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In-Car Electronics: Entertainment and Navigation - US - October 2011

This report explores the in-car electronics and entertainment market in the U.S. The report provides insight into the different factors which influence sales of automotive in-car electronics, navigation, safety, and security products and systems. It will also explore factors influencing trends in consumption and how different marketing campaigns and product innovation affect purchases.

Specifically the report addresses questions such as:

  • Why portable GPS sales have decreased and what the future of the portable GPS market may look like
  • How legislation will change the cellular phone and in-car entertainment market
  • How new and used vehicle sales will affect the in-car electronics aftermarket
  • How smart phones effect the portable GPS industry
  • The ways that consumers use portable devices in their vehicles
  • What segments of the automotive GPS market appeal the most to consumers
  • What in-car electronics must consumers have and are willing to pay for
  • How different types of in-car electronics effected purchase decision
  • How consumers current feeling of the economy effects their in-dash navigation ownership
  • What consumers would like to have in their next vehicle
  • How ownership of in-car electronics varies by race/Hispanic origin
  • How are automakers using telematics to sell new vehicles

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Automotive data
            • Market data
              • Consumer survey data
                • Advertising creative
                  • Abbreviations and terms
                    • Abbreviations
                      • Terms
                      • Executive Summary

                          • The market
                            • Figure 1: Sales of in-car entertainment, information, safety and security systems, by segment, 2010-11
                          • Used vehicle sales fail to keep aftermarket in-car electronic sales steady
                            • Factory-installed systems dominate the market, followed by portable and transportable navigation
                              • Aftermarket satellite radio receivers drop to new lows of $45 million in sales
                                • Figure 2: Fan chart forecast of total in-vehicle entertainment devices revenues, at current prices, 2006-16
                              • Market factors
                                • National, state, and local legislation threatening use of in-car electronics
                                  • New vehicle sales and new vehicle production will drive the growth in factory installed electronics
                                    • Figure 3: Total U.S. new vehicle unit sales, 2000-10
                                  • As driver’s commute times stay high, drivers will want to stay connected
                                    • Figure 4: Men’s and Women’s work drive commute time, 2010
                                  • The consumer
                                    • Figure 5: Portable and handheld device usage in vehicles, by gender, July 2011
                                    • Figure 6: Video equipment influence on car purchase by presence of children in household, July 2011
                                    • Figure 7: Products and features must have and willing to pay more for in next vehicle purchase by gender, July 2011
                                  • What we think
                                  • Insights and Opportunities

                                    • ESPN and Fantasy Sports Application for your car
                                      • Fantasy Sports
                                        • ESPN
                                          • Factory-installed Sony and Microsoft built-in gaming system for the vehicle
                                            • GPS combined with Radar Detector
                                              • The portable GPS unit with multiple applications
                                              • Inspire Insights

                                                  • Inspire Trend—Make it Mine
                                                    • Inspire Trend—Access All Areas
                                                    • Market Size and Forecast

                                                      • Key points
                                                        • Factory-installed systems will lead the growth in the in-car electronics, safety, and security market
                                                          • Figure 8: Total in-vehicle entertainment, safety, and security devices revenues, at current prices, 2006-16
                                                          • Figure 9: Total in-vehicle entertainment devices revenues, at inflation adjusted prices, 2006-16
                                                        • Fan chart forecast
                                                            • Figure 10: Fan chart forecast of total in-vehicle entertainment devices revenues, at current prices, 2006-16
                                                        • Market Drivers

                                                          • Key points
                                                            • Legislation
                                                              • Impact of legislation on use of cell phones and other in-car electronics
                                                                  • Figure 11: State laws on distracted driving, Alabama-Montana, 2011
                                                                  • Figure 12: State laws on distracted driving, Nebraska-Wyoming, 2011
                                                                  • Figure 13: Handheld cell phone use banned while driving, by country, 2011
                                                                • Where manufacturers stand on developments and legislation
                                                                  • Radar Detector Laws
                                                                    • Vehicle sales
                                                                      • New vehicle sales increase, potentially affecting aftermarket sales and installation
                                                                        • Figure 14: Total U.S. new vehicle unit sales, 2000-10
                                                                      • Used vehicle sales rising, which may positively affect aftermarket sales
                                                                        • Figure 15: U.S. average dealership sales of used vehicles at new car dealerships, 2005-10
                                                                      • Driving trends
                                                                        • Longer commute times lead to consumers wanting more connectivity in their vehicle
                                                                          • Figure 16: U.S. Worker driver commute time, 2010
                                                                          • Figure 17: Women’s work drive commute time, 2010
                                                                          • Figure 18: Men’s work drive commute time, 2010
                                                                        • People driving less, and taking fewer road trips creates less demand for high-ticket items
                                                                          • Figure 19: Annual vehicle miles travelled, 1980-2009
                                                                      • Competitive Context

