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Ice Cream and Frozen Novelties - US - July 2013

“Personal use of ice cream and frozen novelties is highest among respondents over the age of 65 and among respondents aged 18-24. This is a strength of the category, given that these population groups are some of the fastest growing. However, the range of users necessitates targeted marketing efforts that hone in on a core consumer base.”

– Beth Bloom, Food and Drink Analyst

Some questions answered in this report include:

  • How can the category stem future sales losses?
  • How can the category hone marketing efforts to reach a varied consumer base?
  • What role does health play in the category?

 

Americans view ice cream and frozen novelties as treats. However, the expanding array of snack options and willingness of some consumers to minimize unnecessary expenses during tough economic times resulted in slow growth in the category from 2008-13. Sales grew 9% during this time to $11.2 billion. This equates to zero growth when adjusted for inflation. An infusion of life in the category through new products should warm sales. Consumption of traditional frozen treat offerings such as ice cream and sherbet is on a slight decline, while the percentage of households that eat frozen yogurt and frozen novelties is on the rise. Keeping new products in line with consumer interest in innovation, flavor, and affordability will be key to cooling sales losses and keeping consumers sweet on frozen treats.

For the purposes of this report, the ice cream and frozen novelties market has been segmented as follows:

  • Ice cream Frozen novelties (ice cream bars, sandwiches, cones, popsicles, and the like, all with the advantage of inherent hand-held convenience, single portions/portion control, and snack friendliness)
  • Frozen yogurt (including non-dairy items made from soy or other dairy alternatives)
  • Sherbet, sorbet, and ices

 

 

Liqueurs - UK - January 2012

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • The category slowly climbs to $11.2 billion
                            • Figure 1: Total U.S. sales and forecast of ice cream and frozen novelties, at current prices, 2008-18
                          • Market segmentation
                            • Ice cream makes up more than half of category sales
                              • Figure 2: Total U.S. retail sales of ice cream and frozen novelties, by segment, 2013
                            • Leading companies
                              • Figure 3: MULO sales of ice cream and frozen novelties, by leading companies, rolling 52 weeks 2012 and 2013
                            • Innovation
                              • Leading product claims on the decline
                                • Figure 4: Frozen treats launches, by top five claims, 2008-12
                              • The consumer
                                • The youngest and oldest consumers are the most engaged
                                  • Figure 5: Personal frozen treat purchase, by age, April 2013
                                • Dessert is a popular eating occasion, but anytime is a good time
                                  • Figure 6: When frozen treats are consumed, April 2013
                                • Focusing on flavor will be key to sales growth
                                  • Figure 7: Top five important attributes, April 2013
                                • What we think
                                • Issues and Insights

                                    • How can the category stem future sales losses?
                                      • Insight: Product innovation will be key to holding the attention of consumers
                                        • How can the category hone marketing efforts to reach a varied consumer base?
                                          • Insight: Targeted marketing efforts can address specific users groups with a customized focus
                                            • What role does health play in the category?
                                              • Insight: Keeping healthy products available will be key, even in an indulgent category
                                              • Trend Applications

                                                  • Trend: Mood to Order
                                                    • Trend: The Nouveau Poor
                                                      • Mintel Futures: East Meets West
                                                        • Format innovation
                                                          • Functionality
                                                            • Mix-ins
                                                            • Market Size and Forecast

                                                              • Key points
                                                                • The category slowly climbs to $11.2 billion
                                                                  • Sales of ice cream and frozen novelties
                                                                    • Figure 8: Total U.S. sales and forecast of ice cream and frozen novelties, at current prices, 2008-18
                                                                    • Figure 9: Total U.S. sales and forecast of ice cream and frozen novelties, at inflation-adjusted prices, 2006-16
                                                                  • Fan chart forecast
                                                                      • Figure 10: Total market sales and fan chart forecast of market, at current prices, 2005-15
                                                                  • Competitive Context

                                                                    • More than one-third of consumers say restaurant treats taste better
                                                                      • Figure 11: Where frozen treats are consumed, by age, April 2013
                                                                      • Figure 12: Where frozen treats are consumed, by household income, April 2013
                                                                    • Make foodservice offerings available at retail
                                                                      • Category can find inspiration in foodservice trends
                                                                      • Segment Performance

