 and 2014
                        • Key players
                          • Figure 3: MULO share of household surface cleaners, by leading companies, rolling 52 weeks 2013 and 2014
                        • The consumer
                          • Most labor-intensive cleaning products see steepest declines in usage
                            • Figure 4: Household usage of surface cleaners, 2009-2014
                          • Cleaning effectiveness an essential attribute
                            • Figure 5: Surface cleaner attribute importance, very important, July 2014
                          • Economizing mindset keeps sales growth in check
                            • Private label increasingly becoming an acceptable option
                              • Figure 6: Surface cleaner shopping behavior, July 2014
                            • Younger housecleaners less likely to prefer specialized cleaners
                              • For wipes, an opportunity to embrace the lighter side
                                • Figure 7: Surface cleaner usage behaviors, by gender and age, July 2014
                              • Extra cleaning power and convenience command a premium
                                • Figure 8: Interest in surface cleaner features and benefits, interested and would pay more for, July 2014
                              • What we think
                              • Issues and Insights

                                  • Naturally clean and healthy
                                    • The issues
                                      • The implications
                                        • Staking out new cleaning territory
                                          • The issues
                                            • The implications
                                              • The lighter side of disposable wipes
                                                • The issues
                                                  • The implications
                                                  • Trend Applications

                                                      • Trend: Green and Lean
                                                        • Trend: Mood to Order
                                                          • Trend: Totophobia
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Sales and forecast of household surface cleaners
                                                                • Figure 9: Total US sales and forecast of household surface cleaners, at current prices, 2009-19
                                                                • Figure 10: Total US sales and forecast of household surface cleaners, at inflation-adjusted prices, 2009-19
                                                              • Category growth to remain slow unless health concerns intensify
                                                                • Figure 11: Total US sales and fan chart forecast of household surface cleaners, at current prices, 2009-19
                                                              • Fan chart forecast
                                                              • Market Drivers

                                                                • Household income stabilizes but remains weak
                                                                  • Figure 12: Median household income in inflation-adjusted dollars, 2002-12
                                                                • Economizing mindset keeps sales growth in check
                                                                  • Figure 13: Surface cleaner shopping behavior, July 2014
                                                                • Increasing stability in consumer confidence could help market
                                                                  • Figure 14: Thomson Reuters/University of Michigan Index of Consumer Sentiment, 2009-14
                                                                • Household growth slows, especially households with kids
                                                                  • Figure 15: Households, by presence of children, 2003-13
                                                                • Population shifts make household surface cleaner market more diverse
                                                                  • Figure 16: Households with children, by race and Hispanic origin of householder, 2013
                                                                  • Figure 17: Population, by race and Hispanic origin, 2009-19
                                                                • Time spent on housework changed little between 2003 and 2012
                                                                  • Gender gap in housework continues to narrow
                                                                    • Figure 18: Time spent daily on housework, minutes, 2003-12
                                                                  • Health and personal satisfaction: emotional drivers of housecleaning
                                                                    • Figure 19: Attitudes toward home care, July 2014
                                                                • Competitive Context

                                                                  • Competition from private label intensifies
                                                                    • Figure 20: Private label share of household surface cleaners, by segment and subsegment, 2009-14
                                                                  • Other MULO channels drive private label share growth
                                                                    • Figure 21: Private label share of household surface cleaners, by segment, 2009-14
                                                                  • Small gains for eco-friendly brands
                                                                    • Method emphasizes specialization
                                                                      • Figure 22: MULO sales of leading eco-friendly household surface cleaners, 2009-14
                                                                  • Segment Performance

                                                                    • Key points
                                                                      • Easy-cleaning segments gain, but cleaning, disinfection as important as ever
                                                                        • Sales of household surface cleaners, by segment
                                                                          • Figure 23: Sales of household surface cleaners, segmented by type, 2012 and 2014
                                                                        • All-purpose cleaners make steady gains
                                                                          • Figure 24: Total US sales and forecast of all-purpose cleaners, at current prices, 2009-19
                                                                        • Toilet/tub/tile cleaners
                                                                          • Figure 25: Total US sales and forecast of toilet/tub/tile cleaners, at current prices, 2009-19
                                                                          • Figure 26: MULO sales of toilet/tub/tile cleaners, by subsegments, 2009-14
                                                                        • Specialized cleaner sales flat overall
                                                                          • Figure 27: Total US sales and forecast of specialized cleaners, at current prices, 2009-19
                                                                          • Figure 28: MULO sales of specialized cleaners, by subsegments, 2009-14
                                                                        • Disposable wipes poised to gain further
                                                                          • Figure 29: Total US sales and forecast of cleaning cloths/wipes, at current prices, 2009-19
                                                                        • Floor cleaners notch modest gains
                                                                          • Figure 30: Total US sales and forecast of floor cleaners/wax removers, at current prices, 2009-19
                                                                        • Furniture polish continues downward slide
                                                                          • Figure 31: Total US sales and forecast of furniture polish, at current prices, 2009-19
                                                                      • Retail Channels

