Ice Cream and Frozen Novelties - US - July 2013
“Personal use of ice cream and frozen novelties is highest among respondents over the age of 65 and among respondents aged 18-24. This is a strength of the category, given that these population groups are some of the fastest growing. However, the range of users necessitates targeted marketing efforts that hone in on a core consumer base.”
– Beth Bloom, Food and Drink Analyst
Some questions answered in this report include:
- How can the category stem future sales losses?
- How can the category hone marketing efforts to reach a varied consumer base?
- What role does health play in the category?
Americans view ice cream and frozen novelties as treats. However, the expanding array of snack options and willingness of some consumers to minimize unnecessary expenses during tough economic times resulted in slow growth in the category from 2008-13. Sales grew 9% during this time to $11.2 billion. This equates to zero growth when adjusted for inflation. An infusion of life in the category through new products should warm sales. Consumption of traditional frozen treat offerings such as ice cream and sherbet is on a slight decline, while the percentage of households that eat frozen yogurt and frozen novelties is on the rise. Keeping new products in line with consumer interest in innovation, flavor, and affordability will be key to cooling sales losses and keeping consumers sweet on frozen treats.
For the purposes of this report, the ice cream and frozen novelties market has been segmented as follows:
- Ice cream Frozen novelties (ice cream bars, sandwiches, cones, popsicles, and the like, all with the advantage of inherent hand-held convenience, single portions/portion control, and snack friendliness)
- Frozen yogurt (including non-dairy items made from soy or other dairy alternatives)
- Sherbet, sorbet, and ices
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.