                                                                        • Cell phones compete with portable GPS and other in-vehicle technologies
                                                                            • Figure 20: Portable and handheld device usage in vehicles, July 2011
                                                                        • Segment Performance

                                                                          • Overview
                                                                            • Key points
                                                                              • Factory-installed systems are leading the growth of entertainment
                                                                                • Figure 21: Sales of in-car entertainment, information, safety, and security systems, by segment, 2010-11
                                                                              • Factory-installed systems
                                                                                • Key points
                                                                                  • Production of new vehicles will drive sales of factory-installed units
                                                                                    • Carmakers need to be careful about putting too much content in vehicles
                                                                                      • Chrysler UConnect
                                                                                        • Ford Sync
                                                                                          • MyFord/MyLincoln Touch
                                                                                            • GM MyLink/Intellilink
                                                                                              • Hyundai Blue Link
                                                                                                • Toyota Entune
                                                                                                  • HD radio offered as enhanced feature, alternative to satellite radio
                                                                                                    • Sales and forecast of factory-installed systems
                                                                                                      • Figure 22: Total sales of factory-installed systems at current prices, 2006-16
                                                                                                    • Aftermarket auto sound equipment
                                                                                                      • Key points
                                                                                                        • Aftermarket negatively affected by factory-installed components
                                                                                                          • Figure 23: Vehicles in operation, registration and scrappage rates, 1999-2009
                                                                                                        • Sales and forecast of aftermarket auto sound equipment
                                                                                                          • Figure 24: Sales of aftermarket auto sound equipment at current prices, 2006-16
                                                                                                        • Aftermarket satellite radio receivers declining since 2005
                                                                                                            • Figure 25: Sales of satellite radio receivers, at current prices 2006-16
                                                                                                            • Figure 26: Automotive companies offering SiriusXM, October, 2011
                                                                                                          • Mobile video systems
                                                                                                            • Key points
                                                                                                              • Aftermarket mobile video is being hurt by high prices and factory-installed units
                                                                                                                • Sales and forecast of mobile video devices
                                                                                                                  • Figure 27: Sales of mobile video devices, at current prices 2006-16
                                                                                                                • Radar detectors
                                                                                                                  • Key points
                                                                                                                    • Radar detector sales will grow as vehicle sales increase
                                                                                                                      • Figure 28: Sales of radar detector, at current prices 2006-16
                                                                                                                    • Portable and transportable navigation
                                                                                                                      • Key points
                                                                                                                        • Portable GPS systems have come down in total unit sales and also in unit price, leading to lower sales revenue
                                                                                                                          • Lower costs and technological advancements of in-dash systems will hurt portable GPS sales
                                                                                                                            • Sales and forecast of portable and transportable navigation units
                                                                                                                              • Figure 29: Sales of portable and transportable navigation units, at current prices 2006-16
                                                                                                                            • Aftermarket vehicle safety and security
                                                                                                                              • Key points
                                                                                                                                • Aftermarket safety products negatively affect the market by factory technology
                                                                                                                                  • Sales and forecast of aftermarket vehicle safety and security systems
                                                                                                                                    • Figure 30: Sales of aftermarket vehicle safety and security systems, at current prices 2006-16
                                                                                                                                • The Retail Landscape

                                                                                                                                    • Manufacturer websites
                                                                                                                                      • Key points
                                                                                                                                        • SiriusXM must focus on retaining subscription customers from its vehicle subscribers
                                                                                                                                          • Figure 31: Subscription changes for SiriusXM, 2008-10
                                                                                                                                          • Figure 32: Functionality of GPS manufacturer websites, 2011
                                                                                                                                        • Automotive & big box retailers
                                                                                                                                          • Key points
                                                                                                                                            • National retailers
                                                                                                                                              • National GPS-only retailers
                                                                                                                                                • Regional & local retailers
                                                                                                                                                    • Figure 33: Regional and local retailers in car electronics offerings, 2011
                                                                                                                                                  • Online retailers
                                                                                                                                                    • Key points
                                                                                                                                                      • Online retailers have an advantage by not having storefronts
                                                                                                                                                      • Innovations and Innovators

                                                                                                                                                        • Pioneer Navigation System with Aha Radio Integration
                                                                                                                                                          • iRadar
                                                                                                                                                          • Marketing Strategies

