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Ice Cream and Frozen Novelties - US - July 2011

For the purposes of this report, the ice cream and frozen novelties market has been segmented as follows:

  • ice cream
  • frozen novelties
  • sherbet, sorbet, and ices
  • frozen yogurt and tofu.

This report builds on the analysis presented in Mintel’s Ice Cream and Frozen Novelties—U.S., May 2009, and the report bearing the same name from May 2008, as well as Ice Cream—U.S., June 2007; July 2006; August 2003; and August 2001.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations
                • Terms
                • Executive Summary

                  • Strengths and weaknesses balance for weak category growth
                    • Indulgence back in style in declining ice cream segment
                      • Frozen novelties gain on both health and indulgence
                        • Yogurt’s healthy image drives sales
                          • Sherbet/sorbet/ices stagnate
                            • Private label steps up competition
                              • Supermarkets lead, but lose share to other channels
                                • Nestlé gains with novelties, declines in ice cream
                                  • Unilever bets on Magnum to reignite growth in U.S.
                                    • Mid-size players make gains
                                      • Pace of new launches declines
                                        • Consumption of frozen treats overall is nearly universal, but pockets of opportunity exist
                                          • Year-round consumption, with off-season opportunities
                                            • Flavor tops all other purchase drivers of frozen treats
                                              • Category consumers only moderately loyal
                                                • Old favorites top the list of preferred flavors, a starting point for new creations
                                                • Insights and Opportunities

                                                  • Destination ice cream (and other frozen treats)
                                                    • Price promotion prevalence
                                                      • Could shopping for ice cream ever be as much fun as eating it?
                                                        • Is frozen yogurt ready for a Greek invasion?
                                                          • Better-for-you family desserts
                                                            • Figure 1: Frozen treats consumption, by presence of children in the household, October 2009-December 2010
                                                        • Inspire Insights

                                                            • Inspire Trend—Minimize Me
                                                                • Figure 2: Eating pattern, by gender, February 2010
                                                                • Figure 3: Purchase drivers for frozen treats, March 2011
                                                              • Consider this
                                                                • Bottom line
                                                                • Market Size and Forecast

                                                                  • Key points
                                                                    • Strengths and weaknesses balance for tepid growth
                                                                      • Growth potential in frozen novelties
                                                                        • Harder choices for ice cream
                                                                          • Sales and forecast of ice cream and frozen novelties
                                                                            • Figure 4: Total U.S. retail sales of ice cream, sherbet, frozen yogurt, and frozen novelties, at current prices, 2006-16
                                                                            • Figure 5: Total U.S. retail sales of ice cream, sherbet, frozen yogurt, and frozen novelties, at inflation-adjusted prices, 2006-16
                                                                          • Walmart sales
                                                                            • Fan-chart forecast
                                                                                • Figure 6: FDMx sales and fan forecast of ice cream and frozen novelties products, at current prices, 2006-16
                                                                            • Market Drivers

                                                                              • Key points
                                                                                • Shaky view of economy keeps ice cream sales in check
                                                                                  • Figure 7: University of Michigan Consumer sentiment index, January 2006-March 2011
                                                                                • Weight awareness
                                                                                  • Figure 8: Age-adjusted prevalence of being overweight, obese, or extremely obese, among adults aged 20 or older, 1988-2008
                                                                                  • Figure 9: Eating pattern, by gender, February 2010
                                                                                • Households with kids
                                                                                  • More ice cream eaten in households with kids…
                                                                                    • Figure 10: Frozen treats consumption, by presence of children in household, March 2011
                                                                                  • …but the number of households with kids is in decline
                                                                                    • Figure 11: Households, by presence of children younger than age 18, 2000-10
                                                                                  • Children population rising, only at a slightly lower rate than overall population
                                                                                      • Figure 12: Population, by age, 2006-16
                                                                                  • Competitive Context

                                                                                    • Key points
                                                                                      • Private label steps up competition
                                                                                        • Figure 13: U.S FDMx sales OF PRIVATE Label ice cream and frozen novelties, by segment, 2006-10
                                                                                      • Better products, stronger branding
                                                                                        • Category dominates other spoonable desserts
                                                                                          • Figure 14: Household consumption of spoonable desserts, June/July 2010
                                                                                        • Ice cream shops
                                                                                        • Segment Performance

