Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

In-store Bakeries - US - August 2010

In-store bakeries (ISBs), or on-site bakeries located in grocery stores, mass merchandisers or other food stores, are an important channel for the sale of breads, cakes and other baked goods and are expected to generate more than $11 billion in revenue in 2010. The ISB is well positioned to take advantage of the natural and organic demands of today’s consumer, especially as they increasingly expect to find these products in the supermarket and not just specialty stores. This report offers in-depth perspectives and recommended strategies for success in the ISB market, including:

  • Market size and segmentation: Historic and projected sector revenue for 2005 through 2015 shows how ISBs have fared through the recession, as well as expectations for growth for the next five years
  • Market drivers: Mintel identifies a number of factors external to the ISB market that are influencing it
  • Competitors: The main competition for ISBs still comes from the store bakery aisle, but the role of coffee shops and QSRs has been growing
  • Retail channels and key players: The report notes how the increasing number of ISBs in mass merchandisers and club stores is altering the relative position of these store types vs. the traditional bastion of ISBs, the supermarket
  • Consumer behavior and needs: Drawing on survey data from Mintel's proprietary consumer surveys, the report offers an overview of consumer behavior, attitudes and preferences regarding ISBs, with detailed discussion of how specific demographic groups are using ISBs

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Slow recovery stalls growth
                      • Freshness draws the consumer
                        • Households of interest: Hispanics and children
                          • Consumers' ISB preferences
                            • Challenges in the marketplace
                              • Opportunities in the marketplace
                              • Insights and Opportunities

                                • ISB ready-to-bake items?
                                  • Upscale indulgence
                                    • Catering to the Hispanic consumer
                                      • Households with children
                                      • Inspire Insights

                                          • Trend: The Fresh Factor
                                          • Market Size and Forecast

                                            • Key points
                                              • Overall sales of ISBs
                                                • Figure 1: Total U.S. sales and forecast of ISB products, at current prices, 2005-15
                                                • Figure 2: Total U.S. sales and forecast of ISB products, at inflation-adjusted prices, 2005-15
                                              • ISB unit numbers stagnate as recession takes a toll
                                                • Figure 3: Number of in-store service bakeries and average weekly sales per store, 2001-09
                                              • Consistent drop in purchases
                                                • Figure 4: Trended incidence of purchase at ISBs, by household income, 2005-10
                                            • Market Drivers

                                              • Key points
                                                • The role of children
                                                  • Figure 5: Households, by presence of children, 1999-2009
                                                  • Figure 6: Population, by age, 2005-15
                                                • Hispanic impact
                                                  • Figure 7: Population, by race and Hispanic origin, 2005-15
                                                  • Figure 8: U.S. Hispanic population, by age, 2005-15
                                                • A measure of convenience
                                                  • Consumers' healthy—and not so healthy—eating habits
                                                    • The Fresh Factor
                                                    • Competitive Context

                                                        • The store itself
                                                          • Pastry/breakfast food rivals
                                                          • Segment Performance Overview

                                                            • Key points
                                                              • Desserts expand lead
                                                                • Other segments in recovery
                                                                  • Sales of ISBs by segment
                                                                    • Figure 9: Sales of selected ISB products, by segment, 2008 and 2010
                                                                • Segment Performance—Desserts

                                                                  • Key points
                                                                    • Dessert sales' growth slows
                                                                      • Ingredients for future success
                                                                        • ISB dessert sales
                                                                          • Figure 10: Sales of ISB desserts, at current prices, 2005-15
                                                                      • Segment Performance—Breads and Rolls

                                                                        • Key points
                                                                          • Improved growth
                                                                            • A fresh recovery
                                                                              • ISB bread and roll sales
                                                                                • Figure 11: Sales of ISB breads and rolls, at current prices, 2005-15
                                                                            • Segment Performance—Bakery/Breakfast

                                                                              • Key points
                                                                                • Resilience despite recession
                                                                                  • Segment brings added competition
                                                                                    • ISB bakery/breakfast sales
                                                                                      • Figure 12: Sales of ISB bakery/breakfast products, 2005-15
                                                                                  • Retail Channels

