Beauty and Cosmetics

Beauty and Cosmetics Market Research

Mintel’s Beauty and Cosmetics market research combines the latest market intelligence, industry insights and expert recommendations to help you anticipate what’s next in the Beauty and Cosmetics industries.

Our reports can help you:

Understand your market
Identify growth opportunities
Recognise future trends

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    Brands are meeting consumer demand for long-lasting products that are kind to skin. Meanwhile, brands are differentiating with niche eco-ethical claims.Georgia Stafford, Beauty & Personal Care Analyst ..."
    Fast-moving online trends and evolving beauty standards are influencing consumer behaviour. NPD can offer convenience and sensorial experiences to drive loyalty.Clotilde Drapé, Global Beauty Analyst ..."
    Colour Cosmetics - Japan by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers eye, face, lip and nail colour cosmetics for women. It excludes nail varnish remover, medicated products including lip salves and cosmetics hardware such as false eye..."
    Enhance deodorant usage by emphasising its functionalities. Promote affordable, skin-friendly perfumes, and build the appeal of aftershaves by focusing on its long-lasting scent.Twinkle Behl, Research Analyst – Beauty and Personal Care, India ..."
    Colour Cosmetics - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers eye, face, lip and nail colour cosmetics for women. It excludes nail varnish remover, medicated products including lip salves and cosmetics hardware such as false eye..."
    Black consumers have particularities that need to be respected to make the beauty industry more inclusive and representative.Amanda Caridad, Senior Analyst Beauty and Personal Care - Latam ..."
    As dermacosmetics gain prominence in Thailand, brands can further capitalise by expanding their functional offerings beyond basic skincare claims.Sirinar Puppachat, Beauty & Personal Care Analyst ..."
    Post-pandemic recovery and inflation have increased spend in the market, but long-term growth is set to slow, meaning there is a need to boost engagement.Maddie Malone, Beauty and Personal Care Analyst ..."
    India's clean beauty landscape will see free-from claims diversify and plant-based claims drive the natural narrative. Overall, proving efficacy remains crucial.Tanya Rajani, Principal Analyst, Beauty & Personal Care, India ..."
    Leverage long-lasting results, wellness associations, multifunctionality, eco-friendliness and the power of AI to motivate consumers to invest in beauty devices.Henrike Philipp, Associate Analyst ..."
    Stakeholders must thread the needle of appealing to teen/tween priorities while providing peace-of-mind to guardians on safety, cost and age-appropriate messaging.Joan Li, Senior Analyst, Beauty and Personal Care ..."

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    'Quiet luxury' trends have benefitted the prestige beauty market, as demand increased in 2023, and consumers sought ways to enter the market with value in mind. Shiyan Zering, Beauty and Personal Care Analyst ..."