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Automotive Market Reports

Mintel’s automotive market research reports provide a comprehensive and extensive overview of the marketplace including information on the automotive market size and automotive market share.


Mintel’s automotive industry reports can help you gain further insight into the automotive market trends and gain valuable automotive consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute automotive industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Family Car Buying - US - July 2014

    Family Car Buying - US - July 2014

    “New family car sales are outpacing the general market due to an ongoing influx of first-time Millennial buyers who are beginning to form married couple families. Millennials have a slightly different take on the family car than non-Millennials do, by wanting a vehicle that is not only versatile ...

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  2. Car Retailing - Brazil - June  2014

    Car Retailing - Brazil - June 2014

    “Cars are an integral part of the Brazilian lifestyle. They represent a major asset for people who already own one and the epitome of the consumerist dream for most who do not. Yet price remains a very strong barrier to vehicle ownership, and the majority of Brazilians can only afford them ...

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  3. Varejo Automotivo - Brasil - Junho 2014

    Varejo Automotivo - Brasil - Junho 2014

    “Carros são parte integral do estilo de vida brasileiro. Para pessoas que já possuem automóveis, eles representam um recurso de grande importância, e para a maioria dos que ainda não possuem, são o epítome do sonho de consumo. Contudo, o preço permanece uma barreira muito grande para a posse de veí

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  4. Black Consumers and the Car Purchasing Process - US - June 2014

    Black Consumers and the Car Purchasing Process - US - June 2014

    “Encouraging Black consumers to visit a car dealership is the step that can advance the car-buying process toward purchase. Marketers need to form their message to give Black consumers a clear call to action to experience new vehicles in-person. General incentives may work, but specific messaging ...

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  5. Hispanic Consumers and Auto Service: Maintenance and Repair - US - May 2014

    Hispanic Consumers and Auto Service: Maintenance and Repair - US - May 2014

    “Hispanic auto repair and maintenance consumers as a whole are a value-oriented and community-focused group. With many Hispanics seeking out mechanics, managers, and sales representatives of Hispanic origin and auto repair facilities that are a part of their community, major automotive brands must ...

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  6. Vehicle Financing - US - April 2014

    Vehicle Financing - US - April 2014

    “The overall stability in the retail credit markets means vehicle financers have access to cheap credit to lend at competitive rates. As the market for low interest loans has become saturated in the super prime and prime risk tiers, increasingly, financers are looking mostly toward nonprime and ...

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  7. British Lifestyles 2014: The British Dream - UK - April 2014

    British Lifestyles 2014: The British Dream - UK - April 2014

    "Post-recession consumers will shift some of their focus away from their finances to taking care of their physical health and personal relationships. As recession fatigue sets in, sectors that saw mixed fortunes during the downturn will see higher demand from consumers eager for time out."

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  8. Consumers and The Economic Outlook - Quarterly Update - UK - July 2014

    Consumers and The Economic Outlook - Quarterly Update - UK - July 2014

    “Although people are still more confident than they were in 2013, Mintel’s data suggests that they’re not entirely convinced by the economic revival. Across all three key measures (current situation, impact of the slowdown and how they expect their finances to fare over the next year), sentiment ...

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  9. Car Purchasing Process - US - March 2014

    Car Purchasing Process - US - March 2014

    “As new and used car sales plateau again, as is expected in the Mintel forecast, auto manufacturers, car dealers, and marketers looking to grow their brands will have no choice but to cannibalize sales from their competitors. This will highlight the importance of effective targeting of first-time ...

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  10. Car Retailing - China - March 2014

    Car Retailing - China - March 2014

    “It is imperative to apply different strategies to different target groups as they are different in their attitudes towards car purchasing and retailing. The 4S model needs to change if it is to remain competitive in this ever changing market environment, where online purchasing is starting to ...

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