                                                                                          • Key points
                                                                                            • Closely related display diverging sales performance
                                                                                              • Sales of ice cream and frozen novelties, by segment
                                                                                                • Figure 15: U.S. FDMx Sales of ice cream and frozen novelties, segmented by type, 2009 and 2011
                                                                                            • Segment Performance—Ice Cream

                                                                                              • Key points
                                                                                                • Too good to be true?
                                                                                                  • Indulgence back in style
                                                                                                    • Mixing it up
                                                                                                      • Sales and forecast of ice cream
                                                                                                        • Figure 16: U.S. FDMx sales of ice cream, 2006-16
                                                                                                    • Segment Performance—Frozen Novelties

                                                                                                      • Key points
                                                                                                        • Segment strength based on versatility of forms
                                                                                                          • Healthier products make gains
                                                                                                            • Good things increasingly come in smaller packages
                                                                                                              • Sales and forecast of frozen novelties
                                                                                                                • Figure 17: Total U.S. FDMx sales of frozen novelties, 2006-16
                                                                                                            • Segment Performance—Frozen Yogurt/Tofu

                                                                                                              • Key points
                                                                                                                • Yogurt’s healthy image drives sales
                                                                                                                  • Non-dairy alternatives
                                                                                                                    • Room for more
                                                                                                                      • Time to go Greek?
                                                                                                                        • Sales and forecast of frozen yogurt
                                                                                                                          • Figure 18: Total U.S. FDMX SALES of frozen yogurt/tofu, 2006-16
                                                                                                                      • Segment Performance—Sherbet/Sorbet/Ices

                                                                                                                        • Key points
                                                                                                                          • Limited segment growth potential, but opportunity for niche players
                                                                                                                            • Sales and forecast of sherbet/sorbet/ices
                                                                                                                              • Figure 19: U.S. FDMx sales of sherbet/sorbet/ices, 2006-16
                                                                                                                          • Retail Channels

                                                                                                                            • Key points
                                                                                                                              • Supermarkets lead, but lose share to other channels
                                                                                                                                • Other channels compete on their own strengths
                                                                                                                                  • Sales of ice cream and frozen novelties by channel
                                                                                                                                    • Figure 20: U.S. FDMx retail sales of ice cream and frozen novelties, by channel, 2009 and 2011
                                                                                                                                • Retail Channels—Supermarkets

                                                                                                                                  • Key points
                                                                                                                                    • Supermarkets remain key to category growth
                                                                                                                                      • Supermarket sales of ice cream and frozen novelties
                                                                                                                                        • Figure 21: U.S. FDMx Supermarket sales of ice cream and frozen novelties, at current prices, 2006-11
                                                                                                                                    • Retail Channels—Other FDMx (Drug Stores and Mass Merchants, excluding Walmart)

                                                                                                                                      • Key points
                                                                                                                                        • Other channels drive convenience-oriented food sales
                                                                                                                                          • Figure 22: U.S. Other FDMx sales of ice cream and frozen novelties, at current prices, 2006-11
                                                                                                                                      • Retail Channels—Natural Supermarkets

                                                                                                                                        • Key points
                                                                                                                                          • Insights
                                                                                                                                            • Sales of ice cream and frozen novelties in the natural channel
                                                                                                                                              • Figure 23: Natural supermarket sales of ice cream and frozen novelties, at current prices, 2008-10*
                                                                                                                                              • Figure 24: Natural supermarket sales of ice cream and frozen novelties, at inflation-adjusted prices, 2008-10*
                                                                                                                                            • Natural channel sales by segment
                                                                                                                                              • Figure 25: Natural supermarket sales of ice cream and frozen novelties, by segment, 2008 and 2010*
                                                                                                                                            • Brands of note
                                                                                                                                              • Natural channel sales by organic content
                                                                                                                                                • Figure 26: Natural supermarket sales of ice cream and frozen novelties, by organic content, 2008 and 2010*
                                                                                                                                            • Leading Companies

