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Ice Cream and Frozen Novelties - US - July 2012

The ice cream and frozen novelty market, which struggled for positive sales growth in 2009 and lost sales in 2010, turned a corner in 2011 with a 4.1% increase in total U.S. retail sales to reach $10.7 billion. Sales are expected to increase another 4.1% in 2012 to become an $11.1 billion industry.

Leading companies Nestlé S.A. and Unilever continue to innovate, though Nestlé saw a 2.3% sales decline from 2011-12. It is making a daring rebound effort by relying less heavily on price discounts, something that may be difficult to do when going up against private label, which is a significant and growing force in this market.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer data
              • Advertising creative
                • Acronyms and terms
                  • Acronyms
                    • Terms
                    • Executive Summary

                        • The market
                          • Ice cream and frozen novelty market improves performance
                            • Sales and forecast of ice cream and frozen novelties
                              • Figure 1: Total U.S. retail sales of ice cream and frozen novelties, 2007-12
                            • Ice cream and frozen novelty market poised for growth
                              • Fan chart forecast
                                • Figure 2: Fan chart forecast of ice cream and frozen novelties, 2007-17
                              • Ice cream is the strongest segment
                                • Figure 3: Total U.S. sales of ice cream and frozen novelties, by segment, 2012 (est.)
                              • Market factors
                                • Economy shows mixed signs
                                  • Demographic prospects balance
                                    • Retail channels
                                      • Supermarkets lead sales
                                        • Figure 4: Total U.S. sales of ice cream and frozen novelties, by supermarkets and other retailers, 2010 and 2012
                                      • The consumer
                                        • Flavor trumps all, but price is also important
                                          • Figure 5: Ice cream and frozen novelty purchase drivers, by percentage, March 2012
                                        • Fat, sugar, and calories lead the list of considerations
                                          • Figure 6: Nutritional attributes of importance, by age, March 2012
                                        • Trends lean toward frozen yogurt and non-dairy ice cream
                                          • Figure 7: Consumption shifts in the past year, March 2012
                                        • What we think
                                        • Issues in the Market

                                            • What factors may hinder the market?
                                              • Which product claims resonate with consumers and which don’t?
                                                • What are the product trends in the natural supermarket channel that other channels could focus on?
                                                  • Which consumer demographics are underusers?
                                                    • What motivates consumers to buy a particular ice cream or frozen novelty product?
                                                    • Insights and Opportunities

                                                      • Go with the flow
                                                        • Figure 8: Consumption shifts in the past year, March 2012
                                                      • Innovate with Asian flavors
                                                        • Figure 9: Ice cream consumption shifts in the past year, by race/Hispanic origin, March 2012
                                                      • Millennials and single-serve portions go together
                                                        • Figure 10: Where (outside the home) frozen novelties are consumed, by age, March 2012
                                                    • Inspire Insights

                                                        • Trend: Accentuate the Negative
                                                          • Trend: Carnivore, Herbivore...Locavore
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Segments perform well to lift the market in 2012
                                                                • Sales and forecast of ice cream and frozen novelties
                                                                  • Figure 11: Total U.S. retail sales of market, at current prices, 2007-17
                                                                  • Figure 12: Total U.S. retail sales of market, at inflation-adjusted prices, 2007-17
                                                                • Fan chart methodology
                                                                  • Fan chart forecast
                                                                    • Figure 13: Fan chart forecast of ice cream and frozen novelties, 2007-17
                                                                  • Walmart sales
                                                                  • Market Drivers

                                                                    • Economic factors
                                                                      • Dairy prices fall while vanilla costs rise
                                                                        • Figure 14: FAO milk price index, May 2011-May 2012
                                                                      • Unemployment rates waver
                                                                        • Figure 15: Unemployment and underemployment, January 2007-April 2012
                                                                      • Consumer sentiment going up
                                                                        • Figure 16: Consumer sentiment, MARCH 2007-April 2012
                                                                      • Bernanke summarizes the economy
                                                                        • Demographic factors
                                                                          • Shifting age dynamics important to study
                                                                              • Figure 17: Population by generation, 2011
                                                                              • Figure 18: Population by age, 2006-16
                                                                            • Expanding Asian population is positive for the market
                                                                                • Figure 19: Population by race and Hispanic origin, 2006-16
                                                                              • Decline in households with children negatively influences the market
                                                                                • Figure 20: Households by presence of children, 2001-2011
                                                                            • Competitive Context