                                                                        • Key points
                                                                          • Ice cream represents more than half of category sales
                                                                            • Sales of ice cream and frozen novelties, by segment
                                                                              • Figure 13: Total U.S. retail sales of ice cream and frozen novelties, by segment, at current prices, 2011 and 2013
                                                                            • Ice cream recovering after recessionary dip
                                                                              • Sales of ice cream
                                                                                • Figure 14: Total U.S. retail sales of ice cream, 2008-18
                                                                              • Frozen novelties estimated to grow 13% from 2008-13
                                                                                • Sales of frozen novelties
                                                                                  • Figure 15: Total U.S. retail sales of frozen novelties, 2008-18
                                                                                • Frozen yogurt makes large gains, sales grow by 91% from 2008-13
                                                                                  • Sales of frozen yogurt
                                                                                    • Figure 16: Total U.S. retail sales of frozen yogurt, 2008-18
                                                                                  • Sherbet, sorbet, ices dip, could recover with BFY positioning
                                                                                    • Sales of sherbet, sorbet, ices
                                                                                      • Figure 17: Total U.S. retail sales of sherbet, sorbet, ices, 2008-18
                                                                                  • Retail Channels

                                                                                    • Key points
                                                                                      • Supermarkets dominate category sales, “other” channels gain
                                                                                        • Sales of ice cream and frozen novelties, by channel
                                                                                          • Figure 18: Total U.S. retail sales of ice cream and frozen novelties, by channel, at current prices, 2011-13
                                                                                      • Retail Channels – Natural Supermarkets

                                                                                        • Key points
                                                                                          • Natural channel sales grow by 29.4% from 2011-13
                                                                                            • Sales of ice cream and frozen novelties in the natural channel
                                                                                              • Figure 19: Natural supermarket sales of ice cream and frozen novelties, at current prices, 2011-13*
                                                                                              • Figure 20: Natural supermarket sales of ice cream and frozen novelties, inflation-adjusted, 2011-13*
                                                                                            • Natural channel sales of ice cream and frozen novelties by segment
                                                                                              • Figure 21: Natural supermarket sales of ice cream and frozen novelties by segment, 2011 and 2013*
                                                                                          • Leading Companies and Brands

                                                                                            • Nestlé and Unilever lead category sales, post declines
                                                                                              • Manufacturer sales of ice cream and frozen novelties
                                                                                                • Figure 22: MULO sales of ice cream and frozen novelties by leading companies, rolling 52 weeks 2012 and 2013
                                                                                              • Ice cream brand performance points to popularity of premium
                                                                                                • MULO sales of ice cream
                                                                                                  • Figure 23: MULO sales of ice cream, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                • Nestlé and Unilever battle it out for frozen novelty dominance
                                                                                                    • Figure 24: Leading frozen novelty treats (for eating at home), October 2011-November 2012
                                                                                                  • MULO sales of frozen novelties
                                                                                                    • Figure 25: MULO sales of frozen novelties, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                  • Growth in frozen yogurt evens the playing field
                                                                                                    • MULO sales of frozen yogurt
                                                                                                      • Figure 26: MULO sales of frozen yogurt, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                    • Private label represents 43.8% of sales of sherbet, sorbet, ices
                                                                                                      • MULO sales of sherbet, sorbet, ices
                                                                                                        • Figure 27: MULO sales of sherbet, sorbet, and ices, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                    • Innovations and Innovators

                                                                                                      • New product launches should jumpstart sales growth
                                                                                                        • Figure 28: Frozen treats launches, by launch type, 2008-12
                                                                                                      • Leading product claims on the decline
                                                                                                        • Figure 29: Frozen treats launches, by top 10 claims, 2008-12
                                                                                                      • Indulgence can come in many forms
                                                                                                        • Figure 30: Frozen treats launches, by top 10 flavors, 2008-12
                                                                                                      • Sweet and savory
                                                                                                        • Alcohol
                                                                                                          • Premium
                                                                                                            • Gelato
                                                                                                              • Small batch
                                                                                                                • Environmental responsibility
                                                                                                                  • Novelties put innovation in the hands of consumers
                                                                                                                    • Figure 31: Frozen treats launches, by format, 2008-12
                                                                                                                  • Ethnic-inspired offerings
                                                                                                                  • Marketing Strategies