                                                                                                                                                            • Key points
                                                                                                                                                              • Portable GPS units
                                                                                                                                                                • Garmin
                                                                                                                                                                  • TV
                                                                                                                                                                    • Figure 34: Garmin dancing GPS, TV ad, November 2010
                                                                                                                                                                  • Print
                                                                                                                                                                    • Figure 35: Garmin Summer Vacation, print ad, May 2009
                                                                                                                                                                    • Figure 36: Garmin takes you to secluded nature, print ad, JULY 2008
                                                                                                                                                                  • Online
                                                                                                                                                                    • TomTom
                                                                                                                                                                      • TV
                                                                                                                                                                        • Figure 37: TomTom vs. generic GPS, TV ad, November 2010
                                                                                                                                                                        • Figure 38: TomTom makes it to the start line, TV ad, November 2010
                                                                                                                                                                      • Print
                                                                                                                                                                        • Figure 39: TomTom getting lost without GPS, print ad, August 2009
                                                                                                                                                                      • Online
                                                                                                                                                                        • Magellan
                                                                                                                                                                          • Online
                                                                                                                                                                            • Figure 40: The Magellan Facebook promotion, October 2011
                                                                                                                                                                          • Other aftermarket products
                                                                                                                                                                            • OnStar
                                                                                                                                                                              • TV
                                                                                                                                                                                • Figure 41: OnStar GPS, and emergency device functionality, TV ad, October 2011
                                                                                                                                                                                • Figure 42: OnStar and gift of OnStar with John Rich, TV ad, May 2011
                                                                                                                                                                              • Print
                                                                                                                                                                                • Figure 43: Will OnStar work on my car, web ad, July 2011
                                                                                                                                                                                • Figure 44: OnStar Aftermarket Service, print ad, August 2011
                                                                                                                                                                              • Social media
                                                                                                                                                                                • SiriusXM
                                                                                                                                                                                  • Print
                                                                                                                                                                                    • Figure 45: SiriusXM, change the way you listen, print ad, November 2009
                                                                                                                                                                                  • Social media
                                                                                                                                                                                    • Alpine
                                                                                                                                                                                      • Kenwood
                                                                                                                                                                                        • JVC
                                                                                                                                                                                        • Vehicle Purchase and Intent to Purchase

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Impact of household income on used vs. new vehicle purchase
                                                                                                                                                                                              • Figure 46: Purchased a vehicle in the past three years and plan to purchase in the next two years, by household income, July 2011
                                                                                                                                                                                              • Figure 47: Purchased vehicle in the past three years and plan to purchase in the next two years, by presence of children in household, July 2011
                                                                                                                                                                                          • Ownership of Telematics/Infotainment Systems

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • More than a quarter of all respondents currently have or have had an infotainment or telematics system in their vehicle
                                                                                                                                                                                                • Figure 48: Ownership of vehicle telematics and infotainment systems, by gender, July 2011
                                                                                                                                                                                              • 25-34 year olds most likely to own a vehicle with telematics or infotainment systems
                                                                                                                                                                                                • Figure 49: Ownership of vehicle telematics and infotainment systems, by age, July 2011
                                                                                                                                                                                              • Highest-earning households most likely to have infotainment or telematics in their vehicle
                                                                                                                                                                                                • Figure 50: Ownership of vehicle telematics and infotainment systems, by household income, July 2011
                                                                                                                                                                                              • Ownership of telematics or infotainment systems higher among those with kids
                                                                                                                                                                                                • Figure 51: Ownership of vehicle telematics and infotainment systems, by presence of children in household, July 2011
                                                                                                                                                                                            • Use of Handheld and Portable Devices in Vehicle

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Men more likely to have portable GPS, women more likely to use cell phone as GPS
                                                                                                                                                                                                  • Figure 52: Portable and handheld device usage in vehicles, by gender, July 2011
                                                                                                                                                                                                • Hands-free calling and a portable GPS are two items the 65+ consumer is most likely to own
                                                                                                                                                                                                  • Figure 53: Portable and handheld device usage in vehicles, by age, July 2011
                                                                                                                                                                                                • Higher household income increases likelihood of using a variety of handheld technologies in vehicle
                                                                                                                                                                                                  • Figure 54: Portable and handheld device usage in vehicles, by household income, July 2011
                                                                                                                                                                                                • Presence of children correlates with greater use of handheld technology
                                                                                                                                                                                                  • Figure 55: Portable and handheld device usage in vehicles, by presence of children in household, July 2011
                                                                                                                                                                                              • Ownership of In-car Electronics

