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In-salon Hair Services - UK - August 2015

“Salons competing for loyalty, and a new generation of booking platforms have resulted in a strong discounting culture in the hair services market, with sales declines anticipated for 2015 as a result. Encouraging clients to trade up, or expand to new treatments and services is essential for returning the market to growth.”

This report covers the following issues:

  • Salons need to appeal more to an older consumer
  • Expanding treatment options for men
  • The impact of booking apps

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • Competitive pricing causes market to slip into decline
            • Figure 1: Best- and worst-case forecast of the UK in-salon hair services market, 2010-20
          • Desire for convenience brings salon innovation
            • Parallel between appearance and diet
              • Older women hold opportunity for salons
                • Figure 2: Frequency of in-salon hair treatments amongst women, June 2015
              • Male hair extensions the new anti-ageing trend
                • Figure 3: Frequency of in-salon hair treatments amongst men, June 2015
              • Young adults need recommendations
                • Figure 4: Reasons for choosing most frequently visited salon, June 2015
              • Building a relationship between stylist and client is important
                • Figure 5: Attitudes towards hair salons, June 2015
              • Booking sites increase competition in the market
                • Figure 6: Usage of booking apps and websites, June 2015
              • What we think
              • Issues and Insights

                • Salons need to appeal more to an older consumer
                  • The facts
                    • The implications
                      • Expanding treatment options for men
                        • The facts
                          • The implications
                            • The impact of booking apps
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Competitive pricing causes market to slip into decline
                                    • Salon services threatened by home-use professional products
                                      • Salons need to cater to an older audience
                                        • Busy working lives change routines
                                        • Market Size and Forecast

                                          • Competitive pricing causes market to slip into decline
                                            • Figure 7: Retail value sales in the UK in-salon hair services market, 2010-20
                                          • Slow growth anticipated for the next five years
                                            • Figure 8: Best- and worst-case forecast of the UK in-salon hair services market, 2010-20
                                        • Market Drivers

                                          • Salons need to cater to an older audience
                                            • Figure 9: Trends in the age structure of the UK population, 2015-20
                                          • Busy working lives change routine
                                            • Figure 10: Employment and unemployment, by gender, 2010-20
                                          • The age of savvy shopping
                                            • Salon services threatened by home-use professional products
                                              • Figure 11: Examples of root cover product launches, 2015
                                          • Key Players – What You Need to Know

                                            • Little differentiation in the market
                                              • Celebrity status and product range boosts brands
                                                • Desire for convenience brings salon innovation
                                                  • Salons cater for all paces of life
                                                    • Parallel between appearance and diet
                                                      • Treatment innovation targets split ends
                                                        • Hair colour responds to growing home-use professional products
                                                        • Brand Research

                                                            • Brand map
                                                              • Figure 12: Attitudes towards and usage of selected brands, May 2015
                                                            • Key brand metrics
                                                              • Figure 13: Key metrics for selected brands, May 2015
                                                            • Brand attitudes: Trevor Sorbie and Saks are seen as most premium
                                                              • Figure 14: Attitudes, by brand, May 2015
                                                            • Brand personality: Essensuals enjoys accessible image despite lower awareness
                                                              • Figure 15: Brand personality – Macro image, May 2015
                                                            • RUSH has greater associations with being youthful or quirky
                                                              • Figure 16: Brand personality – Micro image, May 2015
                                                            • Brand analysis
                                                              • Headmasters encourages more recommendation than others
                                                                • Figure 17: User profile of Headmasters, May 2015
                                                              • RUSH has an association with more upbeat personality traits
                                                                • Figure 18: User profile of RUSH, May 2015
                                                              • Essensuals has low awareness but recommendation suggests it has potential
                                                                • Figure 19: User profile of Essensuals, May 2015
                                                              • Saks’ quality image leads to higher expectations
                                                                • Figure 20: User profile of Saks, May 2015
                                                              • Trevor Sorbie’s retail products and celebrity endorsement drives greater familiarity and penetration
                                                                • Figure 21: User profile of Trevor Sorbie, May 2015
                                                            • Launch Activity and Innovation