                                                                                                                    • Overview of brand landscape
                                                                                                                      • Brand analysis: Blue Bunny
                                                                                                                        • Figure 32: Brand analysis of Blue Bunny, 2013
                                                                                                                      • Online initiatives
                                                                                                                        • TV presence
                                                                                                                          • Figure 33: Blue Bunny TV ad, “Show and Tell,” 2013
                                                                                                                          • Figure 34: Blue Bunny TV ad, “100 Wishes For 100 kids,” 2013
                                                                                                                        • Print and other
                                                                                                                          • Figure 35: Blue Bunny print ad
                                                                                                                        • Brand analysis: Dreyer’s/Edy’s
                                                                                                                          • Figure 36: Brand analysis of Dreyer’s/Edy’s, 2013
                                                                                                                        • Online initiatives
                                                                                                                          • TV presence
                                                                                                                            • Figure 37: Edy’s Ice Cream TV ad, “No Giving Up (30/Caramel delight),” 2013
                                                                                                                          • Print and other
                                                                                                                            • Figure 38: Edy’s OutShine Fruit Bars print ad
                                                                                                                          • Brand analysis: Häagen-Dazs
                                                                                                                            • Figure 39: Brand analysis of Häagen-Dazs, 2013
                                                                                                                          • Online initiatives
                                                                                                                            • TV presence
                                                                                                                              • Figure 40: Häagen-Dazs TV ad, “Say Sorry,” 2013
                                                                                                                              • Figure 41: Häagen-Dazs TV ad, “Tempting Ice Cream,” 2013
                                                                                                                            • Print and other
                                                                                                                              • Figure 42: Häagen-Dazs print ad
                                                                                                                            • Brand analysis: Ben & Jerry’s
                                                                                                                              • Figure 43: Brand analysis of Ben & Jerry’s, 2013
                                                                                                                            • Online initiatives
                                                                                                                              • Print and other
                                                                                                                                • Figure 44: Ben & Jerry’s print ad
                                                                                                                                • Figure 45: Ben & Jerry’s print ad
                                                                                                                              • Brand analysis: Skinny Cow
                                                                                                                                • Figure 46: Brand analysis of Skinny Cow, 2013
                                                                                                                              • Online initiatives
                                                                                                                                • Print and other
                                                                                                                                  • Figure 47: Skinny Cow print ad
                                                                                                                                • Brand analysis: Magnum Ice Cream
                                                                                                                                  • Figure 48: Brand analysis of Magnum Ice Cream, 2013
                                                                                                                                • Online initiatives
                                                                                                                                  • TV presence
                                                                                                                                    • Figure 49: Magnum Ice Cream TV ad, “bars Of Gold,” 2013
                                                                                                                                  • Print and other
                                                                                                                                  • Social Media