                                                                        • Key points
                                                                          • Supermarkets and drug stores lose share to others
                                                                            • Sales of household surface cleaners, by channel
                                                                              • Figure 32: Sales of household surface cleaners, by channel, 2012 and 2014
                                                                            • Long-term trend favors price- and value-driven channels
                                                                              • Figure 33: Sales of household surface cleaners, by channel, 2009-14
                                                                          • Leading Companies

                                                                            • Key points
                                                                              • Reckitt Benckiser well-positioned for growth
                                                                                • Private label share jumps
                                                                                  • Manufacturer sales of household surface cleaners
                                                                                    • Figure 34: MULO sales of household surface cleaners, by leading companies, rolling 52 weeks 2013 and 2014
                                                                                • Brand Share – Toilet/Tub/Tile Cleaners

                                                                                  • Key points
                                                                                    • Most top brands experience declines
                                                                                      • Manufacturer sales of toilet/tub/tile cleaners
                                                                                        • Figure 35: MULO sales of toilet/tub/tile cleaners, by leading companies, rolling 52 weeks 2013 and 2014
                                                                                        • Figure 36: Key purchase measures for the top brands of all-purpose cleaners, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 29, 2012 (year ago)
                                                                                    • Brand Share – All-purpose Cleaners

                                                                                      • Key points
                                                                                        • SC Johnson continues to gain with crossovers and cobranding
                                                                                          • Convenient new form helps Mr. Clean build share
                                                                                            • Manufacturer sales of all-purpose cleaners
                                                                                              • Figure 37: MULO sales of all-purpose cleaners, by leading companies, rolling 52 weeks 2013 and 2014
                                                                                              • Figure 38: Key purchase measures for the top brands of all-purpose cleaners, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 29, 2012 (year ago)
                                                                                          • Brand Share – Specialized Cleaners

                                                                                            • Key points
                                                                                              • Minimal changes in sales and share
                                                                                                • Disinfectant spray
                                                                                                  • Glass cleaners
                                                                                                    • Oven/appliance cleaners
                                                                                                      • Manufacturer sales of specialized cleaners
                                                                                                        • Figure 39: MULO sales of specialized cleaners, by leading companies, rolling 52 weeks 2013 and 2014
                                                                                                        • Figure 40: Key purchase measures for the top brands of specialized cleaners, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 29, 2012 (year ago)
                                                                                                    • Brand Share – Cleaning Cloths/Wipes

                                                                                                      • Key points
                                                                                                        • Store brands set the pace, jump to number two spot in segment
                                                                                                          • Lysol outpaces other national brands
                                                                                                            • Manufacturer sales of cleaning cloths/wipes
                                                                                                              • Figure 41: MULO sales of cleaning cloths/wipes, by leading companies, rolling 52 weeks 2013 and 2014
                                                                                                              • Figure 42: Key purchase measures for the top brands of cleaning cloths/wipes, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 29, 2012 (year ago)
                                                                                                          • Brand Share – Floor Cleaners/Wax Removers

                                                                                                            • Key points
                                                                                                              • Swiffer Wet Jet faces competition from all sides
                                                                                                                • Manufacturer sales of floor cleaner/wax removers
                                                                                                                  • Figure 43: MULO sales of floor cleaner/wax removers, by leading companies, rolling 52 weeks 2013 and 2014
                                                                                                                  • Figure 44: Key purchase measures for the top brands of floor cleaners/wax removers, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 29, 2012 (year ago)
                                                                                                              • Brand Share – Furniture Polish

                                                                                                                • Key points
                                                                                                                  • SC Johnson maintains dominance in declining segment
                                                                                                                    • Manufacturer sales of furniture polish
                                                                                                                      • Figure 45: MULO sales of furniture polish, by leading companies, rolling 52 weeks 2013 and 2014
                                                                                                                      • Figure 46: Key purchase measures for the top brands of furniture polish, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 29, 2012 (year ago)
                                                                                                                  • Innovations and Innovators

