Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Ice Cream - UK - June 2013

“While the ice cream market continues to struggle, sales of frozen yogurt are soaring, with the segment benefiting from its naturally low-fat positioning. However, representing less than 1% of the total market, it remains fairly embryonic. This suggests there are lucrative opportunities for ice cream brands to grab a slice of this rapidly expanding sector.”

– Emma Clifford, Senior Food Analyst

Some questions answered in this report include:

  • How can ice cream brands encourage out of season usage?
  • How can ice cream brands boost the visibility of the sector?
  • How can brands boost the health credentials of the category?
  • Where are growth opportunities in the market?

 

With penetration at 85%, ice cream has an established place in British food culture, benefiting both from its position as an affordable indulgence and the presence of a number of iconic brands. However, high inflation in the market – owing to rising commodity prices, and only partly offset by promotions – has seen volume sales in the market steadily slip. The inherent seasonality of the market saw the market particularly hard hit by the unusually wet summer of 2012.

Brands continue to drive NPD, helping them to extend their lead over own-label in the last year, and premiumisation in the market continues to gain momentum. Strong performances came from Unilever’s Ben & Jerry’s, Carte D’Or and Magnum brands, largely thanks to successful product innovation, supported by marketing activity.

While sales of ice cream overall flounder, the frozen yogurt market – with its health halo – is booming, with sales having doubled between 2010 and 2013, albeit from a small base of less than 1% of the total market by value.

 

This report covers take-home and impulse sales of ice cream, as well as sorbets and frozen yogurts.

Impulse ice cream is defined as single-serve ice cream purchased for immediate consumption, including:

  • Wrapped handheld ice cream products, including chocolate bars, ice cream cones, chocolate stick products, tubs and cups. Water ices and ice lollies are not strictly speaking ‘ice cream’ but are generally regarded as such and thus are another part of the handheld sector.
  • Take-home ice cream is defined as any product that comprises primarily ice cream and is intended for consumption in the home
  • Dairy ice cream and non-dairy ice cream of all flavours retailed in multiple serving packs (500ml or over) and multipacks of similar single-serve items.
  • Dessert ice cream such as Carte D’Or, Ben & Jerry’s and Wall’s Soft Scoop.

The report excludes:

Other types of frozen ice cream products, for example gateaux made partly with ice cream, which may be mentioned in the text but are not included in market size data. These will be covered in the upcoming Yogurt and Desserts – UK, July 2013 report.

Sales through foodservice channels such as cash-and-carry outlets, distributors or even direct to consumer.

Sales from ice cream vans.

 

 

Liqueurs - UK - January 2012

Take a look inside a sample report

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

 

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Market size and forecast for UK retail value sales of ice cream, sorbet and frozen yogurt, 2007-17
            • Market factors
              • Gloomy summer weather in 2012 hits the market
                • Figure 2: Summer* sunshine and rainfall trends, 2006-12
              • Ageing population set to hinder the market
                • Companies, brands and innovation
                  • Unilever brands dominate the market
                    • Figure 3: Brand shares in the UK tubs and blocks ice cream market, 2013*
                  • Brands drive NPD
                    • Adspend continues to ebb
                      • The consumer
                        • Ice cream enjoys high penetration
                          • Figure 4: Types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, April 2013
                        • Special offers are the number one choice factor
                          • Figure 5: Choice factors when buying ice cream/sorbet/frozen yogurt, April 2013
                        • Ice cream benefits from its position as an affordable indulgence
                          • Figure 6: Attitudes towards ice cream, sorbet and frozen yogurt, April 2013
                        • For one in three users, ice cream only appeals in warm weather
                          • Figure 7: Barriers to buying ice cream, sorbet and frozen yogurt, April 2013
                        • What we think
                        • Issues in the Market

                            • How can ice cream brands encourage out of season usage?
                              • How can ice cream brands boost the visibility of the sector?
                                • How can brands boost the health credentials of the category?
                                  • Where are growth opportunities in the market?
                                  • Trend Application

