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Inbound Tourism - UK - November 2009

In 2008 there were almost 900,000 fewer visits to the UK from overseas, the first reduction in inbound travel since 2001 (when foot and mouth and 9/11 made for a particularly difficult period).

However, in 2009, there has been a marked increase in holidays to the UK. Mintel estimates that there were 11.2 million such trips in 2009, up almost 300,000 on 2008.

The growth has come entirely through an influx of Europeans. For the second quarter of 2009, holiday visits from Europe rose by over 250,000, while holiday trips from North America and other countries fell by over 100,000.

This was particularly driven by the Pound/euro exchange rate. In 2008 the euro gained 30% against Sterling. In September 2009, VisitBritain estimated that 160,000 additional bookings for travel to the UK were a direct result of the exchange rate.

Reinforcing these trends, in 2008 France overtook the US to become the primary inbound holiday market to the UK.

Mintel’s exclusive consumer research identifies Italy, France and Spain as the UK’s biggest rivals, with approximately two-in-ten respondents across five key markets choosing these European destinations instead.

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Table of contents

  1. Issues in the Market

      • Key issues
        • Definition
          • Abbreviations
          • Future Opportunities

            • Boom comes to an end
              • Currency consequences
                • Expense and Europeans
                  • Think about the future
                    • Premium and Cutthroat
                      • Where to go
                      • Market in Brief

                        • Recession means the end of inbound travel growth
                          • Exchange rate impact…
                            • …leads to holiday growth
                              • As Europe fills the US gap
                                • Funding, taxes, games and rail
                                • Internal Market Environment

                                  • Key points
                                    • The end of growth
                                      • Figure 1: Overseas residents visits to the UK, by purpose of visit, 2004-08
                                    • But spending holds up
                                      • Figure 2: Overseas residents spending in the UK, by purpose of visit, 2004-08
                                    • Hotels hit as visitors look to family/friends
                                      • Figure 3: Type of accommodation used by inbound holiday visitors staying in the UK for at least one night, 2004-08
                                    • Visa variations
                                      • Taxing times for inbound fliers
                                      • Broader Market Environment

                                        • Key points
                                          • Weak Pound is good news for inbound…
                                            • Figure 4: Sterling exchange rates against selected currencies at 22 September each year, 2005-09
                                          • ...and gives promotion a new angle
                                            • But funding remains an issue
                                              • Internet audience grows worldwide
                                                • Figure 5: Top 20 countries, by number of internet users, June 2009
                                              • Olympic boost… or hurdle?
                                                • Track changes
                                                • Competitive Context

                                                  • Key points
                                                    • France stays no.1 as China and Turkey grow
                                                      • Figure 6: International tourist arrivals (overnight visitors), by country of destination, 2003-07
                                                    • US spend supreme
                                                      • Figure 7: Inbound tourism expenditure, 2003-07
                                                  • Strengths and Weaknesses in the Market

                                                      • Strengths
                                                        • Pound/euro exchange rate…
                                                          • …and abundance of deals and discounts
                                                            • Accessibility
                                                              • Increase in local appeal
                                                                • Olympic-sized marketing opportunity
                                                                  • Weaknesses
                                                                    • Transport troubles
                                                                      • Entry effort
                                                                        • APD
                                                                          • Funding falls
                                                                            • Impact of recession
                                                                            • Who’s Innovating?

                                                                              • Key points
                                                                                • Affordability in action
                                                                                  • LGBT tourism
                                                                                    • US/UK A-OK
                                                                                      • Online magic
                                                                                        • Going green
                                                                                          • Selling the Olympic dream
                                                                                            • Attraction advancement
                                                                                              • Welcome to our shores
                                                                                              • Market Size and Forecast

                                                                                                • Key points
                                                                                                  • 2009 – Europe comes calling
                                                                                                    • Figure 8: Overseas residents holiday visits and spending in current and constant terms, 2004-14
                                                                                                  • Independence reasserted
                                                                                                    • Figure 9: Overseas residents’ holiday visits to the UK – inclusive tours and independent visits, 2004-08
                                                                                                    • Figure 10: Overseas residents’ holiday spend in the UK – inclusive tours and independent visits, 2004-08
                                                                                                  • Short breaks increasingly important...
                                                                                                    • Figure 11: Short breaks versus longer-staying holidaymaker expenditure, 2004-08
                                                                                                  • ...as London pulls the European crowds
                                                                                                    • Figure 12: Number of UK regional visits, by inbound holidaymakers, 2008
                                                                                                  • Still summer-seekers
                                                                                                    • Figure 13: Month of holiday visit, by region, 2008
                                                                                                • Segment Performance