                                                                                    • Key points
                                                                                      • Supermarket ISBs regaining lost popularity
                                                                                        • Figure 13: Types of stores from which ISB purchases have been made in past year, 2007-10
                                                                                      • Transitioning away from artificial ingredients
                                                                                        • Ethnic specialties
                                                                                          • At-home cooking in the store
                                                                                            • Getting personal
                                                                                              • Bringing more of the restaurant into the store
                                                                                                • Holding the line on prices
                                                                                                • Innovation and Innovators

                                                                                                  • Key points
                                                                                                    • Smaller portions: Cupcakes (in a cup) and "cake balls"
                                                                                                      • Healthier sweeteners, grains and fats
                                                                                                        • Flavors, new and home style
                                                                                                          • Possibility for non-baked items
                                                                                                          • Marketing Strategies

                                                                                                            • Key points
                                                                                                              • Brand and merchandising strategies
                                                                                                                • In-store merchandising and displays
                                                                                                                  • Figure 14: Reasons for going to the in-store bakery rather than the bread aisle, by gender, May 2010
                                                                                                                • Print advertising
                                                                                                                  • Online initiatives
                                                                                                                  • Purchasing at In-store Bakeries

                                                                                                                    • Key points
                                                                                                                      • Overall use of ISBs
                                                                                                                        • Figure 15: Incidence of buying bread or bakery items from in-store bakery, by gender, age and household income, 2009 and 2010
                                                                                                                        • Figure 16: Incidence of buying bread or bakery items from in-store bakery, by other key demographics, 2009 and 2010
                                                                                                                      • ISBs used by type of store
                                                                                                                        • Figure 17: Types of stores from which ISB purchases have been made in past year, by age, May 2010
                                                                                                                        • Figure 18: Types of stores from which ISB purchases have been made in past year, by household income, May 2010
                                                                                                                        • Figure 19: Types of stores from which ISB purchases have been made in past year, by presence and number of children, May 2010
                                                                                                                        • Figure 20: Types of stores from which ISB purchases have been made in past year, by urban status, May 2010
                                                                                                                    • Reasons for Going To An In-store Bakery

                                                                                                                      • Key points
                                                                                                                        • All needs/specific needs/special needs
                                                                                                                          • Figure 21: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by gender, May 2010
                                                                                                                          • Figure 22: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by age, May 2010
                                                                                                                          • Figure 23: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by marital status, May 2010
                                                                                                                          • Figure 24: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by urban status, May 2010
                                                                                                                        • Types of special occasion prompting visit to in-store bakery
                                                                                                                          • Figure 25: Types of special occasion as reason for buying from in-store bakery, by gender, May 2010
                                                                                                                          • Figure 26: Types of special occasion as reason for buying from in-store bakery, by age, May 2010
                                                                                                                          • Figure 27: Types of special occasion as reason for buying from in-store bakery, by household income, May 2010
                                                                                                                          • Figure 28: Types of special occasion as reason for buying from in-store bakery, by presence of children and urban status, May 2010
                                                                                                                      • Purchase of Specific Bakery Items

                                                                                                                        • Key points
                                                                                                                          • Normal source of specific bakery items
                                                                                                                            • Figure 29: Normal source of specific bakery items, May 2010
                                                                                                                          • Specific bakery items bought from in-store bakery
                                                                                                                            • Figure 30: Specific bakery items bought from in-store bakery in past month, 2009 and 2010
                                                                                                                            • Figure 31: Specific bakery items bought from in-store bakery in past month, by age, May 2010
                                                                                                                            • Figure 32: Specific bakery items bought from in-store bakery in past month, by household income, May 2010
                                                                                                                            • Figure 33: Specific bakery items bought from in-store bakery in past month, by presence and number of children, May 2010
                                                                                                                        • Reasons for Going to the In-store Bakery vs. The Bread Aisle

                                                                                                                              • Figure 34: Reasons for going to the in-store bakery rather than the bread aisle, by age, May 2010
                                                                                                                              • Figure 35: Reasons for going to the in-store bakery rather than the bread aisle, by presence and number of children, May 2010
                                                                                                                              • Figure 36: Reasons for going to the in-store bakery rather than the bread aisle, by urban status, May 2010
                                                                                                                          • Attitudes and Opinions About In-store Bakeries

