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Automotive Market Reports - industry analysis - market research

Mintel’s automotive market reports provide a comprehensive and extensive overview and market research including information on the automotive market size, automotive market share and industry trends.


Mintel’s automotive industry analysis can help you gain further insight into the automotive market trends and gain valuable automotive consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute automotive industry intelligence. Our automotive market research span hundreds of countries and regions.

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  1. Digital Marketing in the Automotive Industry - China - December 2015

    “Digital marketing plays a very important role in the auto industry since online media channels are more effective in grabbing consumers’ attention. In order to stand out, auto brands and marketers can be more creative or interactive by developing activities which can fit into people’s busy ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    December 2015
    China
  2. Car Purchasing Process - China - October 2015

    “Even though the car market in China is experiencing a slowdown of market growth, there are still many reasons (eg government support, people’s aspirations towards better lives and the purchasing power from low tier cities) for both manufacturers and consumers to believe that it will finally shrug ...

    Read More
    US $3,990.00 (Excl.Tax)
    Consumer Report
    October 2015
    China
  3. Car Usage Habits - China - April 2015

    “With fierce competition in the market, car marketers not only need to create more appealing stories and use them to impress consumers, but also need to make their marketing approaches less intrusive and more interactive. There is also a new and untapped opportunity for brands to catch consumer ...

    Read More
    US $3,990.00 (Excl.Tax)
    Consumer Report
    April 2015
    China
  4. Car Model Preferences - China - March 2015

    “The new passenger car market in China has experienced a significant leap in the past few years. As a consequence, the market has become more sophisticated and complex than ever. Consumers are also becoming more diversified in their needs for cars. This requires businesses to adopt different ...

    Read More
    US $3,990.00 (Excl.Tax)
    Consumer Report
    March 2015
    China