                                                                                                  • Key points
                                                                                                    • European growth covers American drop
                                                                                                      • Figure 14: Overseas residents’ holiday visits to the UK, by region of origin, 2004-08
                                                                                                      • Figure 15: Overseas residents’ holiday spend in the UK, by region of origin, 2004-08
                                                                                                    • France takes top spot
                                                                                                      • Figure 16: Top ten source markets, by holiday visits, 2004-08
                                                                                                    • As US expenditure falls
                                                                                                      • Figure 17: Top ten source markets, by holiday spend, 2004-08
                                                                                                    • Other markets boosted by exchange rates/accessibility
                                                                                                      • Figure 18: Other inbound markets, ranked by visit growth 2007-08
                                                                                                    • Air flies high…
                                                                                                      • Figure 19: Overseas residents’ holiday visits to the UK, by mode of transport, 2004-08
                                                                                                    • …as low-cost wins out
                                                                                                      • Figure 20: All foreign arrivals, by airlines used, 2008
                                                                                                    • France fuels non-fliers
                                                                                                      • Figure 21: All foreign arrivals, non-air, 2008
                                                                                                    • Diversity of destination
                                                                                                      • Figure 22: Most popular UK destinations for foreign arrivals, 2008
                                                                                                  • Market Share

                                                                                                    • Key points
                                                                                                      • Top dogs under pressure
                                                                                                        • Figure 23: International tourist arrivals market share, by country of destination, 2005-07
                                                                                                      • As US dominates expenditure
                                                                                                        • Figure 24: Inbound tourism expenditure market share, 2005-07
                                                                                                    • Companies and Products

                                                                                                      • Key points
                                                                                                        • Tourism organisations
                                                                                                          • VisitBritain
                                                                                                            • VisitScotland
                                                                                                                • Figure 25: Top origins of overseas tourists to Scotland, 2008
                                                                                                              • Visit Wales
                                                                                                                  • Figure 26: Top origins of overseas tourists to Wales, 2008
                                                                                                                • UKinbound
                                                                                                                  • Travel companies
                                                                                                                    • British Airways
                                                                                                                      • easyJet
                                                                                                                        • Eurostar
                                                                                                                          • Incoming tour operators
                                                                                                                            • British Tours Ltd
                                                                                                                              • PathFinders
                                                                                                                                • Europe Incoming
                                                                                                                                • Attitudes Towards the UK as a Destination

                                                                                                                                  • Key points
                                                                                                                                    • Italians go for heritage
                                                                                                                                      • Figure 27: Attitudes towards British heritage, by incoming market, September 2009
                                                                                                                                    • Culture club
                                                                                                                                      • Figure 28: Attitudes towards British culture, by incoming market, September 2009
                                                                                                                                    • Making the scene…
                                                                                                                                      • Figure 29: Attitudes towards British scenery, by incoming market, September 2009
                                                                                                                                    • …and moving around
                                                                                                                                      • Figure 30: Attitudes towards multi-destination trips, by incoming market, September 2009
                                                                                                                                    • Transport trauma
                                                                                                                                      • Language liabilities
                                                                                                                                        • Figure 31: Attitudes towards the English language, by incoming market, September 2009
                                                                                                                                      • Bully for us
                                                                                                                                        • Figure 32: Attitudes towards British food and catering, by incoming market, September 2009
                                                                                                                                      • Money worries
                                                                                                                                        • Figure 33: Attitudes towards the cost of visiting Britain, by incoming market, September 2009
                                                                                                                                        • Figure 34: Attitudes towards exchange rates making it more likely to visit Britain, by incoming market, September 2009
                                                                                                                                      • A sporting chance
                                                                                                                                        • Figure 35: Attitudes towards Britain hosting the Olympics, by incoming market, September 2009
                                                                                                                                      • Weathering the storm
                                                                                                                                        • Figure 36: Attitudes towards the British weather, by incoming market, September 2009
                                                                                                                                      • Make mine multicultural
                                                                                                                                        • Figure 37: Attitudes towards Britain’s multiculturalism, by incoming market, September 2009
                                                                                                                                      • Leaving London?
                                                                                                                                        • Figure 38: Attitudes towards mainly visiting London, by incoming market, September 2009
                                                                                                                                      • Who likes us?
                                                                                                                                        • Figure 39: Attitudes towards liking the British, by incoming market, September 2009
                                                                                                                                    • Countries Considered an Alternative to the UK

