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Men's Grooming Market Research Reports-Consumer Behaviour analysis -Market trends

Mintel’s men's grooming market research reports provide a comprehensive and extensive overview of the marketplace including information on the men's grooming market size and men's grooming market share.


Mintel’s men's grooming industry reports can help you gain further insight into the men's grooming market trends and gain valuable men's grooming consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute men's grooming industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Black Haircare - US - August 2016

    "The Black haircare market is experiencing soft sales similar to mainstream haircare. Estimated 2016 expenditures by Black consumers on haircare products are about $2.5 billion as Black consumers flock to brands that cater to their specific haircare needs. Despite soft sales, several brands are ...

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    £2,684.63 (Excl.Tax)
    Consumer Report
    August 2016
    US
  2. Beauty and Personal Care Gift Sets - UK - August 2016

    “Beauty sets remain a popular gift choice, particularly at Christmas, with high levels of festive spending keeping the market afloat. Beauty-conscious young women are most likely to ask for sets as gifts, or buy for themselves to save money on individual products. However, older consumers are less ...

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    £1,750.00 (Excl.Tax)
    Consumer Report
    August 2016
    UK
  3. Men's Haircare - UK - April 2016

    “At a total level the men’s haircare market has struggled to maintain sales growth, due to the availability of products at reduced prices. This has particularly affected the shampoo segment, where low innovation fails to tempt men to spend more. The fashion for men to have longer hair however has ...

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    £1,750.00 (Excl.Tax)
    Consumer Report
    April 2016
    UK
  4. Shaving and Hair Removal - US - October 2015

    "Current sales in the shaving and hair removal category remain sluggish, due to the competitive landscape and value-driven nature of the category. Sales are expected to level off with minimal gains through 2020."

    -Rebecca Cullen, Research Analyst

    This report looks at the following areas:

    • Category ...

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    £2,684.63 (Excl.Tax)
    Consumer Report
    October 2015
    US
  5. Men's Personal Care - US - October 2015

    The men’s personal care market has remained relatively flat, with the biggest gains seen in the skincare segment, which is now beginning to stabilize. Looking forward, strong haircare sales will be the biggest driver in the market due to product launches among popular men’s brands as well as men’s ...

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    £2,684.63 (Excl.Tax)
    Consumer Report
    October 2015
    US
  6. Atitudes dos Homens com Produtos de Beleza e Cuidados Pessoais - Brasil - Julho 2015

    “O homem atual tem passado mais tempo atualmente do que há seis meses realizando certas ações em relação à aparência, porém muitos deles ainda pesquisam ou leem pouco sobre produtos de cuidados pessoais, moda e tendências de beleza. Aplicativos para smartphones e tablets voltados para o público ...

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    £2,684.63 (Excl.Tax)
    Consumer Report
    July 2015
    Brazil
  7. Cuidados com o Cabelo - Brasil - Maio 2015

    “O mercado de produtos para cuidados com os cabelos é um dos que mais lança produtos no setor de beleza e cuidados pessoais no Brasil. As marcas de renome nas subcategorias de xampus e condicionadores e de modeladores existentes no país possuem certa estabilidade no mercado, e os consumidores são á

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    £2,684.63 (Excl.Tax)
    Consumer Report
    May 2015
    Brazil
  8. Hair Beauty Products - Styling and Colourants - China - January 2015

    “Brands need to continue product and packaging innovations to create new consumption occasions. This not only means hair beauty products for special occasions such as weddings, cocktail parties, dates nights out, but also increasing usage frequency through anytime application and re-application ...

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    £2,681.27 (Excl.Tax)
    Consumer Report
    January 2015
    China
  9. Men's Toiletries - China - October 2014

    “Men tend to shop for the toiletry products when they have skin problems to solve. In addition, they expect instant product efficacy in personal care. Brands should take efforts to further educate Chinese male consumers, in terms of the motivation of usage, expectation of the product and the ...

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    £2,681.27 (Excl.Tax)
    Consumer Report
    October 2014
    China
  10. Men's Toiletries - UK - October 2014

    “Post-recession, the male toiletries consumer remains intent on saving money on day-to-day purchases, and fashion trends continue to stunt certain markets such as shaving and hair removal. As a result the market has plateaued, however a number of opportunity areas exist for brands such as catering ...

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    £1,750.00 (Excl.Tax)
    Consumer Report
    October 2014
    UK
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