                                                                                                                    • All-purpose segment continues to see heaviest new product activity
                                                                                                                      • Figure 47: Household surface cleaner product launches, by product type, 2009-14
                                                                                                                    • Ethical claims by far the most prominent
                                                                                                                      • Figure 48: Household surface cleaner product launches, by claims, 2009-14
                                                                                                                    • Walmart launches cartridge system of concentrated cleaners
                                                                                                                      • Cleaning power a constant theme in surface cleaner innovation and marketing
                                                                                                                        • Duration of clean presents opportunity for innovation
                                                                                                                          • Specialized products address a range of specific cleaning challenges
                                                                                                                            • Clorox targets care for aging seniors
                                                                                                                            • Marketing Strategies

                                                                                                                              • Lysol maintains emphasis on health
                                                                                                                                • Figure 49: Lysol, “Back to School” TV commercial, 2014
                                                                                                                              • Highlighting the gentleness of Power & Free
                                                                                                                                • Figure 50: Lysol Power & Free, “Dinner’s on the Table” TV commercial, 2014
                                                                                                                              • For Mr. Clean, concentrated formula means more power
                                                                                                                                • Figure 51: Mr. Clean Liquid Muscle, “Grandmother” TV commercial, 2014
                                                                                                                              • Windex reinforces core glass cleaner business
                                                                                                                                • Figure 52: Windex, “Watch This” TV commercial, 2014
                                                                                                                            • Usage of Surface Cleaners

                                                                                                                              • Key points
                                                                                                                                • Most labor-intensive cleaning products see steepest declines in usage
                                                                                                                                  • Figure 53: Household usage of surface cleaners, 2009-2014
                                                                                                                                • Young adults lead the way in shifting cleaning habits
                                                                                                                                  • Figure 54: Household usage of surface cleaners, by age, April 2013-June 2014
                                                                                                                                • Larger households use more cleaners, more deeply engaged in cleaning
                                                                                                                                  • Figure 55: Frequency of use of household surface cleaners, by household size, April 2013-June 2014
                                                                                                                              • Responsibility for Cleaning and Purchasing Cleaning Products

                                                                                                                                • Women still more likely to clean and shop, but gender gap is narrowing
                                                                                                                                  • Figure 56: Responsibility for cleaning and purchasing cleaning products, by gender and age, July 2014
                                                                                                                              • Surface Cleaner Attribute Importance

                                                                                                                                • Key points
                                                                                                                                  • Cleaning effectiveness an essential attribute
                                                                                                                                    • Other factors could be leveraged to set brands apart
                                                                                                                                      • Figure 57: Surface cleaner attribute importance, July 2014
                                                                                                                                    • Eco-friendliness and safety especially important in larger households
                                                                                                                                      • Figure 58: Surface cleaner attribute importance, very important, by household size, July 2014
                                                                                                                                  • Surface Cleaner Shopping Behaviors

                                                                                                                                    • Key points
                                                                                                                                      • Economizing mindset keeps sales growth in check
                                                                                                                                        • Private label increasingly becoming an acceptable option
                                                                                                                                          • Figure 59: Surface cleaner shopping behavior, by household income, July 2014
                                                                                                                                        • Shoppers from larger households look to save both time and money
                                                                                                                                          • Figure 60: Surface cleaner shopping behavior, by household size, July 2014
                                                                                                                                      • Surface Cleaner Usage Behaviors and Product Preferences

                                                                                                                                        • Key points
                                                                                                                                          • Younger housecleaners less likely to prefer specialized cleaners
                                                                                                                                            • For wipes, an opportunity to embrace the lighter side
                                                                                                                                              • Figure 61: Surface cleaner usage behaviors, by gender and age, July 2014
                                                                                                                                            • Natural ingredients hold appeal for some
                                                                                                                                              • A positive approach to ingredients
                                                                                                                                                • Figure 62: Surface cleaner product preferences, by gender and age, July 2014
                                                                                                                                            • Approaches to Cleaning Different Surfaces

                                                                                                                                              • Opportunities for increased use of specialized cleaners
                                                                                                                                                • Figure 63: Approaches to cleaning different surfaces, July 2014
                                                                                                                                            • Interest in Surface Cleaner Features and Benefits

                                                                                                                                              • Key points
                                                                                                                                                • Extra cleaning power and convenience command a premium
                                                                                                                                                  • Moderate interest in gentler cleaning solutions
                                                                                                                                                    • Alternate concentrated forms may require more consumer education
                                                                                                                                                      • Figure 64: Interest in surface cleaner features and benefits, July 2014
                                                                                                                                                    • Larger households remain a key market for most new products
                                                                                                                                                      • Figure 65: Interest in surface cleaner features and benefits, would pay more, by household size, July 2014
                                                                                                                                                  • Race and Hispanic Origin

