Cars and Bikes Market Research

“汽车产业作为国民经济的支柱产业之一，对我国经济发展起着举足轻重的作用。然而，汽车消费刺激政策的退市和连续两年汽车总销量低速增长是否就意味着车市发展的黄金时代已经结束？这是一个政府、生产厂商、经销商和消费者都在思考和担心的问题。”

– 黄灿，高级研究分析师

在这篇报告中，主要探讨以下问题：

• 政府的政策导向和车市政策对中国的汽车市场和零售有怎样的影响？...

“New car sales have failed to fully recover from their recent slump and there is need for more proactive action by manufacturers to boost sales. Progress has already by made in stimulating interest although to push sales on from current levels, both manufacturers and dealers need to do more to ...

“The aging of one of the country’s largest generations, Baby Boomers, will have a lasting impact on the automotive market, especially because Millennials and Generation X are not taking to automobiles or the open road in as great as numbers as Boomers did. The silver lining here is that Boomers ...

“The scooter and moped market has benefited from the increase in gas prices since the start of the recession in 2008. This may not be enough to expand this market in the U.S. significantly, but has generated interest among consumers who had previously never considered them or just seen them as a ...

“Youth culture and car culture used to be one and the same, though this linkage is certainly no more. Ask teens today what they are interested in and they will mention the iPhone 5 or Facebook, a far cry from drag racing, drive-in movies, or a new Mustang. The fact that young consumers—both teens ...

“The motorcycle and scooter market faces a number of challenges if sales are to recover to pre-recessionary levels. Many challenges persist for those in the market, most notably extending the user base as well as overcoming the existing risk perceptions of two wheels over four.”

– Neil Mason, Head ...