Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Hybrid and Electric Automobiles - US - September 2011

This report covers sales and leases of hybrid and electric vehicles, and is Mintel’s first report on this market. The two categories are defined as:

  • Hybrids use two or more distinct sources of power, typically a combustible engine and an electric motor.
  • Electric vehicles use one or more electric motors to propel the vehicle forward, and are typically powered by a battery that is recharged by plugging in overnight.

Mintel segments hybrid vehicles into four categories. Categories are based on size of the vehicle, style (car vs. truck), and price (luxury vs. nonluxury). Not all sales of each of the vehicles mentioned are for hybrids. For example, within the Truck/SUV category the Toyota Highlander has both gas-driven and hybrid-powered options.

Compact hybrid The compact segment is made up of cars that are smaller in size, width, length, and weight than midsize hybrid cars. Vehicles in this segment include the Honda Civic, CR-Z, and Insight; the Toyota Prius; and the Lexus CT200H and HS250H.

Midsize hybrid The midsize hybrid segment is made up of vehicles that provide comfortable seating for four passengers. Vehicles in this segment include the Ford Fusion, the Hyundai Sonata, the Toyota Camry hybrid, and the Chevrolet Malibu hybrid

Truck/SUV hybrid All trucks and SUVs with a hybrid engine are included in this category, with the exception of trucks and SUVs counted among the luxury hybrid segment. Vehicles categorized in this segment include the Ford Escape; the Mercury Mariner; the Chevrolet Tahoe, Yukon, and Silverado; the GMC Sierra; the Saturn Vue; the Mazda Tribute; and the Toyota Highlander.

Luxury hybrid The luxury hybrid segment consists of vehicles with Manufacturers Suggested Retail Price (MSRPs) beginning at $35,000 (and rising to $100K+). Vehicles in this segment include the Lexus RX hybrid, the Lincoln MKZ hybrid, the Cadillac Escalade hybrid, and the Porsche Cayenne hybrid.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scopes and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Toyota Prius still the dominant hybrid
                      • Hyundai Sonata the new hot hybrid
                        • Chevrolet Volt sales started strong, but suffers due to supply shortage
                          • Nissan Leaf will win the sales crown versus the Chevrolet Volt
                            • CAFE standards have forced automotive manufacturers to invest in alternative technology
                              • Hybrids and EV sales are driven by cost savings and concerns about the economy
                                • The Japanese earthquake affects supply chain for vehicles and parts
                                  • Consumers prefer traditional gasoline engines but alternatives gaining traction
                                    • Buyers willing to spend only $1,000-3,000 extra will have a tough time finding an electric vehicle at that price
                                      • Highest-income households are not as willing to spend on hybrids and electric vehicles
                                      • Insights and Opportunities

                                        • Roadside charging
                                          • Hybrids and EVs in social media
                                            • EVs to share carpool lanes in congested cities
                                              • Mapping charging stations
                                                • Branded maintenance products
                                                  • Battery swapping
                                                    • Association of Hybrid Manufacturers
                                                    • Inspire Insights

                                                        • Inspire Trend: Why Buy
                                                          • Inspire Trend: Patriot Games
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Hybrid sales
                                                                • Figure 1: Total U.S. sales and forecast of hybrid vehicles, 2006-14
                                                              • Forecast Rationale
                                                              • Market Drivers

                                                                • Key points
                                                                  • High gas prices
                                                                    • Figure 2: U.S. gasoline national average price per gallon, 2004-11
                                                                  • State and government tax incentives
                                                                    • Japanese earthquake and tsunami
                                                                      • Industry and regulatory drivers
                                                                        • CAFE
                                                                          • Zero Emissions Vehicle (ZEV) Program
                                                                            • Figure 3: ZEV credits earned for vehicles, 2011
                                                                        • Competitive Context