                                                                                                                                                                                                • Audio
                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • CD players are the main electronic item installed in consumers’ vehicles
                                                                                                                                                                                                      • Figure 56: Audio equipment installed in vehicles, by gender, July 2011
                                                                                                                                                                                                    • Oldest respondents least likely to have any audio equipment in vehicle
                                                                                                                                                                                                      • Figure 57: Audio equipment installed in vehicles, by age, July 2011
                                                                                                                                                                                                    • Only 53% of lowest-earning households have CD players in their car
                                                                                                                                                                                                      • Figure 58: Audio equipment installed in vehicles, by household income, July 2011
                                                                                                                                                                                                    • Safety and security
                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Men’s vehicles feature more safety and security features than women’s vehicles
                                                                                                                                                                                                          • Figure 59: Safety and security installed in vehicles, by gender, July 2011
                                                                                                                                                                                                        • Higher-income households more likely to have a rearview camera
                                                                                                                                                                                                          • Figure 60: Safety and security installed in vehicles, by household income, July 2011
                                                                                                                                                                                                        • Communication and navigation
                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Hands-free calling system more prevalent than in-dash navigation
                                                                                                                                                                                                              • Figure 61: Communication and navigation installed in vehicles, by gender, July 2011
                                                                                                                                                                                                            • Older respondents least likely to have any additional communication or navigation features except in-dash navigation
                                                                                                                                                                                                              • Figure 62: Communication and navigation installed in vehicles, by age, July 2011
                                                                                                                                                                                                            • As with many upgraded features, highest-earning households most likely to have extra communication features
                                                                                                                                                                                                              • Figure 63: Communication and navigation installed in vehicles, by household income, July 2011
                                                                                                                                                                                                            • Video
                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Some 12% of men have a DVD player installed in their vehicle
                                                                                                                                                                                                                  • Figure 64: Video installed in vehicles, by gender, July 2011
                                                                                                                                                                                                                • 25-44 year olds most likely to have in-vehicle DVD players
                                                                                                                                                                                                                  • Figure 65: Video installed in vehicles, by age, July 2011
                                                                                                                                                                                                              • New Vehicle In-car Systems as Standard, Upgrade, or Aftermarket

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Respondents were most likely to have cell phone docks installed in both new and used vehicles
                                                                                                                                                                                                                      • Figure 66: Products and features that were standard on a brand new vehicle, July 2011
                                                                                                                                                                                                                  • Impact of In-car Electronics on Car Purchase Decision

                                                                                                                                                                                                                    • Overview
                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Respondents more likely to be swayed by in-dash navigation over any other type of equipment
                                                                                                                                                                                                                          • Figure 67: The influence of electronic products on car/truck purchase, July 2011
                                                                                                                                                                                                                        • Audio
                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                            • Audio equipment may somewhat influence a buyer’s decision, but for most it will not be a deciding factor
                                                                                                                                                                                                                              • Figure 68: Audio equipment influence on car purchase, by gender, July 2011
                                                                                                                                                                                                                            • Majority of older respondents not influenced by audio equipment
                                                                                                                                                                                                                              • Figure 69: Audio equipment influence on car purchase, by age, July 2011
                                                                                                                                                                                                                            • Lower household income means less influenced by audio equipment
                                                                                                                                                                                                                              • Figure 70: Audio equipment influence on car purchase, by household income, July 2011
                                                                                                                                                                                                                            • Video
                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                • Video equipment will influence the purchase of a vehicle for 70%+ of consumers
                                                                                                                                                                                                                                  • Figure 71: Video equipment influence on car purchase, by gender, July 2011
                                                                                                                                                                                                                                • Younger respondents more influenced by video equipment
                                                                                                                                                                                                                                  • Figure 72: Video equipment influence on car purchase, by age, July 2011
                                                                                                                                                                                                                                • Households with children younger than 18 most likely influenced by video
                                                                                                                                                                                                                                  • Figure 73: Video equipment influence on car purchase, by presence of children in household, July 2011
                                                                                                                                                                                                                                • In-dash navigation
                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                    • 18-44 year olds and those with children most influenced by in-dash navigation
                                                                                                                                                                                                                                      • Figure 74: In-dash navigation influence on car purchase, by age, July 2011
                                                                                                                                                                                                                                      • Figure 75: In-dash navigation influence in car purchase, by presence of children in household, July 2011
                                                                                                                                                                                                                                    • Telematics/Infotainment
                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                        • Respondents equally split on the influence of telematics and infotainment
                                                                                                                                                                                                                                          • Figure 76: Telematics/Infotainment influence on car purchase, by gender, July 2011
                                                                                                                                                                                                                                        • Telematics and Infotainment systems are influential for those with children in the household
                                                                                                                                                                                                                                          • Figure 77: Telematics/Infotainment influence on car purchase, by age, July 2011
                                                                                                                                                                                                                                          • Figure 78: Telematics/Infotainment influence on car purchase, by household income, July 2011
                                                                                                                                                                                                                                          • Figure 79: Telematics/Infotainment influence on car purchase, by presence of children in household, July 2011
                                                                                                                                                                                                                                        • Communication
                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                            • Vehicle communication systems are more influential to men than women
                                                                                                                                                                                                                                              • Figure 80: Communications influence on car purchase, by gender, July 2011
                                                                                                                                                                                                                                            • Communication systems favored by those aged 35-44
                                                                                                                                                                                                                                              • Figure 81: Communications influence on car purchase, by age, July 2011
                                                                                                                                                                                                                                              • Figure 82: Communications influence on car purchase, by presence of children in household, July 2011
                                                                                                                                                                                                                                            • Safety and security
                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                • Security systems are more influential to those who live in an urban area
                                                                                                                                                                                                                                                  • Figure 83: Safety and security feature influence on car purchase, by age, July 2011
                                                                                                                                                                                                                                                  • Figure 84: Safety and security feature influence on car purchase, by household income, July 2011
                                                                                                                                                                                                                                                  • Figure 85: Safety and security feature influence on car purchase, by presence of children in household, July 2011
                                                                                                                                                                                                                                                  • Figure 86: Safety and security feature influence on car purchase, by urban area, July 2011
                                                                                                                                                                                                                                              • In-car Electronics for Next Vehicle

