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Ice Cream - Spain - September 2009

After two consecutive years of falling volume sales, the Spanish ice cream market is expected to return to modest growth in 2009, to reach 301 million litres. In terms of market value, sales are being adversely affected by own-label expansion and declining demand of impulse ice cream, thus resulting in a projected 5% fall.

One of the key developments during 2009 has been the consumers’ mass migration from impulse ice cream to take-home products, and shopping in the retail channel, generating dynamic volume growth.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.

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Table of contents

  1. Issues in the Market

      • Definition
        • Abbreviations
        • Market in Brief

          • Time for growth?
            • Moving towards take-home
              • Consumers’ need to treat
                • Mini varieties are a maxi success
                  • Own-labels challenge brands
                    • Future
                    • Internal Market Environment

                      • Key points
                        • From seasonal to a year-round product
                          • Figure 1: Average temperature and rainfall in Spain
                        • High ownership of combined fridge-freezers
                          • Figure 2: Ownership of freezers and combined fridge-freezer, by demographic sub-group, 2008
                        • Giving ice cream a healthier image
                          • Functional and organic still a niche
                            • Inspiration from confectionery
                              • Competing with horchata
                              • Broader Market Environment

                                • Key points
                                  • Declining number of 15-34-year-olds in bad news
                                    • Figure 3: Trends in the age structure of the Spanish population, by gender, 2003-13
                                  • Impulse sales hit hard by the recession
                                    • Figure 4: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2004-14
                                    • Figure 5: Trends in Spanish employment, by gender, 2001-05
                                  • Bulk products adversely affected by shrinking household size
                                    • Figure 6: Trends in number of Spanish households, by size, 2000-04
                                • Who’s Innovating?

                                  • Key points
                                    • Spain lags behind European average
                                      • Figure 7: Percentage of new product launches in ice cream, by country, 2006-09
                                    • Frozen desserts grow their share
                                      • Figure 8: Percentage of new product launches in ice cream in Spain, by category, 2006-09
                                    • Health considerations
                                      • Figure 9: New product launches in ice cream in Spain, by claim, 2006-09
                                    • Own-labels join leading brand suppliers
                                      • Figure 10: Percentage of new product launches in ice cream in Spain, by company, 2006-09
                                    • Expanding offer of gluten-free products
                                      • Mini varieties
                                        • Adult flavours
                                          • Chocolate fever
                                            • Ice cream smoothies
                                            • Market Size and Forecast

                                              • Key points
                                                • Back to growth after decline?
                                                  • Figure 11: Spanish volume and value sales of ice cream, 2004-14
                                                  • Figure 12: Percentage of change year on year in volume and value, 2004-14
                                                • Important impulse sales
                                                  • Figure 13: Spanish sales of ice cream, by volume and value, by sector, 2006-09
                                                • What the future holds
                                                  • Reducing seasonality
                                                    • An affordable treat
                                                      • Health remains an issue
                                                        • Factors used in the forecast
                                                        • Segment Performance

                                                          • Key points
                                                            • Take-home sales generate growth
                                                              • Figure 14: Spanish volume and value sales of impulse ice cream, at current and constant prices, 2004-14
                                                              • Figure 15: Spanish volume and value sales of take-home ice cream, at current and constant prices, 2004-14
                                                            • Dessert ice creams put on a dynamic performance
                                                              • Figure 16: Spanish volume sales of take-home ice cream, by segment, 2006-09
                                                              • Figure 17: Spanish value sales of take-home ice cream, by segment, 2006-09
                                                          • Market Share

                                                            • Key points
                                                              • Own-label growth erodes sales of market leaders
                                                                • Figure 18: Manufacturers’ volume shares in Spanish ice cream sales, 2006-09
                                                              • Changing marketplace
                                                              • Companies and Products

                                                                • Unilever
                                                                  • Nestlé
                                                                    • Grupo Kalise Menorquina
                                                                      • Aiadhesa
                                                                        • Helados Estiu
                                                                        • Channels to Market

                                                                          • Key points
                                                                            • Supermarkets dominate distribution
                                                                              • Figure 19: Spanish value sales of take-home ice cream, by outlet type, 2006-09
                                                                          • The Consumer – Pan-European Overview

                                                                            • Key points
                                                                              • Low penetration of tubs and blocks in Spain
                                                                                • Figure 20: Penetration of ice cream, by type, by country, 2008
                                                                            • The Consumer – Usage

                                                                              • Key points
                                                                                • Under-35s, top earners and larger households with children key targets for tubs and blocks
                                                                                  • Younger consumers and families with children form core consumer base for bars and sticks
                                                                                    • Detailed demographics
                                                                                      • Figure 21: Penetration and frequency of ice cream in tubs and blocks, 2008
                                                                                      • Figure 22: Penetration and frequency of ice cream in bars and sticks, 2008
                                                                                    • Individually-wrapped products gain in popularity
                                                                                      • Figure 23: Trends in penetration of ice cream, by type, 2004-08
                                                                                      • Figure 24: Trends in penetration of ice cream in tubs and blocks, 2005-08
                                                                                      • Figure 25: Trends in penetration of ice cream in bars and sticks, 2005-08
                                                                                    • Top earners choose tubs, lower earners blocks
                                                                                      • Figure 26: Penetration of ice cream in tubs and blocks, by demographic sub-group, 2008
                                                                                    • Diet credentials of mini varieties
                                                                                      • Figure 27: Penetration of ice cream in bars and sticks, by demographic sub-group, 2008
                                                                                  • The Consumer – Attitudes

                                                                                    • Key points
                                                                                      • Older Spaniards most willing to pay extra for organic and additive-free foods
                                                                                        • Figure 28: Attitudes towards food in Spain, 2008
                                                                                      • Women are key for diet-oriented products
                                                                                        • Figure 29: Attitudes towards health and diet in Spain, 2008
                                                                                      • Young consumers an ideal target market for mini ice creams
                                                                                        • Figure 30: Further attitudes towards health and diet in Spain, 2008

                                                                                    Companies Covered

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                                                                                    Ice Cream - Spain - September 2009

                                                                                    £495.00 (Excl.Tax)