                                                                                                                                              • Key points
                                                                                                                                                • Nestlé gains with novelties
                                                                                                                                                  • Unilever bets on Magnum to reignite growth in the U.S.
                                                                                                                                                    • Manufacturer sales of ice cream, frozen novelties, sherbet, and frozen yogurt through FDMx
                                                                                                                                                      • Figure 27: FDMX Manufacturer and brand sales of ice cream, frozen novelties, sherbet and frozen yogurt in the U.S., 2010 and 2011
                                                                                                                                                  • Brand Share—Ice Cream

                                                                                                                                                    • Key points
                                                                                                                                                      • Taste, fun, and indulgence still rule in declining ice cream segment
                                                                                                                                                        • Simple, short, natural ingredient lists complement indulgence message
                                                                                                                                                          • Better-for-you ice cream loses traction
                                                                                                                                                            • Taste trumps health
                                                                                                                                                              • Manufacturer and brand sales of ice cream
                                                                                                                                                                • Figure 28: FDMX manufacturer and brand sales of ice cream in the U.S., 2010* and 2011**
                                                                                                                                                            • Brand Share—Frozen Novelties

                                                                                                                                                              • Key points
                                                                                                                                                                • Dynamic segment offers diverse opportunities
                                                                                                                                                                  • Indulgence, fun, nostalgia (and subtle portion control)
                                                                                                                                                                    • Better-for-you frozen novelties
                                                                                                                                                                      • Manufacturer and brand sales of frozen novelties
                                                                                                                                                                        • Figure 29: FDMx manufacturer and brand sales of frozen novelties in the U.S., 2010* and 2011**
                                                                                                                                                                    • Brand Share—Frozen Yogurt/Tofu

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Nestlé slips as segment grows
                                                                                                                                                                          • Smaller players grab share, grow segment
                                                                                                                                                                            • Kemps a solid number two to Edy’s/Dreyer’s
                                                                                                                                                                              • Turtle Mountain expands with soy- and coconut-based products
                                                                                                                                                                                • Blue Bunny offers value in two extra scoops
                                                                                                                                                                                  • Private label share jumps in 2010
                                                                                                                                                                                    • Manufacturer and brand sales of frozen yogurt
                                                                                                                                                                                      • Figure 30: FDMx manufacturer and brand sales of frozen yogurt in the U.S., 2010* and 2011**
                                                                                                                                                                                  • Brand Share—Sherbet/Sorbet/Ices

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Nestlé’s segment-leading brands losing share
                                                                                                                                                                                        • Private label advances
                                                                                                                                                                                          • FDMx manufacturer and brand sales of sherbet
                                                                                                                                                                                            • Figure 31: FDMx manufacturer AND BRAND sales of sherbet in the U.S., 2010*-2011**
                                                                                                                                                                                        • Innovations and Innovators

                                                                                                                                                                                          • Pace of new launches declines
                                                                                                                                                                                            • Figure 32: Ice cream and frozen novelty packaging claims, U.S., 2005-11
                                                                                                                                                                                          • Better-for-you claims remain prominent
                                                                                                                                                                                            • Figure 33: Ice cream and frozen novelty new product packaging claims, U.S., 2005-11
                                                                                                                                                                                          • Chocolate, vanilla, strawberry still on top of a long list of flavors
                                                                                                                                                                                            • Figure 34: Ice cream and frozen novelty flavor components, U.S., 2005-11
                                                                                                                                                                                          • From indulgent to decadent
                                                                                                                                                                                            • Exotic flavors
                                                                                                                                                                                              • From better-for-you to healthy
                                                                                                                                                                                              • Marketing Strategies

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Ben & Jerry’s recipe for success
                                                                                                                                                                                                      • Figure 35: FDMx sales of Ben & Jerry’s ice cream and frozen novelties varieties, 2006-11
                                                                                                                                                                                                    • Häagen-Dazs supports its super-premium image
                                                                                                                                                                                                      • Figure 36: Häagen-Dazs TV ad, 2010
                                                                                                                                                                                                    • Quality message extended online
                                                                                                                                                                                                      • Figure 37: FDMx sales of Häagen-Dazs ice cream and frozen novelties varieties, 2006-11
                                                                                                                                                                                                    • Magnum launches in the U.S.
                                                                                                                                                                                                      • Focus on pursuit of pleasure
                                                                                                                                                                                                        • Figure 38: Magnum launch TV ad, 2011
                                                                                                                                                                                                      • Integrated campaign
                                                                                                                                                                                                      • Frozen Treats Incidence and Usage Frequency