                                                                                                                                                    • Black and Hispanic shoppers place importance on a range of attributes
                                                                                                                                                      • Figure 66: Surface cleaner attribute importance, very important, by race/Hispanic origin, July 2014
                                                                                                                                                    • Hispanics part of a shifting retail landscape
                                                                                                                                                      • Figure 67: Surface cleaner shopping behavior, by race/Hispanic origin, July 2014
                                                                                                                                                    • Blacks, Hispanics take a thorough approach to more cleaning tasks
                                                                                                                                                      • Figure 68: Approaches to cleaning different surfaces – thorough cleaning, by race/Hispanic origin, July 2014
                                                                                                                                                    • Hispanic consumers especially interested in new concepts
                                                                                                                                                      • Figure 69: Interest in surface cleaner features and benefits, would pay more, by race/Hispanic origin, July 2014
                                                                                                                                                    • For Blacks and Hispanics, cleaning has strong emotional elements
                                                                                                                                                      • Figure 70: Attitudes toward home care, agree strongly, by race/Hispanic origin, July 2014
                                                                                                                                                  • Home Care Segmentation Analysis

                                                                                                                                                      • Figure 71: Home care segments, July 2014
                                                                                                                                                    • Disengageds
                                                                                                                                                      • Demographics
                                                                                                                                                        • Characteristics
                                                                                                                                                          • Opportunity
                                                                                                                                                            • Deep Cleaners
                                                                                                                                                              • Demographics
                                                                                                                                                                • Characteristics
                                                                                                                                                                  • Opportunity
                                                                                                                                                                    • Easy Greens
                                                                                                                                                                      • Demographics
                                                                                                                                                                        • Characteristics
                                                                                                                                                                          • Opportunity
                                                                                                                                                                            • Greener Cleaners
                                                                                                                                                                              • Demographics
                                                                                                                                                                                • Characteristics
                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                    • Just the Basics
                                                                                                                                                                                      • Demographics
                                                                                                                                                                                        • Characteristics
                                                                                                                                                                                          • Opportunity
                                                                                                                                                                                            • Home care segment characteristic tables
                                                                                                                                                                                              • Figure 72: Responsibility for cleaning and purchasing cleaning products, by target clusters, July 2014
                                                                                                                                                                                              • Figure 73: Surface cleaner attribute importance, very important, by target clusters, July 2014
                                                                                                                                                                                              • Figure 74: Surface cleaner shopping behavior, by target clusters, July 2014
                                                                                                                                                                                              • Figure 75: Surface cleaner usage behaviors, by target clusters, July 2014
                                                                                                                                                                                              • Figure 76: Surface cleaner product preferences, by target clusters, July 2014
                                                                                                                                                                                              • Figure 77: Approaches to cleaning different surfaces – Thorough cleaning, by target clusters, July 2014
                                                                                                                                                                                              • Figure 78: Surface cleaner product preferences – Quick wipe, by target clusters, July 2014
                                                                                                                                                                                              • Figure 79: Interest in surface cleaner features and benefits, would pay more, by target clusters, July 2014
                                                                                                                                                                                              • Figure 80: Attitudes toward home care, any agree, by target clusters, July 2014
                                                                                                                                                                                              • Figure 81: Attitudes toward home care, agree strongly, by target clusters, July 2014
                                                                                                                                                                                            • Cluster demographic tables
                                                                                                                                                                                              • Figure 82: Target clusters by demographic, July 2014
                                                                                                                                                                                            • Cluster methodology
                                                                                                                                                                                            • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                              • Household usage of surface cleaners
                                                                                                                                                                                                • Figure 83: Household usage of surface cleaners, by household size, April 2013-June 2014
                                                                                                                                                                                                • Figure 84: Household usage of surface cleaners, by race and Hispanic origin, April 2013-June 2014
                                                                                                                                                                                              • Frequency of use of household surface cleaners
                                                                                                                                                                                                • Figure 85: Frequency of use of household surface cleaners, by household size, April 2013-June 2014
                                                                                                                                                                                              • Responsibility for cleaning and purchasing cleaning products
                                                                                                                                                                                                • Figure 86: Responsibility for cleaning and purchasing cleaning products, by household income, July 2014
                                                                                                                                                                                                • Figure 87: Responsibility for cleaning and purchasing cleaning products, by household size, July 2014
                                                                                                                                                                                                • Figure 88: Responsibility for cleaning and purchasing cleaning products, by race/Hispanic origin, July 2014