                                                                                                                                    • Key points
                                                                                                                                      • Social media metrics
                                                                                                                                        • Figure 50: Key performance indicators, June 2013
                                                                                                                                      • Market overview
                                                                                                                                        • Brand usage and awareness
                                                                                                                                          • Figure 51: Usage and awareness of selected ice cream and frozen novelties brands, April 2013
                                                                                                                                        • Interaction with ice cream and frozen novelties brands
                                                                                                                                          • Figure 52: Interaction with selected ice cream and frozen novelties brands, April 2013
                                                                                                                                        • Online conversations
                                                                                                                                          • Figure 53: Online conversations on selected ice cream brands, May 10-June 9, 2013
                                                                                                                                          • Figure 54: Words most closely associated with online mentions of Ben & Jerry’s, May 10- June 9, 2013
                                                                                                                                          • Figure 55: Online conversations on selected ice cream brands, by day, May 10-June 9, 2013
                                                                                                                                        • Where are people talking about ice cream brands?
                                                                                                                                          • Figure 56: Online conversations on selected ice cream brands, by page type, May 10-June 9, 2013
                                                                                                                                        • What are people talking about?
                                                                                                                                          • Figure 57: Types of conversations around selected ice cream brands, May 10-June 9, 2013
                                                                                                                                          • Figure 58: Types of conversations around selected ice cream brands, by day, May 10-June 9, 2013
                                                                                                                                          • Figure 59: Types of conversations around selected ice cream brands, by page type, May 10-June 9, 2013
                                                                                                                                        • Analysis by brand
                                                                                                                                          • Ben & Jerry’s
                                                                                                                                            • Figure 60: Ben & Jerry’s – key social media indicators, June 2013
                                                                                                                                          • Key online campaigns
                                                                                                                                            • What we think
                                                                                                                                              • Klondike
                                                                                                                                                • Figure 61: Klondike – key social media indicators, June 2013
                                                                                                                                              • Key online campaigns
                                                                                                                                                • What we think
                                                                                                                                                  • Nestlé Drumstick
                                                                                                                                                    • Figure 62: Nestlé Drumstick – key social media indicators, June 2013
                                                                                                                                                  • Key online campaigns
                                                                                                                                                    • What we think
                                                                                                                                                      • Edy’s Ice Cream
                                                                                                                                                        • Figure 63: Edy’s Ice Cream – key social media indicators, June 2013
                                                                                                                                                      • Key online campaigns
                                                                                                                                                        • What we think
                                                                                                                                                          • Breyers
                                                                                                                                                            • Figure 64: Breyers – key social media indicators, June 2013
                                                                                                                                                          • Key online campaigns
                                                                                                                                                            • What we think
                                                                                                                                                              • Blue Bunny Ice Cream
                                                                                                                                                                • Figure 65: Blue Bunny Ice Cream – key social media indicators, June 2013
                                                                                                                                                              • Key online campaigns
                                                                                                                                                                • What we think
                                                                                                                                                                • Frozen Treat Purchase

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Ice cream and frozen novelties used in 90% of households
                                                                                                                                                                      • Women are more likely than men to purchase most frozen treats
                                                                                                                                                                        • Figure 66: Any frozen treat purchase, by gender, April 2013
                                                                                                                                                                      • Women are a good target for the purchase of multiple products…
                                                                                                                                                                        • Figure 67: Repertoire analysis of purchase of frozen treats, by gender, April 2013
                                                                                                                                                                      • …but men eat more
                                                                                                                                                                        • Figure 68: Ice cream & sherbet (for eating at home), by gender, October 2011-November 2012
                                                                                                                                                                        • Figure 69: Frozen yogurt, by gender, October 2011-November 2012
                                                                                                                                                                      • Men gravitate toward indulgence, women to health
                                                                                                                                                                        • Figure 70: Personal frozen treat purchase (for myself), by gender, April 2013
                                                                                                                                                                      • Ice cream’s barbell effect is slightly heavier at one end
                                                                                                                                                                        • Figure 71: Personal frozen treat purchase (for myself), by age, April 2013
                                                                                                                                                                        • Figure 72: Repertoire analysis of purchase of frozen treats, by age, April 2013
                                                                                                                                                                      • Lowest income earning HHs least likely to participate in the category
                                                                                                                                                                        • Figure 73: Any frozen treat purchase, by household income, April 2013
                                                                                                                                                                      • Ice cream popular among lower income HHs, gelato for higher earners
                                                                                                                                                                        • Figure 74: Personal frozen treat purchase (for myself), by household income, April 2013
                                                                                                                                                                      • Higher health profile and expanded marketing may increase sales
                                                                                                                                                                        • Figure 75: Reasons for not purchasing frozen treats, April 2013
                                                                                                                                                                    • Consumption Occasion

