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Automotive Market Reports

Mintel’s automotive market research reports provide a comprehensive and extensive overview of the marketplace including information on the automotive market size and automotive market share.


Mintel’s automotive industry reports can help you gain further insight into the automotive market trends and gain valuable automotive consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute automotive industry intelligence. Our market intelligence reports span hundreds of countries and regions.

  1. Luxury Cars - US - October 2014

    Luxury Cars - US - October 2014

    “Luxury car sales have been strong, but seasoned marketers know that any brand is only as good as its next sale. Marketers have an opportunity to sustain the next generation of luxury buyers with impressive ongoing service, next-gen technology, and the possibility of a more comfortable car buying ...

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  2. Car Purchasing Process - China - September 2014

    Car Purchasing Process - China - September 2014

    “Car financing is finding greater acceptance among consumers now than before, while car makers and dealers are focusing more on brand building through improving their consumer service and advice, both through sales outlets and online, as well as focusing on their brand experience beyond just the ...

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  3. New Cars - US - September 2014

    New Cars - US - September 2014

    “With five consecutive years of strong sales in the books, the search for new buyers is heating up among automakers. Marketers have an opportunity to find audiences of buyers who have previously not been a primary focus. Women car buyers, owners of vehicles in need of replacement, and traditional ...

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  4. Certified Pre-owned Cars - US - August 2014

    Certified Pre-owned Cars - US - August 2014

    “While CPO vehicle sales have seen tremendous growth over the past few years, they still only constitute about 14% of used car sales at franchise auto dealers. Factory-CPO vehicles suffer from poor consumer awareness and aren’t very well differentiated from dealer CPO programs.”

    – Colin Bird, ...

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  5. Vehicle Recovery - UK - September 2014

    Vehicle Recovery - UK - September 2014

    “The vehicle recovery market is mature and looking at ways of further developing business is of interest to all those in the sector. While recent years have seen the emergence of price competition in response to the UK economy suffering from the effects of the economic slowdown it is clear that ...

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  6. Black Consumers Attitudes toward Advertising - US - July 2014

    Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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  7. Family Car Buying - US - July 2014

    Family Car Buying - US - July 2014

    “New family car sales are outpacing the general market due to an ongoing influx of first-time Millennial buyers who are beginning to form married couple families. Millennials have a slightly different take on the family car than non-Millennials do, by wanting a vehicle that is not only versatile ...

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  8. Car Retailing - Brazil - June  2014

    Car Retailing - Brazil - June 2014

    “Cars are an integral part of the Brazilian lifestyle. They represent a major asset for people who already own one and the epitome of the consumerist dream for most who do not. Yet price remains a very strong barrier to vehicle ownership, and the majority of Brazilians can only afford them ...

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  9. Varejo Automotivo - Brasil - Junho 2014

    Varejo Automotivo - Brasil - Junho 2014

    “Carros são parte integral do estilo de vida brasileiro. Para pessoas que já possuem automóveis, eles representam um recurso de grande importância, e para a maioria dos que ainda não possuem, são o epítome do sonho de consumo. Contudo, o preço permanece uma barreira muito grande para a posse de veí

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  10. Black Consumers and the Car Purchasing Process - US - June 2014

    Black Consumers and the Car Purchasing Process - US - June 2014

    “Encouraging Black consumers to visit a car dealership is the step that can advance the car-buying process toward purchase. Marketers need to form their message to give Black consumers a clear call to action to experience new vehicles in-person. General incentives may work, but specific messaging ...

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