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Consumption of ice cream more widespread than other frozen treats
                                                                                                                                                                                                            • Women more likely to consume most frozen treats
                                                                                                                                                                                                              • Figure 39: Frozen treats consumption, by gender, March 2011
                                                                                                                                                                                                            • Younger consumers and families eat a wider variety of frozen treats
                                                                                                                                                                                                              • Figure 40: Frozen treats consumption by type of frozen treat, by age, March 2011
                                                                                                                                                                                                            • Higher-income consumers eat wider variety of indulgent and healthy treats
                                                                                                                                                                                                              • Figure 41: Frozen treats consumption, by household income, March 2011
                                                                                                                                                                                                            • Regular (non-diet) ice cream favored over better-for-you alternatives
                                                                                                                                                                                                              • Figure 42: Ice cream, sherbet, and fruit sorbet consumption among households that eat ice cream and sherbet, by gender, October 2009-December 2010
                                                                                                                                                                                                            • Regular (non-diet) ice cream a little less prominent among older adults
                                                                                                                                                                                                              • Figure 43: Ice cream, sherbet, and fruit sorbet consumption among households that eat ice cream and sherbet, by age, October 2009-December 2010
                                                                                                                                                                                                          • Usage Occasions

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Most frozen treats eaten year-round, but off-season opportunity still exists
                                                                                                                                                                                                                • Figure 44: Usage occasions by frozen treat, by age, March 2011
                                                                                                                                                                                                              • Frozen treats aren’t just for dessert
                                                                                                                                                                                                                • Frozen novelties drive snack consumption
                                                                                                                                                                                                                  • Emotional rescue
                                                                                                                                                                                                                    • Figure 45: Frozen treats usage occasions, by gender, March 2011
                                                                                                                                                                                                                  • Presence of kids drives dessert use, opportunity for better-for-you
                                                                                                                                                                                                                    • Figure 46: Frozen treats usage occasions, by presence of children in household, March 2011
                                                                                                                                                                                                                • Purchase Drivers for Frozen Treats

                                                                                                                                                                                                                    • Price and deals also significant factors in purchase decisions for frozen treats
                                                                                                                                                                                                                      • Health factors fall farther down the list
                                                                                                                                                                                                                        • Figure 47: Purchase drivers for frozen treats, by gender, March 2011
                                                                                                                                                                                                                      • Health factors only moderately more important among older consumers
                                                                                                                                                                                                                        • Figure 48: Purchase drivers for frozen treats, by age, March 2011
                                                                                                                                                                                                                    • Brand Preference Factors

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Category consumers are loyal, to a point
                                                                                                                                                                                                                          • Promotional impact
                                                                                                                                                                                                                            • Something completely different
                                                                                                                                                                                                                              • Retailer loyalty
                                                                                                                                                                                                                                • Tofu shoppers less motivated by deals or private label
                                                                                                                                                                                                                                  • Figure 49: Brand preference factors, by frozen treat, March 2011
                                                                                                                                                                                                                                • Women less loyal to ice cream and frozen novelty brands
                                                                                                                                                                                                                                  • What about the guys?
                                                                                                                                                                                                                                    • Figure 50: Ice cream and frozen novelty brand preference factors, by gender, March 2011
                                                                                                                                                                                                                                  • Young ice cream and frozen novelty eaters more likely to try to what’s new
                                                                                                                                                                                                                                    • Figure 51: Ice cream and frozen novelty brand preference factors, by age, March 2011
                                                                                                                                                                                                                                  • Less loyalty in smaller segments
                                                                                                                                                                                                                                    • Figure 52: Frozen yogurt and gelato brand preference factors, by gender, March 2011
                                                                                                                                                                                                                                • Flavor Preferences