                                      • Trend: Play Ethic
                                        • Trend: Collective Intelligence
                                          • Mintel Futures: East Meets West
                                          • Market Drivers

                                            • Key points
                                              • Disappointing weather in summer 2012 dents demand
                                                • Figure 8: Summer* sunshine and rainfall trends, 2006-12
                                              • Rising commodity prices put manufacturers under pressure
                                                • Population shifts present challenges and opportunities
                                                  • Figure 9: Trends in the age structure of the UK population, 2007-17
                                                • Families provide a boost to the sector…
                                                  • Figure 10: Forecast adult population trends, by lifestage, 2007-17
                                                • ….however, household sizes are shrinking
                                                  • Figure 11: UK households, by size, 2007-17
                                                • Socio-economic shifts to benefit the market
                                                  • Figure 12: Forecast adult population trends, by socio-economic group, 2007-12 and 2012-17
                                              • Strength and Weaknesses

                                                • Strengths
                                                  • Weaknesses
                                                  • Who’s Innovating?

                                                    • Key points
                                                      • Innovation levels remain low but stable
                                                        • NPD concentrates on dairy-based products
                                                          • Figure 13: NPD in ice cream, sorbet and frozen yogurt, by type, 2009-12
                                                        • Frozen yogurt NPD looks to cater to burgeoning popularity
                                                          • Brands extend their lead in NPD in 2012
                                                            • Figure 14: NPD in ice cream, sorbet and frozen yogurt – branded vs. own-label, 2009-12
                                                            • Figure 15: Top companies in ice cream, sorbet and frozen yogurt market, by NPD, 2009-12
                                                          • Unilever is a key driver of high-profile NPD…
                                                            • …while R&R focuses on the kids’ market
                                                              • Harnessing the power of brand extensions
                                                                • The miniature trend gains momentum
                                                                  • Flavours become more experimental
                                                                    • Figure 16: Top ten flavours used in ice cream, sorbet and frozen yogurt market, 2009-12
                                                                • Market Size and Forecast

                                                                  • Key points
                                                                    • Price inflation drives growth in ice cream, sorbet and frozen yogurt market
                                                                      • Figure 17: Market size and forecast for UK retail volume and value sales of ice cream, sorbet and frozen yogurt, 2007-17
                                                                    • The future of the ice cream, sorbet and frozen yogurt market
                                                                      • Figure 18: Market size and forecast for UK retail value sales of ice cream, sorbet and frozen yogurt, 2007-17
                                                                      • Figure 19: Market size and forecast for UK retail volume sales of ice cream, sorbet and frozen yogurt, 2007-17
                                                                    • Factors used in the forecast
                                                                    • Segment Performance

                                                                      • Key points
                                                                        • Ice cream sector governs the market
                                                                          • Figure 20: UK retail value sales of ice cream, sorbet and frozen yogurt, by type, 2009-13
                                                                        • Multipacks are gaining ground on tubs and blocks
                                                                          • Figure 21: UK retail value sales of ice cream, by format, 2009-13
                                                                      • Market Share

                                                                        • Key points
                                                                          • Ben & Jerry’s extends its lead of the tubs market
                                                                            • Figure 22: Brand shares in retail sales of tubs/blocks of ice cream, by value and volume, 2012 and 2013
                                                                          • Magnum dominates handheld
                                                                            • Figure 23: Brand shares in retail sales of handheld ice cream, by value and volume, 2012 and 2013
                                                                        • Companies and Products

                                                                          • Fredericks Dairies
                                                                            • General Mills (Häagen-Dazs)
                                                                              • Green and Black’s
                                                                                • Mars
                                                                                  • R&R
                                                                                    • Unilever
                                                                                    • Brand Research