                                                                                                                                                                                                                                                • Overview
                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                    • Many willing to pay extra for the basics: CD players and security systems
                                                                                                                                                                                                                                                      • Figure 87: Products and features people must have and are willing to pay for in their next vehicle purchase, July 2011
                                                                                                                                                                                                                                                    • Must-have devices for which consumers are willing to pay extra
                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                        • Fewer than expected differences for gender needs for features
                                                                                                                                                                                                                                                          • Figure 88: Products and features must have and willing to pay more for in next vehicle purchase, by gender, July 2011
                                                                                                                                                                                                                                                        • CD player must-have option for younger respondents, in-dash navigation higher responses from older
                                                                                                                                                                                                                                                          • Figure 89: Products and features must have and willing to pay more for in next vehicle purchase, by age, July 2011
                                                                                                                                                                                                                                                        • As household income increases so does the amount of options for which respondents would pay more
                                                                                                                                                                                                                                                          • Figure 90: Products and features must have and willing to pay more for in next vehicle purchase, by household income, July 2011
                                                                                                                                                                                                                                                        • Presence of children influences need for DVD players and monitors
                                                                                                                                                                                                                                                          • Figure 91: Products and features must have and willing to pay more for in next vehicle purchase, by presence of children in household, July 2011
                                                                                                                                                                                                                                                        • Urban dwellers more likely to say “must have” to more options than those in suburban and rural areas
                                                                                                                                                                                                                                                          • Figure 92: Products and features must have and willing to pay more for in next vehicle purchase, by urban status, July 2011
                                                                                                                                                                                                                                                      • Impact of Race and Hispanic Origin

                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                          • Asian and Pacific Islander respondents were the most likely to have bought a new car recently
                                                                                                                                                                                                                                                            • Figure 93: Purchased vehicle in the past three years and plan to purchase in the next two years, by race/Hispanic origin, July 2011
                                                                                                                                                                                                                                                          • Asians/Pacific Islanders had the highest response rate to currently owning a telematics system
                                                                                                                                                                                                                                                            • Figure 94: Ownership of vehicle telematics and infotainment systems, by race/Hispanic origin, July 2011
                                                                                                                                                                                                                                                          • Asians, Hispanics most likely to have portable GPS
                                                                                                                                                                                                                                                            • Figure 95: Portable and handheld device usage in vehicles, by race/Hispanic origin, July 2011
                                                                                                                                                                                                                                                          • Blacks were least likely to have a CD player in their vehicle
                                                                                                                                                                                                                                                            • Figure 96: Audio equipment installed in vehicles, by race/Hispanic origin, July 2011
                                                                                                                                                                                                                                                          • Whites were most likely to have a security system
                                                                                                                                                                                                                                                            • Figure 97: Safety and security installed in vehicles, by race/Hispanic origin, July 2011
                                                                                                                                                                                                                                                          • Hispanic respondents are most likely to have hands-free calling on their vehicle
                                                                                                                                                                                                                                                            • Figure 98: Communication and navigation installed in vehicles, by race/Hispanic origin, July 2011
                                                                                                                                                                                                                                                          • Asians more likely to own video equipment in their vehicle
                                                                                                                                                                                                                                                            • Figure 99: Video installed in vehicles, by race/Hispanic origin, July 2011
                                                                                                                                                                                                                                                          • Black respondents are most likely to be influenced by their audio system on their vehicle
                                                                                                                                                                                                                                                            • Figure 100: Audio equipment influence on car purchase, by race/Hispanic origin, July 2011
                                                                                                                                                                                                                                                          • Black respondents were most likely to be willing to pay more for most options
                                                                                                                                                                                                                                                            • Figure 101: The products and features will influence you somewhat concerning your next vehicle purchase, by race/Hispanic origin, July 2011
                                                                                                                                                                                                                                                        • Cluster Analysis