                                                                                                                                                                                              • Surface cleaner attribute importance
                                                                                                                                                                                                • Figure 89: Surface cleaner attribute importance, very important, by gender and age, July 2014
                                                                                                                                                                                                • Figure 90: Surface cleaner attribute importance, very important, by household income, July 2014
                                                                                                                                                                                              • Surface cleaner shopping behavior
                                                                                                                                                                                                • Figure 91: Surface cleaner shopping behavior, by gender and age, July 2014
                                                                                                                                                                                              • Surface cleaner usage behaviors
                                                                                                                                                                                                • Figure 92: Surface cleaner usage behaviors, by household income, July 2014
                                                                                                                                                                                                • Figure 93: Surface cleaner usage behaviors, by household size, July 2014
                                                                                                                                                                                                • Figure 94: Surface cleaner usage behaviors, by race/Hispanic origin, July 2014
                                                                                                                                                                                              • Surface cleaner product preferences
                                                                                                                                                                                                • Figure 95: Surface cleaner product preferences, by household income, July 2014
                                                                                                                                                                                                • Figure 96: Surface cleaner product preferences, by household size, July 2014
                                                                                                                                                                                                • Figure 97: Surface cleaner product preferences, by race/Hispanic origin, July 2014
                                                                                                                                                                                              • Approaches to cleaning different surfaces – thorough cleaning
                                                                                                                                                                                                • Figure 98: Approaches to cleaning different surfaces – Thorough cleaning, by gender and age, July 2014
                                                                                                                                                                                                • Figure 99: Approaches to cleaning different surfaces – Thorough cleaning, by household income, July 2014
                                                                                                                                                                                                • Figure 100: Approaches to cleaning different surfaces – Thorough cleaning, by household size, July 2014
                                                                                                                                                                                              • Approaches to cleaning different surfaces – quick wipe
                                                                                                                                                                                                • Figure 101: Approaches to cleaning different surfaces – Quick wipe, by gender and age, July 2014
                                                                                                                                                                                                • Figure 102: Approaches to cleaning different surfaces – Quick wipe, by household income, July 2014
                                                                                                                                                                                                • Figure 103: Approaches to cleaning different surfaces – Quick wipe, by race/Hispanic origin, July 2014
                                                                                                                                                                                                • Figure 104: Approaches to cleaning different surfaces – Quick wipe, by household size, July 2014
                                                                                                                                                                                              • Interest in surface cleaner features and benefits
                                                                                                                                                                                                • Figure 105: Interest in surface cleaner features and benefits, would pay more, by gender and age, July 2014
                                                                                                                                                                                                • Figure 106: Interest in surface cleaner features and benefits, would pay more, by household income, July 2014
                                                                                                                                                                                              • Attitudes toward home care
                                                                                                                                                                                                • Figure 107: Attitudes toward home care, July 2014
                                                                                                                                                                                              • Attitudes toward home care, any agree
                                                                                                                                                                                                • Figure 108: Attitudes toward home care, any agree, by gender and age, July 2014
                                                                                                                                                                                                • Figure 109: Attitudes toward home care, any agree, by household income, July 2014
                                                                                                                                                                                                • Figure 110: Attitudes toward home care, any agree, by race/Hispanic origin, July 2014
                                                                                                                                                                                                • Figure 111: Attitudes toward home care, any agree, by household size, July 2014
                                                                                                                                                                                              • Attitudes toward home care, agree strongly
                                                                                                                                                                                                • Figure 112: Attitudes toward home care, agree strongly, by gender and age, July 2014
                                                                                                                                                                                                • Figure 113: Attitudes toward home care, agree strongly, by household income, July 2014
                                                                                                                                                                                                • Figure 114: Attitudes toward home care, agree strongly, by household size, July 2014
                                                                                                                                                                                            • Appendix – Information Resources Inc. Builders Panel Data Definitions

                                                                                                                                                                                                • Information Resources Inc. Consumer Network Metrics
                                                                                                                                                                                                • Appendix – Trade Associations

                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                  • Church & Dwight Co. Inc
                                                                                                                                                                                                  • Clorox Company , The
                                                                                                                                                                                                  • Colgate-Palmolive Company
                                                                                                                                                                                                  • Procter & Gamble USA
                                                                                                                                                                                                  • Reckitt Benckiser USA
                                                                                                                                                                                                  • S.C. Johnson & Son, Inc.
                                                                                                                                                                                                  • Walmart Stores (USA)

                                                                                                                                                                                                  Household Surface Cleaners - US - November 2014

                                                                                                                                                                                                  £3,174.67 (Excl.Tax)