                                                                                      • Brand map
                                                                                          • Figure 24: Attitudes towards and usage of brands in the ice cream sector, March 2013
                                                                                        • Correspondence analysis
                                                                                          • Brand attitudes
                                                                                            • Figure 25: Attitudes, by ice cream brand, March 2013
                                                                                          • Brand personality
                                                                                            • Figure 26: Ice cream brand personality – macro image, March 2013
                                                                                            • Figure 27: Ice cream brand personality – micro image, March 2013
                                                                                          • Brand experience
                                                                                            • Figure 28: Ice cream brand usage, March 2013
                                                                                            • Figure 29: Satisfaction with various ice cream brands, March 2013
                                                                                            • Figure 30: Consideration of ice cream brands, March 2013
                                                                                            • Figure 31: Consumer perceptions of current ice cream brand performance, March 2013
                                                                                            • Figure 32: Ice cream brand recommendation – Net Promoter Score, March 2013
                                                                                          • Brand index
                                                                                            • Figure 33: Ice cream brand index, March 2013
                                                                                            • Figure 34: Ice cream brand index vs. recommendation, March 2013
                                                                                          • Target group analysis
                                                                                            • Figure 35: Target groups, March 2013
                                                                                            • Figure 36: Ice cream brand usage, by target groups, March 2013
                                                                                          • Group One – Conformists
                                                                                            • Group Two – Simply the Best
                                                                                              • Group Three – Shelf Stalkers
                                                                                                • Group Four – Habitual Shoppers
                                                                                                  • Group Five – Individualists
                                                                                                  • Brand Communication and Promotion

                                                                                                    • Key points
                                                                                                      • Total adspend ebbs from its 2010 peak
                                                                                                        • Figure 37: Total advertising expenditure in the ice cream market, 2009*-12*
                                                                                                      • Unilever accounts for the lion’s share, despite cutting adspend…
                                                                                                        • Figure 38: Advertising expenditure, by top ten advertisers, 2009*-12*
                                                                                                      • …while R&R steps up expenditure
                                                                                                        • Sainsbury’s, Asda and Tesco ramp up adspend
                                                                                                          • Figure 39: Advertising expenditure, by media type, 2009-12
                                                                                                      • Channels to Market

                                                                                                        • Key points
                                                                                                          • Multiples reign supreme
                                                                                                            • Figure 40: UK retail sales of the ice cream, sorbet and frozen yogurt market, 2009-12
                                                                                                        • The Consumer – Usage of Ice Cream, Sorbet and Frozen Yogurt

                                                                                                          • Key points
                                                                                                            • 85% of Britons purchase ice cream
                                                                                                                • Figure 41: Types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, April 2013
                                                                                                              • Families buy the most ice cream
                                                                                                                  • Figure 42: Consumers who have purchased ice cream/sorbet/frozen yogurt in the past 12 months, by presence of own children and household size, April 2013
                                                                                                                • 25-34s are important to the market
                                                                                                                  • Frozen yogurts and sorbets attract a young, affluent crowd
                                                                                                                    • Figure 43: Consumers who have purchased sorbet and frozen yogurt in the past 12 months, by age and socio-economic group, April 2013
                                                                                                                  • Repertoire analysis
                                                                                                                    • Figure 44: Repertoire of types of ice cream/sorbet/frozen yogurt bought in the past 12 months, April 2013
                                                                                                                  • The category is characterised by relatively infrequent usage
                                                                                                                    • Figure 45: Frequency of eating ice cream, ice lollies, sorbet and frozen yogurt, April 2013
                                                                                                                • The Consumer – Choice Factors