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Dessert rules, but nearly half of consumers indulge anytime
                                                                                                                                                                          • Figure 76: When frozen treats are consumed, by gender, April 2013
                                                                                                                                                                        • Ice cream is a treat
                                                                                                                                                                          • Figure 77: Why frozen treats are consumed, by gender, April 2013
                                                                                                                                                                        • Young consumers most open to a range of consumption occasions
                                                                                                                                                                          • Figure 78: When frozen treats are consumed, by age, April 2013
                                                                                                                                                                        • 18-24 year olds strong target for mood enhancement
                                                                                                                                                                          • Figure 79: Why frozen treats are consumed, by age, April 2013
                                                                                                                                                                        • Category is valued by lower income earners
                                                                                                                                                                          • Figure 80: Why frozen treats are consumed, by household income, April 2013
                                                                                                                                                                        • Singles most likely to eat ice cream whenever they want
                                                                                                                                                                          • Figure 81: When frozen treats are consumed, by household size, April 2013
                                                                                                                                                                      • Ways in Which Frozen Treats are Consumed

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Vast majority of consumers eat ice cream in a bowl by itself
                                                                                                                                                                            • Figure 82: Ways in which frozen treats are consumed, by gender, April 2013
                                                                                                                                                                          • Young adults present opportunities for mix-ins, accessories
                                                                                                                                                                            • Figure 83: Ways in which frozen treats are consumed, by age, April 2013
                                                                                                                                                                        • Important Attributes

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Flavor and price lead important attributes
                                                                                                                                                                              • Figure 84: Important attributes, by gender, April 2013
                                                                                                                                                                              • Figure 85: Ice cream & sherbet (for eating at home), by gender, October 2011-November 2012
                                                                                                                                                                              • Figure 86: Frozen yogurt, by gender, October 2011-November 2012
                                                                                                                                                                            • Oldest consumers want flavor and health
                                                                                                                                                                              • Figure 87: Important attributes, by age, April 2013
                                                                                                                                                                              • Figure 88: Ice cream & sherbet (for eating at home), by age, October 2011-November 2012
                                                                                                                                                                            • Price leads importance among low income earning households
                                                                                                                                                                              • Figure 89: Important attributes, by household income, April 2013
                                                                                                                                                                          • Attitudes Toward Frozen Treats

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Consumers have generally positive attitude toward category
                                                                                                                                                                                • Majority of consumers believe frozen treats can fit into a healthy diet
                                                                                                                                                                                  • Retail exploration is an important aspect of sales performance
                                                                                                                                                                                    • Manufacturers and retailers should consider mimicking foodservice experience
                                                                                                                                                                                      • Category is not viewed as affordable, but consumers are willing to spend more
                                                                                                                                                                                        • Figure 90: Attitudes toward frozen treats, by gender, April 2013
                                                                                                                                                                                      • Product development important in engaging young adult consumers
                                                                                                                                                                                        • Figure 91: Attitudes toward frozen treats, by age, April 2013
                                                                                                                                                                                      • High income earners willing to spend more
                                                                                                                                                                                        • Figure 92: Attitudes toward frozen treats, by household income, April 2013
                                                                                                                                                                                    • Custom Consumer Group – Households with Children

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • HHs with kids more likely to purchase frozen treats
                                                                                                                                                                                          • Figure 93: Any frozen treat purchase, by presence of children in household, April 2013
                                                                                                                                                                                        • Special occasion ice cream popular among HHs with children
                                                                                                                                                                                            • Figure 94: When frozen treats are consumed, by presence of children in household, April 2013
                                                                                                                                                                                          • New products/in-store discovery important to HHs with children
                                                                                                                                                                                            • Figure 95: Attitudes toward frozen treats, by presence of children in household, April 2013
                                                                                                                                                                                          • Younger children more likely to eat ice cream
                                                                                                                                                                                              • Figure 96: Ice cream, by age, October 2011-November 2012
                                                                                                                                                                                              • Figure 97: Ice cream (for eating at home), by age, October 2011-November 2012
                                                                                                                                                                                            • Teen ice cream consumption down, CPG could mimic foodservice
                                                                                                                                                                                              • Figure 98: Ice cream (for eating at home), October 2007-November 2012
                                                                                                                                                                                            • Other frozen treats are also more popular among kids
                                                                                                                                                                                                • Figure 99: Other frozen treats, by age, October 2011-November 2012
                                                                                                                                                                                                • Figure 100: Other frozen treats (for eating at home), by age, October 2011-November 2012
                                                                                                                                                                                                • Figure 101: Other frozen treats, by age, October 2011-November 2012
                                                                                                                                                                                                • Figure 102: Other frozen treats (for eating at home), by age, October 2011-November 2012
                                                                                                                                                                                              • Presence of children means greater opportunity for related produce sales
                                                                                                                                                                                                • Figure 103: Ways in which frozen treats are consumed, by presence of children in household, April 2013
                                                                                                                                                                                            • Impact of Race and Hispanic Origin