                                                                                                                                      • Key points
                                                                                                                                        • EU rivalry
                                                                                                                                          • Figure 40: Top ten countries considered as an alternative to Britain, by all German, French, Spanish, Italian and US respondents, September 2009
                                                                                                                                        • Germans look for sun
                                                                                                                                          • Figure 41: Top ten countries considered as an alternative to Britain, by German respondents, September 2009
                                                                                                                                        • Spanish have two favourites…
                                                                                                                                          • Figure 42: Top ten countries considered as an alternative to Britain, by Spanish respondents, September 2009
                                                                                                                                        • …as do Italians
                                                                                                                                          • Figure 43: Top ten countries considered as an alternative to Britain, by Italy respondents, September 2009
                                                                                                                                        • France shows lack of consensus
                                                                                                                                          • Figure 44: Top ten countries considered as an alternative to Britain, by France respondents, September 2009
                                                                                                                                        • US – travel friendly
                                                                                                                                          • Figure 45: Top ten countries considered as an alternative to Britain, by US respondents, September 2009
                                                                                                                                      • Appendix – Segment Performance

                                                                                                                                          • Figure 46: Arrivals from France excluding air, by transport and source, 2008
                                                                                                                                          • Figure 47: Arrivals from Germany excluding air, by transport and source, 2008
                                                                                                                                          • Figure 48: Arrivals from the Netherlands excluding air, by transport and source, 2008
                                                                                                                                          • Figure 49: Arrivals from Belgium excluding air, by transport and source, 2008
                                                                                                                                      • Appendix – Consumer Demographics

                                                                                                                                          • Figure 50: German respondents, by demographics, September 2009
                                                                                                                                          • Figure 51: US respondents, by demographics, September 2009
                                                                                                                                          • Figure 52: Spanish respondents, by demographics, September 2009
                                                                                                                                          • Figure 53: Italian respondents, by demographics, September 2009
                                                                                                                                          • Figure 54: French respondents, by demographics, September 2009
                                                                                                                                      • Appendix – Attitudes Towards Britain as a Holiday Destination by German Consumers

                                                                                                                                          • Figure 55: Are Germans fascinated by Britain’s heritage, by demographics, September 2009
                                                                                                                                          • Figure 56: Are Germans fascinated by Britain’s heritage, by demographics – disagreement/do not know, September 2009
                                                                                                                                          • Figure 57: Are Germans attracted by British culture, by demographics, September 2009
                                                                                                                                          • Figure 58: Are Germans attracted by British culture, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 59: Are Germans attracted to Britain by its scenery, by demographics, September 2009
                                                                                                                                          • Figure 60: Are Germans attracted to Britain by its scenery, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 61: Are Germans interested in visiting several places in Britain in one trip, by demographics, September 2009
                                                                                                                                          • Figure 62: Are Germans interested in visiting several places in Britain in one trip, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 63: Do Germans think that having to speak English is a problem, by demographics, September 2009
                                                                                                                                          • Figure 64: Do Germans think that having to speak English is a problem, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 65: Do Germans think that there is not a wide range of food and drink in Britain, by demographics, September 2009
                                                                                                                                          • Figure 66: Do Germans think that there is not a wide range of food and drink in Britain, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 67: Do Germans think that Britain is too expensive, by demographics, September 2009
                                                                                                                                          • Figure 68: Do Germans think that Britain is too expensive, by demographics, disagreement/do not know, August 2009
                                                                                                                                          • Figure 69: Do Germans think that Britain is too expensive, by demographics, September 2009
                                                                                                                                          • Figure 70: Do Germans think that Britain is too expensive, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 71: Will the 2012 Olympics make more Germans visit Britain, by demographics, September 2009
                                                                                                                                          • Figure 72: Will the 2012 Olympics make more Germans visit Britain, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 73: Are Germans put off by the weather, by demographics, September 2009
                                                                                                                                          • Figure 74: Are Germans put off by the weather, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 75: Does Britain’s multiculturalism appeal to Germans, by demographics, September 2009
                                                                                                                                          • Figure 76: Does Britain’s multiculturalism appeal to Germans, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 77: Are Germans mainly interested in visiting London, by demographics, September 2009
                                                                                                                                          • Figure 78: Are Germans mainly interested in visiting London, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 79: Do Germans think exchange rate changes have made it more likely for them to visit Britain, by demographics, September 2009
                                                                                                                                          • Figure 80: Do Germans think exchange rate changes have made it more likely for them to visit Britain, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 81: Do Germans like the British, by demographics, September 2009
                                                                                                                                          • Figure 82: Do Germans like the British, by demographics, disagreement/do not know, September 2009
                                                                                                                                      • Appendix – Attitudes Towards Britain as a Holiday Destination by American Consumers