                                                                              • Key points
                                                                                • Private label steps up
                                                                                    • Figure 21: Nestlé S.A. and private label FDMx sales of ice cream and frozen novelties in the U.S., 2011 and 2012
                                                                                  • Foodservice ramps up ice cream
                                                                                  • Segment Performance

                                                                                    • Key points
                                                                                      • Ice cream sales are strong; meanwhile, yogurt is a category to watch
                                                                                        • Sales of ice cream and frozen novelties
                                                                                          • Figure 22: Total U.S. sales of ice cream and frozen novelties, by segment, 2010-12
                                                                                      • Segment Performance—Ice Cream

                                                                                        • Key points
                                                                                          • The largest segment is back on track for growth
                                                                                            • Crossing the dessert line
                                                                                              • Sales and forecast of ice cream
                                                                                                • Figure 23: Total U.S. sales and forecast of ice cream at current prices, 2007-17
                                                                                            • Segment Performance—Frozen Novelties

                                                                                              • Key points
                                                                                                • Convenience keeps frozen novelties relevant
                                                                                                  • Sales and forecast of frozen novelties
                                                                                                    • Figure 24: Total U.S. sales and forecast of frozen novelties, at current prices, 2007-17
                                                                                                • Segment Performance—Frozen Yogurt

                                                                                                  • Key points
                                                                                                    • Health halo spurs growth in the frozen yogurt segment
                                                                                                      • Sales and forecast of frozen yogurt
                                                                                                        • Figure 25: Total U.S. sales and forecast of frozen yogurt, at current prices, 2007-17
                                                                                                    • Segment Performance—Sherbet, Sorbet, and Ices

                                                                                                      • Key points
                                                                                                        • Lack of innovation keeps sherbet, sorbet, and ices struggling
                                                                                                          • Sales and forecast of sherbet, sorbet, and ices
                                                                                                            • Figure 26: Total U.S. sales and forecast of sherbet, sorbet, and ices, at current prices, 2007-17
                                                                                                        • Retail Channels

                                                                                                          • Key points
                                                                                                            • Supermarket sales increase but lose share to other retailers
                                                                                                              • Sales of ice cream and frozen novelties, by channel
                                                                                                                • Figure 27: Total U.S. sales of ice cream and frozen novelties, by channel, 2010 and 2012
                                                                                                              • Supermarket sales back on track for growth
                                                                                                                • Figure 28: Supermarket/food stores sales of ice cream and frozen novelties, at current prices, 2006-11
                                                                                                              • Other retailers show a strong rebound
                                                                                                                • Figure 29: Other retailers* sales of ice cream and frozen novelties, at current prices, 2007-12
                                                                                                            • Retail Channels—Natural Supermarkets

                                                                                                              • Key points
                                                                                                                • Sales growth in the natural supermarkets channel is strong
                                                                                                                  • Sales of ice cream and frozen novelties in the natural channel
                                                                                                                    • Figure 30: Natural supermarket sales of ice cream and frozen novelties, at current prices, 2009-11*
                                                                                                                    • Figure 31: Natural supermarket sales of ice cream and frozen novelties, at inflation-adjusted prices, 2009-11*
                                                                                                                  • Natural channel sales of ice cream and frozen novelties by segment
                                                                                                                    • Figure 32: Natural supermarket sales of ice cream and frozen novelties, by segment, 2009 and 2011*
                                                                                                                  • Most leading companies experience growth
                                                                                                                    • Figure 33: Selected natural supermarket brand sales of ice cream and frozen novelties, 2009 and 2011*
                                                                                                                  • Natural channel sales of ice cream and frozen novelties by organic
                                                                                                                    • Figure 34: Natural supermarket sales of ice cream and frozen novelties, by organic, 2009 and 2011*
                                                                                                                • Leading Companies

                                                                                                                  • Key points
                                                                                                                    • Nestlé leads, but loses sales
                                                                                                                      • Private label is growing strong
                                                                                                                        • Figure 35: Purchase drivers, March 2012
                                                                                                                      • Unilever grows sales, but not market share
                                                                                                                        • Figure 36: Manufacturer FDMx sales of ice cream and frozen novelties in the U.S., 2011 and 2012
                                                                                                                    • Brand Share—Ice Cream