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Asian and Hispanic consumer represent growth opportunities
                                                                                                                                                                                                  • Asian consumers indulge in frozen treats
                                                                                                                                                                                                    • Alternative offerings find favor among Hispanics
                                                                                                                                                                                                      • Black households drawn to sherbet and custard
                                                                                                                                                                                                        • Figure 104: Any frozen treat purchase, by race/Hispanic origin, April 2013
                                                                                                                                                                                                      • Encourage Asian shoppers to purchase multiple products
                                                                                                                                                                                                        • Figure 105: Repertoire analysis of purchase of frozen treats, by race/Hispanic origin, April 2013
                                                                                                                                                                                                      • Black consumers view ice cream as an accompaniment or mix-in
                                                                                                                                                                                                        • Figure 106: Ways in which frozen treats are consumed, by race/Hispanic origin, April 2013
                                                                                                                                                                                                      • Consider occasion-based product development and outreach
                                                                                                                                                                                                        • Figure 107: When frozen treats are consumed, by race/Hispanic origin, April 2013
                                                                                                                                                                                                      • Functional offerings should appeal to Asian shoppers
                                                                                                                                                                                                        • Figure 108: Why frozen treats are consumed, by race/Hispanic origin, April 2013
                                                                                                                                                                                                      • Asians are price/quality conscious, Hispanics favor “low in” items
                                                                                                                                                                                                        • Figure 109: Important attributes, by race/Hispanic origin, April 2013
                                                                                                                                                                                                      • New product development may attract Hispanics patronage
                                                                                                                                                                                                        • Figure 110: Attitudes toward frozen treats, by race/Hispanic origin, April 2013
                                                                                                                                                                                                    • IRI/Builders – Key Household Purchase Measures – Ice Cream/Sherbet

                                                                                                                                                                                                        • Ice cream
                                                                                                                                                                                                          • Consumer insights on key purchase measures – ice cream
                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                              • Figure 111: Brand map, selected brands of ice cream buying rate, by household penetration, 2012*
                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                • Figure 112: Key purchase measures for the top brands of ice cream, by household penetration, 2012*
                                                                                                                                                                                                              • Sherbet/sorbet/ices
                                                                                                                                                                                                                • Consumer insights on key purchase measures – sherbet/sorbet/ices
                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                    • Figure 113: Brand map, selected brands of sherbet/sorbet/ices, by household penetration, 2012*
                                                                                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                                                                                    • Key purchase measures
                                                                                                                                                                                                                      • Figure 114: Key purchase measures for the top brands of sherbet/sorbet/ices, by household penetration, 2012*
                                                                                                                                                                                                                    • Frozen yogurt/tofu
                                                                                                                                                                                                                      • Consumer insights on key purchase measures – frozen yogurt
                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                          • Figure 115: Brand map, selected brands of frozen yogurt/tofu buying rate, by household penetration, 2012*
                                                                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                                                                          • Key purchase measures
                                                                                                                                                                                                                            • Figure 116: Key purchase measures for the top brands of frozen yogurt/tofu, by household penetration, 2012*
                                                                                                                                                                                                                        • IRI/Builders – Key Household Purchase Measures – Frozen Novelties

                                                                                                                                                                                                                            • Frozen novelties
                                                                                                                                                                                                                              • Consumer insights on key purchase measures – frozen novelties
                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                  • Figure 117: Brand map, selected brands of frozen novelties buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                • Brand leader characteristics
                                                                                                                                                                                                                                  • Key purchase measures
                                                                                                                                                                                                                                    • Figure 118: Key purchase measures for the top brands of frozen novelties, by household penetration, 2012*
                                                                                                                                                                                                                                • Appendix – Market Drivers

