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Beauty and Cosmetic industry - Market Research - trends

Mintel’s beauty, personal goods and toiletries market research reports provide a comprehensive and extensive overview of the marketplace including information on the beauty, personal goods and toiletries market size and beauty, personal goods and toiletries market share.


Mintel’s beauty, personal goods and toiletries industry reports can help you gain further insight into the beauty, personal goods and toiletries market trends and gain valuable beauty, personal goods and toiletries consumer data.


Make sure you stay one step ahead of your competition – Mintel’s market analysis can help you make informed business decisions by providing up-to-the-minute beauty, personal goods and toiletries industry intelligence. Our market intelligence reports span hundreds of countries and regions.

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  1. Facial Skincare - China - August 2016

    “China’s facial skincare market is dynamic and robust.  Chinese women are trying different ways to improve their skin beyond just using skincare products. There is strong faith in “inside-out beauty” while desire for more natural products remains. Digital technology is also facilitating users’ ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    August 2016
    China
  2. Colour Cosmetics - China - July 2016

    “China’s colour cosmetics market is still an emerging market where most users’ routines are not fixed. Daily make-up wearers’ numbers have declined compared to 2015. Therefore, converting non-make-up wearers or irregular make-up wearers into regular make-up wearers is more important than ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    July 2016
    China
  3. Facial Masks - China - April 2016

    “The low unit price and immediate hydration have made facial masks an essential beauty routine for most Chinese women. Considering the high levels of usage, the next step in market development will be product premiumisation and product extension.”
    – Wenwen Chen, Senior Beauty Analyst

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    £3,170.69 (Excl.Tax)
    Consumer Report
    April 2016
    China
  4. Soap, Bath and Shower - China - February 2016

    “The stress of modern living and concerns over pollution mean that consumers in China are craving natural products. Companies offering premium natural products should appeal to women, who are still the key consumer group in this market. As well as natural ingredients, products that can offer ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    February 2016
    China
  5. Haircare - China - January 2016

    “Consumers exhibit strong belief in scalp care. 47% of the consumers believe a healthy scalp is a major reason for healthy hair. The next step is to integrate scalp care into anti-ageing and anti-pollution market. For example, brands can consider collaborating with technology firms to develop apps ...

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    £3,174.67 (Excl.Tax)
    Consumer Report
    January 2016
    China
  6. The Importance of Brands in Skincare Purchasing - China - November 2015

    “In the crowded Chinese market where the quality of products is becoming increasingly difficult to differentiate between and more and more brands have become established, connecting with consumers on an emotional level allows brands to cut through the advertising clutter and build a deeper ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    November 2015
    China
  7. Fragrances - China - September 2015

    “Market growth has been stagnant due to the economic slowdown. FMCG brands in China have seen declining growth and international groups such as L’Oréal and Estée Lauder reported slower growth in China in Q4 2014. From the consumer point of view, Mintel has found that as many as 58% of respondents ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    September 2015
    China
  8. Colour Cosmetics - China - August 2015

    “High frequency of usage proves that once consumers adopt colour cosmetics products, many of them will develop a routine to wear them on a daily basis, meaning that opportunities for increasing frequency of usage amongst these users could be limited. Sales growth can be achieved by product ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    August 2015
    China
  9. Marketing Pollution-proof Products - China - August 2015

    “In February 2015, Under the Dome, a documentary that investigated air pollution in China, became a smash hit in China. It attracted hundreds of millions of viewers in a very short time after it went live online. The popularity of the documentary could be regarded as a demonstration of the high ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    August 2015
    China
  10. Bodycare - China - June 2015

    “The reason for not using bodycare products is not only related with consumer perceptions but also about the bodycare product itself. In order to encourage females to purchase their initial bodycare products and get in the habit of using them, companies and brands need to do more in terms of ...

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    £3,170.69 (Excl.Tax)
    Consumer Report
    June 2015
    China
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