                                                                                                                                                                                                                                                            • Undistractibles
                                                                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                                                                    • Ride Flippers
                                                                                                                                                                                                                                                                      • Demographics
                                                                                                                                                                                                                                                                        • Characteristics
                                                                                                                                                                                                                                                                          • Opportunity
                                                                                                                                                                                                                                                                            • Ambivalent Travelers
                                                                                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                                                                                    • Cluster characteristic
                                                                                                                                                                                                                                                                                      • Figure 102: In-car electronics owner clusters, July 2011
                                                                                                                                                                                                                                                                                      • Figure 103: Purchased vehicle in the past three years and plan to purchase in the next two years, by in-car electronics owner clusters, July 2011
                                                                                                                                                                                                                                                                                      • Figure 104: Ownership of vehicle telematics and infotainment systems, by in-car electronics owner clusters, July 2011
                                                                                                                                                                                                                                                                                      • Figure 105: Portable and handheld device usage in vehicles, by in-car electronics owner clusters, July 2011
                                                                                                                                                                                                                                                                                      • Figure 106: Products and features installed in vehicles, by in-car electronics owner clusters, July 2011
                                                                                                                                                                                                                                                                                      • Figure 107: The video products and features that influence and do not influence your decision, by in-car electronics owner clusters, July 2011
                                                                                                                                                                                                                                                                                      • Figure 108: The communication and navigation products and features that influence and do not influence your decision, by in-car electronics owner clusters, July 2011
                                                                                                                                                                                                                                                                                      • Figure 109: The security and safety products and features that influence and do not influence your decision, by in-car electronics owner clusters, July 2011
                                                                                                                                                                                                                                                                                      • Figure 110: The audio products and features that influence and do not influence your decision, by in-car electronics owner clusters, July 2011
                                                                                                                                                                                                                                                                                    • Cluster demographics
                                                                                                                                                                                                                                                                                      • Figure 111: In-car electronics owner clusters, by gender, July 2011
                                                                                                                                                                                                                                                                                      • Figure 112: In-car electronics owner clusters, by age, July 2011
                                                                                                                                                                                                                                                                                      • Figure 113: In-car electronics owner clusters by household income, July 2011
                                                                                                                                                                                                                                                                                      • Figure 114: In-car electronics owner clusters by race, July 2011
                                                                                                                                                                                                                                                                                      • Figure 115: In-car electronics owner clusters, by Hispanic origin, July 2011
                                                                                                                                                                                                                                                                                      • Figure 116: In-car electronics owner clusters, by education, July 2011
                                                                                                                                                                                                                                                                                      • Figure 117: In-car electronics owner clusters, by employment, July 2011
                                                                                                                                                                                                                                                                                      • Figure 118: In-car electronics owner clusters, by presence of children in household, July 2011
                                                                                                                                                                                                                                                                                      • Figure 119: In-car electronics owner clusters, by household size, July 2011
                                                                                                                                                                                                                                                                                    • Cluster methodology
                                                                                                                                                                                                                                                                                    • Appendix: Additional Consumer Tables