                                                                                                                                                                                                                                  • Consumer confidence
                                                                                                                                                                                                                                    • Figure 119: University of Michigan’s index of consumer sentiment (ICS), 2007-13
                                                                                                                                                                                                                                  • Unemployment
                                                                                                                                                                                                                                    • Figure 120: U.S. unemployment rate, by month, 2002-13
                                                                                                                                                                                                                                    • Figure 121: U.S. unemployment and underemployment rates, 2007-13
                                                                                                                                                                                                                                    • Figure 122: Number of employed civilians in U.S., in thousands, 2007-13
                                                                                                                                                                                                                                  • Food cost pressures
                                                                                                                                                                                                                                    • Figure 123: Changes in USDA Food Price Indexes, 2011 through May 24, 2013
                                                                                                                                                                                                                                  • Obesity
                                                                                                                                                                                                                                    • Figure 124: U.S. obesity, by age group, 2008 and 2012
                                                                                                                                                                                                                                  • Childhood and teen obesity – highest in decades
                                                                                                                                                                                                                                    • Figure 125: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                                                                                                                                                                                  • Racial, ethnic population growth
                                                                                                                                                                                                                                    • Figure 126: U.S. population by race and Hispanic origin, 2008, 2013, and 2018
                                                                                                                                                                                                                                    • Figure 127: Households with children, by race and Hispanic origin of householder, 2012
                                                                                                                                                                                                                                  • Shifting U.S. demographics
                                                                                                                                                                                                                                    • Figure 128: U.S. population, by age, 2008-18
                                                                                                                                                                                                                                    • Figure 129: U.S. households, by presence of own children, 2002-12
                                                                                                                                                                                                                                • Appendix – Social Media

                                                                                                                                                                                                                                  • Brand usage or awareness
                                                                                                                                                                                                                                    • Figure 130: Brand usage or awareness, April 2013
                                                                                                                                                                                                                                    • Figure 131: Ben & Jerry’s usage or awareness, by demographics, April 2013
                                                                                                                                                                                                                                    • Figure 132: Breyers usage or awareness, by demographics, April 2013
                                                                                                                                                                                                                                    • Figure 133: Edy’s Ice cream usage or awareness, by demographics, April 2013
                                                                                                                                                                                                                                    • Figure 134: Blue Bunny ice cream usage or awareness, by demographics, April 2013
                                                                                                                                                                                                                                    • Figure 135: Nestlé drumstick usage or awareness, by demographics, April 2013
                                                                                                                                                                                                                                    • Figure 136: Klondike usage or awareness, by demographics, April 2013
                                                                                                                                                                                                                                  • Activities done
                                                                                                                                                                                                                                    • Figure 137: Activities done, April 2013
                                                                                                                                                                                                                                    • Figure 138: Ben & Jerry’s – Activities done, by demographics, April 2013
                                                                                                                                                                                                                                    • Figure 139: Breyers – Activities done, by demographics, April 2013
                                                                                                                                                                                                                                    • Figure 140: Edy’s Ice Cream – Activities Done, by demographics, April 2013
                                                                                                                                                                                                                                    • Figure 141: Blue Bunny ice cream – Activities done, by demographics, April 2013
                                                                                                                                                                                                                                    • Figure 142: Nestlé drumstick – Activities done, by demographics, April 2013
                                                                                                                                                                                                                                    • Figure 143: Klondike – Activities done, by demographics, April 2013
                                                                                                                                                                                                                                  • Online conversations
                                                                                                                                                                                                                                    • Figure 144: Online conversations on selected ice cream brands, May 10-June 9, 2013
                                                                                                                                                                                                                                    • Figure 145: Online conversations on selected ice cream brands, by day, May 10-June 9, 2013
                                                                                                                                                                                                                                    • Figure 146: Online conversations on selected ice cream brands, by page type, May 10-June 9, 2013
                                                                                                                                                                                                                                    • Figure 147: Types of conversations around selected ice cream brands, May 10-June 9, 2013
                                                                                                                                                                                                                                    • Figure 148: Types of conversations around selected ice cream brands, by day, May 10-June 9, 2013
                                                                                                                                                                                                                                    • Figure 149: Types of conversations around selected ice cream brands, by page type, May 10-June 9, 2013
                                                                                                                                                                                                                                • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                                                  • Purchase of frozen treats
                                                                                                                                                                                                                                    • Figure 150: Personal frozen treat purchase (for myself), by gender and age, April 2013
                                                                                                                                                                                                                                    • Figure 151: Personal frozen treat purchase (for myself), by household size, April 2013
                                                                                                                                                                                                                                    • Figure 152: Personal frozen treat purchase (for myself), by age and household income, April 2013
                                                                                                                                                                                                                                  • Ways in which frozen treats are used
                                                                                                                                                                                                                                    • Figure 153: Ways in which frozen treats are consumed, by household income, April 2013
                                                                                                                                                                                                                                  • Consumption occasion
                                                                                                                                                                                                                                    • Figure 154: When frozen treats are consumed, by household income, April 2013
                                                                                                                                                                                                                                    • Figure 155: When frozen treats are consumed, by repertoire groups – Purchase of frozen treats, April 2013
                                                                                                                                                                                                                                  • Important attributes
                                                                                                                                                                                                                                    • Figure 156: Important attributes, by repertoire groups – Purchase of frozen treats, April 2013
                                                                                                                                                                                                                                    • Figure 157: Important attributes, by consumption occasion, April 2013
                                                                                                                                                                                                                                    • Figure 158: Important attributes, by ways in which frozen treats are consumed, April 2013
                                                                                                                                                                                                                                    • Figure 159: Important attributes, by consumption occasion, April 2013
                                                                                                                                                                                                                                  • Attitudes toward frozen treats
                                                                                                                                                                                                                                    • Figure 160: Attitudes toward frozen treats, April 2013
                                                                                                                                                                                                                                • Appendix – Information Resources Inc. Builders Panel Data Definitions

