Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Ice Cream and Frozen Novelties - US - July 2015

Ice cream and frozen novelties eked out dollar sales growth of 10% from 2010-15 (zero growth when adjusted for inflation). The mature category remains popular with consumers; 90% of respondents to Mintel’s custom consumer survey purchased frozen treats in a store in the past six months. Recent listeria-related product recalls are not expected to hamper this engagement. Gelato and dairy alternatives appear as bright spots for the category, while frozen yogurt’s popularity is on the decline. Whereas health plays a role in category participation, consumers turn to frozen treats as an indulgence, meaning balancing permissibility with enjoyment will be necessary.

This report looks at the following areas:

  • Sales of frozen treats sluggish
  • Health plays a role in purchase, but consumers still want a treat

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Sales of frozen treats sluggish
            • Figure 1: Total US retail sales and fan chart forecast of ice cream and frozen novelties, at current prices, 2010-20
          • Health plays a role in purchase, but consumers still want a treat
            • Figure 2: Statements related to frozen treats (health), March 2015
          • The opportunities
            • A focus on quality may help boost health perception
              • Specialty offerings and smaller brands find appeal
                • Figure 3: Frozen treat (ice cream, gelato, frozen custard) purchase at a supermarket, convenience store or other store, by generation, April 2015
              • Non-dairy meets interests as well as needs
                • Figure 4: Reasons for choosing non-dairy, April 2015
              • What it means
              • The Market – What You Need to Know

                • Sales of frozen treats projected to reach $12.3 billion in 2015
                  • Ice cream leads category sales, gelato helps to drive growth
                    • Health plays a role in purchase, but consumers still want a treat
                      • Foodservice competes for more specialty offerings, attracts young adults
                      • Market Size and Forecast

                        • Sales of ice cream and frozen novelties to reach $12.3 billion in 2015
                          • Figure 5: Total US retail sales and fan chart forecast of ice cream and frozen novelties, at current prices, 2010-20
                      • Market Breakdown

                        • Ice cream leads category sales, gelato helps to drive growth
                          • Figure 6: Total US retail sales and forecast of ice cream and frozen novelties, by segment, at current prices, 2010-20
                          • Figure 7: MULO sales of gelato and gelato-based novelties, at current prices, 2010-2015
                        • Frozen yogurt is on a downward trend
                          • Figure 8: Total US retail sales and volume sales of frozen yogurt/dairy alternatives, at current prices, 2010-15
                      • Market Perspective

                        • Health plays a role in purchase, but consumers still want a treat
                          • Figure 9: Statements related to frozen treats (health), March 2015
                        • Foodservice competes for specialty offerings, young adult appeal
                          • Figure 10: Frozen treat purchase, by purchase location, April 2015
                          • Figure 11: Frozen treat purchase, by generation, April 2015
                        • Listeria scare impacts brand availability, but should spare the market
                            • Figure 12: Statements related to frozen treats (safety), March 2015
                        • Market Factors

                          • Ice cream is popular for dessert, but in moderation
                            • Figure 13: Dessert consumption, April 2015
                        • Key Players – What You Need to Know

                          • Seven leading companies make up 63% of MULO sales in the category
                            • Gelato continues to see strong growth
                              • Frozen yogurt falling out of favor
                                • Smaller brands see growth across most segments
                                • Manufacturer Sales of Ice Cream and Frozen Novelties

                                  • Unilever pushes past Nestlé with Talenti acquisition
                                    • Blue Bell recall opens the door for other companies to grow
                                      • Figure 14: MULO sales of ice cream and frozen novelties, by leading companies ($ million), rolling 52 weeks 2014 and 2015
                                  • What’s Working?

                                    • Gelato continues to see strong growth
                                      • Non-dairy is a bright spot in frozen yogurt/dairy alternatives segment
                                        • Smaller brands see growth across most segments
                                          • Ben & Jerry’s continues to go big
                                          • What’s Struggling?

                                            • Frozen yogurt may be falling out of favor
                                              • Consumers aren’t drawn to diet brands
                                                • Fruit-based treats struggle to meet sweet cravings
                                                • What’s Next?