                                                                                                                                                                                                                                                                                      • What consumers would like to have (wouldn’t pay extra for)
                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                          • Security is the top option all would like to have
                                                                                                                                                                                                                                                                                              • Figure 120: The products and features that will influence buyer somewhat in next vehicle purchase, by gender, July 2011
                                                                                                                                                                                                                                                                                              • Figure 121: The products and features that will influence buyer somewhat in next vehicle purchase, by age, July 2011
                                                                                                                                                                                                                                                                                              • Figure 122: The products and features that will influence buyer somewhat in next vehicle purchase, by presence of children in household, July 2011
                                                                                                                                                                                                                                                                                              • Figure 123: Video installed in vehicles, by household income, July 2011
                                                                                                                                                                                                                                                                                              • Figure 124: The products and features will influence you somewhat concerning your next vehicle purchase, by household income, July 2011
                                                                                                                                                                                                                                                                                              • Figure 125: The products and features will influence you somewhat concerning your next vehicle purchase, by urban area, July 2011
                                                                                                                                                                                                                                                                                            • Other useful tables
                                                                                                                                                                                                                                                                                              • Car purchase influences
                                                                                                                                                                                                                                                                                                • Figure 126: Safety and security feature influence on car purchase, by Hispanic origin, July 2011
                                                                                                                                                                                                                                                                                                • Figure 127: Communications influence on car purchase, by household income, July 2011
                                                                                                                                                                                                                                                                                                • Figure 128: Video equipment influence on car purchase, by household income, July 2011
                                                                                                                                                                                                                                                                                              • In-dash navigation ownership and influencers
                                                                                                                                                                                                                                                                                                • Figure 129: In-dash navigation ownership, by region, August-September 2011
                                                                                                                                                                                                                                                                                                • Figure 130: In-dash navigation ownership, by urban area, August-September 2011
                                                                                                                                                                                                                                                                                                • Figure 133: In-dash navigation ownership, by vehicle ownership, August-September 2011
                                                                                                                                                                                                                                                                                                • Figure 134: In-dash navigation upgrade or standard/came with car/truck, by gender, August-September 2011
                                                                                                                                                                                                                                                                                                • Figure 135: In-dash navigation upgrade or standard/came with car/truck, by age, August-September 2011
                                                                                                                                                                                                                                                                                                • Figure 136: In-dash navigation upgrade or standard/came with car/truck, by household income, August-September 2011
                                                                                                                                                                                                                                                                                                • Figure 137: In-dash navigation upgrade or standard/came with car/truck, by marital status, August-September 2011
                                                                                                                                                                                                                                                                                                • Figure 138: In-dash navigation upgrade or standard/came with car/truck, by household size, August-September 2011
                                                                                                                                                                                                                                                                                                • Figure 139: In-dash navigation upgrade or standard/came with car/truck, by presence of children in household, August-September 2011
                                                                                                                                                                                                                                                                                                • Figure 140: In-dash navigation upgrade or standard/came with car/truck, by financial situation, August-September 2011
                                                                                                                                                                                                                                                                                            • Appendix: Trade Associations