                                                                                                                      • Key points
                                                                                                                        • Revolving product launches keep the segment exciting
                                                                                                                          • Some brands performed well
                                                                                                                            • Figure 37: Selected FDMx brand sales of ice cream, 2011 and 2012
                                                                                                                        • Brand Share—Frozen Novelties

                                                                                                                          • Key points
                                                                                                                            • Private label takes a back seat
                                                                                                                              • Where the action is
                                                                                                                                • Figure 38: Selected FDMx brand sales of frozen novelties, 2011 and 2012
                                                                                                                            • Brand Share—Frozen Yogurt

                                                                                                                              • Key points
                                                                                                                                • Private label catches up to brand leader Dreyer’s
                                                                                                                                  • New launches turn to gold
                                                                                                                                    • It’s all Greek
                                                                                                                                      • Figure 39: Selected FDMx brand sales of frozen yogurt, 2011 and 2012
                                                                                                                                  • Brand Share—Sherbet, Sorbet, and Ices

                                                                                                                                    • Key points
                                                                                                                                      • Private label rules sherbet, sorbet, and ices
                                                                                                                                        • Figure 40: Selected FDMx brand sales of sherbet, sorbet, and ices, 2011 and 2012
                                                                                                                                    • Innovations and Innovators

                                                                                                                                      • Key points
                                                                                                                                        • Dairy-based category leads in product innovation
                                                                                                                                          • Figure 41: Ice cream and frozen novelty product launches, by subcategory, 2008-12*
                                                                                                                                        • Product claims must be chosen carefully
                                                                                                                                          • Figure 42: Ice cream and frozen novelty product launches, by top 15 claims, 2008-12*
                                                                                                                                          • Figure 43: Ice cream and frozen novelty product launches, by top 15 flavors, 2008-12*
                                                                                                                                          • Figure 44: Ice cream and frozen novelty product launches, by top 10 companies, 2008-12*
                                                                                                                                        • Product innovations
                                                                                                                                          • Greek yogurt continues its ride up
                                                                                                                                            • Non-dairy faux ice cream is vegan friendly
                                                                                                                                              • Fruit makes it all better
                                                                                                                                              • Marketing Strategies

                                                                                                                                                • Overview
                                                                                                                                                  • Television ads
                                                                                                                                                    • Häagen-Dazs
                                                                                                                                                      • Figure 45: Häagen-Dazs/Ice Cream, television ad, 2012
                                                                                                                                                      • Figure 46: Häagen-Dazs/Snacking Cups, television ad, 2011
                                                                                                                                                    • Blue Bell
                                                                                                                                                      • Figure 47: Blue Bell/Ice Cream, television ad, 2011
                                                                                                                                                    • Dove
                                                                                                                                                      • Figure 48: Dove/Ice Cream Bar, television ad, 2012
                                                                                                                                                    • Klondike
                                                                                                                                                        • Figure 49: Klondike/Choco Taco, television ad, 2012
                                                                                                                                                      • Popsicle
                                                                                                                                                        • Figure 50: Popsicle/New Yosicle, television ad, 2012
                                                                                                                                                      • Digital opportunities
                                                                                                                                                        • Häagen-Dazs masters digital
                                                                                                                                                          • Wheels on the ground
                                                                                                                                                            • Game on for private label
                                                                                                                                                            • Household Usage

                                                                                                                                                              • Key points
                                                                                                                                                                • Trended usage
                                                                                                                                                                  • Household and adult
                                                                                                                                                                    • Figure 51: Ice cream and sherbet (for eating at home)—household usage, January 2007-November 2011
                                                                                                                                                                    • Figure 52: Frozen novelty treats (for eating at home)—household usage, January 2007-November 2011
                                                                                                                                                                    • Figure 53: Frozen yogurt usage, January 2007-November 2011
                                                                                                                                                                  • Teens (aged 12-17)
                                                                                                                                                                    • Figure 54: Ice cream (for eating at home) usage among teens (aged 12-17), January 2007-November 2011
                                                                                                                                                                  • Kids (aged 6-11)
                                                                                                                                                                    • Figure 55: Ice cream usage among kids (aged 6-11), January 2007-November 2011
                                                                                                                                                                  • Ice cream and frozen novelties are the most popular segments
                                                                                                                                                                    • Figure 56: Household usage of frozen treats, by age, March 2012
                                                                                                                                                                    • Figure 57: Household usage of frozen treats, by household income, March 2012
                                                                                                                                                                • Purchase Drivers