                                                                                                                                          • Figure 83: Are Americans fascinated by Britain’s heritage, by demographics, September 2009
                                                                                                                                          • Figure 84: Are Americans fascinated by Britain’s heritage, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 85: Are Americans attracted by British culture, by demographics, September 2009
                                                                                                                                          • Figure 86: Are Americans attracted by British culture, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 87: Are Americans attracted to Britain by its scenery, by demographics, September 2009
                                                                                                                                          • Figure 88: Are Americans attracted to Britain by its scenery, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 89: Are Americans interested in visiting several places in Britain in one trip, by demographics, September 2009
                                                                                                                                          • Figure 90: Are Americans interested in visiting several places in Britain in one trip, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 91: Do Americans think that having to speak English is a problem, by demographics, September 2009
                                                                                                                                          • Figure 92: Do Americans think that having to speak English is a problem, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 93: Do Americans think that there is not a wide range of food and drink in Britain, by demographics, September 2009
                                                                                                                                          • Figure 94: Do Americans think that there is not a wide range of food and drink in Britain, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 95: Do Americans think that Britain is too expensive, by demographics, September 2009
                                                                                                                                          • Figure 96: Do Americans think that Britain is too expensive, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 97: Will the 2012 Olympics make more Americans visit Britain, by demographics, September 2009
                                                                                                                                          • Figure 98: Will the 2012 Olympics make more Americans visit Britain, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 99: Are Americans put off by the weather, by demographics, September 2009
                                                                                                                                          • Figure 100: Are Americans put off by the weather, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 101: Does Britain’s multiculturalism appeal to Americans, by demographics, September 2009
                                                                                                                                          • Figure 102: Does Britain’s multiculturalism appeal to Americans, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 103: Are Americans mainly interested in visiting London, by demographics, September 2009
                                                                                                                                          • Figure 104: Are Americans mainly interested in visiting London, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 105: Do Americans think exchange rate changes have made it more likely for them to visit Britain, by demographics, September 2009
                                                                                                                                          • Figure 106: Do Americans think exchange rate changes have made it more likely for them to visit Britain, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 107: Do Americans like the British, by demographics, September 2009
                                                                                                                                          • Figure 108: Do Americans like the British, by demographics, disagreement/do not know, September 2009
                                                                                                                                      • Appendix – Attitudes Towards Britain as a Holiday Destination by Spanish Consumers