                                                                                                                            • Key points
                                                                                                                              • Views on prices at in-store bakeries
                                                                                                                                • Figure 37: Views on prices at in-store bakeries, by age, May 2010
                                                                                                                                • Figure 38: Views on prices at in-store bakeries, by household income, May 2010
                                                                                                                                • Figure 39: Views on prices at in-store bakeries, by presence and number of children, May 2010
                                                                                                                                • Figure 40: Views on prices at in-store bakeries, by urban status, May 2010
                                                                                                                              • Importance of specific products and services at in-store bakeries
                                                                                                                                • Figure 41: Considerations of products and services offered at in-store bakeries, May 2010
                                                                                                                            • Impact of Race/Hispanic Origin

                                                                                                                              • Key points
                                                                                                                                • In-store bakeries—incidence of purchase
                                                                                                                                  • Figure 42: Purchase from in-store bakeries in past year, by race/Hispanic origin, May 2010
                                                                                                                                • In-store bakeries shopped in past year—by retailer/retailer type
                                                                                                                                  • Figure 43: Types of stores from which ISB purchases have been made in past year, by race/Hispanic origin, May 2010
                                                                                                                                  • Figure 44: Types of stores from which ISB purchases have been made in past year, by Hispanic origin and age, May 2010
                                                                                                                                • Reasons for going to an in-store bakery—all needs/specific needs/special needs
                                                                                                                                  • Figure 45: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by race/Hispanic origin, May 2010
                                                                                                                                  • Figure 46: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by Hispanic origin and age, May 2010
                                                                                                                                • Specific bakery items bought from in-store bakery
                                                                                                                                  • Figure 47: Specific bakery items bought from in-store bakery in past month, by race/Hispanic origin, May 2010
                                                                                                                                • Views on prices at in-store bakeries
                                                                                                                                  • Figure 48: Views on prices at in-store bakeries, by race/Hispanic origin, May 2010
                                                                                                                              • Custom Consumer Analysis

                                                                                                                                • Key points
                                                                                                                                  • In-store bakeries shopped in past year—by retailer/retailer type
                                                                                                                                      • Figure 49: Types of stores from which ISB purchases have been made in past year, by age and gender, May 2010
                                                                                                                                    • Impact of children on visiting ISBs for all needs/specific needs/special needs
                                                                                                                                        • Figure 50: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by gender and presence of children, May 2010
                                                                                                                                    • Cluster Analysis

                                                                                                                                        • Specific items
                                                                                                                                          • Occasionally special
                                                                                                                                            • All bakers
                                                                                                                                              • Cluster characteristic tables
                                                                                                                                                • Figure 51: In-store bakery clusters, May 2010
                                                                                                                                                • Figure 52: Types of stores from which ISB purchases have been made in past year, by in-store bakery clusters, May 2010
                                                                                                                                                • Figure 53: Reason for going to an in-store bakery in past year—all needs/specific needs/special needs, by in-store bakery clusters, May 2010
                                                                                                                                                • Figure 54: Reasons for going to the in-store bakery rather than the bread aisle, by in-store bakery clusters, May 2010
                                                                                                                                                • Figure 55: Views on prices at in-store bakeries, by in-store bakery clusters, May 2010
                                                                                                                                              • Cluster demographic tables
                                                                                                                                                • Figure 56: In-store bakery clusters, by gender, May 2010
                                                                                                                                                • Figure 57: In-store bakery clusters, by age, May 2010
                                                                                                                                                • Figure 58: In-store bakery clusters, by household income, May 2010
                                                                                                                                                • Figure 59: In-store bakery clusters, by race, May 2010
                                                                                                                                                • Figure 60: In-store bakery clusters, by Hispanic origin, May 2010
                                                                                                                                              • Cluster methodology
                                                                                                                                              • Appendix: Trade Associations

                                                                                                                                                In-store Bakeries - US - August 2010

                                                                                                                                                US $3,995.00 (Excl.Tax)