                                                                                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                                                                                              • AB Volvo
                                                                                                                                                                                                                                                                                              • Alliance Of Automobile Manufacturers, Inc.
                                                                                                                                                                                                                                                                                              • Alpine Electronics U.S.A.
                                                                                                                                                                                                                                                                                              • Amazon North America
                                                                                                                                                                                                                                                                                              • American Honda Motor Co., Inc.
                                                                                                                                                                                                                                                                                              • Apple, Inc
                                                                                                                                                                                                                                                                                              • Aston Martin Lagonda Limited
                                                                                                                                                                                                                                                                                              • Audi of America Inc
                                                                                                                                                                                                                                                                                              • Automobili Lamborghini Holding S.p.A.
                                                                                                                                                                                                                                                                                              • Automotive Aftermarket Industry Association
                                                                                                                                                                                                                                                                                              • Automotive Industry Action Group (AIAG)
                                                                                                                                                                                                                                                                                              • Automotive Trade Association Executives (ATAE)
                                                                                                                                                                                                                                                                                              • Bass Pro Shops, Inc
                                                                                                                                                                                                                                                                                              • Bayerische Motoren Werke AG (BMW)
                                                                                                                                                                                                                                                                                              • Bentley (USA)
                                                                                                                                                                                                                                                                                              • Best Buy stores (USA)
                                                                                                                                                                                                                                                                                              • Boscov's Department Store
                                                                                                                                                                                                                                                                                              • Chrysler LLC
                                                                                                                                                                                                                                                                                              • Connected Vehicle Trade Association (CVA)
                                                                                                                                                                                                                                                                                              • Consumer Electronics Association
                                                                                                                                                                                                                                                                                              • Costco Wholesale Corporation
                                                                                                                                                                                                                                                                                              • Dell Inc.
                                                                                                                                                                                                                                                                                              • ESPN, Inc.
                                                                                                                                                                                                                                                                                              • Facebook, Inc.
                                                                                                                                                                                                                                                                                              • Fiat Auto
                                                                                                                                                                                                                                                                                              • Ford Motor Company (USA)
                                                                                                                                                                                                                                                                                              • Fry's Electronics, Inc
                                                                                                                                                                                                                                                                                              • Garmin International Inc.
                                                                                                                                                                                                                                                                                              • General Motors Corporation
                                                                                                                                                                                                                                                                                              • Google, Inc.
                                                                                                                                                                                                                                                                                              • Greenfield Online
                                                                                                                                                                                                                                                                                              • Groupon, Inc.
                                                                                                                                                                                                                                                                                              • H.H. Gregg Appliances, Inc
                                                                                                                                                                                                                                                                                              • Harman International Industries Incorporated
                                                                                                                                                                                                                                                                                              • Hyundai Motor America
                                                                                                                                                                                                                                                                                              • Jaguar Cars North America
                                                                                                                                                                                                                                                                                              • JVC Americas Corp.
                                                                                                                                                                                                                                                                                              • Kenwood USA Corporation
                                                                                                                                                                                                                                                                                              • Kia Motors America, Inc.
                                                                                                                                                                                                                                                                                              • Kmart Corporation
                                                                                                                                                                                                                                                                                              • Land Rover North America, Inc.
                                                                                                                                                                                                                                                                                              • Lincoln Mercury
                                                                                                                                                                                                                                                                                              • LinkedIn
                                                                                                                                                                                                                                                                                              • Magellan Navigation, Inc.
                                                                                                                                                                                                                                                                                              • Maserati S. p. A.
                                                                                                                                                                                                                                                                                              • Mazda Motor Corporation
                                                                                                                                                                                                                                                                                              • Meijer
                                                                                                                                                                                                                                                                                              • Mercedes-Benz USA
                                                                                                                                                                                                                                                                                              • Microsoft USA
                                                                                                                                                                                                                                                                                              • Mitsubishi Motors North America, Inc.
                                                                                                                                                                                                                                                                                              • MySpace.com
                                                                                                                                                                                                                                                                                              • National Automobile Dealers Association (NADA)
                                                                                                                                                                                                                                                                                              • National Football League Inc.
                                                                                                                                                                                                                                                                                              • National Highway Traffic Safety Association (NHTSA)
                                                                                                                                                                                                                                                                                              • National Independent Automobile Dealership Association (NIADA)
                                                                                                                                                                                                                                                                                              • Nebraska Furniture Mart, Inc.
                                                                                                                                                                                                                                                                                              • Netflix, Inc.
                                                                                                                                                                                                                                                                                              • Nickelodeon Networks
                                                                                                                                                                                                                                                                                              • Nike
                                                                                                                                                                                                                                                                                              • Nissan North America, Inc.
                                                                                                                                                                                                                                                                                              • Office Depot (North America Retail)
                                                                                                                                                                                                                                                                                              • OnStar Corporation
                                                                                                                                                                                                                                                                                              • OpenTable, Inc.
                                                                                                                                                                                                                                                                                              • Pandora Media, Inc.
                                                                                                                                                                                                                                                                                              • Pioneer Corporation
                                                                                                                                                                                                                                                                                              • Porsche Cars North America, Inc.
                                                                                                                                                                                                                                                                                              • RadioShack Corporation
                                                                                                                                                                                                                                                                                              • Saab Cars North America
                                                                                                                                                                                                                                                                                              • SAM's Club
                                                                                                                                                                                                                                                                                              • Sears Holdings Corporation
                                                                                                                                                                                                                                                                                              • Sirius Satellite Radio Inc.
                                                                                                                                                                                                                                                                                              • Sony Corporation of America
                                                                                                                                                                                                                                                                                              • Staples, Inc
                                                                                                                                                                                                                                                                                              • Subaru of America, Inc.
                                                                                                                                                                                                                                                                                              • Suzuki Motor Corporation
                                                                                                                                                                                                                                                                                              • Target Corporation
                                                                                                                                                                                                                                                                                              • The Cartoon Network
                                                                                                                                                                                                                                                                                              • The Pep Boys - Manny, Moe & Jack
                                                                                                                                                                                                                                                                                              • Ticketmaster
                                                                                                                                                                                                                                                                                              • TomTom International B.V.
                                                                                                                                                                                                                                                                                              • Toyota Motor Corporation USA
                                                                                                                                                                                                                                                                                              • Twitter, Inc.
                                                                                                                                                                                                                                                                                              • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                                              • U.S. Bureau of the Census
                                                                                                                                                                                                                                                                                              • U.S. Department of Transportation
                                                                                                                                                                                                                                                                                              • US Department of Commerce
                                                                                                                                                                                                                                                                                              • Verizon Communications Inc.
                                                                                                                                                                                                                                                                                              • Volkswagen of America, Inc.
                                                                                                                                                                                                                                                                                              • Walmart Stores (USA)
                                                                                                                                                                                                                                                                                              • Walt Disney Company, The
                                                                                                                                                                                                                                                                                              • XM Satellite Radio Holdings Inc.
                                                                                                                                                                                                                                                                                              • Yelp Inc.
                                                                                                                                                                                                                                                                                              • YouTube, Inc.

                                                                                                                                                                                                                                                                                              In-Car Electronics: Entertainment and Navigation - US - October 2011

                                                                                                                                                                                                                                                                                              £3,277.28 (Excl.Tax)