                                                                          • Key points
                                                                            • Competition from fuel-efficient traditional gasoline engines
                                                                              • Figure 4: Small car sales and share of all cars and all automobiles, 2006-11
                                                                            • Price comparison vs. small and mid-size cars
                                                                              • Figure 5: Price and MPG on best-selling small and midsize cars, 2011
                                                                            • Competition from the traditional engine of the same nameplate
                                                                              • Figure 6: Payoff period for premiums on hybrid engines, 2011
                                                                            • Diesel
                                                                              • Figure 7: Payoff of diesel vehicles compared with similar gasoline engines, 2011
                                                                              • Figure 8: Hybrid versus diesel versus gasoline engines, 2011
                                                                          • Market Segmentation

                                                                            • Key points
                                                                              • Introduction
                                                                                • Sales by engine type
                                                                                    • Figure 9: U.S. auto sales, share by engine type, 2004–2011
                                                                                  • Segment overview
                                                                                    • Sales of hybrid vehicles, by segment
                                                                                      • Figure 10: U.S. sales of hybrid and electric vehicles, by segment, 2010-11*
                                                                                      • Figure 11: U.S. unit sales of hybrid vehicles, by segment, 2006-14*
                                                                                  • Segment Performance—Compact Hybrid

                                                                                    • Key points
                                                                                      • Toughest segment for new entrants
                                                                                        • Sales and forecast—compact hybrid
                                                                                          • Figure 12: U.S. sales of compact hybrids, 2006-14
                                                                                      • Segment Performance—Midsize Hybrid

                                                                                        • Key points
                                                                                          • Poised for growth
                                                                                            • Sales and forecast—midsize hybrid
                                                                                              • Figure 13: U.S. sales of midsized hybrids, 2006-14
                                                                                          • Segment Performance—Truck/SUV Hybrid

                                                                                            • Key points
                                                                                              • Truck and SUV hybrids in free fall
                                                                                                • Sales and forecast—truck/SUV hybrid
                                                                                                  • Figure 14: U.S. sales of truck/SUV hybrids 2006-14
                                                                                              • Segment Performance—Luxury Hybrid

                                                                                                • Key points
                                                                                                  • More models to grow sales further
                                                                                                    • Sales and forecast—luxury hybrid
                                                                                                      • Figure 15: U.S. sales of luxury hybrids, 2006-14
                                                                                                  • Leading Cars and Brands

                                                                                                    • Key points
                                                                                                      • BMW
                                                                                                        • Chrysler
                                                                                                          • Daimler
                                                                                                            • Ford
                                                                                                              • GM
                                                                                                                • Honda
                                                                                                                  • Hyundai/Kia
                                                                                                                    • Porsche
                                                                                                                      • Renault/Nissan
                                                                                                                        • Toyota
                                                                                                                          • Volkswagen
                                                                                                                            • Hybrid and electric vehicle sales by manufacturer
                                                                                                                              • Figure 16: Hybrid and electric vehicle sales, by manufacturer, Jan.–June 2010 vs. Jan.–June 2011
                                                                                                                          • Brand Share—Compact Hybrids

                                                                                                                            • Key points
                                                                                                                              • Where only Honda and Toyota dare to tread
                                                                                                                                • Figure 17: Brand sales of compact hybrids, Jan.–June 2010 vs. Jan.-June 2011
                                                                                                                            • Brand Share—Midsize Hybrids

                                                                                                                              • Key points
                                                                                                                                • Fusion and Sonata making waves
                                                                                                                                  • Figure 18: Brand sales of midsize hybrids, Jan.–June 2010 vs. Jan.-June 2011
                                                                                                                              • Brand Share—Truck/SUV Hybrids

                                                                                                                                • Key points
                                                                                                                                  • Savings in fuel-economy difficult to achieve
                                                                                                                                    • Figure 19: Brand sales of truck and SUV hybrids, Jan.-June 2010 vs. Jan.-June 2011
                                                                                                                                • Brand Share—Luxury Hybrids

                                                                                                                                  • Key points
                                                                                                                                    • Green luxury
                                                                                                                                      • Figure 20: Brand sales of luxury hybrids, Jan.–June 2010 vs. Jan.-June 2011
                                                                                                                                  • Brand Share—Electric Vehicles

