Ice Cream and Frozen Novelties - US - July 2012
The ice cream and frozen novelty market, which struggled for positive sales growth in 2009 and lost sales in 2010, turned a corner in 2011 with a 4.1% increase in total U.S. retail sales to reach $10.7 billion. Sales are expected to increase another 4.1% in 2012 to become an $11.1 billion industry.
Leading companies Nestlé S.A. and Unilever continue to innovate, though Nestlé saw a 2.3% sales decline from 2011-12. It is making a daring rebound effort by relying less heavily on price discounts, something that may be difficult to do when going up against private label, which is a significant and growing force in this market.
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