                                                                                                                  • Key points
                                                                                                                    • Special offers hold the most sway on ice cream shoppers
                                                                                                                        • Figure 46: Choice factors when buying ice cream/sorbet/frozen yogurt, April 2013
                                                                                                                        • Figure 47: Consumers who look for special offers/promotions and a well-known brand when choosing ice cream/sorbet/frozen yogurt, by gender, socio-economic group and presence of children, April 2013
                                                                                                                      • The majority gravitate towards their favourite flavour
                                                                                                                          • Figure 48: Consumers who look for their favourite flavour when choosing ice cream/sorbet/frozen yogurt, by gender, presence of children and working status, April 2013
                                                                                                                        • Notable demand for premium and all-natural ingredients
                                                                                                                          • Figure 49: Consumers who look for premium ingredients and all-natural ingredients when choosing ice cream/sorbet/frozen yogurt, by age and socio-economic group, April 2013
                                                                                                                        • Health attributes are of most interest to women
                                                                                                                          • Figure 50: Consumers who look for low fat/fat-free, low sugar/sugar-free and reduced calorie when choosing ice cream/sorbet/frozen yogurt, by gender and age, April 2013
                                                                                                                        • Demand for large packs far outweighs that for small packs
                                                                                                                          • Niche interest in ethical credentials
                                                                                                                          • The Consumer – Attitudes Towards Ice Cream, Sorbet and Frozen Yogurt

                                                                                                                            • Key points
                                                                                                                              • Ice cream benefits from its position as an affordable indulgence
                                                                                                                                  • Figure 51: Attitudes towards ice cream, sorbet and frozen yogurt, April 2013
                                                                                                                                • Added-value opportunities for superfood ingredients
                                                                                                                                  • A third add toppings
                                                                                                                                    • Notable demand for a wider range of sorbet and frozen yogurt
                                                                                                                                      • 16-24s most open to unusual flavours and added health benefits
                                                                                                                                        • Figure 52: Consumers who are interested in buying ice cream featuring unusual flavours and with functional benefits, by age, April 2013
                                                                                                                                      • Meal deals could boost visibility
                                                                                                                                        • Room for products with natural alternative sweeteners
                                                                                                                                          • Figure 53: Consumers who would be interested in buying ice creams/lollies/sorbets which use natural alternative sweeteners and those who do not like the taste of healthier or ‘light’ variants, by gender and age, April 2013
                                                                                                                                      • The Consumer – Barriers to Ice Cream

                                                                                                                                        • Key points
                                                                                                                                          • For one in three users, ice cream only appeals in warm weather
                                                                                                                                              • Figure 54: Barriers to buying ice cream, sorbet and frozen yogurt, April 2013
                                                                                                                                            • Negative health perceptions hinder the market
                                                                                                                                                • Figure 55: Consumers who don’t eat more ice cream/lollies/sorbet/frozen yogurt because they are too high in fat/sugar, by gender, age and socio-economic group, April 2013
                                                                                                                                              • Price is a sticking point for one in four users
                                                                                                                                                • Figure 56: Consumers who don’t eat more ice cream/lollies/sorbet/frozen yogurt because they are too expensive and consumers who have cut back on buying these to save money, by gender and age, April 2013
                                                                                                                                              • Ice cream is not front of mind for one in five
                                                                                                                                                • Space in the freezer is an issue for one in eight
                                                                                                                                                  • Figure 57: Consumers who don’t eat more ice cream/lollies/sorbet/frozen yogurt because they take up too much space in the freezer, by age and household size, April 2013
                                                                                                                                              • Appendix – Market Size

                                                                                                                                                  • Figure 58: Best- and worst-case forecasts for UK retail sales of ice cream, sorbet and frozen yogurt, by volume, 2012-17
                                                                                                                                                  • Figure 59: Best- and worst-case forecasts for UK retail sales of ice cream, sorbet and frozen yogurt, by value, 2012-17
                                                                                                                                              • Appendix – Brand Research

                                                                                                                                                  • Figure 60: Brand usage, March 2013
                                                                                                                                                  • Figure 61: Brand commitment, March 2013
                                                                                                                                                  • Figure 62: Brand momentum, March 2013
                                                                                                                                                  • Figure 63: Brand diversity, March 2013
                                                                                                                                                  • Figure 64: Brand satisfaction, March 2013
                                                                                                                                                  • Figure 65: Brand recommendation, March 2013
                                                                                                                                                  • Figure 66: Brand attitude, March 2013
                                                                                                                                                  • Figure 67: Brand image – Macro image, March 2013
                                                                                                                                                  • Figure 68: Brand image – Micro image, March 2013
                                                                                                                                                  • Figure 69: Profile of target groups, by demographics, March 2013
                                                                                                                                                  • Figure 70: Psychographic segmentation, by target groups, March 2013
                                                                                                                                                  • Figure 71: Brand usage, by target groups, March 2013
                                                                                                                                                • Brand index
                                                                                                                                                  • Figure 72: Brand index, March 2013
                                                                                                                                              • Appendix – The Consumer – Usage of Ice Cream, Sorbet and Frozen Yogurt