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Price is a leading purchase driver
                                                                                                                                                                      • Figure 58: Purchase drivers, by gender, March 2012
                                                                                                                                                                      • Figure 59: Purchase drivers, by age, March 2012
                                                                                                                                                                  • Consumption Behavior

                                                                                                                                                                    • Key points
                                                                                                                                                                      • When and where ice cream and frozen novelties are eaten
                                                                                                                                                                        • Figure 60: Consumption occasions/When and where, by age, March 2012
                                                                                                                                                                        • Figure 61: Consumption occasions/When and where, by presence of children in household, March 2012
                                                                                                                                                                      • Ice cream and frozen novelties as dessert or snack
                                                                                                                                                                        • Figure 62: Ice cream and frozen novelties as dessert or snack, by gender, March 2012
                                                                                                                                                                        • Figure 63: Ice cream and frozen novelties as dessert or snack, by age, March 2012
                                                                                                                                                                        • Figure 64: Ice cream and frozen novelties as dessert or snack, by presence of children in household, March 2012
                                                                                                                                                                      • Favorite ways to eat ice cream and frozen novelties
                                                                                                                                                                        • Figure 65: Favorite ways to eat ice cream and frozen novelties, by age, March 2012
                                                                                                                                                                    • Outlets Where Consumers Buy Frozen Treats

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Grocery stores are the primary purchase locale
                                                                                                                                                                            • Figure 66: Outlets where consumers buy frozen treats, March 2012
                                                                                                                                                                            • Figure 67: Outlets where consumers buy frozen treats, most often, by age, March 2012
                                                                                                                                                                            • Figure 68: Outlets where consumers buy frozen treats, also buy, by age, March 2012
                                                                                                                                                                            • Figure 69: Outlets where consumers buy frozen treats, most often, by household income, March 2012
                                                                                                                                                                            • Figure 70: Outlets where consumers buy frozen treats, also buy, by household income, March 2012
                                                                                                                                                                        • Attitudes and Preferences

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Fat and sugar are biggest areas of interest
                                                                                                                                                                              • Figure 71: Attributes of importance, by gender, March 2012
                                                                                                                                                                              • Figure 72: Attributes of importance, by age, March 2012
                                                                                                                                                                              • Figure 73: Attributes of importance, by household income, March 2012
                                                                                                                                                                            • Other frozen treat behavior and attitudes
                                                                                                                                                                              • Figure 74: Other frozen treat behavior and attitudes, by age, March 2012
                                                                                                                                                                              • Figure 75: Other frozen treat behavior and attitudes, by household income, March 2012
                                                                                                                                                                          • Consumption Shifts in the Past Year

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Frozen yogurt and non-dairy ice cream are trending upward
                                                                                                                                                                                • Figure 76: Consumption shifts in the past year, March 2012
                                                                                                                                                                                • Figure 77: Consumption shifts in the past year, by top four types, by age, March 2012
                                                                                                                                                                            • Impact of Race and Hispanic Origin

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Purchase drivers
                                                                                                                                                                                  • Figure 78: Purchase drivers, by race/Hispanic origin, March 2012
                                                                                                                                                                                • Household usage
                                                                                                                                                                                  • Figure 79: Ice cream and frozen novelties as dessert or snack, by race/Hispanic origin, March 2012
                                                                                                                                                                                • Attitudes and preferences
                                                                                                                                                                                  • Figure 80: Attributes of importance, by race/Hispanic origin, March 2012
                                                                                                                                                                                • Behavior and attitudes
                                                                                                                                                                                  • Figure 81: Other frozen treat behavior and attitudes, by race/Hispanic origin, March 2012
                                                                                                                                                                                • Consumption behavior
                                                                                                                                                                                  • Figure 82: Favorite ways to eat ice cream and frozen novelties, by race/Hispanic origin, March 2012
                                                                                                                                                                                • Consumption shifts in the past year
                                                                                                                                                                                  • Figure 83: Consumption shifts in the past year, by top four types, by race/Hispanic origin, March 2012
                                                                                                                                                                              • Cluster Analysis