                                                                                                                                    • Key points
                                                                                                                                      • 2011: Year one for EVs
                                                                                                                                        • Waiting for the Prius plug-in and Focus EV
                                                                                                                                          • Volt and Leaf compete for title as King EV in first year on market
                                                                                                                                            • Figure 21: Brand sales of electric vehicles, Jan.-June 2011
                                                                                                                                        • Innovation and Innovators

                                                                                                                                          • Solar power charging station
                                                                                                                                            • AAA’s EV charging
                                                                                                                                            • Marketing Strategies

                                                                                                                                              • GM
                                                                                                                                                • Brand and merchandising strategies
                                                                                                                                                  • Chevrolet
                                                                                                                                                    • GMC Sierra
                                                                                                                                                      • Cadillac Escalade
                                                                                                                                                        • Advertising
                                                                                                                                                            • Figure 22: Chevrolet Volt print ad, 2011
                                                                                                                                                          • Social media and online initiatives
                                                                                                                                                            • Nissan
                                                                                                                                                              • Brand and merchandising strategies
                                                                                                                                                                • Nissan
                                                                                                                                                                  • Infiniti
                                                                                                                                                                    • Advertising
                                                                                                                                                                        • Figure 23: Nissan Leaf print ad, “shift the way you move”, 2011
                                                                                                                                                                      • Social media and online initiatives
                                                                                                                                                                        • Figure 24: Nissan Leaf on Facebook, 2011
                                                                                                                                                                      • Television advertising
                                                                                                                                                                        • Nissan Leaf montage of zero
                                                                                                                                                                          • Figure 25: Nissan Leaf TV ad, 2011
                                                                                                                                                                        • An Infiniti hybrid with power
                                                                                                                                                                          • Figure 26: Infiniti M hybrid TV ad, 2011
                                                                                                                                                                        • Volkswagen
                                                                                                                                                                          • Brand strategies
                                                                                                                                                                            • Volkswagen
                                                                                                                                                                              • Audi
                                                                                                                                                                                • Advertising
                                                                                                                                                                                  • Social media and online initiatives
                                                                                                                                                                                    • Ford
                                                                                                                                                                                      • Brand strategies
                                                                                                                                                                                        • Ford
                                                                                                                                                                                          • Lincoln
                                                                                                                                                                                            • Advertising
                                                                                                                                                                                              • Social media and online initiatives
                                                                                                                                                                                                • Honda
                                                                                                                                                                                                  • Brand strategies
                                                                                                                                                                                                    • Honda
                                                                                                                                                                                                      • Acura
                                                                                                                                                                                                        • Advertising
                                                                                                                                                                                                          • Social media and online initiatives
                                                                                                                                                                                                            • Toyota
                                                                                                                                                                                                              • Brand strategies
                                                                                                                                                                                                                • Toyota
                                                                                                                                                                                                                  • Lexus
                                                                                                                                                                                                                    • Advertising
                                                                                                                                                                                                                      • Social media and online initiatives
                                                                                                                                                                                                                          • Figure 27: Toyota Prius print ad, 2011
                                                                                                                                                                                                                        • Television advertising
                                                                                                                                                                                                                          • Lexus escapes convention, definition, and compromise
                                                                                                                                                                                                                            • Figure 28: Lexus CT Hybrid TV ad, 2011
                                                                                                                                                                                                                          • Hyundai
                                                                                                                                                                                                                            • Brand strategies
                                                                                                                                                                                                                              • Advertising
                                                                                                                                                                                                                                • Social media and online initiatives
                                                                                                                                                                                                                                • Engine Type Most Likely to be Considered for Next Vehicle