                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                    • Old favorites stay on top
                                                                                                                                                                                                                                      • Familiar favorites just a starting point for new creations
                                                                                                                                                                                                                                        • Men skew a bit to more familiar flavors
                                                                                                                                                                                                                                          • Figure 53: Personal flavor preference, by gender, March 2011
                                                                                                                                                                                                                                        • Older adults more likely to go for fruit flavors
                                                                                                                                                                                                                                          • Figure 54: Personal flavor preference, by age, March 2011
                                                                                                                                                                                                                                        • Kids don’t like nuts, but cookie dough’s okay
                                                                                                                                                                                                                                          • Figure 55: Personal and family member flavor preference, March 2011
                                                                                                                                                                                                                                      • Purchase Locations

                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                          • Grocery stores still the most common channel for frozen treats
                                                                                                                                                                                                                                            • Young shoppers more likely to shop around
                                                                                                                                                                                                                                              • Figure 56: Purchase locations for ice cream and other frozen treats, by age, March 2011
                                                                                                                                                                                                                                          • Race and Hispanic Origin

                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                              • Asians especially interested in frozen treats perceived to be healthier
                                                                                                                                                                                                                                                • Figure 57: Frozen treats consumption, by race/Hispanic origin, March 2011
                                                                                                                                                                                                                                              • Asians less likely to give themselves a frozen treat
                                                                                                                                                                                                                                                • Figure 58: Usage drivers by frozen treat, by race/Hispanic origin, March 2011
                                                                                                                                                                                                                                              • Flavor highly important among all groups in product selection
                                                                                                                                                                                                                                                • Figure 59: Purchase decision factors, by race/Hispanic origin, March 2011
                                                                                                                                                                                                                                            • Kids and Teens

                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                • Almost all kids eat ice cream
                                                                                                                                                                                                                                                  • Figure 60: Consumption of ice cream in the last 30 days for kids aged 6-11, by age and gender, October 2009-December 2010
                                                                                                                                                                                                                                                • Teens slightly less likely to eat ice cream than younger kids
                                                                                                                                                                                                                                                  • Figure 61: Consumption and frequency of consumption of ice cream usage in the last 30 days for teens aged 12-17, by age and gender, October 2009-December 2010
                                                                                                                                                                                                                                                • Teen girls significantly more likely than boys to eat frozen yogurt
                                                                                                                                                                                                                                                  • Figure 62: Consumption and frequency of consumption of frozen yogurt usage in the last 30 days for teens aged 12-17, by age and gender, October 2009-December 2010
                                                                                                                                                                                                                                              • Cluster Analysis

                                                                                                                                                                                                                                                  • Daily Year-Rounders
                                                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                                        • Opportunities
                                                                                                                                                                                                                                                          • Flavorless Coolers
                                                                                                                                                                                                                                                            • Demographics
                                                                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                                                                • Opportunities
                                                                                                                                                                                                                                                                  • Snacking Treaters
                                                                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                                                                        • Opportunities
                                                                                                                                                                                                                                                                          • Cluster characteristic tables
                                                                                                                                                                                                                                                                            • Figure 63: Frozen treats clusters, March 2011
                                                                                                                                                                                                                                                                            • Figure 64: Frozen Treats usage occasions, by frozen treats clusters, March 2011
                                                                                                                                                                                                                                                                            • Figure 65: Frozen treats usage occasion, by frozen treats clusters, March 2011
                                                                                                                                                                                                                                                                            • Figure 66: Ways of eating frozen treats, by frozen treats clusters, March 2011
                                                                                                                                                                                                                                                                            • Figure 67: Purchase decision factors, by frozen treats clusters, March 2011
                                                                                                                                                                                                                                                                          • Cluster demographic tables
                                                                                                                                                                                                                                                                            • Figure 68: Ice cream and frozen novelties clusters, by gender, March 2011
                                                                                                                                                                                                                                                                            • Figure 69: Frozen treats clusters, by age, March 2011
                                                                                                                                                                                                                                                                            • Figure 70: Frozen treats clusters, by household income, March 2011
                                                                                                                                                                                                                                                                            • Figure 71: Frozen treats clusters, by race, March 2011
                                                                                                                                                                                                                                                                            • Figure 72: Frozen treats clusters, by Hispanic origin, March 2011
                                                                                                                                                                                                                                                                          • Cluster methodology
                                                                                                                                                                                                                                                                          • Custom Consumer Groups—Gender and Presence of Children

