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Ice Cream - Brazil - June 2016

“Brazilians may have been reducing the consumption of ice cream, but innovations help to maintain the market growth in value. It is possible to boost the products relevance simply filling category gaps, with new formats, flavors etc., and looking for opportunities in other sectors.”
– Naira Sato, Food and Drink Analyst

This report examines the following areas:

  • Men have a greater interest in ice creams with fruits and vegetables
  • Alcoholic geladinhos can boost consumption among young people
  • Innovations in lollies/bars ice cream can improve the category sales

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Table of contents

  1. Overview

      • Definition
      • Executive Summary

          • The market
            • Figure 1: Forecast of Brazil retail sales of ice cream, by value, 2011-21
          • Key players
            • Unilever grabs more than half of the market share in value
              • Figure 2: Leading companies' sales share in the Brazil ice cream retail market, by value, 2015
            • The consumer
              • Brazilians are consuming less ice cream
                • Figure 3: Consumption of ice cream, February 2016
              • Opportunity to develop private label premium ice creams
                • Figure 4: Ice cream consumption behavior, February 2016
              • Young people have an interest in ice creams with mixed gum candies
                • Figure 5: Interest in "ice cream with dessert flavor" and "ice cream with mixed gum candies,” by age group, February 2016
              • Reduced calorie content is an important factor for consumers aged 55+
                • Figure 6: Important factors related to ice cream purchase, by age group and "reduced calorie content,” February 2016
              • What we think
              • Issues and Insights

                • Men have a greater interest in ice creams with fruits and vegetables
                  • The facts
                    • The implications
                      • Alcoholic geladinhos can boost consumption among young people
                        • The facts
                          • The implications
                            • Innovations in lollies/bars ice cream can improve the category sales
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Economic recession affects the market in volume
                                    • World Cup boom will not be repeated during the Olympics
                                      • Tax increase on ice cream can be passed on to consumers
                                        • Boosting consumption during the crisis
                                        • Market Size and Forecast

                                          • Ice cream market diminishes in volume
                                            • Figure 7: Retail sales of ice cream in Brazil, by value and volume, 2011-21
                                          • Innovation is the key to keep consumers
                                            • Figure 8: Forecast of Brazil retail sales of ice cream, by value, 2011-21
                                            • Figure 9: Forecast of Brazil retail sales of ice cream, by volume, 2011-21
                                        • Market Drivers

                                          • Tax increase on ice cream can affect consumption
                                            • Higher temperatures influence consumption
                                              • Entrepreneurship warms the market during the crisis
                                                • Brazilians have more pets than children
                                                • Key Players – What You Need to Know

                                                  • Acquisitions change the market of ice cream
                                                    • Exploring new occasions can increase consumption
                                                      • Smaller sizes of ice cream help to control ingestion
                                                      • Market Share

                                                        • Unilever grabs more than half of the market share in value
                                                            • Figure 10: Leading companies' sales share in the Brazil ice cream retail market, by value, 2014-15
                                                            • Figure 11: Leading companies' sales share in the Brazil ice cream retail market, by volume, 2014-15
                                                        • Who’s Innovating?

                                                          • Ice creams can do like jellies to boost consumption occasions
                                                            • Figure 12: Launches of jellies without fruit in relation to the category total releases, global, 2011-15
                                                          • Ice creams can be positioned as mini desserts
                                                            • Figure 13: Launches of ice creams with less than 50g in relation to total releases, Japan and Brazil, 2011-15
                                                        • The Consumer – What You Need to Know

                                                          • Ice cream consumption drops
                                                            • Private labels can invest in the premium segment
                                                              • Brazilian nuts can be further explored in ice creams
                                                                • Natural ingredients stand out among important factors
                                                                • Consumption of Ice Cream

                                                                  • Brazilians are consuming less ice cream
                                                                    • Figure 14: Consumption of ice cream, February 2016
                                                                  • Women are more sensitive to price than men
                                                                    • Figure 15: Consumption of "standard carton ice cream" and "soft serve ice cream,” by gender, February 2016
                                                                  • Ice cream parlors can help Brazilians to spend more time with friends/family
                                                                    • Figure 16: Consumption of "unbranded carton ice cream from the neighborhood ice cream parlor,” by region, February 2016
                                                                • Ice Cream Consumption Behavior

                                                                  • Opportunity to develop private label premium ice creams
                                                                    • Figure 17: Ice cream consumption behavior, February 2016
                                                                  • Experimentation is important for consumers aged 16-34
                                                                    • Figure 18: Agreement with "I’d prefer to have ice cream in an ice cream parlor where you can try flavors before buying,” by age, February 2016
                                                                  • Functionality can be further explored in ice cream
                                                                    • Figure 19: Agreement with "I am interested in buying ice cream with health benefits,” by socioeconomic group, February 2016
                                                                • Interest in Ice Cream

                                                                  • Ice creams can use more Brazil nuts
                                                                    • Figure 20: Interest in ice cream, February 2016
                                                                  • Interest in ice creams with coffee flavor are higher in the South
                                                                    • Figure 21: Interest in "ice cream with coffee flavor (eg cappuccino, frappuccino), by region, February 2016
                                                                  • Young people have an interest in ice creams with mixed gum candies
                                                                    • Figure 22: Interest in "ice cream with dessert flavor" and "ice cream with mixed gum candies,” by age group, February 2016
                                                                • Important Factors Related to Ice Cream Purchase

                                                                  • Healthy attributes stand out among important factors
                                                                    • Figure 23: Important factors related to ice cream purchase, February 2016
                                                                  • Reduced calorie content is relevant for consumers aged 55+
                                                                    • Figure 24: Important factors related to ice cream purchase, by age group and "reduced calorie content,” February 2016
                                                                  • AB consumers are willing to pay more for natural ingredients
                                                                    • Figure 25: Important factors related to ice cream purchase, by socioeconomic group and "made with natural ingredients,” February 2016
                                                                • Appendix – Market Size and Forecast

                                                                    • Figure 26: Retail sales of ice cream, by value and volume, 2011-21
                                                                • Appendix – Methodology and Definitions

                                                                  • Fan chart forecast
                                                                    • Abbreviations

                                                                    Companies Covered

                                                                    To learn more about the companies covered in this report please contact us.

                                                                    Ice Cream - Brazil - June 2016

                                                                    £3,199.84 (Excl.Tax)