                                                                                                                                                                                  • Ho Hums
                                                                                                                                                                                    • Demographics
                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                          • Controlled Connoisseurs
                                                                                                                                                                                            • Demographics
                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                  • Let-me-at-its
                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                          • Pantry People
                                                                                                                                                                                                            • Demographics
                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                                  • Cluster characteristic tables
                                                                                                                                                                                                                    • Figure 84: Clusters, March 2012
                                                                                                                                                                                                                    • Figure 85: Household usage of frozen treats, by clusters, March 2012
                                                                                                                                                                                                                    • Figure 86: Outlets where consumers buy frozen treats, most often, by clusters, March 2012
                                                                                                                                                                                                                    • Figure 87: Outlets where consumers buy frozen treats, also buy, by clusters, March 2012
                                                                                                                                                                                                                    • Figure 88: Purchase drivers, by clusters, March 2012
                                                                                                                                                                                                                    • Figure 89: Consumption behavior, by clusters, March 2012
                                                                                                                                                                                                                    • Figure 90: Consumption behavior, by clusters, March 2012
                                                                                                                                                                                                                    • Figure 91: Attributes of importance, by clusters, March 2012
                                                                                                                                                                                                                    • Figure 92: Consumption shifts in the past year, by clusters, March 2012
                                                                                                                                                                                                                    • Figure 93: Other frozen treat behavior and attitudes, by clusters, March 2012
                                                                                                                                                                                                                    • Figure 94: Consumption behavior, by clusters, March 2012
                                                                                                                                                                                                                  • Cluster demographic tables
                                                                                                                                                                                                                    • Figure 95: Clusters, by demographic, March 2012
                                                                                                                                                                                                                  • Cluster methodology
                                                                                                                                                                                                                  • Custom Consumer Groups

                                                                                                                                                                                                                      • Usage of frozen treats
                                                                                                                                                                                                                          • Figure 96: Household usage of frozen treats, by custom groups, March 2012
                                                                                                                                                                                                                        • Purchase drivers
                                                                                                                                                                                                                            • Figure 97: Purchase drivers, by custom groups, March 2012
                                                                                                                                                                                                                          • When and where
                                                                                                                                                                                                                              • Figure 98: When and where, by custom groups, March 2012
                                                                                                                                                                                                                            • Attributes of importance
                                                                                                                                                                                                                                • Figure 99: Attributes of importance, by custom groups, March 2012
                                                                                                                                                                                                                              • Behavior and attitudes
                                                                                                                                                                                                                                  • Figure 100: Other frozen treat behavior and attitudes, by custom groups, March 2012
                                                                                                                                                                                                                                  • Figure 101: Consumption shifts in the past year, by top four types, by custom groups, March 2012
                                                                                                                                                                                                                              • SymphonyIRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                                                • Ice cream/sherbet—U.S.
                                                                                                                                                                                                                                  • Overview of ice cream/sherbet
                                                                                                                                                                                                                                    • Ice cream
                                                                                                                                                                                                                                      • Consumer insights on key purchase measures—ice cream
                                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                                          • Figure 102: Brand map, selected brands of ice cream buying rate, by household penetration, 2011*
                                                                                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                                                                                          • Key purchase measures
                                                                                                                                                                                                                                            • Figure 103: Key purchase measures for the top brands of ice cream, by household penetration, 2011*
                                                                                                                                                                                                                                          • Sherbet/sorbet/ices
                                                                                                                                                                                                                                            • Consumer insights on key purchase measures—sherbet/sorbet/ices
                                                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                                                • Figure 104: Brand map, selected brands of sherbet/sorbet/ices buying rate, by household penetration, 2011*
                                                                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                                                                  • Figure 105: Key purchase measures for the top brands of sherbet/sorbet/ices, by household penetration, 2011*
                                                                                                                                                                                                                                                • Frozen yogurt
                                                                                                                                                                                                                                                  • Consumer insights on key purchase measures—frozen yogurt
                                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                                      • Figure 106: Brand map, selected brands of frozen yogurt buying rate, by household penetration, 2011*
                                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                                        • Figure 107: Key purchase measures for the top brands of frozen yogurt, by household penetration, 2011*
                                                                                                                                                                                                                                                      • Frozen novelties—U.S.
                                                                                                                                                                                                                                                        • Overview of frozen novelties
                                                                                                                                                                                                                                                          • Frozen novelties
                                                                                                                                                                                                                                                            • Consumer insights on key purchase measures—frozen novelties
                                                                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                                                                • Figure 108: Brand map, selected brands of frozen novelties buying rate, by household penetration, 2011*
                                                                                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                                                                                  • Figure 109: Key purchase measures for the top brands of frozen novelties, by household penetration, 2011*
                                                                                                                                                                                                                                                              • Appendix—Other Useful Tables