                                                  • Hormone-free/allergen claims see strong growth in 2010-15 launches
                                                    • Figure 15: Ice cream and frozen novelties launches, by leading claims, June 2010-May 2015
                                                  • Flavor innovation aims for adult appeal
                                                    • Tea
                                                      • Coffee
                                                        • Alcohol
                                                          • International
                                                            • Vegetables may work to boost health profile
                                                              • Smaller pack sizes allow for price/calorie control
                                                                • Figure 16: Statements related to frozen treats (size), March 2015
                                                            • The Consumer – What You Need to Know

                                                              • Millennials, Hispanics, parents appear as key consumers
                                                                • Sweet satisfaction and snackability lead reasons for purchase
                                                                  • Non-dairy meets interests as well as needs
                                                                    • Frozen novelties may suffer from being pigeonholed for kids
                                                                    • Frozen Treat Purchase

                                                                      • Millennials, Hispanics, parents show interest in smaller parts of the market
                                                                        • Figure 17: Frozen treat purchase at a supermarket, convenience store, or other store, by generation, April 2015
                                                                      • Will gelato and frozen custard go the way of frozen yogurt?
                                                                        • Figure 18: Frozen treat (ice cream, gelato, frozen custard) purchase at a supermarket, convenience store ,or other store, by generation, April 2015
                                                                        • Figure 19: Frozen treat purchase at a supermarket, convenience store, or other store, by Hispanic origin, April 2015
                                                                        • Figure 20: Frozen treat (ice cream, gelato, frozen custard) purchase at a supermarket, convenience store, or other store, by Hispanic origin, April 2015
                                                                        • Figure 21: Frozen treat purchase at a supermarket, convenience store, or other store, by parental status, April 2015
                                                                      • Sherbet, sorbet, ices, turnaround may be on the horizon
                                                                          • Figure 22: Frozen treat purchase at store – CHAID – Tree output, April 2015
                                                                          • Figure 23: Frozen treat purchase at store – CHAID – Table output, April 2015
                                                                      • Reasons for Purchase

                                                                        • Sweet satisfaction and snackability lead reasons for purchase
                                                                          • Figure 24: Reasons for purchase, by generation, April 2015
                                                                        • Shake positioning may be a cool move
                                                                          • Figure 25: Reasons for purchase (use), by generation, April 2015
                                                                      • Frozen Treat Traits

                                                                        • Single-flavor varieties rule
                                                                          • Figure 26: Frozen treat traits, April 2015
                                                                        • Customization and international flavors can match interests of key purchase groups
                                                                          • Figure 27: Statements related to frozen treats (flavor), by generation, March 2015
                                                                        • Local ingredients can be a consideration for future product development
                                                                          • Figure 28: Statements related to frozen treats (local ingredients), by generation, March 2015
                                                                        • Non-dairy meets interests as well as needs
                                                                          • Figure 29: Reasons for choosing non-dairy, April 2015
                                                                      • Perceptions of Frozen Treats

                                                                        • Frozen novelties may suffer from being pigeonholed for kids
                                                                          • Figure 30: Correspondence Analysis – Characteristics associated with frozen treats, April 2015
                                                                          • Figure 31: Characteristics associated with frozen treats, April 2015
                                                                      • Appendix – Data Sources and Abbreviations

                                                                        • Data sources
                                                                          • Sales data
                                                                            • Fan chart forecast
                                                                              • Consumer survey data
                                                                                • CHAID methodology
                                                                                  • Correspondence map methodol
                                                                                    • Abbreviations and terms
                                                                                      • Abbreviations
                                                                                      • Appendix – Market