                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                    • Consumers prefer traditional gasoline engines but alternatives gaining traction
                                                                                                                                                                                                                                        • Figure 29: Engine most likely to buy for next vehicle, by age, May/June, 2011
                                                                                                                                                                                                                                      • High-income households more disposed to traditional gasoline engines
                                                                                                                                                                                                                                        • Figure 30: Engine most likely to buy for next vehicle, by household income, May/June, 2011
                                                                                                                                                                                                                                        • Figure 31: Engine most likely to buy for next vehicle, by age and household income, May/June, 2011
                                                                                                                                                                                                                                        • Figure 32: Average annual miles per driver per day, by age group, 2010
                                                                                                                                                                                                                                      • Opportunity
                                                                                                                                                                                                                                        • Hybrids
                                                                                                                                                                                                                                          • Electric vehicles
                                                                                                                                                                                                                                          • Acceptable Premium for a Hybrid or Electric Vehicle

                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                              • Younger generations more willing to spend on hybrid or electric version of an engine
                                                                                                                                                                                                                                                  • Figure 33: Premium willing to spend for a hybrid or electric version of a car or truck, May/June, 2011
                                                                                                                                                                                                                                                • Highest-income households are not as willing to spend on hybrids and electric vehicles
                                                                                                                                                                                                                                                  • Figure 34: Premium willing to spend for a hybrid or electric version of a car or truck, May/June, 2011
                                                                                                                                                                                                                                              • Miles Driven and Spend on Gas

                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                  • While the older generations are more likely to average 20-29 MPG with their current vehicles, they also spend less at the pump than under-34s
                                                                                                                                                                                                                                                    • Figure 35: Average annual miles per driver per day, by age group, 2010
                                                                                                                                                                                                                                                    • Figure 36: Miles per gallon on car driven most, by age, May/June 2011
                                                                                                                                                                                                                                                    • Figure 37: Weekly spend on gasoline, by age, May/June 2011
                                                                                                                                                                                                                                                  • Household income does not affect consumers’ MPG
                                                                                                                                                                                                                                                    • Figure 38: Miles per gallon on car driven most, by household income, May/June 2011
                                                                                                                                                                                                                                                  • Weekly amount spent on gas does not follow income
                                                                                                                                                                                                                                                    • Figure 39: Weekly spend on gasoline, by household income, May/June 2011
                                                                                                                                                                                                                                                • Attitudes Toward Hybrid and Electric Vehicles

                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                    • Almost four in 10 respondents would feel proud to own a hybrid
                                                                                                                                                                                                                                                        • Figure 40: Attitudes toward hybrid and electric vehicles, by age, May/June 2011
                                                                                                                                                                                                                                                      • Households with high incomes would own EVs and hybrids
                                                                                                                                                                                                                                                        • Figure 41: Attitudes toward hybrid and electric vehicles, by household income, May/June 2011
                                                                                                                                                                                                                                                    • Concerns with Hybrids and Electric Vehicles

                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                        • 50% of people worry about the longevity of the battery of a hybrid or electric vehicle
                                                                                                                                                                                                                                                            • Figure 42: Attitudes toward gas vs. hybrid and electric vehicles, by age, May/June 2011
                                                                                                                                                                                                                                                            • Figure 43: Attitudes toward gas vs. hybrid and electric vehicles, by household income, May/June 2011
                                                                                                                                                                                                                                                        • Impact of Race/Hispanic Origin

                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                            • White respondents most likely to buy a traditional gasoline engine next
                                                                                                                                                                                                                                                              • Figure 44: Type of engine most likely considered for next vehicle, by race and Hispanic origin
                                                                                                                                                                                                                                                            • Asians more willing to spend for hybrid and electric
                                                                                                                                                                                                                                                              • Figure 45: Premium willing to spend for a hybrid or electric version of a car or truck, by race and Hispanic origin, May/June, 2011
                                                                                                                                                                                                                                                            • Black respondents most likely not to know their MPG
                                                                                                                                                                                                                                                              • Figure 46: Miles per gallon on car driven most, by race and Hispanic origin, May/June 2011
                                                                                                                                                                                                                                                            • Blacks spending most on weekly gasoline
                                                                                                                                                                                                                                                              • Figure 47: Weekly spend on gasoline, by race and Hispanic origin, May/June 2011
                                                                                                                                                                                                                                                            • Black respondents were most likely to be proud to own an electric vehicle
                                                                                                                                                                                                                                                              • Figure 48: Attitudes toward hybrid and electric vehicles, by race and Hispanic origin, May/June 2011
                                                                                                                                                                                                                                                            • White respondents most likely to want a traditional engine and most worried about battery longevity
                                                                                                                                                                                                                                                              • Figure 49: Attitudes toward gas vs. hybrid and electric vehicles, by race and Hispanic origin, May/June 2011
                                                                                                                                                                                                                                                          • Custom Consumer Tables

