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In-car Entertainment - UK - December 2010

The in-car entertainment (ICE) market has experienced negative growth since 2007, with car owners generally cutting out non-essential purchases. In-car CD-audio sales, already slowing due to the decline of the hard copy music market, have taken a double hit as the recession led to a reduction in consumers willing to pay for car audio upgrades. This has been a major factor in the contraction of the overall market, with CD-audio systems estimated to account for about 85% of all aftermarket revenues.

  • The majority of consumers take a fairly passive attitude toward in-car entertainment. Nearly half agree that they are unfamiliar with the latest ICE products available on the market, and less than one in six agree that they like to keep up with the latest ICE technology.
  • Halfords is the number one retail store for in-car entertainment. About one in three say Halfords would be their first choice when looking for new ICE products.
  • Most consumers are not brand focused. Only one in five agree that they tend to stick to brands they know and trust, and only 18% say it’s worth paying extra for a quality brand.
  • Nearly half of all respondents agree that having too many in-car gadgets is distracting.
  • 16-24s are more likely than average to favour in-car Internet and in-car video. Over half of 16-24s like the idea of in-car entertainment products that can access the web, compared to one in four overall. Similarly, two in five 16-24s like the idea of being about to watch video in the car, compared to one in five overall.
  • In-car DVD players are more popular among families. Some 9% of respondents with children had a in-car DVD player in their vehicle, compared to 3% who had no children. They are most popular among parents of children aged 5-9, with 14% of this group having the device fitted into their vehicles.

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Table of contents

  1. Issues in the Market

      • Key issues in the market
        • Definition
          • Abbreviations
          • Future Opportunities

            • Taking ICE for a test drive
              • Kids’ stuff
              • Market in Brief

                • ICE market dips as consumers tighten their belts…
                  • … though DAB radio could restore the market to growth
                    • Consumers have a fairly passive attitude toward retrofits
                      • 16-24s most likely to favour latest ICE technology
                        • Most not brand-focused
                          • Halfords number one for consumers
                            • Death of the dedicated CD player
                            • Internal Market Environment

                              • Key points
                                • Car CD player market dwindles as digital marches on
                                  • Figure 1: Pre-recorded music market by, singles, albums, digital and music DVDs, at current prices, 2005-09
                                • Connectivity all important in the digital music era
                                  • Figure 2: MP3/digital music player ownership, 2005-09
                                • Car purchase intentions show mixed message for ICE
                                  • Figure 3: Intend to buy a car in the next five years, 2009-10
                                • DAB radio – a shot in the arm for the ICE industry?
                                • Broader Market Environment

                                  • Key points
                                    • There is a growing number of cars on the road…
                                      • Figure 4: Number of cars in the uk, 2000-09
                                    • … though people are driving them less
                                      • Figure 5: Distance driven per DRIVER per year, 2002-09
                                    • ICE market in 2008/09 stalls as consumers tighten their belts
                                      • Figure 6: PDI and consumer spending 2005-15 current prices
                                    • ICE companies must focus on older drivers
                                      • Figure 7: Trends in the age structure of the UK population, 2005-15
                                    • UK becoming more affluent, good news for OEMs though aftermarket could suffer
                                      • Figure 8: Forecast adult population trends, by socio-economic group, 2005-15
                                  • Competitive Context

                                    • Key points
                                      • Amount of time spent driving cars is going down…
                                        • Figure 9: Average time spent travelling, by main mode: Great Britain, 2002-09
                                      • Bridging the PMP gap
                                        • Figure 10: Brand ownership of portable media players, July 2010
                                    • Strengths and Weaknesses in the Market

                                        • Strengths
                                          • Weaknesses
                                          • Who’s Innovating?