                                                                                                                                          • Figure 109: Are Spanish fascinated by Britain’s heritage, by demographics, September 2009
                                                                                                                                          • Figure 110: Are Spanish fascinated by Britain’s heritage, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 111: Are Spanish attracted by British culture, by demographics, September 2009
                                                                                                                                          • Figure 112: Are Spanish attracted by British culture, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 113: Are Spanish interested in visiting several places in Britain in one trip, by demographics, September 2009
                                                                                                                                          • Figure 114: Are Spanish interested in visiting several places in Britain in one trip, disagreement/do not know, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 115: Do Spanish think that having to speak English is a problem, by demographics, September 2009
                                                                                                                                          • Figure 116: Do Spanish think that having to speak English is a problem, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 117: Do Spanish think that there is not a wide range of food and drink in Britain, by demographics, September 2009
                                                                                                                                          • Figure 118: Do Spanish think that there is not a wide range of food and drink in Britain, disagreement/do not know, by demographics, September 2009
                                                                                                                                          • Figure 119: Do Spanish think that Britain is too expensive, by demographics, September 2009
                                                                                                                                          • Figure 120: Do Spanish think that Britain is too expensive, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 121: Will the 2012 Olympics make more Spanish visit Britain, by demographics, September 2009
                                                                                                                                          • Figure 122: Will the 2012 Olympics make more Spanish visit Britain, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 123: Are Spanish put off by the weather, by demographics, September 2009
                                                                                                                                          • Figure 124: Are Spanish put off by the weather, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 125: Does Britain’s multiculturalism appeal to Spanish, by demographics, September 2009
                                                                                                                                          • Figure 126: Does Britain’s multiculturalism appeal to Spanish, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 127: Are Spanish mainly interested in visiting London, by demographics, September 2009
                                                                                                                                          • Figure 128: Are Spanish mainly interested in visiting London, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 129: Do Spanish think exchange rate changes have made it more likely for them to visit Britain, by demographics, September 2009
                                                                                                                                          • Figure 130: Do Spanish think exchange rate changes have made it more likely for them to visit Britain, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 131: Do Spanish like the British, by demographics, September 2009
                                                                                                                                          • Figure 132: Do Spanish like the British, by demographics, disagreement/do not know, September 2009
                                                                                                                                      • Appendix – Attitudes Towards Britain as a Holiday Destination by Italian Consumers

                                                                                                                                          • Figure 133: Are Italians fascinated by Britain’s heritage, by demographics, September 2009
                                                                                                                                          • Figure 134: Are Italians fascinated by Britain’s heritage, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 135: Are Italians attracted by British culture, by demographics, September 2009
                                                                                                                                          • Figure 136: Are Italians attracted by British culture, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 137: Are Italians attracted to Britain by its scenery, by demographics, September 2009
                                                                                                                                          • Figure 138: Are Italians attracted to Britain by its scenery, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 139: Are Italians interested in visiting several places in Britain in one trip, by demographics, September 2009
                                                                                                                                          • Figure 140: Are Italians interested in visiting several places in Britain in one trip, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 141: Do Italians think that having to speak English is a problem, by demographics, September 2009
                                                                                                                                          • Figure 142: Do Italians think that having to speak English is a problem, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 143: Do Italians think that there is not a wide range of food and drink in Britain, by demographics, September 2009
                                                                                                                                          • Figure 144: Do Italians think that there is not a wide range of food and drink in Britain, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 145: Do Italians think that Britain is too expensive, by demographics, September 2009
                                                                                                                                          • Figure 146: Do Italians think that Britain is too expensive, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 147: Will the 2012 Olympics make more Italians visit Britain, by demographics, September 2009
                                                                                                                                          • Figure 148: Will the 2012 Olympics make more Italians visit Britain, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 149: Are Italians put off by the weather, by demographics, September 2009
                                                                                                                                          • Figure 150: Are Italians put off by the weather, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 151: Does Britain’s multiculturalism appeal to Italians, by demographics, September 2009
                                                                                                                                          • Figure 152: Does Britain’s multiculturalism appeal to Italians, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 153: Are Italians mainly interested in visiting London, by demographics, September 2009
                                                                                                                                          • Figure 154: Are Italians mainly interested in visiting London, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 155: Do Italians think exchange rate changes have made it more likely for them to visit Britain, by demographics, September 2009
                                                                                                                                          • Figure 156: Do Italians think exchange rate changes have made it more likely for them to visit Britain, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 157: Do Italians like the British, by demographics, September 2009
                                                                                                                                          • Figure 158: Do Italians like the British, by demographics, disagreement/do not know, September 2009
                                                                                                                                      • Appendix – Attitudes Towards Britain as a Holiday Destination by French Consumers