                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                              • Stronger hybrid potential in long term
                                                                                                                                                                                                                                                                  • Figure 50: Type of engine most likely considered for next vehicle, next 12 months vs. next 2-3 years, May/June 2011
                                                                                                                                                                                                                                                                • SUV and sports car owners most likely to buy traditional gasoline engines for their next vehicle
                                                                                                                                                                                                                                                                    • Figure 51: Type of engine most likely considered for next vehicle, by vehicle type owned, May/June 2011
                                                                                                                                                                                                                                                                  • Awareness of global warming linked to next engine purchase
                                                                                                                                                                                                                                                                      • Figure 52: Type of engine most likely considered for next vehicle, by attitudes toward alternative energy vehicles and the environment, May/June 2011
                                                                                                                                                                                                                                                                    • Attitudes toward alternative energy determine choice of hybrid/electric or traditional engine
                                                                                                                                                                                                                                                                        • Figure 53: Type of engine most likely considered for next vehicle, by attitudes toward alternative energy vehicles, May/June 2011 (part 1)
                                                                                                                                                                                                                                                                        • Figure 54: Type of engine most likely considered for next vehicle by attitudes toward alternative energy vehicles, May/June 2011 (part 2)
                                                                                                                                                                                                                                                                      • Some 50% of those planning to buy hybrid are willing to spend an additional $1,000-3,000 on the hybrid
                                                                                                                                                                                                                                                                          • Figure 55: Premium willing to spend for a hybrid or electric version of a car or truck, by type of engine most likely considered for next vehicle, May/June 2011
                                                                                                                                                                                                                                                                        • Concern over emissions, pride of owning electric, is linked to higher spending
                                                                                                                                                                                                                                                                            • Figure 56: Premium willing to spend for a hybrid or electric version of a car or truck, by attitudes toward alternative energy vehicles and the environment, May/June 2011 (part 1)
                                                                                                                                                                                                                                                                            • Figure 57: Premium willing to spend for a hybrid or electric version of a car or truck, by attitudes toward alternative energy vehicles and the environment, May/June 2011 (part 2)
                                                                                                                                                                                                                                                                        • Cluster Analysis

                                                                                                                                                                                                                                                                            • Proud and Amazed
                                                                                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                                                                                    • Unaware and Unmotivated
                                                                                                                                                                                                                                                                                      • Demographics
                                                                                                                                                                                                                                                                                        • Characteristics
                                                                                                                                                                                                                                                                                          • Opportunity
                                                                                                                                                                                                                                                                                            • Global Warming Deniers
                                                                                                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                                                                                                    • Characteristic
                                                                                                                                                                                                                                                                                                      • Figure 58: Hybrid and electric automobile clusters, June 2011
                                                                                                                                                                                                                                                                                                      • Figure 59: Cars or trucks your household owns or leases, by hybrid and electric automobiles clusters, June 2011
                                                                                                                                                                                                                                                                                                      • Figure 60: Thoughts about buying a car or truck new from a dealership, by hybrid and electric automobile clusters, June 2011
                                                                                                                                                                                                                                                                                                      • Figure 61: Self-reported MPG on primary vehicle driven, by hybrid and electric automobile clusters, June 2011
                                                                                                                                                                                                                                                                                                      • Figure 62: Attitudes toward alternative energy vehicles and the environment, by hybrid and electric automobile clusters, June 2011
                                                                                                                                                                                                                                                                                                      • Figure 63: Attitudes toward alternative energy vehicles, by hybrid and electric automobiles clusters, June 2011
                                                                                                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                                                                                                      • Figure 64: Hybrid and electric automobile clusters, by gender, June 2011
                                                                                                                                                                                                                                                                                                      • Figure 65: Hybrid and electric automobile clusters, by age, June 2011
                                                                                                                                                                                                                                                                                                      • Figure 66: Hybrid and electric automobile clusters, by household, June 2011
                                                                                                                                                                                                                                                                                                      • Figure 67: Hybrid and electric automobile clusters, by race, June 2011
                                                                                                                                                                                                                                                                                                      • Figure 68: Hybrid and electric automobile clusters, by Hispanic origin, June 2011
                                                                                                                                                                                                                                                                                                    • Cluster methodology
                                                                                                                                                                                                                                                                                                    • Appendix—Trade Associations