                                            • Key points
                                              • Internet radio gaining ground
                                                • Ford takes a big swing at ICE market
                                                  • iPad dashboards
                                                    • A sound concept from Audi…
                                                    • Market Size, Segmentation and Forecast

                                                      • Key points
                                                        • Market size
                                                          • Figure 11: ICE aftermarket revenues 2005-10
                                                        • Market segmentation
                                                          • Figure 12: UK estimated value sales of ICE aftermarket products, by type, 2007 and 2009
                                                          • Figure 13: ICE aftermarket revenue share, by segment, 2009
                                                          • Figure 14: ICE aftermarket revenue share, by segment, 2006-15
                                                      • Companies and Products

                                                          • Alpine
                                                              • Figure 15: Key financials for Alpine Electronics UK Limited, 2008-09
                                                            • Pioneer Corporation
                                                                • Figure 16: Key financials for Pioneer GB Ltd, 2008-09
                                                              • Motorola
                                                                  • Figure 17: Key financials for Motorola UK Limited, 2008-09
                                                                • Sony
                                                                    • Figure 18: Key financials for Sony UK Ltd, 2008-09
                                                                  • Philips
                                                                      • Figure 19: Key financials for Philips Electronics UK Limited, 2008-09
                                                                    • Panasonic Corporation
                                                                        • Figure 20: Key financials for Panasonic UK Limited, 2008-09
                                                                      • JVC
                                                                          • Figure 21: Key financials for JVC Europe Limited, 2008-09
                                                                        • Blaupunkt
                                                                          • Clarion
                                                                              • Figure 22: Key financials for Clarion (G.B.) Ltd, 2008-09
                                                                            • Centurion Electronics
                                                                                • Figure 23: Key financials for Centurion Electronics Plc, 2008-09
                                                                              • Goodmans Industries Ltd
                                                                              • Brand Communication and Promotion

                                                                                • Key points
                                                                                  • Advertising spend tails off in 2008/09
                                                                                    • Figure 24: Main monitored media advertising expenditure for selected leading ICE retailers, 2005-10
                                                                                • Ownership of ICE

                                                                                  • Key points
                                                                                    • Targeting everyday drivers
                                                                                      • Figure 25: Car usage frequency, September 2010
                                                                                    • Passive attitude towards retrofits
                                                                                      • Figure 26: ICE systems installation and usage, September 2010
                                                                                    • Targeting the max power generation
                                                                                      • Figure 27: ICE products bought independently (ie on aftermarket), by demographics, September 2010
                                                                                    • DVD ownership spikes among parents with children aged 5-9
                                                                                      • Figure 28: DVD/video player products bought independently (ie on aftermarket), by presence of children in household, September 2010
                                                                                  • Attitudes towards ICE

                                                                                    • Key points
                                                                                      • ICE not a priority for most consumers
                                                                                        • Figure 29: General attitudes towards in-car entertainment, by demographics, September 2010
                                                                                      • The young far more likely to favour in-car video…
                                                                                        • Figure 30: Consumer responses to ‘i like the idea of being able to watch video in the car’, by demographic September 2010
                                                                                      • … as well in-car internet
                                                                                        • Figure 31: Consumer responses to ‘i like the idea of in car entertainment products that can access the web’ September 2010
                                                                                    • ICE Buying Habits

                                                                                      • Key points
                                                                                        • Many only buy ICE for replacement purposes
                                                                                          • Figure 32: Attitudes towards buying new in-car audio or video equipment, September 2010
                                                                                          • Figure 33: In-car entertainment shopping habits, September 2010
                                                                                      • Appendix – Ownership of ICE

                                                                                          • Figure 34: Car usage frequency, by demographics, September 2010
                                                                                          • Figure 35: DVD/Video player systems installation and usage, by demographics, September 2010
                                                                                          • Figure 36: DAB radio/tuner systems installation and usage, by demographics, September 2010
                                                                                          • Figure 37: CD player systems installation and usage, by demographics, September 2010
                                                                                          • Figure 38: Frequency of DAB radio/tuner system use, by demographics, September 2010
                                                                                          • Figure 39: Frequency of CD player system use, by demographics, September 2010
                                                                                          • Figure 40: Frequency of DVD/video player system use, by demographics, September 2010
                                                                                      • Appendix – Attitudes Towards ICE