                                                                                                                                          • Figure 159: Are French fascinated by Britain’s heritage, by demographics, September 2009
                                                                                                                                          • Figure 160: Are French fascinated by Britain’s heritage, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 161: Are French attracted by British culture, by demographics, September 2009
                                                                                                                                          • Figure 162: Are French attracted by British culture, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 163: Are French attracted to Britain by its scenery, by demographics, September 2009
                                                                                                                                          • Figure 164: Are French attracted to Britain by its scenery, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 165: Are French interested in visiting several places in Britain in one trip, by demographics, September 2009
                                                                                                                                          • Figure 166: Are French interested in visiting several places in Britain in one trip, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 167: Do French think that having to speak English is a problem, by demographics, September 2009
                                                                                                                                          • Figure 168: Do French think that having to speak English is a problem, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 169: Do French think that there is not a wide range of food and drink in Britain, by demographics, September 2009
                                                                                                                                          • Figure 170: Do French think that there is not a wide range of food and drink in Britain, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 171: Do French think that Britain is too expensive, by demographics, September 2009
                                                                                                                                          • Figure 172: Do French think that Britain is too expensive, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 173: Will the 2012 Olympics make more French visit Britain, by demographics, September 2009
                                                                                                                                          • Figure 174: Will the 2012 Olympics make more French visit Britain, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 175: Are French put off by the weather, by demographics, September 2009
                                                                                                                                          • Figure 176: Are French put off by the weather, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 177: Does Britain’s multiculturalism appeal to French, by demographics, September 2009
                                                                                                                                          • Figure 178: Does Britain’s multiculturalism appeal to French, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 179: Are French mainly interested in visiting London, by demographics, September 2009
                                                                                                                                          • Figure 180: Are French mainly interested in visiting London, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 181: Do French think exchange rate changes have made it more likely for them to visit Britain, by demographics, September 2009
                                                                                                                                          • Figure 182: Do French think exchange rate changes have made it more likely for them to visit Britain, by demographics, disagreement/do not know, September 2009
                                                                                                                                          • Figure 183: Do French like the British, by demographics, September 2009
                                                                                                                                          • Figure 184: Do French like the British, by demographics, disagreement/do not know, September 2009

                                                                                                                                      Companies Covered

                                                                                                                                      • Aer Lingus Group Plc
                                                                                                                                      • Air France
                                                                                                                                      • Association of British Travel Agents (The)
                                                                                                                                      • British Airport Authority
                                                                                                                                      • British Incoming Tour Operators Association (The)
                                                                                                                                      • Department for Culture Media and Sport
                                                                                                                                      • Deutsche Bahn
                                                                                                                                      • easyJet Airline Company Limited
                                                                                                                                      • Europcar International
                                                                                                                                      • European Tour Operators Association
                                                                                                                                      • Eurostar UK Ltd
                                                                                                                                      • FlyBE
                                                                                                                                      • Google UK
                                                                                                                                      • InterContinental Hotels Group PLC
                                                                                                                                      • London Development Agency
                                                                                                                                      • McDonald's Restaurants Limited (UK)
                                                                                                                                      • Natural History Museum 
                                                                                                                                      • Olympic Airways
                                                                                                                                      • PricewaterhouseCoopers
                                                                                                                                      • Qatar Airways
                                                                                                                                      • Ryanair Holdings plc
                                                                                                                                      • Singapore Airlines Ltd
                                                                                                                                      • The British Tourist Authority
                                                                                                                                      • The United States Tour Operators Association (USTOA)
                                                                                                                                      • Travelodge
                                                                                                                                      • TripAdvisor LLC
                                                                                                                                      • Twitter, Inc.
                                                                                                                                      • Virgin Atlantic Airways Limited
                                                                                                                                      • VisitBritain
                                                                                                                                      • VisitScotland
                                                                                                                                      • Waitrose
                                                                                                                                      • Welsh Tourist Board
                                                                                                                                      • World Tourism Organisation
                                                                                                                                      • Yahoo! UK & Ireland
                                                                                                                                      • YouTube, Inc.

                                                                                                                                      Inbound Tourism - UK - November 2009

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