                                                                                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                                                                                      • Alliance Of Automobile Manufacturers, Inc.
                                                                                                                                                                                                                                                                                                      • Amazon North America
                                                                                                                                                                                                                                                                                                      • American Automobile Association (AAA)
                                                                                                                                                                                                                                                                                                      • American Honda Motor Co., Inc.
                                                                                                                                                                                                                                                                                                      • Audi of America Inc
                                                                                                                                                                                                                                                                                                      • Automotive Industry Action Group (AIAG)
                                                                                                                                                                                                                                                                                                      • Automotive Trade Association Executives (ATAE)
                                                                                                                                                                                                                                                                                                      • BMW of North America, LLC
                                                                                                                                                                                                                                                                                                      • Chrysler LLC
                                                                                                                                                                                                                                                                                                      • Daimler AG
                                                                                                                                                                                                                                                                                                      • Facebook, Inc.
                                                                                                                                                                                                                                                                                                      • Fiat Auto
                                                                                                                                                                                                                                                                                                      • Flickr
                                                                                                                                                                                                                                                                                                      • Ford Motor Company (USA)
                                                                                                                                                                                                                                                                                                      • Foursquare
                                                                                                                                                                                                                                                                                                      • General Electric Company
                                                                                                                                                                                                                                                                                                      • General Motors Corporation
                                                                                                                                                                                                                                                                                                      • Home Box Office, Inc.
                                                                                                                                                                                                                                                                                                      • Hyundai Motor America
                                                                                                                                                                                                                                                                                                      • Kia Motors America, Inc.
                                                                                                                                                                                                                                                                                                      • LinkedIn
                                                                                                                                                                                                                                                                                                      • Mazda North American Operations
                                                                                                                                                                                                                                                                                                      • Mercedes-Benz USA
                                                                                                                                                                                                                                                                                                      • Mitsubishi Motors North America, Inc.
                                                                                                                                                                                                                                                                                                      • Motor Press Guild (MPG)
                                                                                                                                                                                                                                                                                                      • National Automobile Dealers Association (NADA)
                                                                                                                                                                                                                                                                                                      • National Highway Traffic Safety Association (NHTSA)
                                                                                                                                                                                                                                                                                                      • Nissan North America, Inc.
                                                                                                                                                                                                                                                                                                      • Porsche Cars North America, Inc.
                                                                                                                                                                                                                                                                                                      • Society of Automotive Analysts (SAA)
                                                                                                                                                                                                                                                                                                      • Toyota Motor Corporation USA
                                                                                                                                                                                                                                                                                                      • Toyota Motor Sales, U.S.A., Inc.
                                                                                                                                                                                                                                                                                                      • Twitter, Inc.
                                                                                                                                                                                                                                                                                                      • U.S. Department of Transportation
                                                                                                                                                                                                                                                                                                      • U.S. Environmental Protection Agency
                                                                                                                                                                                                                                                                                                      • Volkswagen of America, Inc.
                                                                                                                                                                                                                                                                                                      • Yahoo! Inc
                                                                                                                                                                                                                                                                                                      • YouTube, Inc.
                                                                                                                                                                                                                                                                                                      • Zipcar, Inc.

                                                                                                                                                                                                                                                                                                      Hybrid and Electric Automobiles - US - September 2011

                                                                                                                                                                                                                                                                                                      £2,684.63 (Excl.Tax)