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Ice Cream - Brazil - June 2015

"The investments made in 2014 will continue to have an impact on market growth in the next few years, especially through higher-priced products, such as premium/gourmet ice creams, and/or ice creams with healthy claims."
– Naira Sato, Food and Drinks Analyst

This report answers the following key questions:

  • Could companies position ice lollies sold in plastic bags (eg geladinho/sacolé) for consumers in socio-economic group AB?
  • Could frozen yogurt be positioned as a meal substitute?
  • Could soft serve ice cream with a more premium positioning boost consumption of the segment?
  • Could product customization attract more young consumers to the ice cream category?

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Table of contents

  1. Introduction

      • Definitions
        • Ice cream market
          • Abbreviations, currency and scales
          • Executive Summary

              • The market
                • Figure 1: Forecast of Brazil retail sales of ice cream, by value, 2010-20
              • Companies, brands, and innovation
                • Unilever, the market leader, is increasingly gaining market share
                  • Figure 2: Leading companies' sales share in the Brazil ice cream retail market, by value, 2014
                • The consumer
                  • Premium formats and healthy attributes can boost consumption of ice lollies without a stick (eg geladinhos/sacolés) by AB consumers
                    • Figure 3: Consumption of Ice lollies without a stick, normally sold in plastic bags (eg geladinho/gelinho/sacolé), by socioeconomic group, January 2015
                  • Frozen yogurts with added protein and fiber can be positioned as meal replacements
                    • Figure 4: Frozen yogurt consumption, by occasion, January 2015
                  • Soft serve ice cream could have a more premium positioning
                    • Figure 5: Consumption of soft serve ice cream (eg Bob’s, McDonald’s), by opinion about ice cream, January 2015
                  • Customization of ice cream could increase consumption among young Brazilians
                    • Figure 6: Attitudes towards eating ice cream, by age group, January 2015
                  • What we think
                  • The Market – Issues and Insights

                      • Ice cream-based desserts can increase consumption among AB consumers
                        • Mexican paletas could have a more premium positioning
                          • Ice lollies can strengthen their “on-the-go” positioning
                          • Trend Application

                            • Trend: The Real Thing
                              • Trend: Minimize Me
                                • Trend: The Big Issue
                                • Who’s Innovating?

                                  • Key points
                                    • Exotic flavors could be more explored in the ice lollies/bars segment
                                      • Figure 7: Share of launches of ice cream, excluding chocolate, vanilla and strawberry, in relation to the total number of launches in the category by year, in Brazil, Japan, China and US, 2010-14
                                    • Functional ice cream can attract more over-55s to the category
                                      • Figure 8: Share in the launches of ice cream with functional claims, in relation to the total number of launches in the category by year, in Brazil, Japan, China and the US
                                  • Market Size and Forecast

                                    • Key points
                                      • The World Cup and more investment in higher-priced products boosted growth in 2014
                                        • Figure 9: Retail sales of ice cream, by value and volume, Brazil 2010-20
                                      • Investment in products with a premium/gourmet positioning and healthy attributes should boost market growth
                                        • Figure 10: Forecast of Brazil retail sales of ice cream, by value, 2010-20
                                        • Figure 11: Forecast of Brazil retail sales of ice cream, by volume, 2010-20
                                      • Factors used in forecasting
                                      • Market Share

                                        • Key points
                                          • Unilever is still the market leader, increasingly gaining market share
                                            • Figure 12: Leading companies' sales share in the Brazil ice cream retail market, by value, 2013-14
                                            • Figure 13: Leading companies' sales share in the Brazil ice cream retail market, by volume, 2013-14
                                        • Companies and Brands

                                          • Unilever
                                            • Kibon
                                              • Ben & Jerry’s
                                                • Nestlé
                                                  • Sorvetes Jundiá
                                                    • Sorvetes Creme Mel
                                                    • The Consumer – Frequency of Eating Ice Cream

                                                      • Key points
                                                        • Innovations in the category can increase consumption frequency
                                                          • Figure 14: Consumption of ice cream, January 2015
                                                        • Premium formats and healthy attributes can boost consumption of ice lollies without a stick (eg geladinhos/sacolés) by AB consumers
                                                          • Figure 15: Consumption of ice lollies without a stick, normally sold in plastic bags (eg geladinho/gelinho/sacolé), by socio-economic group, January 2015
                                                        • More attracted to innovations, young consumers can be used as opinion formers by new premium brands of ice cream
                                                          • Figure 16: Consumption of ice cream, by age group and by types of ice cream, January 2015
                                                      • The Consumer – Occasions for Eating Ice Cream

                                                        • Key points
                                                          • Ice cream with healthy claims can increase consumption of the category as dessert
                                                            • Figure 17: Occasions for eating ice cream, January 2015
                                                          • Dessert ice cream made to share among friends can increase consumption among young women
                                                            • Figure 18: Occasion “at family/friends gatherings”, by age group 16-24 and gender, January 2015
                                                          • Frozen yogurt with added protein and fiber can be positioned as a meal substitute
                                                            • Figure 19: Frozen yogurt consumption, by occasion, January 2015
                                                        • The Consumer – Opinions about Ice Cream

                                                          • Key points
                                                            • Attributes such as “natural”, “consumption safety” and “healthy” can increase consumption of ice cream
                                                              • Figure 20: Opinions about ice cream, January 2015
                                                            • Soft serve ice cream could benefit from a more premium positioning
                                                              • Figure 21: Consumption of soft serve ice cream (eg Bob’s, McDonald’s), by opinion about ice cream, January 2015
                                                            • High quality of ingredients can make ice creams be perceived as healthy by some consumers
                                                              • Figure 22: Consumption of ice cream, by opinion “Frozen yogurt is healthier than ice cream", January 2015
                                                          • The Consumer – Attitudes towards Eating Ice Cream

                                                            • Key points
                                                              • Convenience of ice cream can help consumers save time when serving a dessert
                                                                • Figure 23: Attitudes toward eating ice cream, January 2015
                                                              • Customization of ice cream can increase consumption among young Brazilians
                                                                • Figure 24: Attitudes toward eating ice cream, by age group, January 2015
                                                              • Ice cream with flavors inspired by alcoholic beverages can appeal to young male consumers
                                                                • Figure 25: Agreement with the statement "I would be interested in trying more different flavors of ice cream (eg exotic flavors)" by consumers aged 16-24 and by gender, January 2015

                                                            Companies Covered

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                                                            Ice Cream - Brazil - June 2015

                                                            £3,277.28 (Excl.Tax)