Hybrid and Electric Automobiles - US - September 2011
This report covers sales and leases of hybrid and electric vehicles, and is Mintel’s first report on this market. The two categories are defined as:
- Hybrids use two or more distinct sources of power, typically a combustible engine and an electric motor.
- Electric vehicles use one or more electric motors to propel the vehicle forward, and are typically powered by a battery that is recharged by plugging in overnight.
Mintel segments hybrid vehicles into four categories. Categories are based on size of the vehicle, style (car vs. truck), and price (luxury vs. nonluxury). Not all sales of each of the vehicles mentioned are for hybrids. For example, within the Truck/SUV category the Toyota Highlander has both gas-driven and hybrid-powered options.
Compact hybrid The compact segment is made up of cars that are smaller in size, width, length, and weight than midsize hybrid cars. Vehicles in this segment include the Honda Civic, CR-Z, and Insight; the Toyota Prius; and the Lexus CT200H and HS250H.
Midsize hybrid The midsize hybrid segment is made up of vehicles that provide comfortable seating for four passengers. Vehicles in this segment include the Ford Fusion, the Hyundai Sonata, the Toyota Camry hybrid, and the Chevrolet Malibu hybrid
Truck/SUV hybrid All trucks and SUVs with a hybrid engine are included in this category, with the exception of trucks and SUVs counted among the luxury hybrid segment. Vehicles categorized in this segment include the Ford Escape; the Mercury Mariner; the Chevrolet Tahoe, Yukon, and Silverado; the GMC Sierra; the Saturn Vue; the Mazda Tribute; and the Toyota Highlander.
Luxury hybrid The luxury hybrid segment consists of vehicles with Manufacturers Suggested Retail Price (MSRPs) beginning at $35,000 (and rising to $100K+). Vehicles in this segment include the Lexus RX hybrid, the Lincoln MKZ hybrid, the Cadillac Escalade hybrid, and the Porsche Cayenne hybrid.
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