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Ice Cream - Europe - July 2010

This report covers both take-home and impulse ice cream markets. Impulse ice cream is defined as single-serve ice creams purchased for immediate consumption. Take-home ice cream is defined as any product that comprises primarily ice cream and is intended for consumption in the home, as opposed to an impulse purchase for immediate consumption.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

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Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

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Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and
share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

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Table of contents

  1. Introduction

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Slow growth, but a massive market
              • The premium paradox
                • Impulse plays the individualist card
                  • It's very much a youth thing
                    • The majors rule – but artisanal holds its own
                    • European Market Size and Forecast

                      • Key points
                        • Value growth – spurred on by sunshine?
                          • Figure 1: Retail value sales of ice cream, by country, 2004-13
                          • Figure 2: Retail value sales of ice cream, by country, 2004-13
                        • UK – A growing taste for the indulgent
                          • France – Sharing remains the key
                            • Germany – Balancing pleasure with price
                              • Italy – Ice cream as national icon
                                • Spain – Holiday sun supports the market
                                  • Consumption trends – less is more?
                                    • Figure 3: Retail volume sales of ice cream, by country, 2004-13
                                    • Figure 4: Retail volume sales of ice cream, by country, 2004-13
                                  • Average spends hold up – broadly
                                    • Figure 5: Spend per capita, €, 2004-08
                                • Market Segmentation

                                  • Key points
                                    • Impulse versus take-home
                                      • France – vive the individual!
                                        • Figure 6: Market segmentation, by value, France, 2008
                                      • Italy – keeping it in the family
                                        • Figure 7: Market segmentation, by value, Italy, 2008
                                      • Spanish individualism
                                        • Figure 8: Market segmentation, by value, Spain, 2008
                                      • The UK goes premium
                                        • Figure 9: Market segmentation, by value, UK, 2008
                                        • Figure 10: Market segmentation, by value, Germany, 2009
                                    • Companies and Product Innovation

                                      • Key points
                                        • Europe heads up NPD
                                          • Figure 11: Percentage of ice cream launches, by global region, 2009
                                        • NPD a strategy of support – the biggest get the most
                                          • Figure 12: Percentage of ice cream launches, by top ten European countries, 2009
                                          • Figure 13: Percentage of new product launches, by top ten European countries, 2006-09
                                        • NPD tries to add interest
                                          • NPD – in search of healthier indulgence
                                            • Figure 14: Percentage of ice cream launches, by top five claims, by the ‘Big 5’ European countries, 2009
                                          • Chocolate offers a taste of luxury
                                            • Figure 15: Percentage of ice cream launches, by top five flavours, by the ‘Big 5’ European countries, 2009
                                          • Private label gives no quarter to the brands
                                            • Figure 16: Percentage of private label ice cream launches vs branded launches, in Europe, 2009
                                          • France – Ice cream
                                            • New product launches by category
                                              • Figure 17: Percentage of new product launches in France, by category, 2006-09
                                            • Top claims
                                              • Figure 18: Top five claims on new product development, France, 2006-09
                                            • Top flavours
                                              • Figure 19: Top five flavours on new product development, France, 2006-09
                                            • Most innovative products
                                              • Germany – Ice cream
                                                • New product launches by category
                                                  • Figure 20: Percentage of new product launches in Germany, by category, 2006-09
                                                • Top claims
                                                  • Figure 21: Top five claims on new product development, Germany, 2006-09
                                                • Top flavours
                                                  • Figure 22: Top five flavours on new product development, Germany, 2006-09
                                                • Most innovative products
                                                  • Italy – Ice cream
                                                    • New product launches by category
                                                      • Figure 23: Percentage of new product launches in Italy, by category, 2006-09
                                                    • Top claims
                                                      • Figure 24: Top five claims on new product development, Italy, 2006-09
                                                    • Top flavours
                                                      • Figure 25: Top five flavours on new product development, Italy, 2006-09
                                                    • Most innovative products
                                                      • Spain – Ice cream
                                                        • New product launches by category
                                                          • Figure 26: Percentage of new product launches in ice cream in Spain, by category, 2006-09
                                                        • Top claims
                                                          • Figure 27: Top claims on new product development, Spain, 2006-09
                                                        • Top flavours
                                                          • Figure 28: Top flavours on new product development, Spain, 2006-09
                                                        • Most innovative products
                                                          • UK – Ice cream
                                                            • New product launches by category
                                                              • Figure 29: Percentage of new product launches in ice cream in UK, by category, 2006-09
                                                            • Top claims
                                                              • Figure 30: Top claims on new product development, UK, 2006-09
                                                            • Top flavours
                                                              • Figure 31: Top flavours on new product development, UK, 2006-09
                                                            • Most innovative products
                                                            • The Consumer

                                                              • Key points
                                                                • Ice cream enjoys high penetration across Europe
                                                                  • Figure 32: Penetration of ice cream, by country, 2009
                                                                • European trends
                                                                  • Bars and sticks do better than tubs and blocks
                                                                    • Figure 33: Penetration of ice cream in tubs and blocks, by country, 2005-09
                                                                    • Figure 34: Penetration of ice cream in bars and sticks, by country, 2005-09
                                                                  • Ice cream
                                                                    • Figure 35: Frequency of eating ice cream in tubs and blocks, by country, 2009
                                                                    • Figure 36: Frequency of eating ice cream in bars and sticks, by country, 2009
                                                                  • Penetration by format
                                                                    • Figure 37: Penetration of ice cream in tubs and blocks, by type, by country, 2009
                                                                    • Figure 38: Penetration of ice cream in bars and sticks, by type, by country, 2009
                                                                  • Across Europe as a whole…
                                                                    • France
                                                                      • Germany
                                                                        • GB
                                                                          • Spain
                                                                            • Attitudes – and implications
                                                                              • Indulgence over duty
                                                                                • Figure 39: Attitudes towards health and diet, by country, 2009
                                                                                • Figure 40: Attitudes towards shopping, by country, 2009
                                                                              • Additives and the environment exercise consumers
                                                                              • Appendix – Pan Euro Comparison

                                                                                • Who eats ice cream?
                                                                                  • Figure 41: France demographics, ice cream in tubs and blocks, 2009
                                                                                  • Figure 42: France demographics, ice cream in bars/cones/tubs/sticks, 2009
                                                                                  • Figure 43: Germany demographics, 2009
                                                                                  • Figure 44: Germany demographics, ice cream in bars/cones/tubs/sticks, 2009
                                                                                  • Figure 45: GB demographics, 2009
                                                                                  • Figure 46: GB demographics, ice cream in bars/sticks/tubs/cones, 2009
                                                                                  • Figure 47: Spain demographics, 2009
                                                                                  • Figure 48: Spain demographics, ice cream in bars, cones, tubs, sticks, 2009
                                                                                • Ice cream
                                                                                  • Figure 49: Attitudes towards health, diet and shopping, by country, 2009
                                                                              • Appendix – Market Size and Forecast Tables

                                                                                  • Figure 50: Retail value sales of ice cream, by country, 2004-13
                                                                                  • Figure 51: Retail value sales of ice cream, by country, 2004-13
                                                                                  • Figure 52: Retail volume sales of ice cream, by country, 2004-13
                                                                                  • Figure 53: Retail volume sales of ice cream, by country, 2004-13
                                                                                  • Figure 54: Spend per capita, €, 2004-08

                                                                              Companies Covered

                                                                              To learn more about the companies covered in this report please contact us.

                                                                              Ice Cream - Europe - July 2010

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