                                                                                                                                                                                                                                                                            • Kids at home influence men’s consumption more than women’s
                                                                                                                                                                                                                                                                                • Figure 73: Frozen treats consumption, by gender and presence of children in household, March 2011
                                                                                                                                                                                                                                                                              • Women with no kids at home more likely to seek frozen treats for comfort
                                                                                                                                                                                                                                                                                  • Figure 74: Frozen treats usage occasions, by gender and presence of children in household, March 2011
                                                                                                                                                                                                                                                                                • Flavor a top consideration for all, women interested in fun ingredients
                                                                                                                                                                                                                                                                                  • Figure 75: Frozen treats purchase decision drivers, by gender and presence of children in household, March 2011
                                                                                                                                                                                                                                                                                • Women show greater interest in new products
                                                                                                                                                                                                                                                                                  • Figure 76: Frozen treats brand preference factors, by gender and presence of children in household, March 2011
                                                                                                                                                                                                                                                                              • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                                                                                                  • Overview of ice cream/sherbet
                                                                                                                                                                                                                                                                                    • Overview of frozen novelties
                                                                                                                                                                                                                                                                                      • Ice cream
                                                                                                                                                                                                                                                                                        • Consumer insights on key purchase measures—ice cream
                                                                                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                                                                                            • Figure 77: Brand map, selected brands of ice cream buying rate, by household penetration, 2010*
                                                                                                                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                                                                                                              • Figure 78: Key purchase measures for the top brands of ice cream, by household penetration, 2010*
                                                                                                                                                                                                                                                                                            • Sherbet/sorbet/ices
                                                                                                                                                                                                                                                                                              • Consumer insights on key purchase measures—sherbet/sorbet/ices
                                                                                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                                                                                  • Figure 79: Brand map, selected brands of sherbet/sorbet/ices buying rate, by household penetration, 2010*
                                                                                                                                                                                                                                                                                                • Brand leader characteristics
                                                                                                                                                                                                                                                                                                  • Key purchase measures
                                                                                                                                                                                                                                                                                                    • Figure 80: Key purchase measures for the top brands of sherbet/sorbet/ices, by household penetration, 2010*
                                                                                                                                                                                                                                                                                                  • Frozen yogurt/tofu
                                                                                                                                                                                                                                                                                                    • Consumer insights on key purchase measures—frozen yogurt/tofu
                                                                                                                                                                                                                                                                                                      • Brand map
                                                                                                                                                                                                                                                                                                        • Figure 81: Brand map, selected brands of frozen yogurt/tofu buying rate, by household penetration, 2010*
                                                                                                                                                                                                                                                                                                      • Brand leader characteristics
                                                                                                                                                                                                                                                                                                        • Key purchase measures
                                                                                                                                                                                                                                                                                                          • Figure 82: Key purchase measures for the top brands of frozen yogurt/tofu, by household penetration, 2010*
                                                                                                                                                                                                                                                                                                        • Frozen novelties
                                                                                                                                                                                                                                                                                                          • Consumer insights on key purchase measures—frozen novelties
                                                                                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                                                                                              • Figure 83: Brand map, selected brands of frozen novelties buying rate, by household penetration, 2010*
                                                                                                                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                                                                                                                • Figure 84: Key purchase measures for the top brands of frozen novelties, by household penetration, 2010*
                                                                                                                                                                                                                                                                                                              • Ice pop novelties
                                                                                                                                                                                                                                                                                                                • Consumer insights on key purchase measures—ice pop novelties
                                                                                                                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                                                                                                                    • Figure 85: Brand map, selected brands of ice pop novelties buying rate, by household penetration, 2010*
                                                                                                                                                                                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                                                                                                                                                                                    • Key purchase measures
                                                                                                                                                                                                                                                                                                                      • Figure 86: Key purchase measures for the top brands of ice pop novelties, by household penetration, 2010*
                                                                                                                                                                                                                                                                                                                  • Appendix—Other Useful Consumer Tables