                                                                                          • Figure 41: Agreement with the statement “I like to keep up to date with the latest in-car entertainment technology”, by demographics, September 2010
                                                                                          • Figure 42: Agreement with the statement “I am not familiar with new in-car entertainment products on the market today”, by demographics, September 2010
                                                                                          • Figure 43: Agreement with the statement “I find having too many in-car gadgets distracting”, by demographics, September 2010
                                                                                          • Figure 44: Agreement with the statement “I tend to listen to music more at home than in the car”, by demographics, September 2010
                                                                                          • Figure 45: Agreement with the statement “I listen to more music in the car than at home”, by demographics, September 2010
                                                                                          • Figure 46: Agreement with the statement “I like the idea of being able to watch video in the car eg DVDs (while parked or as a passenger)” by demographics, September 2010
                                                                                          • Figure 47: Agreement with the statement “I like the idea of in-car entertainment products that can access the web eg internet radio”, by demographics, September 2010
                                                                                          • Figure 48: Agreement with the statement “How a car drives is more important than the in-car entertainment products in it”, by demographics, September 2010
                                                                                      • Appendix – ICE Buying Habits

                                                                                          • Figure 49: In-car entertainment online shopping habits, by demographics, September 2010
                                                                                          • Figure 50: In-car entertainment in-store shopping habits, by demographics, September 2010

                                                                                      Companies Covered

                                                                                      • AB Volvo
                                                                                      • Alba plc
                                                                                      • Aldi Stores Ltd (UK & Ireland)
                                                                                      • Alpine Electronics
                                                                                      • Alps Electric Co. Ltd.
                                                                                      • Amazon.co.uk
                                                                                      • Apple Computer UK Ltd
                                                                                      • Argos
                                                                                      • Asda Group Ltd
                                                                                      • Aston Martin Lagonda Limited
                                                                                      • Audi United Kingdom
                                                                                      • Bank of England
                                                                                      • Bayerische Motoren Werke AG (BMW)
                                                                                      • Blaupunkt
                                                                                      • BMW (GB) Ltd
                                                                                      • British Broadcasting Corporation (BBC)
                                                                                      • British Sky Broadcasting Group plc (BSkyB)
                                                                                      • Centurion Electonics Plc
                                                                                      • Clarion Co., Ltd.
                                                                                      • Co-operative Group
                                                                                      • Comet Group Ltd
                                                                                      • Currys
                                                                                      • Dabs.com
                                                                                      • DivX, Inc.
                                                                                      • Dixons Retail Plc
                                                                                      • Ford Motor Company Limited (UK)
                                                                                      • Freeview
                                                                                      • Fuji Photo Film Co., Ltd
                                                                                      • Goodmans Industries Limited
                                                                                      • Government Actuary's Department (GAD)
                                                                                      • Grundig Intermedia GmbH
                                                                                      • Halfords Ltd
                                                                                      • Harman International Industries Incorporated
                                                                                      • Hewlett-Packard Ltd (UK)
                                                                                      • Hitachi Ltd
                                                                                      • Honda Motor Co. Ltd (UK)
                                                                                      • J. Sainsbury
                                                                                      • Jaguar Cars Limited
                                                                                      • John Lewis Partnership
                                                                                      • JVC (Victor Company of Japan)
                                                                                      • Kantar Media
                                                                                      • Kenwood Electronics UK Ltd
                                                                                      • Lidl (UK)
                                                                                      • Marks & Spencer
                                                                                      • Mercedes-Benz UK
                                                                                      • Microsoft Ltd (UK)
                                                                                      • mmO2 plc
                                                                                      • Motorola Mobility Holdings
                                                                                      • Netto Foodstores Ltd
                                                                                      • Nissan Motor (GB) Ltd
                                                                                      • Nokia Corporation (UK)
                                                                                      • Orange plc (UK)
                                                                                      • Panasonic Corporation of North America
                                                                                      • Philips Consumer Electronics UK
                                                                                      • Pioneer Corporation
                                                                                      • Robert Bosch GmbH
                                                                                      • Saga Services (finance)
                                                                                      • Society of Motor Manufacturers and Traders
                                                                                      • Sony (UK) Ltd
                                                                                      • T-Mobile (UK) Ltd
                                                                                      • Tesco Plc
                                                                                      • The Ritz-Carlton Hotel Company, L.L.C.
                                                                                      • TomTom International B.V.
                                                                                      • Toyota (GB) PLC
                                                                                      • Virgin Media Ltd
                                                                                      • Virgin Mobile
                                                                                      • Vodafone Group Plc (UK)
                                                                                      • Waitrose
                                                                                      • Wm Morrison Supermarkets

                                                                                      In-car Entertainment - UK - December 2010

                                                                                      £1,995.00 (Excl.Tax)