                                                                                                                                                  • Figure 73: Most popular types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
                                                                                                                                                  • Figure 74: Next most popular types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
                                                                                                                                                  • Figure 75: Other types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
                                                                                                                                                  • Figure 76: Most popular types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
                                                                                                                                                  • Figure 77: Next most popular types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
                                                                                                                                                  • Figure 78: Other types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
                                                                                                                                                  • Figure 79: Repertoire of types of ice cream/sorbet/frozen yogurt bought in the past 12 months, by demographics, April 2013
                                                                                                                                                  • Figure 80: Frequency of eating tubs/pots of ice cream, by demographics, April 2013
                                                                                                                                                  • Figure 81: Frequency of eating ice cream sticks/bars/cones, by demographics, April 2013
                                                                                                                                                  • Figure 82: Frequency of eating ice lollies, by demographics, April 2013
                                                                                                                                                  • Figure 83: Frequency of eating sorbet/frozen yogurt, by demographics, April 2013
                                                                                                                                              • Appendix – The Consumer – Choice Factors

                                                                                                                                                  • Figure 84: Most popular choice factors when buying ice cream/lollies/sorbet/frozen yogurt, by demographics, April 2013
                                                                                                                                                  • Figure 85: Next most popular choice factors when buying ice cream/lollies/sorbet/frozen yogurt, by demographics, April 2013
                                                                                                                                                  • Figure 86: Top ten claims used in ice cream, sorbet and frozen yogurt, 2009-12
                                                                                                                                              • Appendix – The Consumer – Attitudes Towards Ice Cream, Sorbet and Frozen Yogurt

                                                                                                                                                  • Figure 87: Most popular attitudes towards ice cream, lollies, sorbet and frozen yogurt, by demographics, April 2013
                                                                                                                                                  • Figure 88: Next most popular attitudes towards ice cream, lollies, sorbet and frozen yogurt, by demographics, April 2013
                                                                                                                                              • Appendix – The Consumer – Barriers to Buying Ice Cream

                                                                                                                                                  • Figure 89: Most popular barriers to buying ice cream, lollies, sorbet and frozen yogurt, by demographics, April 2013
                                                                                                                                                  • Figure 90: Next most popular barriers to buying ice cream, lollies, sorbet and frozen yogurt, by demographics, April 2013

                                                                                                                                              Companies Covered

                                                                                                                                              • Ben & Jerry's (UK)
                                                                                                                                              • Britvic Soft Drinks
                                                                                                                                              • Cadbury Trebor Bassett
                                                                                                                                              • Del Monte Foods
                                                                                                                                              • Frederick's Dairies
                                                                                                                                              • Fredericks Dairies
                                                                                                                                              • General Mills Inc
                                                                                                                                              • Green & Black's Ltd
                                                                                                                                              • Häagen-Dazs
                                                                                                                                              • Mars Incorporated
                                                                                                                                              • Nestlé UK Ltd
                                                                                                                                              • R&R Ice Cream Ltd
                                                                                                                                              • Richmond Ice Cream Ltd
                                                                                                                                              • Tate & Lyle
                                                                                                                                              • Unilever Bestfoods UK Ltd
                                                                                                                                              • United Biscuits
                                                                                                                                              • Vimto Soft Drinks
                                                                                                                                              • Wall's
                                                                                                                                              • Whole Earth Foods
                                                                                                                                              • Yoplait Dairy Crest

                                                                                                                                              Ice Cream - UK - June 2013

                                                                                                                                              US $2,478.79 (Excl.Tax)