                                                                                                                                                                                                                                                                                                                      • Figure 87: Frozen treats consumption, by children in the household, March 2011
                                                                                                                                                                                                                                                                                                                      • Figure 88: Usage occasions of frozen treats, by age, March 2011
                                                                                                                                                                                                                                                                                                                      • Figure 89: Ice cream and sherbet consumption, by health attributes, by race/Hispanic origin, October 2009-December 2010
                                                                                                                                                                                                                                                                                                                      • Figure 90: Frozen yogurt consumption, by fat level, by gender, October 2009-December 2010
                                                                                                                                                                                                                                                                                                                      • Figure 91: Frozen yogurt consumption, by fat level, by age, October 2009-December 2010
                                                                                                                                                                                                                                                                                                                      • Figure 92: Ice cream and frozen novelty brand preferences, by household income, March 2011
                                                                                                                                                                                                                                                                                                                  • Appendix—IRI/Builders Panel Data Definitions

                                                                                                                                                                                                                                                                                                                      • IRI Consumer Network Metrics
                                                                                                                                                                                                                                                                                                                      • Appendix—Trade Associations

                                                                                                                                                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                                                                                                                                                        • American Dairy Association & Dairy Council (Mid Atlantic)
                                                                                                                                                                                                                                                                                                                        • American Dairy Products Institute (ADPI)
                                                                                                                                                                                                                                                                                                                        • American Medical Association (AMA)
                                                                                                                                                                                                                                                                                                                        • Ben & Jerry's Homemade Inc.
                                                                                                                                                                                                                                                                                                                        • Blue Bell Creameries L.P.
                                                                                                                                                                                                                                                                                                                        • CoolBrands International Inc.
                                                                                                                                                                                                                                                                                                                        • Del Monte Foods
                                                                                                                                                                                                                                                                                                                        • Forest Stewardship Council
                                                                                                                                                                                                                                                                                                                        • General Mills Inc
                                                                                                                                                                                                                                                                                                                        • Häagen-Dazs
                                                                                                                                                                                                                                                                                                                        • International Dairy Foods Association
                                                                                                                                                                                                                                                                                                                        • International Dairy·Deli·Bakery Association
                                                                                                                                                                                                                                                                                                                        • J & J Snack Foods Corp.
                                                                                                                                                                                                                                                                                                                        • Midland Dairy Association
                                                                                                                                                                                                                                                                                                                        • Midwest Dairy Association
                                                                                                                                                                                                                                                                                                                        • National Cheese Institute
                                                                                                                                                                                                                                                                                                                        • Nestlé USA
                                                                                                                                                                                                                                                                                                                        • Northeast Fresh Foods Alliance
                                                                                                                                                                                                                                                                                                                        • Organic Trade Association
                                                                                                                                                                                                                                                                                                                        • Prairie Farms Dairy, Inc.
                                                                                                                                                                                                                                                                                                                        • Starbucks Corporation
                                                                                                                                                                                                                                                                                                                        • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                                                                        • U.S. Bureau of the Census
                                                                                                                                                                                                                                                                                                                        • U.S. Dairy Export Council (USDEC)
                                                                                                                                                                                                                                                                                                                        • Unilever USA
                                                                                                                                                                                                                                                                                                                        • Walgreen Co
                                                                                                                                                                                                                                                                                                                        • Walmart Stores (USA)
                                                                                                                                                                                                                                                                                                                        • Wegmans Food Markets, Inc
                                                                                                                                                                                                                                                                                                                        • Weight Watchers International Inc.
                                                                                                                                                                                                                                                                                                                        • Wells' Dairy, Inc.
                                                                                                                                                                                                                                                                                                                        • Western Dairy Council
                                                                                                                                                                                                                                                                                                                        • Whole Foods Market Inc

                                                                                                                                                                                                                                                                                                                        Ice Cream and Frozen Novelties - US - July 2011

                                                                                                                                                                                                                                                                                                                        £2,684.63 (Excl.Tax)