Inbound Tourism - UK - November 2013
“Making tourists aware of lower food, drink and accommodation costs offered by many regional destinations in comparison to London would go some way to negating the high costs of domestic travel, and European tourists could also enjoy the lower take-off and landing fees offered by regional airports compared to Heathrow and Gatwick.”
– Harry Segal, Research Analyst
Some questions answered in this report include:
- How have the Olympics and the royal birth affected the inbound market?
- How have APD and high aviation fuel costs impacted inbound tourism?
- What impact are UK visa rules having on tourism from China?
- What are the growth opportunities in promoting regional tourism?
Mintel expects contraction in the number of holidays taken by overseas residents to the UK to continue in 2013, as the number of visits is set to fall by a further 0.1%. Stagnation in 2013 will be caused by a significant decline in holidays to the UK from the key source markets of Spain, Italy and Ireland, as each of these countries continues to struggle with the fallout from the global recession.
This report examines leisure holidays taken to the UK by overseas residents and forecasts how the market will perform over the next five years. It explores the challenges and opportunities that operators will face in the future and investigates the core drivers behind changes in the market. Key innovations in the market are also explored.
The report also examines consumer attitudes towards visiting the UK and incorporates the findings of consumer surveys carried out in the US, China, France, Germany, Italy and Spain. This subject was last explored in Mintel’s Inbound Tourism, UK – November 2012 report.
This report examines holidays taken to the UK by overseas residents. The report focuses on leisure holidays, as opposed to business trips or visiting friends and relatives. A holiday must include at least one night’s stay in paid accommodation.
Mintel carried out online research in the US, France, Germany, Italy and China. A sample of internet users aged 18+ were questioned in the US, France, Germany, Italy and Spain, and a sample of internet users aged 20-49 were questioned in China.
The standard travel and tourism definitions used in the terminology of this report are as follows:
Tourism is any travel which involves at least one overnight stay away from home.
A holiday is a subjectively defined form of tourism, as defined by the tourist in response to surveys such as the IPS. A holiday can be distinguished from other leisure travel such as visits to friends and relatives (VFR) or shopping trips.
Short-haul refers destinations within Europe. The following destinations are considered to be short-haul: Austria, Belgium, Bulgaria, Croatia, Cyprus EU, Cyprus Non-EU, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Hungary, Iceland, Irish Republic, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and Other Europe.
Long-haul refers to destinations outside of Europe.
The Canaries are included as a part of the Spanish market, and Madeira and the Azores are included as part of the Portuguese market.
A package holiday is defined as the simultaneous sale of at least two elements of a holiday to the traveller: fares on public transport (eg flights) and commercial accommodation (eg hotel or self-catering apartment). Other elements, such as meals or excursions, are not essential to the definition of an inclusive tour. The term ‘all-inclusive’ is used to describe a special type of resort holiday in which food, drink, excursions and other services are provided as part of the total holiday cost.
An independent holiday is one in which the traveller organises and books transport and accommodation from separate sources (eg a Channel ferry crossing and a caravan site in France).
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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