                                                              • Salon innovation
                                                                • Neil Cornelius 24-hour salon
                                                                  • AVEDA in Piccadilly Circus
                                                                    • Superdrug launches in-store hairdresser
                                                                      • Figure 22: Superdrug Beauty Studio, Cardiff, July 2014
                                                                    • Blo launch Covent Garden
                                                                      • Redken Express Colour Service
                                                                        • Healthy hair juice
                                                                          • On-site cinema encouraging a longer stay
                                                                            • Penhaligon’s complimentary shaves
                                                                              • Figure 23: Jack the clipper pop-up barber, July 2015
                                                                            • Treatment innovation
                                                                              • Braid bar
                                                                                • Figure 24: The Hershesons braid bar, Topshop Oxford Circus, July 2015
                                                                              • Hot scissors
                                                                                • Candling
                                                                                  • Balayage and dip-dye trend
                                                                                    • Charles Worthington colour contouring
                                                                                      • Figure 25: The Charles Worthington hair contouring colour technique, January 2015
                                                                                    • Digital curls
                                                                                      • Hair detox
                                                                                      • The Consumer – What You Need to Know

                                                                                        • Trims more popular than restyling amongst women
                                                                                          • Older women hold opportunity for salons
                                                                                            • Young men are high frequency salon visitors
                                                                                              • Male hair extensions – the new anti-ageing trend
                                                                                                • Targeting local consumers
                                                                                                  • Young adults need recommendations
                                                                                                    • Building a relationship between stylist and client is important
                                                                                                      • Women need to visualise the cut
                                                                                                        • Booking sites increase competition in the market
                                                                                                          • More women read than write reviews
                                                                                                          • Salon Treatments amongst Women

                                                                                                            • 40% of women have had hair re-styled in the last year
                                                                                                              • Figure 26: Frequency of in-salon hair treatments amongst women, June 2015
                                                                                                            • Older women hold opportunity for salons
                                                                                                              • Age influences hair colour trends
                                                                                                                • Younger women more adventurous with salon services
                                                                                                                  • Figure 27: Price willing to pay for in-salon hair treatments amongst women, June 2015
                                                                                                              • Salon Treatments amongst Men

                                                                                                                • Young men are frequent hair cutters
                                                                                                                    • Figure 28: Frequency of in-salon hair treatments amongst men, June 2015
                                                                                                                  • Colouring popular with young men
                                                                                                                    • Male hair extensions the new anti-ageing trend
                                                                                                                      • Figure 29: Price willing to pay for in-salon hair treatments amongst men, June 2015
                                                                                                                    • Opportunity in treatments for men
                                                                                                                    • Choosing a Salon

                                                                                                                      • Targeting local consumers
                                                                                                                        • The squeeze on time and money
                                                                                                                          • Figure 30: Reasons for choosing most frequently visited salon, June 2015
                                                                                                                        • Young adults need recommendations
                                                                                                                          • Time pressed look for convenience
                                                                                                                          • Visiting a Salon

                                                                                                                            • Building a relationship between stylist and client is important
                                                                                                                              • Women need to visualise the cut
                                                                                                                                • Figure 31: Attitudes towards hair salons, June 2015
                                                                                                                              • Product sales through salons
                                                                                                                                • Premiumising the visit for students
                                                                                                                                • Booking Apps and Websites

                                                                                                                                  • The future of beauty is digital
                                                                                                                                    • Increasing competition in the market
                                                                                                                                      • Figure 32: Usage of booking apps and websites, June 2015
                                                                                                                                    • High spenders most interested in apps
                                                                                                                                      • More women read than write reviews
                                                                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                        • Data sources
                                                                                                                                          • Abbreviations
                                                                                                                                            • Fan chart forecast

                                                                                                                                            Companies Covered

                                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                                            In-salon Hair Services - UK - August 2015

                                                                                                                                            £1,995.00 (Excl.Tax)