                                                                                                                                                                                                                                    • Information Resources Inc. Consumer Network Metrics
                                                                                                                                                                                                                                    • Appendix – Trade Associations

                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                      • Ben & Jerry's Homemade Inc.
                                                                                                                                                                                                                                      • Blue Bell Creameries L.P.
                                                                                                                                                                                                                                      • Carvel Corporation
                                                                                                                                                                                                                                      • Ciao Bella Gelato Co Inc
                                                                                                                                                                                                                                      • Coca-Cola Company (The) (USA)
                                                                                                                                                                                                                                      • ConAgra Food Ingredients Company
                                                                                                                                                                                                                                      • Dairy Farmers of America Inc.
                                                                                                                                                                                                                                      • Dean Foods Company
                                                                                                                                                                                                                                      • Deans Foods
                                                                                                                                                                                                                                      • Dreyer's Grand Ice Cream Holdings, Inc.
                                                                                                                                                                                                                                      • Häagen-Dazs
                                                                                                                                                                                                                                      • Hiland Dairy Foods Company, LLC
                                                                                                                                                                                                                                      • J & J Snack Foods Corp.
                                                                                                                                                                                                                                      • Kemps LLC
                                                                                                                                                                                                                                      • Mars Incorporated
                                                                                                                                                                                                                                      • Mayfield Dairy Farms Inc.
                                                                                                                                                                                                                                      • Nestlé S.A.
                                                                                                                                                                                                                                      • Nestlé USA
                                                                                                                                                                                                                                      • Prairie Farms Dairy, Inc.
                                                                                                                                                                                                                                      • Starbucks Corporation
                                                                                                                                                                                                                                      • Turkey Hill Dairy
                                                                                                                                                                                                                                      • Unilever Plc
                                                                                                                                                                                                                                      • Unilever USA
                                                                                                                                                                                                                                      • Weight Watchers International Inc.
                                                                                                                                                                                                                                      • Welch Foods Inc., A Cooperative
                                                                                                                                                                                                                                      • Wells' Dairy, Inc.

                                                                                                                                                                                                                                      Ice Cream and Frozen Novelties - US - July 2013

                                                                                                                                                                                                                                      £3,174.67 (Excl.Tax)