                                                                                          • Figure 32: Total US retail sales and forecast of ice cream and frozen novelties, at current prices, 2010-20
                                                                                          • Figure 33: Total US retail sales and forecast of ice cream and frozen novelties, at inflation-adjusted prices, 2010-20
                                                                                          • Figure 34: Total US retail volume sales of ice cream and frozen novelties, by segment, 2010-15
                                                                                          • Figure 35: Total US retail sales and forecast of ice cream, at current prices, 2010-20
                                                                                          • Figure 36: Total US retail sales and forecast of ice cream, at inflation-adjusted prices, 2010-20
                                                                                          • Figure 37: MULO sales of gelato and gelato-based novelties, at current prices, 2010-20
                                                                                          • Figure 38: Total US retail sales and forecast of frozen novelties, at current prices, 2010-20
                                                                                          • Figure 39: Total US retail sales and forecast of frozen novelties, at inflation-adjusted prices, 2010-20
                                                                                          • Figure 40: Total US retail sales and forecast of frozen yogurt/dairy alternatives, at current prices, 2010-20
                                                                                          • Figure 41: Total US retail sales and forecast of frozen yogurt/dairy alternatives, at inflation-adjusted prices, 2010-20
                                                                                          • Figure 42: Total US retail sales and forecast of sherbet, sorbet, and ices, at current prices, 2010-20
                                                                                          • Figure 43: Total US retail sales and forecast of sherbet, sorbet, and ices, at inflation-adjusted prices, 2010-20
                                                                                          • Figure 44: US supermarket sales of ice cream and frozen novelties, at current prices, 2010-15
                                                                                          • Figure 45: US convenience sales of ice cream and frozen novelties, at current prices, 2010-15
                                                                                          • Figure 46: US sales of ice cream and frozen novelties through other retail channels, at current prices, 2010-15
                                                                                        • Natural channel sales
                                                                                          • Figure 47: Natural supermarket sales of frozen desserts, at current prices, rolling 52 weeks April 2013-April 2015
                                                                                          • Figure 48: Natural supermarket sales of ice cream and frozen desserts, by type, at current prices, rolling 52 weeks ending April 21, 2013 and April 19, 2015
                                                                                          • Figure 49: Natural supermarket sales of frozen desserts, by organic ingredients, at current prices, rolling 52 weeks ending April 21, 2013 and April 19, 2015
                                                                                          • Figure 50: Natural supermarket sales of organic frozen desserts, by segment, at current prices, rolling 52 weeks ending April 21, 2013 and April 19, 2015
                                                                                          • Figure 51: Natural supermarket sales of frozen desserts, by presence of alternative sweetener, at current prices, rolling 52 weeks ending April 21, 2013 and April 19, 2015
                                                                                          • Figure 52: Natural supermarket sales of frozen desserts, by GMO ingredients, at current prices, rolling 52 weeks ending April 21, 2013 and April 19, 2015
                                                                                          • Figure 53: Natural supermarket sales of frozen desserts, by fat content, at current prices, rolling 52 weeks ending April 21, 2013 and April 19, 2015
                                                                                          • Figure 54: Natural supermarket sales of frozen desserts, by lactose-free labeling, at current prices, rolling 52 weeks ending April 21, 2013 and April 19, 2015
                                                                                          • Figure 55: Natural supermarket sales of frozen desserts, by probiotic content, at current prices, rolling 52 weeks ending April 21, 2013 and April 19, 2015
                                                                                      • Appendix – Key Players

                                                                                          • Figure 56: MULO sales of ice cream and frozen novelties, by leading companies, rolling 52 weeks 2014 and 2015
                                                                                          • Figure 57: MULO sales of frozen novelties, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                                                                          • Figure 58: MULO sales of frozen novelties, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                                                                          • Figure 59: MULO sales of frozen yogurt, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                                                                          • Figure 60: MULO sales of sherbet, sorbet and ices, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                                                                          • Figure 61: Frozen treats launches, by top 10 claims 2010-15*
                                                                                          • Figure 62: Ice cream launches, by top 10 flavors, 2010-15*
                                                                                          • Figure 63: Frozen novelty launches, by top 10 flavors, 2010-15*
                                                                                          • Figure 64: Frozen yogurt/dairy alternative launches, by top 10 flavors, 2010-15*
                                                                                          • Figure 65: Sherbet, sorbet, ices launches, by top 10 flavors, 2010-15*

                                                                                      Companies Covered

                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                      Ice Cream and Frozen Novelties - US - July 2015

                                                                                      £3,277.28 (Excl.Tax)