                                                                                                                                                                                                                                                                • Teens’ frozen yogurt usage
                                                                                                                                                                                                                                                                  • Figure 110: Frozen yogurt usage among teens aged 12-17, January 2007-November 2011
                                                                                                                                                                                                                                                                • Kids’ frozen treat usage
                                                                                                                                                                                                                                                                  • Figure 111: Other frozen treat usage among kids (aged 6-11), January 2007-November 2011
                                                                                                                                                                                                                                                                • Household usage of frozen treats
                                                                                                                                                                                                                                                                  • Figure 112: Household usage of frozen treats, March 2012
                                                                                                                                                                                                                                                                  • Figure 113: Household usage of frozen treats, by race/Hispanic origin, March 2012
                                                                                                                                                                                                                                                                • Purchase drivers
                                                                                                                                                                                                                                                                  • Figure 114: Purchase drivers, by household income, March 2012
                                                                                                                                                                                                                                                                • Ice cream and frozen novelties as dessert or snack
                                                                                                                                                                                                                                                                  • Figure 115: Ice cream and frozen novelties as dessert or snack, by household income, March 2012
                                                                                                                                                                                                                                                                • Trends in restaurants with ice cream desserts
                                                                                                                                                                                                                                                                  • Figure 116: Top 20 ice cream desserts on menus, Q1 2011–Q1 2012
                                                                                                                                                                                                                                                                  • Figure 117: Top 20 ice cream flavors on menus, Q1 2011–Q1 2012
                                                                                                                                                                                                                                                                  • Figure 118: Top 10 ice cream marketing claims on menus, Q1 2011–Q1 2012
                                                                                                                                                                                                                                                                • Favorite ways to eat ice cream and frozen novelties
                                                                                                                                                                                                                                                                  • Figure 119: Favorite ways to eat ice cream and frozen novelties, by household income, March 2012
                                                                                                                                                                                                                                                                • Other frozen treat behavior and attitudes
                                                                                                                                                                                                                                                                  • Figure 120: Other frozen treat behavior and attitudes, by presence of children in household, March 2012
                                                                                                                                                                                                                                                                • Consumption shifts in the past year
                                                                                                                                                                                                                                                                  • Figure 121: Consumption shifts in the past year, by top four types, by household income, March 2012
                                                                                                                                                                                                                                                                  • Figure 122: Ice cream and frozen novelties as dessert or snack, by custom groups, March 2012
                                                                                                                                                                                                                                                                • Custom consumer groups
                                                                                                                                                                                                                                                                  • Figure 123: Favorite ways to eat ice cream and frozen novelties, by values, March 2012
                                                                                                                                                                                                                                                                  • Figure 124: Outlets where consumers buy frozen treats, by custom groups, March 2012
                                                                                                                                                                                                                                                              • Appendix—Trade Associations

                                                                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                                                                • 7-Eleven (North America)
                                                                                                                                                                                                                                                                • Aldi (USA)
                                                                                                                                                                                                                                                                • Ben & Jerry's Homemade Inc.
                                                                                                                                                                                                                                                                • Blue Bell Creameries L.P.
                                                                                                                                                                                                                                                                • Brookshire Grocery Company
                                                                                                                                                                                                                                                                • Burger King Corporation
                                                                                                                                                                                                                                                                • Cadbury Schweppes Americas Confectionery
                                                                                                                                                                                                                                                                • Carvel Corporation
                                                                                                                                                                                                                                                                • Centers for Disease Control and Prevention
                                                                                                                                                                                                                                                                • Ciao Bella Gelato Co Inc
                                                                                                                                                                                                                                                                • CoolBrands International Inc.
                                                                                                                                                                                                                                                                • Costco Wholesale Corporation
                                                                                                                                                                                                                                                                • Dean Foods Company
                                                                                                                                                                                                                                                                • Deans Foods
                                                                                                                                                                                                                                                                • Dole Food Company Inc.
                                                                                                                                                                                                                                                                • Dreyer's Grand Ice Cream Holdings, Inc.
                                                                                                                                                                                                                                                                • Facebook, Inc.
                                                                                                                                                                                                                                                                • Flowers Foods Inc.
                                                                                                                                                                                                                                                                • Food and Drug Administration
                                                                                                                                                                                                                                                                • Giant Eagle
                                                                                                                                                                                                                                                                • Häagen-Dazs
                                                                                                                                                                                                                                                                • Harris Teeter, Inc
                                                                                                                                                                                                                                                                • Hershey Company, The
                                                                                                                                                                                                                                                                • International Dairy Foods Association
                                                                                                                                                                                                                                                                • International Dairy·Deli·Bakery Association
                                                                                                                                                                                                                                                                • Kemps LLC
                                                                                                                                                                                                                                                                • Mars Incorporated
                                                                                                                                                                                                                                                                • Mayfield Dairy Farms Inc.
                                                                                                                                                                                                                                                                • McDonald's U.S.A.
                                                                                                                                                                                                                                                                • Meijer
                                                                                                                                                                                                                                                                • National Association for Stock Car Auto Racing (NASCAR)
                                                                                                                                                                                                                                                                • National Association for the Specialty Food Trade, The
                                                                                                                                                                                                                                                                • National Cheese Institute
                                                                                                                                                                                                                                                                • National Confectioners Association
                                                                                                                                                                                                                                                                • National Restaurant Association (NRA)
                                                                                                                                                                                                                                                                • Nestlé USA
                                                                                                                                                                                                                                                                • Nickelodeon Networks
                                                                                                                                                                                                                                                                • Prairie Farms Dairy, Inc.
                                                                                                                                                                                                                                                                • Publix Super Markets
                                                                                                                                                                                                                                                                • Safeway Inc
                                                                                                                                                                                                                                                                • SAM's Club
                                                                                                                                                                                                                                                                • Smashburger Master LLC
                                                                                                                                                                                                                                                                • Sonic Corp.
                                                                                                                                                                                                                                                                • Starbucks Corporation
                                                                                                                                                                                                                                                                • Stonyfield Farm
                                                                                                                                                                                                                                                                • Target Corporation
                                                                                                                                                                                                                                                                • Tasty Baking Company
                                                                                                                                                                                                                                                                • The Hain Celestial Group, Inc.
                                                                                                                                                                                                                                                                • The Kroger Co.
                                                                                                                                                                                                                                                                • The Stop & Shop Supermarket Company
                                                                                                                                                                                                                                                                • Trader Joe's Company Inc
                                                                                                                                                                                                                                                                • Turkey Hill Dairy
                                                                                                                                                                                                                                                                • Turner Broadcasting System, Inc.
                                                                                                                                                                                                                                                                • Twitter, Inc.
                                                                                                                                                                                                                                                                • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                • U.S. Bureau of the Census
                                                                                                                                                                                                                                                                • U.S. Dairy Export Council (USDEC)
                                                                                                                                                                                                                                                                • Unilever USA
                                                                                                                                                                                                                                                                • University of Michigan, The
                                                                                                                                                                                                                                                                • US Department of Commerce
                                                                                                                                                                                                                                                                • US Department of Labor
                                                                                                                                                                                                                                                                • Walgreen Co
                                                                                                                                                                                                                                                                • Walmart Stores (USA)
                                                                                                                                                                                                                                                                • Wegmans Food Markets, Inc
                                                                                                                                                                                                                                                                • Weight Watchers International Inc.
                                                                                                                                                                                                                                                                • Weis Markets Inc
                                                                                                                                                                                                                                                                • Wells' Dairy, Inc.
                                                                                                                                                                                                                                                                • Whole Foods Market Inc

                                                                                                                                                                                                                                                                Ice Cream and Frozen Novelties - US - July 2012

                                                                                                                                                                                                                                                                US $3,995.00 (Excl.Tax)